Big on LinkedIn, Invisible on YouTube: The Strategy I'd Build if Jasmin Alic Were My Client

Transcript of “If I Were Jasmin Alic, Here's How I'd Scale on YouTube (steal my playbook)”. Auto-generated from the spoken video, lightly formatted.

Hi Jay, it's time to scale on YouTube because you have almost 400 000 followers on LinkedIn and that's a great opportunity right now to grow and scale further your community on YouTube and in this video I will share a strategy what I would do if you were my client yeah because I'm Evgeny founder of YouTube production agency and I built a custom strategy for you which you can take using the link in the description and if you're not Jay Alec I hope I correctly pronounce your surname You can also watch this video if you have a thought that "Oh, I'm stuck on LinkedIn" or like "It's not growing as I planned to and maybe I need to launch another platform" and maybe it will be YouTube.

You can watch this video to get better understanding how to approach creating content on YouTube and in case if you know Jay and you can send him this video, send him this video. Because you can see it's my second connection of course I can send an email but I'm I'm not sure that it will work. You can see I built a huge document and you can also grab it because the link will be in the description below. And if you think that "Oh, it's a lot of work" you can hire me. You can hire my team and we will do this for you. So you will spend just one day a month recording a bunch of videos and we will do the rest.

The main reason why I'm recording this video because I see the post like "Oh, I'm the part of the podcast. Great. Oh, I have a video with Chris Du. Oh, I have the video with Lara Costa. And you are not growing your own YouTube channel. You have a social media presence in video, but you don't invest your own time to build your own YouTube channel. You have a YouTube channel with 5000 followers and you have some random videos. Collaborations? Yeah, that's fine. But the main issue is that you have videos that are not in the English.

Because it's kind of hard to understand. Like, okay, I know the face, it's not English. It will be the same if I will create Russian content. I have Russian channel, but I don't post English-based videos on Russian channel, because it will confuse the audience and confuse the algorithm. But that's like other talk. Let's speak about what you can do. If you just take like 1000 founders or 1000 clients, multiply it by 1200 dollars. So we have something around like 1.2 million dollars RRR, like annual recurring revenue.

And based on Alex Hermosi frameworks, when you hit 1 million dollars, you can start building other traffic source to not rely only on one platform. So let's speak about what actually can be done to grow on YouTube. First things that we need to do, of course we need to make market research. And I found that you have a really huge opportunity because you have personal branding guides. But at the same time, because you have a huge following base on LinkedIn, you can make a lot of videos about how to grow on LinkedIn. So your friend Lara Costa will be a great reference for you to grow even further.

Matt Gray first became famous on LinkedIn. Lara Costa also like LinkedIn person. And also I added like Daniel Fazio because he has a lot of videos which more like a case study, client, testimonials, interviews, again to warm up the audience. But we will speak more about the funnel a little bit later. So you have a ton of references. You can see like a lot of different videos about personal branding, about LinkedIn lead generation, about how to build really nice profitable brand on LinkedIn, which content to create, how to sign clients using LinkedIn.

So a lot of topics and speaking about like the content pillars, like what actually we can create. So like content pillars it's like a foundation of your YouTube profile and it's like several keywords and like okay if I want to grow personal brand I can go to your channel, if I want to grow on LinkedIn your channel. If I want to grow on Instagram that's not your channel. So that's like how I'm trying to operate these content pillars. First content pillar super simple how to do this specific thing. How to build your personal brand, how to make money out of LinkedIn, how I got to almost like 400 000 followers on LinkedIn steal my playbook.

So it's like how to tutorials. really great for like long-term assets. Next one because you are a personal brand guy more than a LinkedIn guy it's really great to say for example I build personal brand and regret about it. Here's why and basically inside this video you are saying that personal brand changed my life and we can make a lot of different breakdowns for example CEO of Apple Tim Cook former CEO of Apple did he has a personal brand and you can use this idea like over and over again because you have a lot of people with great personal brands.

Next type of video system and proof. So it's like helicopter view how to build a cult-like personal brand. You need to have these five elements of your personal brand. So if in how-to videos it's more like a tactical stuff like use this specific framework. In this one it's more like we have a business or like we have a personal brand and it has different building blocks and you need to have all the blogs to have really nice solid personal brand. Next one it's about mindset because you have a coaching solution, community, you work with people and personal brand it's about how to shine for example posting your content on LinkedIn or like creating videos on YouTube and people will have limiting beliefs and they will suffer because they like "oh holy crap I want to build personal brand but I can't do this because I have a problem with my head".

