The Business YouTube Playbook: Get Clients, Not Views

Transcript of “Watch This Before You Start a YouTube Channel for Your Company”. Auto-generated from the spoken video, lightly formatted.

I've posted my first YouTube video at the age of 14, so it was a long time ago. And right now I run a YouTube production agency, and in this video I will share you the full playbook what you actually need to know if you are planning to launch a business YouTube channel. You have a high-ticket product, coaching solution, maybe like specific B2B services, and you are thinking like, hmm, maybe I need to launch a YouTube channel, because I saw that a lot of big players, they are growing and crashing on YouTube, and they are saying a lot of the time that "oh holy crap we got leads from youtube and it's like super easy to close" I prepared a huge document that you can download using the link in the description no opt-ins just grab it implement it use it and say thank you to me later and the main beauty of this playbook it's about saving your time because if you are a business owner if you're not business owner if you're just like random UGC creator close this video it won't be valuable for you.

If you have a business your time is the most important asset. So let's break it down. YouTube game is still it's not new but a lot of people don't understand how it actually works. If you don't want to waste a lot of your time building this by yourself you can just book a call with me and we will build this for you. So let's speak about like why you should listen to me like not only like the years of experience and amount of content that we produce. We work with B2C products and with b2b products where you need to build a lot of trust where the average order value is like completely it's like huge here is the breakdown the first channel she got more than million views in five months and more than 26 000 followers just on youtube channel and she uses automated dm funnels on instagram and additional funnels on telegram and other channel they build cell storage warehouses and manage this warehouse so they attract investors and franchise partners and we we don't have like huge amount of subscribers.

Like in four years managing and growing this channel, we posted more than 700 videos and you can see like 2000 subscribers. That's not a lot. And top performing video, it's like you can see the 10 times difference, but results are really, really, really nice. You can read these numbers because I am really terrible with numbers. But again, you can see that goal is different. Like in the first case for the B2C, it's more about like building, attracting more eyeballs. Like, oh, here's a nice expert. For B2B solution, it's more about trust.

That's why I'm recording this video, because I'm attracting business owners. So that's why it's like very boring information. Very boring information. And this video won't get a lot of views, but I'm educating you. So I'm building trust, so you can become a client later. Maybe after watching only this one video. So you can see the difference, reach and trust. That's two different games. If you want to learn more about it, I prepared several videos, so several case studies, So you can check B2B funnel, B2C funnel, also like the funnel for not so high ticket, but again, it's like medical solutions.

That's, you can see this stuff, it's expensive, but not like building a warehouse. So that was the really long intro. And let's speak about the actual playbook, what you need to keep in mind. So you can see a lot of stuff. So you probably read it already. So let's speak about the first thing, how to actually define, do you have a successful channel or you're doing something wrong? Probably you had this idea before, Or maybe someone in your mastermind group said that "Oh, launch a YouTube channel, super simple, you just record videos and everything is done" And for some people it's true and it's easy because you don't have this fear and usually it's all about camera confidence And what you actually need to do to think about like growing your business channel is like only three things, only three.

You need to show up on camera and that's like the hardest point because you will understand that "Holy crap, I don't know how to make sentences, I'm like saying different crappy words" doesn't make any sense. So that's typical when you don't have experience. We will work on it a little bit later. Next one, you need to think about like, okay, which videos do we need to create and actual packaging for these videos because you can use, for example, viral hooks, viral triggers, but it doesn't apply for your hardcore B2B niche.

So you always need to keep in mind that, okay, I am attracting business owners or I am attracting like financial advisors or I am attracting investors or franchise partners. You need to have a tattoo. I think like somewhere on your forehead that you need to speak and provide info to your ideal customer profile. And the third point, it's basically about like sales conversions. How, what's the actual vehicle to get sales? Is it call funnel? Is it webinar funnel? Or it's like DM automation funnel? Or like it's DM outreach, like send me this message and you talk with the person or like the setter talks with the person in DMs.

So you need to keep this in mind Because again, we are thinking about driving business and all other stuff. It's the noise. Of course, you need to think about the filming. You need to think about like the editing, about fonts, colors. But again, it's like nitty gritty operational details. And if you have a right person in your team or like the agency on your behalf, it will be much easier for you. And you can just simply delegate it. So that's why we have like two types of work. First one is like actual production. And it's like all the operational work that you need to do to actually post the video and get clients out of it.

It's including video editing, thumbnail ideation, market research, script writing, actual filming. That's also like operational super simple task. And you can delegate it because you can provide specific instruction. Okay, here is how to edit the video. And you have like a checklist how to make a really nice video. But still you need to take this risk. need to be responsible that okay i will be sitting in front of a camera and that's why that's additional second type of work and that's only for you you can't delegate it you can't like oh here's brain install it in other person and he will become speaker and speak on your behalf it's like key man operation that you need to do because you can't delegate your expertise if you are the founder usually you have a huge background a lot of stories like hot takes about this specific stuff And you can't take this knowledge, take this unique stuff about you, delegated to someone else.

Like, oh, share my stories. It will be weird. And that's why you don't know what will actually work. Will the YouTube channel actually work? Like, I need to invest like tens of thousand dollars to make it work. And I'm not sure will it actually work. Will I get return on investment? Do I need to have a huge crew and pay like tens of thousand dollars every single month? or i can just take my take my smartphone and that's all like that's my go-to solution microphone and iphone and that's all and i can post like a raw clips you still need to take this risk and be responsible that okay i am making this bet on this specific strategy so that's why i'm okay with it and that's why i need to show up in this era it's super easy like to jump in this rabbit hole like oh i need to learn i need to teach my cloud code agent i need to learn about ai stuff i need to check specific microphones i need to compare lighting sources i need to learn how to edit how to design the thumbnail even like with ai stop it you just need to stop it because it's a safe action and usually it's not leading you to the result several times a year you have an apple presentation and you can find that probably chief executive officer he didn't spend time editing the video, actual video.

He didn't spend time like recording all this crazy drone footage or like making this specific sound effect for the video. No, he need to be in front of a camera sharing, providing the value. And this will become the highest leverage activity because we will break down the economics and you will see that you just need to invest like two hours per month to record bunch of videos and you will get a huge exponential growth later in this video. And these are typical mistakes that I found not from the 12 years experience of creating video content but working directly with founders chief executive officers chief marketing officers so like with the big guys with the main figure of the company the main problem that people wait for the perfect setup we need to have all the lighting sources we need to use this specific camera we need to find the best place oh I am not in the right mood oh I don't shave my head oh I have not really nice beard and that's why the speaker becomes the bottleneck because we had a client and he like in two days before having filming session that was the second pass of working together so it's just the beginning uh the person didn't have like social presence experience before so it was a completely new experience two days before filming session i got a voice note like oh i forgot we had a filming session like in two days but i'm different city or in different country i'm visiting my family so we need to postpone it.

