YouTube Mentor or Done-For-You Agency? What Kitti's Channel Teaches About Choosing
Kitti Majorán built a clear, branded YouTube channel in a few months with a mentor. Here's when that path is right, and when you should hand the whole thing to a team.
By Evgeny Maximov·6 min read·
Who is Kitti, and why did she need help?
Kitti Majorán is a brand strategist and the co-founder of EN-ABLE. She helps coaches and consultants who speak English as a second language win clients in English-speaking markets. In late 2024 she started a YouTube channel to share her stories and lessons.
She had the ideas. What she didn't have was the system: how to set up a channel, how to film, how to edit, how to package a video so people click. She joined my mentoring program. This was before I started the agency, and back then I taught people to do it themselves.
“Honestly, he's just fast-tracked the whole process for me. It would have taken me years to figure all of this out and to do it right.”
Kitti Majorán, co-founder of EN-ABLE
What a mentor gets you in a few months
This is Kitti's channel a few months in. Seven videos. 39 subscribers. By numbers, it's a baby channel. But look at it like a potential client would.
You see who she is and what the channel is about in two seconds. The banner has a clear promise and three topics. Every thumbnail uses the same colors, her face and three or four big words. There's a link to LinkedIn, where her clients actually are. Most founders with 100 videos don't have this.
What a mentor doesn't do for you
Here's the honest part. In the program, Kitti got step-by-step lessons for every process, personal feedback on her videos and a community of other creators. But the scripting, filming, editing and uploading? She did it herself. A mentor makes you faster and better. You're still the one doing the work.
For Kitti, that was the right deal. She wanted to learn the craft and share her message in her own way. For a lot of founders, it isn't. When you run a company, every hour in an editing app is an hour you don't spend on sales or your team.
Mentor, freelancer, agency or in-house: who does what?
These are the four options I see founders choose between. The real question isn't “which is best”. It's what is left for you to do.
| Option | What you still do | Fits when |
|---|---|---|
| Mentor | Everything: ideas, scripts, filming, editing, publishing. You get a system and feedback. | You have time, want the skill, and the budget is small. |
| Freelance editor ~$100–250 per long video | Strategy, scripts, filming, thumbnails, SEO, publishing and managing the editor. | You already know what to film and just need hands for editing. |
| Done-for-you agency ~$3–10k a month | Show up on camera about one day a month and approve the videos. | Your time is expensive and you sell high-ticket services. |
| In-house team ~$15–25k a month in salaries | Hire, train and manage the team. | Content is a core part of the company and you have a manager for it. |
How to choose in one minute
Ask yourself two questions.
- Do I want to learn this skill, or do I want the result? If you enjoy the craft, get a mentor. If you just want clients from YouTube, don't learn editing.
- What is one hour of my time worth? If it's worth more than a few hundred dollars, doing the heavy lifting yourself is the most expensive option you have.
Starting with a mentor and moving to a team later is a great path, by the way. You learn what good looks like. And when you hand it over, you're a much better client.
Why I stopped mentoring and built an agency
I've been making content since 2014. Mentoring taught me a lot, and I loved working with people like Kitti. But I kept seeing the same thing with busy founders: they understood the system and still didn't have time to run it.
So today I do the opposite of teaching. You film one day a month, and our 7-person team does the rest. The strategy is still free: on my YouTube channel and in the playbook above. Implementation is what we get paid for.
FAQ
Should I hire a YouTube mentor or a YouTube agency?
Hire a mentor if you have time and want to learn the skill yourself. Hire a done-for-you agency if your time is expensive and you want the channel to bring clients while you focus on the business. Kitti Majorán chose mentoring and built a branded channel in a few months, but she still did the work herself.
What does a YouTube mentor actually do?
A good mentor gives you a step-by-step system (channel setup, filming, editing, packaging), reviews your videos and gives personal feedback. In my old mentoring program there was also a community of other creators. You still script, film, edit and publish yourself.
What does a done-for-you YouTube agency do?
It does everything except being on camera: strategy, research, scripts, filming, editing, thumbnails, SEO and publishing. In our agency the client films one day a month, about 14 hours of their time, and a 7-person team does the rest.
How fast can a mentor help you build a YouTube channel?
Faster than doing it alone. Kitti Majorán said it would have taken her years to figure everything out. After a few months and 7 videos, her channel already had a clear brand, a consistent thumbnail style and a clear topic.
What makes a new YouTube channel look professional?
A banner that says who the channel is for, one clear topic, a consistent thumbnail style with your face and 3–4 big words, and links to where people can contact you. Kitti's channel had all of this after only 7 videos.
How much does it cost to outsource YouTube?
Market prices in 2026: a freelance editor charges about $100–250 per long video, a done-for-you agency about $3–10k a month, and an in-house team about $15–25k a month in salaries. A mentor is usually the cheapest option in money and the most expensive in your time.
Can I start with a mentor and move to an agency later?
Yes, and it's a good path. You learn what good content looks like, then hand over the heavy lifting once the business can pay for it. Knowing the basics also makes you a better client for any team.
Who is a YouTube mentor not right for?
Busy founders of high-ticket businesses. If one hour of your time is worth hundreds of dollars, editing and uploading videos yourself is the most expensive option you have.
Who is Kitti Majorán?
Kitti Majorán is a brand strategist and the co-founder and CEO of EN-ABLE, which helps coaches and consultants who speak English as a second language win English-speaking clients. In 2025 she ran the YouTube channel The Self-Empowered Entrepreneur.
Does Evgeny Maximov still offer YouTube mentoring?
No. The mentoring program Kitti joined in 2025 is closed. Today I run a done-for-you YouTube agency for high-ticket founders and share the strategy for free on my YouTube channel and in the Business YouTube Playbook.
Founder of a done-for-you YouTube agency for high-ticket founders. Making content since 2014. More about me
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