How a Self-Storage Franchise Raised ~$5M With YouTube and Only 2,000 Subscribers

Transcript of “Steal These Video Ideas To Blow Up Your YouTube Channel - Full Guide For Business Channels”. Auto-generated from the spoken video, lightly formatted.

This number will sound a little bit scammy, just like five million dollars in two years. And part of the results why we achieved this incredible number is because of YouTube videos. Hi, I'm Evgeny, founder of YouTube Production Agency. And in this video, I will show you one of my oldest client. We started working in 2022 and we published more than 700 videos, both long form and short form. And if you're selling high ticket solution, like not just like a $2,000 coaching program, If you're attracting investors and if you're attracting franchise partners, this video is must have for you.

But again, if you're just in regular B2B, regular, this will be applicable for you. In this video, I will share a doc, which you can also get, you can implement in your business. Like, okay, we're creating this specific video. Here's an example, but I will show you a little bit later. I started working with a company like four years ago. It was a long time ago, well, when I was just a self-employed. And the main reason why founder decided to create YouTube content is to attract investments, to build trust. And that's why we created a bunch of videos to handle different objections.

And the main rules that you need to apply, you just forget about this goal, like, oh, I need to get viral. Probably you won't be able to attract the right customer, the right audience. The problem with getting viral, imagine that you have the niche. And this is like your niche, for example, real estate. But inside this bubble, you have a sub niche, which called commercial property. commercial real estate it's also pretty big niche and it's pretty nice but inside this niche you also have additional sub niche which called self-storage warehouses or like self-storage facilities and this niche is like super tiny and that's the niche of my client you have a huge niche inside it you have a sub niche and inside the sub niche you have another sub niche and that's that's where the client is located in real estate niche it's super easy to create instagram reels that will get millions of views for commercial real estate it will be a little bit harder but still possible but for self-storage unit it's kind of hard to do this because just thoughtable addressable market is much smaller and if you have really narrow solution setting the goal that i need to go viral you can't complete it you need to build trust and like become a market leader for your really small market but again it's pretty huge but it's small market so that's why we need to build trust and this video will be about it and because i create content since 2014 so it's like a really long journey i noticed that you can have a really huge youtube channel with millions of views you're going viral you're like the most recognized recognizable player but you're selling low ticket solution you're selling low ticket digital products and you have this big player he's attracting everyone because he's like very broad and at the same time you have much smaller guys for example me because i am selling like done for you solution and i'm talking to business owners not content creators who want to create like and build your personal brand so my niche is much smaller but the product is much more expensive and i don't need to have tens of thousands people in my pipeline i just need to have like several hundreds people to basically build a million dollar business i mentioned like five million dollar mark like yeah that's a huge number really nice really great but also like uh say that oh youtube can't work for me or like oh i i just like several hundred views how it's affecting my business performance and i can say that because of youtube that's like that's what i can say for sure that that's because of me because of youtube videos this company became international because we didn't run ads on other markets we are not promoting the business like oh here is a franchise opportunity buy our franchise and open the business in completely different country but franchise partners found this company on youtube and they become international they open i think uh six or like seven six seven several locations in belarus and several locations in armenia and that's because of youtube and here is the proof from the founder itself youtube стал самым главным ресурсом компании это значит что я себя продублировал в youtube полностью создал копию себя как основателя компании и приходят партнеры такие да я дим я уже все знаю весь youtube пересмотрел поэтому давай к делу вот вот такие фразы или там вот у нас партнеры с армении приехали хотят франшизу нашу все пересмотрел полностью ты мне как уже прям просто брат сын я не знаю там все ну right now i am shifting some beliefs in your head that ok potentially it can work for you and first thing that you need to do is like hitting subscribe subscribe button because you are watching until this probably you are interested in creating video content that will drive more clients and grab the spreadsheet that I will show because it's completely free no opt-ins just take it use it implement it and send me a paycheck like send me a commission that holy crap I got millions of dollars because of this youtube content so this spreadsheet is really simple I was trying to optimize like okay which video do you need to create and it's like the most important videos that you can create.