It's not a question like "oh can we postpone it? Can we like switch the dates? Maybe we can have a filming session a little bit early before I having this like huge trip." No, it's just a fact and that's not because the person is rude. That's because the fear of like "oh I need to sit in front of a camera, there will be a crew, I need to provide the expertise." This is the fear and this fear will dictate how you actually operate and how you handle like "oh I need to grow on YouTube right now. Oh, I need to send in front of the camera and record videos.

Oh, I need to record short form. Oh, I need to write text posts. Oh, I need to record stories. Completely different new world and you are afraid of it because of the demons in your head. I had these demons when I was 14 years old. Like when I started recording videos, like everything was good. Like I just hit record button. I'm sweating. I'm feeling that my temperature is going up and it's like out of nowhere. After everything is back to normal. So it's not usual condition for you and for your body and for your mind.

And you need to just do this. You can't avoid it. You just need to accept and do this. And because of it, you will become a bottleneck. And imagine that you will hire a team like, and you will build like in-house team, not an agency. And these people will just like, wait, because we can't do anything. We don't have the footage. We just have a founder who is scaring and like hiding in the wardrobe because we just can't feel him. And the next issue, and that's typical mistake, and usually I just need to coach the person that, oh, we post the video.

Why I'm not a millionaire? The very first video that we publish, completely brand new channel. You don't know how to act, how to present. We still trying to figure out the style of the filming, of the video editing. We are figuring out the packaging. Why are you expecting that after publishing like first, like one, two videos, you will have a brand like Alex Hormozi, which has like more than 20 million people like subscribed on his social. It doesn't work like this. Everyone is trying to chase views and it's like very obvious.

Like I understand this action because it's vanity metric. You can open the channel like, oh, we get like the 50 subscribers, like 10 hundred subscribers. That's not a lot. But again, when you are thinking about like, holy crap, 50 people spend at least like half couple of minutes watching me, Observing my thoughts, like listening to me, actually listening to me. Not just random ad that like appeared from out of nowhere. It's intentional thing that person like, okay, I will watch this person because a topic is kind of interesting.

I want to learn more about it. And they spend time, you are not asking them to do this. And when you start to like check the numbers, like actual numbers, like watch time, like how many hours people spent with you, you create such a huge motion, just sitting in front of a camera. And later I will show you again why views are not so important. Why I'm super serious about the next statement that you need to say out loud. You need to say like, I promise I will show up on camera one day a month. I will not hide behind the gear editing stuff or like picking the perfect topic.

I will do this for like two years, not just two days or like two hours. When you accept that, okay, this is a long journey. It will become much simpler and easier for you. So that was the main mindset shift that you need to make before even launching a YouTube channel. So let's speak about the business model, why it actually works and why it brings clients. If you read Alex Hormozi leads book, basically you have like a core four, but again, you can compile it. It's like free way method to advertise your business. You have ads, you have outreach, and you have content and YouTube included.

And the main issue why I'm not sticking with the ads and with the outreach, Even though like I'm too long in this game and I tried a lot of different stuff, I still prefer YouTube. I tried like DM outreach methods like last month and in like two weeks I burnt out. Like I was just holy crap. But at the same time, I'm sticking with YouTube for last 12 years. It's not about the speed. It's not about the cost of the money. It's not about even like time investments. It's about scalability that you can grow exponentially because of the content that you produce.

I don't like these systems where you need to constantly provide different inputs. You need to send 100 gems a day. Every single month, you need to feed to the meta ads like some amount of dollars. I don't like it because it's like linear growth. And the moment you stop doing the outreach, the moment you stop your meta ads account, you are screwed. Like you can't get more clients out of it. Because again, you need to have this input. For content, for the algorithm, it's completely different. Again, you just starting creating the content.

you are building your library of content and you need to think about like, oh, I'm building my own Netflix right now. I'm building my Apple Music Catalog. Because you will build this library of content and people will binge watch your content. They will spend more time with you, not just 20 seconds, not just five seconds reading your cold DM. And they will trust you more. And videos will work during next years in a row. If you are thinking about like present result, that's the wrong approach to the YouTube. You're thinking like, oh, I have this goal, like five-year goal.

And I understand that I need to be in this position. And that's why I need to start building this library right now where I have nothing. At the beginning, it will be painful, it will be hard and you won't get any success, any results. But after suddenly you have this, I don't remember how it calls like this curve, but it's like exponential growth because you were just sticking to this stuff because you understand that all the payouts, all the ROI like return on investment will be like not in one day, not in one month, not in even like one year, it will be in five years.

And when you accept this thought, that's why I'm building this YouTube channel. That's why I'm recording this video right now. Not become rich next month, but to become rich in five years. It's the main beauty of YouTube, but the main problem of YouTube, because you need to shift your mindset again, because if you're thinking like, oh, we have like a one to seven ROI from the paid ads. What's the ROI on the YouTube? In five years, it will be stupid to say about it, because it will be obvious. But when it's like first month, of course you will just lose money.

That's the guarantee that you will lose money. Why I'm talking about like building trust on scale and here is like my Russian YouTube channel. And you can see that in like three months, something like three months, we got almost half a million views, 1400 subscribers. And that's like really nice numbers for like B2B channel that talks about YouTube. But the key one is like 7,600 watch hours, hours, not just minutes. And if you just calculate numbers, 316 full days that people spent watching my content, watching me, my face with this terrible Russian accent, but it's like in Russian, but you understand the point.

And because I had speaker opportunities, I was trying to calculate like, okay, is it worth doing offline or it's better to just do YouTube? I understand that I can't do this offline when I have like small stages, like 50 people, 30 people, 20 people, like 60 people, even like 200 people. It's still small audience because you can see that I get much more eyeballs. get much more attention for free, like for free production cost. And I got more in terms of the influence from my YouTube channel, which was not so like actively growing.

It's just a side project. Because again, I was thinking like, oh, offline events are really great sales assets. Not, it's not. So let's speak about like what do you actually need to create? Because if you check other videos on the channel, I usually speak about content funnel, because that's like one of the easiest method to break down the content strategy based on your goals and usually you have like three main stages like top of the funnel middle of the funnel bottom of the funnel of course you can use like some complicated hugin schwartz or like ben hunt marketing letters again let's break it down make it super simple for you top of the funnel about getting attention building follower base and getting a lot of views and usually these videos are like for broad audience for broad topic and And it's okay to do them somehow to get a new audience, the new blood in your ecosystem.

