Why Experts Stop Posting on YouTube, and How Elisabetta Got Back to Video

Transcript of “She Almost Stopped Posting on YouTube until Changed ONE THING!”. Auto-generated from the spoken video, lightly formatted.

Speaker 1 Did you start a YouTube channel actively posting but then suddenly stopped doing this? This happens to a lot of creators including me, founder of YouTube growth agency and Elizabetta. She built a channel with 36,000 followers. She has the passion, she has the expertise, but something didn't work. The main problem that we found that she managed everything by herself. And this conversation will be helpful for you if you are thinking, oh maybe I need to find a video editor or maybe do I need to work with an agency because we worked with Elisabetta and created a bunch of videos where we manage everything.

The main ask from our team was like to show up on camera, record footage, send it to us. That's all. And here's how the process looked like. Speaker 2 I started a YouTube channel many years ago. It didn't really work probably because I didn't have clear in my mind who was the ideal client for myself. So it took a little bit of time to understand that my ideal client is American intermediate. A couple of years ago, I used to publish content for advanced students, beginners. And now I really understand that the people that I would like to help are intermediate.

Those who are at the intermediate plateau who have already studied Italian, but they struggle when it comes to improve their language, their Italian. I would like to let people know that I exist. And that's why video content, I know it works. And I know it's a good way to let people know how you are because you show your personality in a video. It's different from just a text when you post something. That's what you mentioned. You see the energy, the way they speak, you know them more. I think that's why. Speaker 1 You'll get more details about the person.

Speaker 2 Exactly, exactly, exactly. So, yeah, I was thinking about going back to YouTube for a very long time. I have been thinking, but, you know, it's a hard process because you have to do many things. Yeah. And it's time consuming. So, you know, how it works. Speaker 1 Yeah. So, yeah. And the next question about like, did you notice like a difference between like doing videos on your by yourself and like working with the team? Like how how did it compare with each other? Speaker 2 Good question. Well, it was nice to have somebody who told me you might do this.

Why don't we try that? And by the way, this is something that I've been observing, for example, other creators They were doing these kind of videos and I enjoyed them. So in my mind, I thought, oh, that would be awesome. And thanks to your team, I tried to do it. Otherwise, maybe I would not have done it. So yeah, so it was a nice thing to do it. Speaker 1 What about like other sides of the work? Like in terms of like, here's ideas to record. Here's like the instruction on how to record videos. Here is like additional details.

okay like we are doing like video editing stuff like we are taking this out of your plate uh how Speaker 2 did this feel it felt uh nice i have to say what i realized i realized that i need somebody who speaks italian that's what i realized because otherwise for example your team was awesome They presented different options for me, 10 different videos or clips, and especially very well-known movies. The fact is I could not use them because some of them I could not understand what they were saying because of the type of the Italian language.

Maybe they used a dialect. Maybe it was the way of speaking that was not exactly useful because it was not standard Italian. You could not know that. I mean, it's impossible because it's not the language. but i realized oh my god i need somebody who is italian who knows how really the language is that's the only concern it was like a aha moment and i said oh my god because i've always in the past i work with italians editors um so obviously they they know they know i know it's not it's Speaker 1 easier yeah yeah but but overall like even like without knowing uh italian we we did exactly you Speaker 2 did it so that's awesome you did you did a wonderful job yeah okay okay great thanks for for the feedback Speaker 1 yeah in terms of like video recording because it was a new format like video sales letters at least like movie reviews it wasn't difficult to record by yourself it was very easy i just regret not Speaker 2 having done it with a different microphone because it turned out I just did it because I said you know what I am just going to do it even though it's not perfect so I and I started because I have everything here but since I hadn't done it for a long time I didn't even remember how to use the camera frankly and I started and when I recorded a sample I said oh my god there's a weird um audio um like noise and i said oh let's do it simple let's just do it this way and appreciate the fact that you push me a little bit saying don't worry just do it and it's not perfect i know but it's pretty good i would say even though maybe the quality is not very very high for them for the audio uh but at least i have the videos so it's good for that yeah yeah if you are trying to go like perfect be perfect you won't exactly but maybe exactly i would still be there with the camera Speaker 1 trying to figure it out yeah okay great you record the videos uh what are you happy about like the speed of video editing like that we sent you like here's clips to share the feedback uh what like your feeling about speed of delivery and quality of the videos.

Speaker 2 It was very fast, I would say. Speaker 1 It was very fast. Speaker 2 So I'm happy about that. Speaker 1 The quality, like the video editing, fonts, the style, like how we clipped everything. Yeah, everything. Speaker 2 It was good. Everything was good. Speaker 1 Yeah. And the video sales later, because it was much more details, like the feedback we're working on the video to finish it today. Yeah. But like how do you compare like short form and like long form video in terms of the quality? Speaker 2 Well, both, they were high quality, I would say, both of them.

So I know it's difficult to understand the type of music. You cannot read my mind and say, oh, she wants that, obviously. So, and I think those are things that you build up with time. It takes time to understand how the other person, what she wants, exactly the way she sees the brand and everything. So I think it was a very well done job. Speaker 1 yeah that's for sure yeah and how do you compare your old videos that you did like several years Speaker 2 ago and present videos how did you compare them well i told you the problem was for the microphone so obviously there is a difference i think well the first videos that i did a disaster i was the editing them so obviously but then when i have an editor the quality i think it's it's almost the same i mean it's very very similar i would say so high quality uh the speed was very good um i cannot really say anything else i mean it was a good service that's for sure yeah yeah okay great so Speaker 1 like the next actions basically we need to publish everything like what what what are you expanding from this content.

Speaker 2 Exactly. Well, I was not sure if, because you booked today the call and I said, oh, so maybe it's just this because I was thinking, oh my God, the hardest part maybe is to publish it and create everything and all the keywords and everything. Speaker 1 But I didn't know. We will do it. Okay. Speaker 2 Oh, that's amazing. That's amazing. I used one on LinkedIn, by the way, today, just to use it and see how people react. Speaker 1 That was also a challenge, like, oh, how we will approach like Italian language when we don't speak Italian.

But I think like the video editor, he was saying to me like, oh, I know the Spanish. So I think I can. Like Portuguese, like Japanese, he has like a translator background. Yeah. So I'm just, that's for you, like, because other guys, they won't be able to do this level of editing because of the language. Do you recommend hiring a team that will do content creation for you, especially like video content creation? Or it's like better to keep it and do it by yourself? Like what's your thought? No, obviously. Speaker 2 I mean, it's a totally different experience, especially if you take care of everything.

Of course, if you handle everything, you really make content creation possible. Otherwise, it takes too much time, too much effort, and thinking about too many details, like what to put, how to optimize for the algorithm, the description, keywords. I mean, that's why it's so difficult to publish on YouTube consistently, because it takes a really long time. It's true that then you have that forever. So it's a good investment. But if you take care of everything, it's much easier because you just have to record and you plan just that day to record that morning.

That's it. You give everything to the team. They handle it, which is amazing. So it's a very nice service to have. And I would highly recommend to do that. That's for sure. Speaker 1 That's the main difference that team behind your back makes. You stop worrying about research, ideation, thumbnail design, script writing, video editing, publishing. You just need to show up on camera, record a video, and that's all. Yeah, and after it, you just need to approve, share your feedback, and that's all. You will grow on multiple socials much faster, and you will get more qualified leads.

If you understand that the bottleneck is you, and you can't create more content because it will become pain in the ass, just book a call with my team, and we will speak with you to help you grow on socials, where you invest just one day a month and you will get content not only for YouTube, but also for all other social media platforms. So book a call using the link in the description.