Of course you can make a video for example 15 years of business knowledge in 20 minutes, 10 mistakes from broke to this huge business. But again that's like viral topics and I'm trying to optimize again for building trust and for attracting the right customer, the right audience. So the main video like the cornerstone video that you should create first one it's like online franchise tour. That's like the super simple five minute long video with really nice editing where you show all the details about your business. So while the video is going basically it's kind of look like a video sales letter but again this video is for attracting franchise partners and investors so it's more about like here's the company, here's how it operates, here is our growth strategy, here is the story how we grew like from the beginning till this specific point, here is our plan to grow you include specific numbers of your performance and you can say like amount of clients amount of like objects that you actually open you say about the market that it's growing and right now is the best opportunity to join and you can see like a lot of different details basically how company is operates and if you open the example and you feel like i don't understand the word that's fine because right now you can use auto adapt feature so basically turn it on and you will understand what they're talking about.

This video will be probably the hardest to make because it requires word-to-word script, it requires a teleprompter, it requires like you can see like several locations where we recorded the video but again you can see that we don't have like super extensive like complicated and high value editing. You don't need to do this. Your goal is to deliver the information like deliver it properly. This person is chief growth officer and this person is chief technical officer you don't need to be involved as a founder that was additional problem that the founder is located in different city because the distance with their main office and where the founder is located right now is something around like 1800 kilometers super simple the main video that i highly recommend to create and every single year you update this video and you're sharing like oh we hit this number we have this amount of facilities and you are like updating your offer.

Next video again because founder is presenting and speaking about the the company a lot and we are visiting different events and that's how you can like just use your presentation, use your keynote speech, just take a recording out of it and that's all and you can just publish it as a video. So you can see we didn't record this video, we didn't edit this video and the whole video you can see like again it's more like detailed breakdown of the company, of the niche, the same pitch but with like longer duration so you can address additional points about your company and why it's like super great and you need to invest in it and by the way if you are recording these offline events that also build additional accountability and trust because oh you are not an isolated person you're located on some big event which is recognizable event you are getting also like trust point i was attending this specific event and i did the same for my russian local brand.

I had a lot of speaking gigs. Speaking gigs. The next format is super simple to create. Basically it's again deep dive about the company, about the founder, how they achieve these incredible results. We didn't record this video. Like the founder went on the podcast of other guys, of other company. They are also like in the similar field and they just record a podcast episode and we take this episode. Right now you can make collaboration on youtube but I recommend you post on your channel like separately so you will have independent version and basically that's like the podcast again about the company super simple in this video we have like the founder talk and you can see like we have the video and that's me because we recorded a podcast and i was a host like and asking different questions to the chief growth and technical officers but we are speaking about like different sites about like the market what's required to open a warehouse or this storage storage facility.

This podcast format is really great if you are scared of the camera. If you're like holy crap this stuff can I hide it? I don't like to talk it's really terrifying for me. Podcast episodes really great and if you're located in the area where you have like famous podcast hosts pay them something and ask for them to produce the full material so you don't need to do anything you just need to jump on a call, a podcast session, record it and after it you are getting the full material plus you're getting short-form content out of it and you just upload it on your social media platform.

Next video because it's like investor and franchise opportunity one the main question that investor asks what the ROI out of it and of course you can make a video and you need to think that hmm we took the podcast episode we made several videos out of one huge one our podcast and we just post it as a separate video addressing this specific point that's all you don't need to become a content creator and you don't need to have like this specific publishing schedule uh that oh i need to post one a long video per week you can go on a podcast you can go on on the event with speaking opportunity you will ask your team to like jump on a podcast with this specific host and you are creating a lot of content addressing different objections next format I highly recommend you to do if you are again opening for example different spots you have a chain of coffee shops and you are showing before and after like oh we invested this amount of dollars we spent this amount of months let's make a tour like it's more like a vlog style you can see that I was like running with a camera uh following the founder and like asking different questions about it we build this this map we have this ladder it's it's kind of boring it's kind of stupid, it's kind of obvious to tell about this information.