But if you have like hardcore B2B channel, like a self-storage warehouses, you can just do like this. You just don't need to do this. Format is the middle of the funnel. It's about building trust, shortening the sales cycle. So this video is the middle of the funnel. Because I am showing the how-to dog, like the huge playbook. Like I spent a lot of time building this. So you can see like you're getting a lot of value. Understanding that "Oh, I'm legit" even though I have a different language, I have this terrible accent You still understand that "Okay, he knows his shit" I won't book a call right now, but again if I want to learn about YouTube, Evgeny looks legit If it's true, you can hit on like and subscribe button to prove the point And the final format is bottom of the funnel and usually it's the sales assets that you build And it's video sales letter, it's specific videos that are more like salesy where you're not speaking about like educating the audience you're speaking about like oh we achieved these incredible results bam bam bam bam bam and you are breaking down for example your client's result when you show the roadmap and it's kind of like webinar funnel where you have a webinar and you are showing like here's five steps i won't tell you what exactly you need to do i'm just showing you the overview of course it's like testimonial videos where you talk with your present and past clients about the results that they achieved using your solution and usually these videos they got like the lowest amount of views but you need to use these videos in other areas of your business your landing page in your funnels in your email marketing in your sales operations where you for example following up with the lead and you can say like oh you have the situation like like john we have a video about john like we talk with him it's a must watch for you because it's like in the same niche and same industry in the same like revenue level and using this way you you are also optimizing the sales cycle and the sales efficiency of sales team.

And what I found working in different channels, different languages, different niches that you have a rule, like one in five rule. And what I found, not every video work. You are thinking that, oh, I recorded the banger. Let's post it. We'll be like one out of 10, like the most performing video on your YouTube channel. But when you post it, it flops and you're like very disappointed. I recommend you to not put a specific like intention or like expectation from the specific video like oh We put so much time working on this video and it's like it should be a banger It should be like top performance.

No could be but you're not sure especially when you're just starting out You don't know like what actually happening because algorithm is trying to find you the audience every single day He promotes your video small push like 10 impressions on your thumbnail hundred impression and you're getting like one two three five views But again when you just continue posting you have some kind of the breakthrough when you have a video Which gets like five times more views out of nowhere Like that's that's that's random thing and that's typical stuff for you So and sometimes you just need to invest several months to get this breakthrough because you can see this channel and We started working and you can see like let me zoom in You can see that we posted and we get just some views some of them like a little bit higher But overall it's not good but closer to the end of the third month Channel skyrocket and we start getting much more views and even old videos started getting views because again We just continue feed the algorithm like here's like YouTube We still we're trying to grow this channel Here's a new video about new topic attract place investors and the guys who want to go to buy real estate Stuff on in Thailand like please here is the new video and after it you will have a breakthrough through this like one two three four five six months it's the valley of the death because most of the people they like it's useless but again keep this in mind if the video is actually good three years after the posting will bring you leads as i usually say that it's not a sprint it's the marathon and you need to think about the marathon you need to take the risk you need to expect that nothing will work during first months and you just accept it and during this time you are focusing not on the vanity metrics, not on the sales metric, but you are thinking about you and like how you actually perform on the camera, which packaging do you use, what about the editing style, like how do you actually present.

Every single video is a new idea and like new version of the video and like new iteration and new version of you, like how you actually speak. Because if you didn't have any experience before, you talk like shit, typical, you have some weird emotions, you don't know what, how how to say, how to present this information. You don't know the actual format that you enjoy recording. On this channel, I prepared like 30 million long video about different styles, how you can record the video. Different formats, different people, outdoor filming, screenshot filming, iPhone filming, a lot of stuff so you can also watch it later.

And that's why you need to like try and test during these first months is find like the most enjoyable way to record videos. Because that's the marathon, you can't stick long enough with painful things. And filming is painful. Yeah, that's for sure. Let's speak about the economics, what it's actually costs to build a YouTube channel. And you will find a lot of agencies that are promising the views. They like, we have the guarantee that you will get this amount of views. And usually that's bullshit because they are trying to attract you using vanity metrics like, oh, you will actually get million views.

You will get like these sales calls, but they're not saying you like, Is it actually possible in your niche? Because in the B2B franchise investors niche, it's really hard to make 1 million views, but they're using this as a marketing tool to sell their solution. So that's the formula that you need to keep in mind that I recommend you to just not think about like monthly payments. Like you need to think about like, okay, here's the cost for the whole year. Like annually I spent this amount of dollars on the content and divided by how much leads did I get?

As an example, if you have like a 10K coaching solution I have a video about Brian Mark and he has this offer. If you get just six clients not leads who pays in full you pay for the service. User production costs on the market something around like 5k that's like an average number and if you think that oh holy crap we can repurpose long form and put it on Instagram, on LinkedIn, on other platform, we can use it as a sales assets you will get a boost in terms of the sales conversions because you will get much warmer leads comparing with the cold ad you can follow up with all contacts and like oh we have a new video on the channel like just watch it and you convert them later i said this thought before but again i will repeat it don't think about like monthly ROI don't think about it this will be a huge mistake for you at the end of the first month you will understand that oh it's not working it's not clicking i'm just burning money but at month 13 you will see the huge difference so that's why my main main recommendation were like okay is it's time to launch a youtube channel or not you have a working marketing channel for example paid ads or like email outreach doesn't matter and it's working you can increase the capacity you can boost your ad budget it's working yeah okay that's a safe bet and you made this decision like not to burn old methods you just launch a youtube channel and grow it like in parallel spend like 50 000 on ads every single month 5k for youtube and other social media platform it's it's nothing it's like 10 of your marketing budget because in one year probably you need to increase the ad spend to like hitting all needed metrics needed numbers ROI will go down because cost of every customers increases over time and your YouTube channel will become much stronger and you will get a lot of benefits because of this YouTube channel won't rely on this meta ads algorithm or like huge ad spend which suddenly can stop working you have the asset that will work for you and will bring sales.

So let's speak about the options how you can approach like okay it's time to build a YouTube channel what can I actually do? I have like four ways. First way it's like do it yourself and in this case you just buy everything you buy the microphone you buy the lighting you buy the camera you will build the full shelf like on the background because it's all filmmaking and photo gear you will do everything and I don't recommend this way because growing on YouTube channel, it's not one bulky task. It would be much simpler if it's like grow on YouTube channel, it's like pressing on one button.

Realistically, it's a lot of small bulky tasks because you need to find ideas, you need to write scripts, you need to film the stuff, you need to edit the stuff, prepare the design, write descriptions and like titles, all this technical SEO information. You need to properly manage the channel, you need to answer comments, you need to understand the analytics, You need to also repurpose this content on other platforms. There's a lot of stuff. So that's why I don't recommend you to do this way. Probably you hit the wall before like, oh, I will just take my smartphone and record the videos.

