I Already Post on LinkedIn. Should I Add YouTube?

Is this you?

• You post on LinkedIn every week, maybe every day, and you get comments and DMs.
• Some posts do well and vanish after three days.
• You want to explain a process, and a 60-second video or a long post cannot hold it.
• You think about YouTube, then see how much there is to learn, and drop the idea.

Why add YouTube when LinkedIn works?

Three reasons, from what I see with clients and on my own channel.

• Depth. Short form gives a wow effect and no depth. A buyer with a big decision wants more time with you. Ethan Golding put it well: short form is "a little bit limiting sometimes for getting across more complex subjects".
• Life span. In my experience a LinkedIn post lives a few days. A YouTube video sits in search and recommendations for years, so the work you did in March still brings someone in October.
• A link you can send. When a person asks "how do you work?" in a DM, a twenty-minute video answers it better than a paragraph.

The full comparison is in YouTube vs LinkedIn vs Instagram for B2B. My view there is simple: keep the platform where your audience already is, and add long-form YouTube as your trust engine.

What should you not do?

• Do not kill LinkedIn. It works. Jasmin Alic has built close to 400,000 followers there, and I wrote what I would add for him in a second-platform plan. I would not tell him to leave.
• Do not paste LinkedIn clips onto YouTube and wait. A 60-second clip with no context does not rank for anything.
• Do not expect your followers to follow. Some will. Most come from search and suggestions.
• Do not start if you never watch YouTube. That is my one hard rule. Pick the platform you like and use yourself.

How is a YouTube video different from a LinkedIn post?

You already know how to hook a feed. YouTube plays a different game, and a few habits change.

• The title is a question people type. On LinkedIn the first line grabs attention. On YouTube the title and the thumbnail get the click, and the title should sound like a search. Write what your buyer would type, not a clever line.
• Say the main phrase early. Out loud, in the first 30 seconds. YouTube reads the transcript, and so do AI search tools.
• Followers matter less. A LinkedIn post depends on who follows you. A video can reach people who never heard of you, if the topic matches what they search.
• Feedback is slower. LinkedIn gives you comments in an hour. A YouTube video can take weeks to find its audience. That is normal, and it is why the first quarter feels quiet.

How does one long video feed LinkedIn?

The usual order is LinkedIn first, then "repost on YouTube". I would flip it. Film one long video, then take what LinkedIn needs from it. The steps are in our LinkedIn video strategy guide:

1. Film one long video: a framework, a case, an opinion.
2. Cut three to five clips, each with one complete idea.
3. Write one text post with the main takeaway and a strong first two lines.
4. Post across the week. Put the link to the full video in the first comment.
5. Answer every comment and DM. That is where the calls come from.

We do this for our own channel: one LinkedIn post for every YouTube video. It also removes the daily pressure. You make one thing a week instead of seven.

What should you do first?

1. Find your three best posts. The ones with the most comments and DMs, not likes.
2. Turn each into a topic for a 10 to 20 minute video. The comments are your outline.
3. Film all three in one session. Same shirt, same room, two hours. That is called batch filming.
4. Decide script or freestyle. Process and framework videos work better with a script or an outline. Opinions work freestyle.
5. Hand off the rest. Research, titles, editing, thumbnails and publishing are most of the work. See how to outsource content creation.

Are you ready, or should you wait?

If LinkedIn does not work yet, fix that first. Start with the LinkedIn guide.

What is our closest example?

The real one: Ethan Golding, a LinkedIn-based coach for founders. He had built his business on short form. He recorded a few videos on an iPhone and took a course, then saw how much there was to learn and decided it would be faster to work with someone else. He still did the same work in front of the camera. What changed was everything around it: titles, hooks, scripts, editing, descriptions and thumbnails.

His results are small and I will not dress them up. Two new videos: 263 and 126 views in the first weeks. He said the first-day views were three or four times higher than on his other videos, and in YouTube Studio 61% of viewers were still watching at 0:30 on the newest video, against 44% to 49% on his next four recent videos. What mattered more to him: "That video we've produced on outreach is probably the most valuable piece of content I've ever made on it." He uses it in LinkedIn posts, as a lead magnet and for his email list.

