YouTube Agency for Founders: Duplicate Yourself on Video and Get Back to Running the Company
We run YouTube for founders who sell to investors, partners and expensive-ticket customers. You film about one day a month. We turn it into a channel that tells your story when you are not in the room.
By Evgeny Maximov·8 min read·
Why should a founder be on YouTube?
A founder has the same conversation again and again. Why the company exists, how the model works, why you are different, what happens next. Each time it takes an hour, and the person across the table decides in a few minutes whether to trust you.
A video does that first hour for you. Dmitry Rindevich, the founder of Tvoy Sklad, put it this way after a few years of publishing:
“Partners come in and say: Dmitry, I already know everything, I've watched all your YouTube, let's get to business.”
Dmitry Rindevich, founder of Tvoy Sklad
He said he duplicated himself on YouTube. That is the idea behind everything we build for founders. The video does the repeating, and you do the decisions.
What happened at Tvoy Sklad?
Tvoy Sklad is a self-storage franchise and investment company. The channel has 700+ videos since 2022, about 2,000 subscribers, and the top video has around 23,000 views. By creator standards that is small. As a business result it is one of our best cases: about $5M raised from investors in 2024 and 2025, 20+ franchise partners, and now 43 locations in 28 cities across three countries. Partners from Belarus and Armenia found the company on YouTube.
The first format was simple: a five-minute video version of the investor pitch, filmed in two to three hours. Then came the founder's talks, podcasts, tours of the facilities, interviews with partners, reviews and Shorts. Their sales team sends the right video before a call, and their marketing team asks every new partner how they found the company.
Read the full story in the Tvoy Sklad case study.
Personal brand, company channel or both?
| Option | Works when | Trade-off |
|---|---|---|
| Founder as the face | People buy from you personally: investors, partners, high-ticket customers | Grows faster. The channel depends on you, so key-man risk is real. |
| Company channel, team on camera | The founder can't or won't appear, or the brand must outlive any one person | Safer, but people subscribe less readily to it, and growth is slower. |
| Hybrid | Most growing companies | The founder leads. The team appears in interviews, tours and expert videos. |
Tvoy Sklad moved to a hybrid when the founder moved to another city. We started filming the chief growth officer and the CTO as well. A dental clinic chain we work with features doctors, the CEO and a managing partner, so the channel is not tied to one doctor. I wrote about the decision in personal brand vs business brand and the checklist in founder-led content.
What do we film with founders?
- The pitch video. Your investor or partner pitch as a five-minute video, so it works while you sleep. See how to make an investor pitch video.
- Founder story and model. Why the company exists, how it makes money, what you got wrong.
- Real places and real people. Facility tours, team interviews, customer and partner reviews.
- Market breakdowns. Content for people who are not ready to talk to you yet but are researching the field.
- Shorts. About 20 clips a month from the long videos.
We also plan which video your team sends for which question: a skeptical investor, a partner who needs to see the operation, a candidate. That way the sales team uses the library instead of explaining from scratch.
How much of your time does it take?
| You do | We do |
|---|---|
| A strategy call, about 1 hour | Market and competitor research, content plan for 30 days |
| Read scripts and add ideas, 1–2 hours | Anchor scripts from your stories and words |
| One filming session, 2 to 8 hours | Director, light, camera and sound, on location or remote |
| Review final cuts, 1–3 hours | Editing, thumbnails, titles, publishing, Shorts, tracking |
That is up to 14 hours a month at the top, and many of our clients get by with about two hours of filming and an hour of planning. Compare it with hiring an in-house team. Our agency vs in-house article has the real costs.
What if you hate being on camera?
Most founders do, at first. You don't have to read a script or look perfect. We write anchor scripts: a hook and a few key points, and you say them in your own words. On the filming call we set up the camera and the background and help you with the phrasing. In the first months we try several formats, such as a talk, an interview or a tour, and keep the one you enjoy.
Read how a founder who struggled with this got used to it.
How long does it take to work?
Be realistic. The first months are slow, and if you measure by views you will quit right before it works. A library of videos works better each month, and a strong personal brand takes around two years. We look at calls, partners and deals, not only subscribers. Here is how we track it.
Who is it for, and who is it not for?
It fits you if
- You sell something high-ticket: a franchise, an investment, a complex service or a high-ticket product.
- Your buyers want to trust you before they talk to you.
- You watch YouTube and can talk about your market.
It is not for you yet if
- You have no clear offer, customers or revenue. Start with those.
- You want views for ad revenue.
- You expect investors or customers in a few weeks.
What does it cost?
Done-for-you channel work starts from $3,000 a month. One-off work, such as a strategy session or a pitch video, starts from $500. We don't run paid ads. We offer a 7-day money back guarantee, and that is the only guarantee we give. We take eight clients at a time, and I join the sales call myself.
For the full scope, see done-for-you YouTube service and the B2B YouTube agency page. If you are a consultant or a coach, read the pages for consultants and coaches.
FAQ
What does a YouTube agency for founders do?
It runs the founder's channel from strategy to published video: research, a content plan, scripts from the founder's stories, filming, editing, thumbnails, publishing and tracking. The founder talks on camera for a few hours a month. The agency does the rest.
Should I build a personal brand or a company channel?
For most founders, a personal channel grows faster, because people follow people. A company channel is safer if you worry about depending on one face. Many founders run a hybrid: the founder leads, and the team appears in interviews and tours.
Who is the audience for a founder's channel?
It depends on what you sell. A founder can speak to customers, to investors, to franchise or channel partners and to future hires. Tvoy Sklad's channel talks to investors and franchise partners, so the videos explain the business model and show the real facilities.
How much of my time does it take?
Many of our clients film about two hours a month and spend about an hour on review and planning. Plan for up to 14 hours a month if you want to be closely involved. The team handles scripts, editing, thumbnails and publishing.
What if I hate being on camera?
Most founders do at first. We help with the format, the camera setup and the structure of each video, and we test several formats in the first months to find the one you like. You can also start with interviews or tours.
Can you film my team instead of me?
Yes. For Tvoy Sklad we filmed the chief growth officer and the CTO when the founder moved to another city. It works for trust, though personal brands usually grow faster, and people subscribe less readily to a company channel.
How much does it cost?
Done-for-you channel work from Evgeny Maximov's agency starts from $3,000 a month. One-off work, such as a strategy session or a pitch video, starts from $500. The agency does not run paid ads.
Will a founder channel bring investors or partners?
It can help, but nobody can promise it. Tvoy Sklad raised about $5M in 2024 and 2025 and signed 20+ franchise partners with a channel of about 2,000 subscribers. Evgeny Maximov's agency gives no guarantees of views, leads or deals. The only guarantee is 7 days money back.
Do you also help my sales team use the videos?
Yes. We plan videos that your sales or investor team can send before a call, and we tell you which video fits which question. The team at Tvoy Sklad sends videos to leads before calls.
How long until it works?
Expect months, not weeks. The first videos are the weakest, and a library of videos works better as it grows. A strong personal brand usually takes around two years.
Is this a fit for an early-stage startup?
Only if you already sell something high-ticket and have a clear offer. If you have no product, no clear customers and no revenue, start with those. A channel amplifies a business that already works.
Founder of a done-for-you YouTube agency for high-ticket founders. Making content since 2014. More about me
Ready to stop being the bottleneck for your own story?
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