And after it suddenly you are burnt out because you recorded the videos and that's enough for you. And the next action that you can do, and that's additional mistake that, oh, I will go on the Upwork or like Fiverr or I will just open LinkedIn and find, for example, a video editor, because I understand that based on my schedule I spent a lot of my time editing the videos. You find the editor, you provide all the material but still you need to manage this person, provide all the details about the branding, the colors, like what's actual look in terms of the editing style.

At the end you have the final video and still you need to do a lot of tasks. You delegated just only one task but you still have variety of it. And only after these two crucial mistakes just don't do this. you will think about like, oh, maybe I need to become like Alex Hormozi and build in-house team. The cost for in-house team is like, it's huge. Like for every channel, they have a separate media team with like 10 people inside it. And you need to burn a ton of money for like 15-25k a month. You will bring like four people on board.

Again, I don't know in which country you're located. And for these prices, you will get creative director. Okay, that's good. You will get a video editor, potentially like two video editors, one for long form, second for the short form. get like a content assistant who will do everything like different random stuff like finding a designer like posting this content on other social media platforms doing market research and you need to provide the salary to these people and still you need to like build all the infrastructure for these people because you if you run meta ads you have ads department and you can't apply the same strategy the same playbook the same systems the same like workflows you can't transfer it and you to build it from scratch and you need to manage this content team and this again become the pain in your ass especially if you are not so sure about like will i continue growing on youtube or or not and your in-house team will just burn you money so that's why i recommend you to if you are just thinking about like okay i will try it i need to understand will youtube work for me like i'm thinking that it can work for me but i'm not sure it's better to work with done for you agency it's It's like YouTube production agency like mine.

And the cost is different. It's like from three to 10K per month. Again, it depends on the packaging and depends on the, for example, how you record the videos. Will it be like remote filming session where you record everything by yourself or you need to find the filmmaker, rent a studio. So it's a little bit different in terms of the cost because it will have a lot of moving parts. We also provide a service where we not only like create and manage YouTube channel, we also repurpose and post these videos, these clips on other social media platforms.

And we have a separate person who just do this stuff. It will become a huge relief for you because again, you just need to show up on camera one day a month and the agency will do the rest. And usually on like second, third months, we become completely like independent. We had all the materials, we approved all the video editing style, branding style, colors, publishing cadence, like filming cadence. And after this like onboarding phase, working with the agency will become like super smooth for you. At the beginning, you still need to be more involved in the process.

I put additional things, like if you want to find a video editor, like don't be cheap because you will waste a lot of your time seeing this person, like fixing his mistakes. In my team, we have seven person media team right now. Half of my team is video editors. We have four video editors, like three full-time and one part-time and half of the costs of the actual production, like providing the service to the client is video editing. In addition, yes, AI, chatbots, assistants, they can help. But again, a lot of actions still need to decide the taste, the video editing style, a lot of small, small decisions.

I didn't see any solutions like, oh, here is a AI clone of YouTube producer, like creative director, because you still have a lot of small moving parts and really small decisions that you need to make and be responsible for the sections. So here's the stuff that you need to keep in mind just simple dos and don'ts. Like this is the best for you, like growing business YouTube channel, if you have high ticket solution and it requires like trust, pre-educating the audience, like in providing additional material, additional value.

So you will build a brand awareness. You sell using like free consultations, like free sales calls. So that's why you will build a trust upfront and that's why it will be much easier for you to close the customer. And usually customers that came from YouTube are the simplest to close. If you are located in competitive niche, That's also like a great unfair advantage and like the mode you can develop because you are the top market leader on this market in this city or like in this specific niche. And if you are competing with like with the price, your reputation and your brand that you build online will become your unfair advantage.

So you can again boost your prices because you are the biggest player. Everyone knows me. So that's why I can charge twice more comparing with my competitors. Comparing. I probably understand the point. But the key one, and I highlighted it because you still need to have the real expertise and the real opinions. If you don't want to shine in front of a camera, if you have just a direct-to-consumer product, for example, like that you sell on Amazon, don't go on YouTube. Yeah, you can go on YouTube if you want to become like a founder of Bloom.

But again, he builds more like a personal brand, not the brand of the company. Of course, they are associated, but because they are growing like personal brand of Greg, they also get additional sales for the Bloom. and unlocking additional opportunities because of the personal brand. It's not about like, oh, here's the can, our can is the best and all the content is about it. No, it's about again sharing unique like point of view. And the key one, again, if you can show up on a camera one day a month or someone in your company, because the clients that I showed you like these self storage warehouses, we firstly record videos with the founder, but he moved in a different city, but the production crew is still located in different city the main office like it in the other city like the main regional city and we started recording videos with the employees so like with the chief technical officer with chief growth officer with other employees from the team so that's why you can also like replace yourself with the team members but again it's kind of hard to do and it's more painful to do and we have another client and they have like a chain of dental clinic and we use the strategy that we don't have like a key person we are creating videos with different experts from this chain.

We have the video with the dentist, we have the video with the person who is responsible for HR, for the human resources, the chief executive officer of the whole chain, the managing partner in this specific city. So using this way, you can remove like this key man risk where you have one person who is responsible for recording and he doesn't want to record these crappy videos because he is tired of it. So you can also replace it. But it's more complicated solution and usually doesn't work really great in terms of the performance.

These like company channels, people don't subscribe to them. Like to solve specific pain point, yeah, fine. But to subscribe, to be aware of the company updates, so personal brand is much better. And please don't waste your time starting your YouTube channel if you have some of these common traits. You want to become an influencer or go viral. Of course, you can do this, but this training is not about it. I don't know what, why did you spend like last 30 minutes watching this video? Send it to your business friend. If you sell low ticket product, you can grow on YouTube.

But again, if you are very tight in terms of the timelines, like, oh, we have this specific product, we have the launch, we have, we need to build this like a wait list for the webinar. YouTube is not the right strategy. It's more for like evergreen products that works during years. If you constantly change products and you are doing this like launch events, it's better to go on Instagram. This one you don't watch YouTube yourself. And yeah, it sounds weird. But again, if you are not YouTube user, please don't. Because we had the client, we worked with him like almost a year, I think.

But he was more interested in growing like Instagram profile, TikTok account. He was not paying attention to YouTube at all. Like, okay, we record the videos, but what about these clips that we repurposed? That was the key driver, the key passion for him. And he is more like an Instagram guy. And because of this, we didn't get like any huge significant results because he's not a YouTube guy. And if you don't watch YouTube, again, close this video. Like it's not for you. If you don't want to spend months and years to make it work, to make it click, please don't do this.