It's not It's not about the tactics, it's about accepting this thought that "Okay, right now I need to click on this terrifying publish button so you can address this pain point". YouTube channel is for growing business, not just to get a lot of views and likes. It's showing proof, testimonials, case study videos, like how your clients achieved this incredible result. He checked Matt Gray, he has like this live breakdown where he worked with the person one on one, like "Okay, let's fix your business during 40 minutes".

Daniel Fazio has a separate playlist with I think like 40 case studies. So it's testimonial videos, 20-minute long video with a client who achieved this specific result. So also to build trust and get more clients and you can refer like: "Okay, it works. We have a thousand members. Here is different members that hit these specific goals." And if you are in the same industry, you will achieve the same results. Join community! Speaking about the funnel, I'm thinking about three main steps. TOFU top of the funnel. It's about building brand awareness.

You already built a huge brand awareness and you can use continue using creating short form posts on LinkedIn but I would add additional short form clips which we will use out of long form. Next step it's middle of the funnel and it's again for like building this trust that okay you are true guy you are legit. And the next stage bottom of the funnel this will be the videos with lowest amount of views but these videos are required to get a sale because you can say like oh I am great I have a great product but you need to have supporting materials to make a proof like okay here's actual client it's not a fake person here's how I actually work and here's an example of our coaching session that I have in the community at the end of this video I will share one format one format which can like close all the goals in one take if you are thinking that holy crap it's a lot of work to build this document but right now it's much simpler for me to launch a channel you can hit on like button and subscribe button and again if you're not jay send this video to jay i hope right now like it's like eight minutes of the video i deserve this message based on these content pillars let's speak about like specific examples which videos we can create and it will be like the first content plan first five videos or it can be like 10 videos because these videos are super flexible and we can make a ton of videos just changing different for example title it will be not about personal branding it will be about DM playbook or like LinkedIn content playbook so you can do like ton of videos using this universal formats first one is actionable guide content DM I can say like personal brand playbook and here is an example of the title like do this five step and build a cult like personal brand and the concept is creating step-by-step tutorial and you can show like okay Here's my Instagram profile.

I hit almost like 400,000 followers. I said Instagram. On LinkedIn. Here is five steps what you need to do to achieve these incredible results. And if you want to learn more, call to action at the end. You need to actually implement it. I have all the framework, I have all the templates, I have everything in my community. Link up. The link will be in the description. See you there. That's all. Super easy sale. an example of the thumbnail so you can sit like and you can place a LinkedIn like that's all super simple so as I mentioned like actionable guide so it's like it's tactic but again I recommend you to speak about the systems like here's a funnel that generated this amount of revenue or like here's a system how to build a really nice personal brand so again you are showing different examples like I mentioned different bricks and you can show a photo with like Chris do become the master of personal branding in 20 minutes so and you are sharing all the systems behind your back and when we're speaking about the system it's better to do some kind of the document like I'm doing right now or some kind of the let me open or for example using some kind of the mirror dashboard so like that's one of my video like how media team works and you can watch this video on the channel next format is mindset and psychology and you can make some kind of like Q&A questions because you have weekly masterclasses and Q&As and you can take the best questions and the title of the video will be "Personal Brand Expert Answers 10 Stupid Questions About How to Build a Personal Brand" It's like a raw version of the title but you can make a ton of content from your community that you have because every question is a piece of content and you can create both long form short form videos compilation of different questions so you have so much stuff just take your community and just create content about your community from your community and that's all but again to build personal brand probably it's you need to fix your head so we need to talk about it next one it's more like a bottom of the funnel so client case study so where you are taking a client and you have a 20-30 minute long conversation about how he achieved these results like before joining your community and after joining your community and i recommend you to the key for this format that you're recording videos with different target demographics but that's your like ideal customer profile female male with russian accent just english guys like with uk accent different revenue numbers or like different follower counts so you're creating a huge library of like sales assets and if you're using dms you can send a specific testimonial video to the client and you can like oh here's Mary like watch her video because it's like in the same niche the same revenue level and here's the results like in six months after joining my community watch it and after it you'll get a sale so it's again more like a lead nurturing tool and the final format that you can also implement because you have master classes a lot of course content you can create client sessions so it's a public client session where you provide specific details or for example build the strategy in public like oh I see this problem like I'm doing right now that's not client it's a synchronous client session imagine that you are my client it's actual work that we are doing like at the first stage of our work together we are building the dog analyzing your situation what we can potentially do and after it of course we improve and iterate but in your case because you have too many people in your community you can take a person and fix his problem live on the call.