He also had real doubts. He loves just opening his phone and talking, and a structured video felt different. So we continue in a custom format around his freestyle videos. His whole review, doubts included, is in his agency review.

Which LinkedIn creators use YouTube well?

Views show demand, not how many clients a video brought. These creators are known for LinkedIn and also publish long videos. Their audience is mostly people who want to grow on LinkedIn, not buyers of high-ticket services, so copy the format, not the topic. Data is from YouTube on 24 October 2026.

• how to grow from 0 to 100K followers (on any platform) (Matt Gray, 244K views). A LinkedIn-first creator teaching across platforms.
• How I'd grow to 250k Followers on LinkedIn Again if I had to start from scratch (Lara Acosta, 59K views).
• Give me 46 minutes and I'll 10x Your LinkedIn Reach (Copy this Strategy) (Chris Donnelly Podcast, 96K views). A 46-minute format. I wrote what I'd change in his YouTube plan.

I also wrote what I would build for Justin Welsh. It is my own view, not his plan.

What does a 90-day plan look like?

Month 1pick three posts, film three long videos

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Month 2publish weekly, cut clips for LinkedIn

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Month 3see which videos started conversations

In month three, ask every new DM and lead what they watched. Count conversations, not views. See why views don't bring clients.

If you want the long layer without learning the machine, that is our job. You film about two hours a month. See our done-for-you YouTube service, from $3,000 a month.

FAQ

Should I stop posting on LinkedIn if I start YouTube?

No. Keep what works. The better setup is to make one long video for YouTube, then cut clips and a text post from it for LinkedIn. YouTube gives depth and search. LinkedIn gives reach to people who already follow you.

Do my LinkedIn followers follow me to YouTube?

Some do, but do not count on it. Many people on LinkedIn never open YouTube for work content. Treat YouTube as a new audience that finds you through search and recommendations, and use LinkedIn posts to point your own followers to the full video.

Is YouTube better than LinkedIn for high-ticket clients?

They do different jobs. A short LinkedIn post shows an idea. A long video lets a buyer spend twenty minutes with you, which helps with a large decision. Most experts do best with both.

How do I turn one YouTube video into LinkedIn posts?

Cut three to five clips with one complete idea each, write one text post with the main takeaway, post them across the week, and put the link to the full video in the first comment.

Why put the link in the first comment on LinkedIn?

Many creators see lower reach on posts with external links. It is an observation, not an official rule, but it costs nothing to follow.

How many views should I expect on my first YouTube videos?

Small numbers. Ethan Golding's first two videos got 263 and 126 views in their first weeks, even though he had a strong LinkedIn. For a high-ticket business the right viewers matter more than the count.

I do well with short videos. Do I need long ones?

If your buyers make large decisions, yes. Short form shows you know something. Long form shows how you think, which is what a buyer wants before a call. Ethan Golding said short form was limiting for complex subjects.

Should I script my YouTube videos or talk freestyle?

It depends on the topic. Freestyle works for opinions. Structured, scripted videos work better for processes and frameworks. Ethan Golding found both useful and is building a mix with the agency.

How much time does YouTube add to a LinkedIn creator's week?

Clients of Evgeny Maximov's agency film about two hours a month. If you hand off research, editing, thumbnails and publishing, the extra time is mostly filming.

When should a LinkedIn creator not add YouTube?

When you do not watch YouTube yourself, when LinkedIn is not bringing conversations yet, or when you cannot invest for a year with little at first. Fix LinkedIn first in that case.

How much does it cost to add YouTube?

A done-for-you channel from Evgeny Maximov's agency starts from $3,000 a month, with a 7-day money back guarantee. One-off work starts from $500.

Can the agency work with my existing LinkedIn content?

Yes. Your best posts, comments and DM questions are the best source for video topics. We start from what already got a reaction.