I highly recommend you to think about like the first months. And I already mentioned it, that it's self-development journey during first months. It's not about getting sales, not about getting numbers, it's about becoming the better person, becoming the better speaker, becoming the better presenter, because you will know much more about you. You will have such a better relationship with your friends, with your wife, who are not so like businessy and they are tired of listening your talks about the business and about your product, about your expertise.

Just record these videos and all aspects of your life will become much better because of this activity. You can see that I didn't say anything about like market size, target audience, like, oh, you need to have this total addressable market. And you can say that, oh, my niche is too boring. I don't have the customers on YouTube. They don't watch YouTube. That's wrong. The company that builds self-storage warehouses, they attract investors. They are looking for franchise partners. That's a niche of a niche of a niche.

You have real estate, you have commercial property and you have self storage facilities and they are located in this niche and because of YouTube they achieve really great results again just watch the video on the channel it's it's mind-blowing you will understand the power of YouTube even with small vanity metrics of course I need to add that if your thumb is like 50 people for example founders of specific tech companies or like you work only with like nuclear companies that provide specific stuff to the nuclear facilities.

Of course, yeah, don't use YouTube, that will be a waste of your time. But if you run paid ads, probably you have a really nice time. If you run Instagram account and you have some kind of views, probably you can launch YouTube channel. You can do a simple test like, oh, is it a big market or not? You can just open YouTube search and write several specific phrases about your solution. For example, tax advisory for UK businesses. And if you find your competitors, you will see a bunch of videos not just one video but like bunch of different videos from different channels and if you open these channels they have some kind of the videos so you will get understanding that worth doing because I found a channel I checked the niche and it's like marketing for financial advisors I found like four or like five channels speaking about this yes they have like 50 views 100 views 200 views but I saw the message like oh I got a client who paid like 15k or like 12.5k for my service and he booked a call from like 70 view video so if you have like small market that's wrong i also prepared additional materials for you because again i mentioned a lot of different channels uh you can check these materials you can check for example this marketing strategy i do this stuff all the time because again when we start launching the channel in the new niche we don't have the expertise in this niche how to actually deliver results the first step in our onboarding process like check the market understand the triggers understand the pain points understand find the competitors so you can understand which content to actually create and i prepared a bunch of market research like video ideas you can check it again in the document which is located below this video for most of the market research like content plans i prepared the separate videos so you can also check them on the channel so again subscribe next thing that oh i I need to somehow record the video, but I don't know how to structure the video.

It's super simple. We don't write word-to-word scripts. For several clients where we create some kind of the documentaries, we write word-to-word scripts. And it's like super important to have these specific phrases. Most of the time we write anchor scripts. And usually it's like one page with several topics. We have an intro, which is word-to-word intro. We have several bullet points with additional follow-up questions like, okay, To explore more, tell the story about you had this problem with the client, tell about it.

I shared the story like this one. It's included in the script. Also put specific call to actions. Literally, that's all. Because what I found... B-b-b-boom! You can use like: "Oh, I'm a terrible speaker. I don't want to speak in front of a camera without a script. So that's why I will use a teleprompter." You place it on the camera and you will use specific software to like show the actual script. I found that if you are not experienced, it will be terrible. Because you will sound robotic, you will just stick to the script.

It's better to be like natural, find the flow, find the way how to communicate your thoughts. And we require from our clients like: "Okay, we have this like four ideas for four long four videos. Record two three minute voice note for each idea. That's enough for the start. Because we need to just build the structure. Because we can take the expertise from the market. We can go to the clot, we can go to the ChatGPT and like: "Oh, how to install the implants in the face?" And we will get a how-to guide. Information is not so valuable because again everyone knows how to use ChatGPT.

You need to provide your own thoughts, your own opinion, your own stories, your unique expertise. And using this way you will become unique and not this like ChatGPT style like: "Oh, I am not this guy, I am this guy" And when you use anchor scripts you actually developing the skill of presenting and you can play with the format, you can use screen share like I'm doing right now You can show it the actual script like "Oh, here is five-step plan what you need to do" You can use mirror dashboards, you can for example open if you do for example video editing you can open like frame.io it's like the app the software to like review the footage and you can record a screen share watching the video and telling what's the problem with the video.

You can find the format that suits you and works for you and you don't need to work a lot on your scripts. I bought this teleprompter I think like three or like four years ago. I used it three four times. I need to sell it but like in case I have like really terrible speaker who requires a teleprompter. Okay we will use it but most of the time it's just collecting dust. You can take this simple prompt, super simple to do. Again, you just provide more details about your business, you have an idea or like you conduct the market research.

Email marketing is that what you need to do instead in 2026. You just provide additional details and details about your customer. Get more like tailored script and more like tailored phrasing. For example, I'm attracting business owners, not content creators, and I need to put all the details and all the material information for business owners and after it you just again play with the cloud you just send a voice note like oh i want to do this and that just structure the information this document is made by cloud and he used transcription from last 20 long-form videos that i posted on this channel that's how it works and because it's not short from clip it's like 20 30 40 minute long video i have a huge room to build this dog because it's compilation of other videos that i created on the channel next action that you need to actually film the video.

We have the scripts, we are ready and it's time for the scariest part. It's about filming and I recommend you to just again invest one day a month. You just need to have like two, three, four hour filming session. For example, this video is long, really long. I see like I spent 85 minutes recording this video. I don't know what the final duration, probably more than an hour. That's the plan for it. And the rule that I use that we record for example four long form videos we are targeting to create 10 15 20 minute long video that's like maximum especially if you're a beginner more duration will be more painful for you don't do this and that's the nice format to provide a lot of depth a lot of knowledge a lot of value but still you're not becoming this like one hour long video which is increasing the cost for the all the process and in our practice if you need to record 15 minutes long video you need to double the filming time if you are not experience you multiply it by three.

For 15 minute long video you need to have 45 minute filming session. If you are really experienced speaker and we have the speakers they record in one take. Like 20 minute long video in one take. But this person has experience like growing Instagram account for like four years. And using this structure you can create really simple filming plan. So like in three hours we record four long film videos because we need to invest like 40 minutes for each video, we make a short break for like 10 minutes to drink coffee, go to the toilet and we continue.

And using this way you will have a content plan for the next months, for the next 28 days, because you have four weeks, four longs, four weeks. Batch filming is the best one because again it's more about being cost efficient, because you need to be in the flow of being the speaker in front of the camera, you need to organize the filming day, So you need to bring a filmmaker with the gear with all the useless gear with the useless tech You need to prepare all the scripts in other video which I recommend you to watch and this is about like filming sessions How to actually conduct them?

You will have this issue that you will have a lot of stuff for pre-production to prepare to be ready for for the filming and production Will become the main bottleneck and it will look like a sand glass that you need to record the videos you need to get the footage done so you can continue working on it editing and posting on the channels so that's why it's much easier like okay open a schedule open your calendar and like block four hours for just filming session that's all that's the only ask that i need if you're a busy founder you will find four hour block if you can't find four hours find two hour block and when you set specific date in the calendar it will become more like an obligation that oh i need to to record.