So super simple to do. When you have these offline events you can record like here is one hour session. You can stack the full day with eight people and one hour session with eight people where you work with the person offline. How Jeremy Haynes does or how Matt Gray does in his videos because he has also this format. This is the content plan for the first five videos. Again to try out which one do you like the most and of And of course you can tweak and make like not an offline breakdown session, it can be online breakdown session.

Instead of client case studies, I can just make a compilation of client testimonials that they recorded independently. But usually the first month is the month where you need to test different ideas to find which one do you like the most. Do you like client sessions or do you like talking head or do you want to have some kind of the whiteboard so you need to have additional physics in your video. So it depends. understand this only like recording this video and like reflecting like oh did I like the filming session or not it's time for the final push so what you need to do week by week to launch a youtube channel and grow youtube channel and actually create and post videos on youtube because it can be time consuming so let's break it down firstly what we need to do of course we need to set up the channel you already have a channel that's great but we need to just a little bit like updated and pick the videos to create.

You already have five concepts so it will be super simple to pick for example I like these four ideas, fifth one don't like it replace it and just record have like one filming session to record four longer videos. Second phase it's about content production. I highly recommend to of course record more long-form videos but as a beginning it's better to stick with like one long-form video per week and after it scale up to like two three or or even like four long-form videos per week. It depends like how fast do you want to grow.

Plus I highly recommend to clip YouTube shorts out of the long-form videos. Again, you can optimize your time. You don't need to spend additional time recording these shorts from clips and you can use them as additional content, not only for YouTube, but also for LinkedIn, for Instagram, for TikTok, for Forex, for example. So the plan is to produce eight long-form videos a month. And usually you need to have like two filming sessions in one month. Each one will be like three, four hours long. Because recording eight videos in one filming session is like the full day.

And you will be just drained and like exhausted after this filming session. So better to divide it. And the first part of the day you record the videos. What I recommend to do because you have offline events. I don't know do you have like recording of these offline events. because you have Chris Du in your network and he posts a lot of videos from the event, from actual masterclasses, from actual his keynote speeches. So you can take this content and again post it independently on YouTube. And if you have a specific goal right now, like, oh, I need to have more clients for my community, or you are thinking like, oh, I need to create a lot of short-form videos because I'm like pretty packed with my stuff, with my activity, with my business.

So I need to somehow optimize the process. it's better to create, for example, Q&A question video where like every question is one short form piece of content. So you can play with the strategy based on your goal. So I recommend to think about the videos, long form videos that this is your sales agents, they will sell for you. So like which videos do I need to create to move the sales closer to me? This library should bring you clients, not just views. Final phase will be about optimization and scaling. So we created a bunch of videos.

Let's optimize them. Let's reflect like which topics we like to create, which formats were great for us and what we need to change and tweak based on our present goals. And because you have like low ticket coaching solution, it's low ticket because he made the video for Brian Mark and his coaching solution is like 10k dollars for a one year program. For you, it will be super great to share the value for free, share the information, share the expertise. But if you want to get like personal support, personal touch from me and from my team, join my link up community.

Create a cornerstone content where you will drive all the people to like watch this video. You will understand what I do and how to build a really nice, great personal brand. And I found different examples and I watched this video of Kali Proulston. And he has, I don't remember the exact pricing, but probably it's something like $2,500 for again, one year coaching program or like $3,000. So it's in the same price range. Or the second video, you can see that it's like 10 hour long masterclass. But the main beauty of it, that's kind of the trend on YouTube, that these long masterclasses is super great in terms of like getting sales.

Because people watch it, they understand that "Holy crap! I know more, right now I am more informed, but I need some help". And that's why they will go and buy your solution, like I'm doing right now. You have all the document, you have all the material, you can just plug and play, just do this, bring content team in place and they will do the work. But if you're like: "Oh, I need to bring a team, I need to find a team, I need to know how to record the video, I need to know about how YouTube works" That's why you can just book a call with me and we will do this for you.

And again, if you're not Jay, you can also do this because we create this strategy for every client before working together. If you don't like the result, if you don't like the strategy, you can say like: "Evgeny, it's not great". and I'm saying like okay let's make a refund and that's all so it's super simple for you if you are thinking that growing on youtube will grow my agency grow my business grow my coaching solution it's time to book a call because I will be on the call I don't have a sales team with closers we have again seven day money back guarantee when I'm recording this video I have the capacity to take like three more clients and after it that's all because we are not coaching solution we are not just an online course we are done for you team behind every client's back it's like seven media team and if you want to learn more about it again just book a call or check other videos and after it book a call because i share all the details how agency works and how we achieve great results for our clients so that's all for me for now send this video to jay don't forget to hit the like button subscribe button and i will see you in the next video