Why do I need to tell about this information? But that's the key part, that's important part, how our business operates and why it's different. Other businesses, for example, don't have this map. We have because we have the value that we have like really great like customer service. And also inside this video, you can see we are using other employees. If you don't know what to say, ask your teammates to jump on the camera. Filmmaker asks several like obvious stupid questions what you actually did to open this warehouse.

Super simple and if you are showing like before and after pictures that that's that's great that's that's what you need to show like you had nothing right now we have really nice facility that generates a lot of money. So these five videos were like essential to just okay we create these videos we use them as sales assets we use them as a lead nurture tool okay what we can do next next videos are more like nitty-gritty and again you can use them like create record them in different formats for example the company runs several like webinars like live streams about specific topics for example in this case it's like the marketing which funnels do they use and you can see that's just a zoom recording with a presentation with slides next video it's another live stream recording of the live stream but about how to find a perfect perfect place for the facility you can see that it has just like 222 views who will watch this video your franchise partners will watch this video because it's important for them to know this information because if they don't know this information they can't make a decision like which methods do i need to use to find for example a specific place to open the warehouse the more that you provide for example to your franchise partner, to the investor, to the potential client like I'm doing right now.

I'm sharing you my insights and how we did our work so you will understand that oh we have several formats. We can use teleprompter, we can make a podcast, we can make like Evgeny is great. Let's speak and let's book a call and I will do everything for you because we are done for your solution. It's not a coaching solution. You can just spend one day a month filming content and we will do the rest yeah and if that's great for you you can use the link in the description if i show you all the videos that i put in this spreadsheet it will be one hour long video but again i need to show you several important important videos next format which is really important to do that's basically it's not a testimonial video it's more like a case study breakdown and you have a franchise partner you have team members from the company and they asking a lot of different questions about like what's the work what's the process like are you happy working with us and like buying our franchise and you can see it's like really long one hour long video next format uh that's also like really important to do especially in high ticket b2b service this is a testimonial video you can see four minutes long and in this video we have bunch of questions again addressing different pain points like are you happy to work with the company what's the process looks like, what's the duration like from finding the location to opening a self-storage warehouse.

Like, oh, share me more more details. I had a camera and I'm like filming the video and I was asking different questions behind the camera and they answer. That's all, like what do you think about it? And I'm recording the video after I delete my part. You can see like that's the question that I was asking behind the camera. Of course you can use like a voice over, like make it more cooler, But again, that's testimonial video. You don't need to invest a lot in content production. The main thing is to show that that's real people, they have the real object.

They invested this amount of money. This is the property, like details of the property. So they are legit. The company is legit and they have happy franchise partners. The main idea of this video is that I want to like transfer to you, upload in your head, that you don't need to get a lot of views. Again, if you're located in this super small, tiny niche you just need to build trust and you can build trust creating videos about different topic and the main beauty of it that you don't need to be involved as a founder as a agency owner you can delegate it to your team members but again it requires speaker abilities and if you like a really big company you can delegate it to the c level like if you are the founder you have like chief marketing officer operational officer you can delegate them like record these videos it's super important for us to get more trust from our clients but when you say this they will sabotage it so that's why you need to have someone who will help you to organize the filming sessions to prepare the scripts to like just do all the like heavy lifting to record these videos and that's the main reason why we are working since 2022 if you open a channel and if you just oh We worked during last four years and got only like 2000 followers.

And like the top performing video is like you can see like oh 23 000 views. That's not a lot. It's terrible performance for me as a YouTube producer. But again the beauty and value of this channel is not to get views. It's about getting right views to attract like the ideal audience and using these videos as sales tool. Because these videos they also used like in other funnels sales managers or like investor relation department use these videos all the time again to optimize the sales cycle and the sales conversion if you work with high value clients it requires a little bit more time to get a permission like okay take my money and invest them to open a warehouse it's not the same like buying a nine dollar online course it takes a little bit more time to get a deal done so if you want to learn more about how to generate more business from your business youtube channel subscribe and watch other videos that are located near me yeah and grab this project and i will see you in the next video