Yes, I need to. If it's just random date with random videos, with random responsible person who is responsible for the filmmaking, you won't get results. But why we can keep up with the schedule? Because we work in advance and like, okay, we recorded a bunch of videos and in three weeks we need to have another filming session. Because again, we need to have the buffer because post production takes time. So that's why every like three, four weeks we have the filming session with the client stick long with it because again it's like more nitty-gritty details with different filming setups what i recommend you to start with it's like iphone filming if you just don't have the budget you're just starting out you're just trying trying and testing like don't buy a lot of gear just buy a microphone maybe you can buy a light sources this 500 dollars maximum for the test you can sell it later or like send it to your friends who are more like blogger influencer guys And I recommend you to use like screen share format if you have stuff to share and only after it like grow by the camera Maybe like oh, maybe I will rent a studio or I will find a filmmaker Or I will build a podcast studio in the separate room because I have the capacity and I have the actual room to make a filming session Filming set in it.

So that's like iPhone and screen share is like go-to solution at the beginning if you don't have a team and you have just a bunch of freelancers or like an assistant who can help you in offline world. You can easily upgrade later and spend much more money on the filming later. But again that's not our top priority. Right now most of the filming sessions they are on set like offline filming sessions. Some of them like remote using zoom and I help the person like okay take your smartphone like place it like this okay tilt it a little bit because it's take your microphone put it on your shirt open audio recording app let's record that's the typical process and what i found in other agencies that they don't provide this service that's weird because when you are starting new journey new opportunity and you have a lot of especially like technical stuff and you are not technical person you will be just like holy crap and you will postpone the filming session you plan the stuff but again it's like holy crap it's a lot of new stuff to do so that's why i'm joining and like helping you remotely film the videos.

Other guys what I found on the market they just I will send you the script you send me the raw footage and I won't work with you on the filming set even if it's remote. That's weird. And here's the short checklist what you need to keep in mind. First one that you need to prepare anchor scripts and again as I said batch filming batch script writing. You need to have several different outfits different t-shirts you can change like okay we recorded one video, let's change the outfit. Again, it's more about like adding additional dynamic, additional variations in terms of the look that, oh, we didn't record this in one take, in one day, we approves.

Also, again, it's more like technical, but again, ensure that you have all the lighting settings, you have the camera, you have all the needed batteries, everything is charged, especially if you are using smartphones, you need to free up the space. And that's the typical problem of my clients that they don't have the space on their smartphones in 12 hours. everything is good. Also the person behind the camera who asks different questions usually that's me or you can ask a filmmaker like okay I will share you the script just listen to me and please if it's not clear for you ask me questions because the filmmaker will be this like dumb person who doesn't understand everything and that's a great like I don't know how to call it I don't remember the name in English but it's like LACMUS test maybe it's in English the same where it's the test like "Okay, I'm delivering clear thoughts or it's super complicated." And your filmmaker, the person behind the camera, will become this test.

In case if you have like some kind of the complicated filming sessions, have a plan. I worked with the podcast studio and I booked a studio to record four long-form videos and one podcast. In 12 hours, I sent the message to the owner like, "Oh, everything is good." Because I didn't get any notifications that, "Oh, you will have a filming session as planned." I paid the deposit. But in 12 hours, I didn't get any response from the person. I tried to call him. I can't get the person on the phone. That was the sign that okay something is going wrong Next day in three hours before filming session I was thinking that okay we need to change the place I didn't get the response.

We have two filming sessions for two clients and I need to somehow find a way out I need to find the backup solution and in like 30 minutes I was looking for like another podcast studio I contacting my clients like okay we need to change the location we have some problem with this podcast studio but it works only because I had contacts with other podcast studios before. So that's why it was, we don't have this delay in terms of the communication because I have the phones, because I didn't need to fill this like application forms.

I have everything in place. Like I know like, okay, here's the filmmaker, here's the podcast studio. And I just contact them, like in case if I have emergency. We had successful filming day, but later this person, the owner of this podcast studio, he was too drunk and he forget about this stuff. Yeah, Please have plan B, backup thing, just in case. We had filming session, we also like somehow managed to publish these videos. I won't speak about the packaging and like video editing in this video because it's like nitty-gritty, technical and it's better to delegate to someone else.

How to actually get clients out of the content? Because I recorded a ton of entertainment videos when I started my career. It was more about the video games. I create a ton of videos about like "Oh, here's a review of this specific game!" And I got like 10, 50, 150 thousand views, but I didn't get a lot of money. I was a broke student and it was really, really terrible for me. When we are speaking about business YouTube channel, you need to promote your stuff. You need to say about your stuff that you have a solution.

You watch this video, that's a sign that you are interested in our solution. You already spent like hour watching this video, book a call. Like you just like talk with the person, with me, and we will do everything that I showed you in the video. And you need to do this kind of the cold actions, maybe not so aggressive, link in the description by the way. You need to again connect the video with the funnel and you need to connect the video with other videos because you need to create the ecosystem to make your content binge watchable.

If you open Netflix you open really nice tv show and five hours later you're like holy crap what what just happened. Like you need to have the same effect. So we are working on creating the ecosystem That's the first stuff. And second stuff it's about actually getting conversion. So what we have in place. Inside of every video you need to include several call to actions. First call to action is like: Hit the like button, subscribe, write a comment, but business owners don't write comments usually. And like book a call, grab my free lead magnets.

So you are trying to convert people using different approach. The typical mistake will be like: "Oh, subscribe to the channel, like, comment book me link in description for my lead magnet use my referral link to this specific camera that i use blah blah blah blah blah blah blah blah blah blah blah blah 10 call to actions inside like 30 seconds seconds seconds that's the problem that's the issue so that's why i'm trying to simplify the things we have three main call to actions first one you can see direct call to action and it's about like actually actively getting the conversions like if you watch till this point book a call with my team or like i have a free training which is available in the links below we have this specific system specific software and we can plug and play in your business use a link in description and you also provide the additional details is it a call is it a webinar is it um just a typical like application funnel just figure it out and i recommend you to do this like somewhere not at the beginning of the video but somewhere closer to the end and maybe in between where you have like oh that was really nice energy was really nice flow i just nailed the thought so that's why you can just make a short bridge but again don't spend a lot of your time talking about it somewhere in the middle of the video because again you will ruin your retention so like for this call to action 20 30 seconds maximum next thing it's some kind of the free value and usually it's like some kind of the lead magnet here's a document that you can grab using the link in the description you can say like oh by the way i also write a book about this specific topic you can grab it uh using the link in description again it's more about like promoting the stuff that you have you are not like pitching it but you are just natively say this like just two two sentences oh it's in the description take it i don't recommend you to over complicate things and like building it for being public uh of course if you have some sales materials you can do this i shared case studies i shared this like different stuff and I just collected all my lead magnets which are not lead magnets it's more like here's a free tool here's a free resource inside it it also has call to action but again it's not for getting sales it's also like showing that you are generous because if you provide like enormous amount of value for free you will build trust faster better and you will convert the person much better much faster it's not the rule but the lead magnet it's like an accelerator especially if If you have some kind of the complicated B2B stuff, you can say like, oh, grab my lead magnet.

Person will understand that. Holy crap, I won't do this. Book a call. So again, in the age of AI, in the age of dying online courses, share the information for free. Share all the resources for free. Share all the templates. Share all the market research completely for free. But implementation is paid. The third type is like, watch the next video. So you can mention it during the video. And I did this several times. End of the YouTube video. You can also put an end card and you can put like a best for viewer or like put a specific playlist or like specific video.

So you can drive people like, oh, by the way, we covered the lead generation, but we still need to close the people. Here's the video about how to close sales calls. That's important because again, you don't need to expect that. Okay, I post the video, person watch one video and I will get a sale. I will get a booked call. No, it's usually works like a web and you need to be like a spider and you need to place a lot of different small strings. because a person can watch video and just watch like three minutes and he's like oh I'm not interested in it it's not for me right now so he leaves he just skipped the video or he will watch a specific interview with specific guy because he's following this guy and you appeared in his feed because you put a collaboration feature so that's why you need to somehow drag this person like oh join my ecosystem and watch other videos that will be helpful for you so that's why I have the video about like all different aspects I have.

If you're dental clinic you have the case study about dental clinic. If you are providing b2c solution here is the video about it. So that's why I'm just making a lot of different small pipes or like strings like to drive people between the content. Using this way you are building this bingeable library of content like a Netflix tv show. I don't remember the study or like Taki Moore said about it in some of the videos that people need to spend 47 minutes watching your long-form videos, like observing your stuff to make a decision like to book a call with you, like to sign, to get a sale.

So keep this in mind, if you're just recording 10-minute long videos, you need to post at least five videos and person must watch all five videos. But because everyone is different, someone will watch video one, someone will watch video two, someone will watch like two videos, someone will watch like some combination of the videos. People have completely different journey maps and that's why you need to create content for different points not just talking about one specific thing. That's why you need to experiment in formats and you can drive people like "okay watch this video, this, this, this, this, this, this" so you will have a lot of touch points and in every video you also have a sales pitch, really short pitch, you have the lead magnet and you have a call to action "watch another video from the channel" and when you have small channels, big channels, most of the audience they don't subscribe.

Right now subscription status like "oh I'm subscribed" it's dead. Before it like seven years ago I was opening my home page and I was checking subscribed channels and like "oh I will watch the video of the Peter McKinnon" yeah because I'm subscribed to it. Right now doesn't matter absolutely you can follow the person but his videos won't appear in the algorithm that's typical stuff but that's why you need to customize the conversions not only in terms of the sales like book a call, but also in terms of like increasing average duration so person need to stick and watch more videos from you.

This video that I'm recording right now will become a cornerstone content and I will drive a lot of people like "oh watch this masterclass it will tell you everything about building a business youtube channel". I have smaller videos and closing different objections. This video is like a huge masterpiece just watch it and you will know everything and that's the the reason behind this video. So you can see I put a ton of call to actions inside this video. So again, hit the like button or book a call or subscribe. Subscribe is like harder than book a call.

In couple of months after like building YouTube channel, launching it, you can actually like ask your leads, like even like existing leads, like, oh, did you watch us on YouTube? Oh, how did you find us? Or like, oh, and if person says like, oh, I watched your YouTube video and it resonated with me, you can say like, oh, which specific video? Using this way, you will understand like, "Okay, this is a piece of content that actually converts people." Of course, you don't need to create just converting sales videos, but you need to again keep in mind that, "Okay, maybe something in this video I had specific call to action or specific thought or specific insight, analyze the video." Because if people say that, "Oh, holy crap, it's converting and that's why I'm booking sales." That's the sign that, "Oh, maybe I need to take something useful from it." Because again, during first months it's just experiment.

You don't know what actually works. Also, what I recommend to do again, because subscriber status is like it's that especially in like business channels you can just count amount of calls amount of clients and you can use just simple utm marks at the end of each video but again if you have some kind of tracking software if you have something like Hyros you can put a specific code at the end of your link and you can also track first and last attribution and again don't forget that this is a long-term commitment that you will get sales not Not in months too, but in the months 20.

And you need to understand it and keep this in mind before starting this journey. That's why I'm saying about like how to actually get sales when you're just launching the channel. You don't need to like, "Oh, I need to warm up the account. I will post viral content, broad topic." No, you can sell from day one. That's the reason you need to sell from day one. That's additional details about the results of my clients. You can also check the videos on the channels, but let's speak about the final part. And this is like different pro pro tips.

the stuff you won't find anywhere because it's based on the hardcore experience with the failures with the mistakes with like our errors on the side of the production on the client's side so just keep this in mind like firstly when you create youtube content you have right now sales assets it's your sales agents imagine that they are wearing shoes and they work 24 7 they don't require salary but they work for you, they are like rooting for you, they will kill everyone for you, so you will get a sale. So please use this advantage.

So if you have traffic from paid ads, just implement some of YouTube videos. Email marketing, DM follow-up sequence, it can be something like if you have Setter closer team, Setter will just identify the pain point and he can send additional message like "Okay, we have the video about your pain point, it will be great, a solid breakdown before you jump on the call with our team because you will just improve your sales conversions and it will give you better ROI from your YouTube channel. Next one if you are thinking about like ideas what you actually need to do you need to prepare much more ideas that you can handle right now.

If you are recording and posting like just four long-term videos a month prepare eight think about 12 ideas 15 ideas using this way like at different stages of your life you will think like oh this is the right fit for me right now at this stage i like this idea i want to talk about like how like my personal experience growing this business let's make a video but at the same time you're just building the bank of different videos different ideas you won't start from scratch where you have this like blank page and you're like holy crap i don't know what which video to record so i recommend you to keep all the ideas in one place in just one huge document or again ai agent you can just like dump everything in this specific chatbot and he will just collect all the database and i can just recall it when i need it because if you will be like forced to do record this video you are not inspired by it you will look not natural and you will get lower amount of views you can see that i am like it's third hour of recording this video i skipped my lunch i skipped my dinner because i was preparing this document because i was so obsessed like holy crap i found some super cool ideas like let's break it down let's make the video and that's why i'm sitting here you can see 10 pm on saturday yeah i already mentioned it but again get someone behind the camera who will ask stupid question and you need to have a backup person who will just say like too complicated explain it again and it works especially if you have like really top-notch expertise for example medical stuff the most popular phrase that i sent to my dentist like i don't understand the word what you're talking about Like explain it.

It requires some time to speak like a normal human being. So again keep this in mind that's normal and please don't be angry on this person because he is your target audience. You can see that I didn't say anything about like click through rate, average duration, specific codecs and like color profiles of the video. Oh you need to use this specific resolution or you need to use this specific soft. No, it's too complicated. You can't apply it for your specific situation I just think like "Oh free up the space, that's good, you don't need to install like any specific camera app" and this will work much better because you will actually help the person, you won't be like "Oh I'm just looking smart, you are no one, no nothing, you're a stupid guy, you're just trying to like prove the point that you are super like experienced guy but again try to help me, please actually help, please use simpler language.

Next thing is like try to mix two types of topics, So I'm speaking about like broad topics and like expert-based hardcore knowledge like I'm doing right now Because first one will bring you traffic new eyeballs and that's also important because if you have a pipeline You need to increase like the input you need to have more people that just saw your face Oh, I saw your face somewhere like maybe in the real and here's your long-form video And that's why you are bringing more people in the ecosystem We have a client and we recorded some like hardcore tutorials about like Generative Engine Optimization 100 views.

After we started creating videos about like really famous companies like we're reviewing reputation management of the Apple, how they actually handle the reputation crisis. We start getting like huge amount of views but again it's backed by our expert based videos. Next thing again when you start researching the market you will see that you have some patterns and in terms of the packaging the videos. Specific title, specific hook, specific graphic templates. I recommend you to steal like an artist, but again at your unique personal point of view.

Key one that I recommend you to take references not from your direct competitors. If you're talking about nutrition, take references from business channels or like from the fitness channels. Using this way you will look fresh for your audience, like just for the market, because everyone is stealing from each other. But if you are stealing from completely other guys that's great because i'm located on russian and like english markets i see that we have different different packaging completely different packaging still from the english market put it on the russian banners on russian thumbnails and vice versa next thing is still about the packaging but in different form again you need to keep in mind that somehow sometimes when you ask claude or chargept like oh give me the packaging based on the transcript of the video it creates I call it like copy paste problem.

For example, you have a title with words like seven exact reasons why you can't get sales from socials. And on the thumbnail you have the same phrase. Why do you need to add the same information into place? So that's why you need to keep in mind that it's combination, like they work as a team. So that's why when you're working with thumbnails and titles, you need to think about like, okay, thumbnail is more about emotion and like really short premise. Like I see the visual and I'm thinking that I understand what this video is about.

But the title is more about like logical explanation what's this video actually about. What's the actual benefit I will get after watching this video. And the key one, a separate point, like check thumbnails on smaller screen. When you review your thumbnail you just on my Mac Pro Display Plus Mega Ultra Max it looks fine. But when you start shrinking it and like making it like it's on your smartphone you will see like holy crap readable at all. So here's additional rule: check your smartphone. Yeah, speaking about the A/B testing, it's like a new feature which is not new but again not a lot of people use it and I don't recommend it to use it if you're just starting out because you don't have enough data.

If you have a brand new channel you're just let's make an A/B testing, create free thumbnails, find which works the best, you won't get enough data because to make it actually work you need to have thousands of views. If you have lower amount of views, you don't have enough watch time, you don't have enough valuable data, and YouTube says that "Doesn't matter, everything works fine, we don't have enough data." YouTube just takes the first variation, but again, you invest the time, you spend the energy, you pay for the designer to create additional versions of the thumbnail.

Don't do this at the beginning. Later, when you build an audience, when you will understand that "Okay, I'm getting like thousands of views," you can implement A/B testing. When it's smaller, don't do this. Next thing about sales conversions, if you have a funnel, if you have a specific guide, specific lead magnet, specific thing to convert the people, first line in description, it's the best place to put your sales stuff because it's always visible on every device. If you put a specific description about the video and you put a sales stuff in the description, in the middle of the description, person need to click on more after it find like, oh, here's like, okay, a lot of details, like time timestamps, links to the socials, oh sales stuff, put the most important link at the beginning right at the top because again youtube doesn't care but you will get additional sales and you can also use pinned comments later when you get more views you will get the audience you can create a template of the pinned comment so you will have again sales link like book a call with my team if you want to learn blah blah struggle with this and you can ask a question like oh what's resonated with you the most and you just copy paste between different videos and you pin it so it will be always visible and will be at the top and the final one is like one video is a content for the full week and i'm not saying about only creating one long form video you can create a video you can clip a ton of shorts out of it usually from 15 minute long video we got five really nice clips that's like the optimal amount of videos that you can get out of the long form if you try to clip more you will lose quality will make less you won't fit your content calendar so 20 short form clips a month it's basically every single work day you post a short form clip you also create a linkedin post you also create an email newsletter you can create a search engine optimization blog post based on the transcript of the video the main beauty of the long form that it's a reusable asset across other aspects of your business including other socials and including sales just to give you a context during 2026 we published more than thousands of videos and we worked with different niches with different clients with russian clients with international clients with remote filming sessions with just editing the clips that clients provide to us with on-site filming sessions with complicated speaker with easy to record speakers the playbook is great and you can just take it and implement it again link in the description but you need to understand that you still need to adapt it based on your situation different funnels different target audience different market sizes different stuff different everything different way how to record the video first months will be complicated because you will have like holy crap it's so much stuff going on what do i need to do next you have the roadmap you know what to do but like there are a lot of small decisions that you need to make throughout the whole journey.

So if you again think that I understand that right now it's better to delegate and not build an in-house team or like not to find a freelancers because you won't be able to like stick to the schedule like okay one video a week just book a call with me. When I'm recording this video we are pretty small like we have a lot of experience guys in my team we are not taking a lot of clients because we provide done for you solution. You invest again as I said like one day a month we will do the rest and right now we don't have like a aggressive sales department because I mentioned that it's a long game and we are looking for really great people who understand the value of the stuff and right now we have the capacity to take like three more clients and yeah that's all we are pretty capped and after it I just need to double the team I need to find another six really nice players and like synchronize them build the systems for them so that's why right now you will work with the best version of the team with the most synchronized team with the best quality control department and also with the best prices and you can see that we also have seven-day money-back guarantee if you don't like the strategy.

So you can book a call using the link in the description or like in the doc and I will actually talk with you because we don't have closers, we don't have setters, we have me right now in the agency. So if this video was valuable to you, thank you because it was a really long video. Thanks, see you in the next video. Bye.