I Did 50+ Filming Sessions in 2026. Here's Every YouTube Setup, Ranked From Most Expensive to Cheapest

Outdoor, podcast studio, photo studio, events, home setup, screen share, iPhone or Zoom. What each one costs you in money and time, and which one to start with.

By Evgeny Maximov·10 min read·

My marketing promise is simple: you invest one day a month, and you get content for all your socials. The one step we can't do for you is the filming. During 2026 I ran more than 50 filming sessions, from two to eight hours long, in completely different formats. Here's what I learned.

Why the real bottleneck is you, not the camera

Every video goes through three stages. Pre-production: market research, ideas, anchor scripts. Our team does most of it. Production: the filming, one day a month or one hour a week. Post-production: editing, thumbnails, SEO, clipping shorts from the long videos.

Pre-productionresearch · ideas · anchor scripts · the team
→
Productionfilming · needs you · the bottleneck
Post-productionediting · thumbnails · SEO · shorts · the team
←
A 7-person team waitingfor one day of your time

The shape looks like an hourglass, and the narrow part is you. Experts are super busy. One client had just a one-hour session and postponed it several times: a sales call, then family stuff. I get it. But the big brands sit in front of a camera no matter how busy they are. Some of our clients need two hours to record four long videos and about 20 short clips, plus an hour to get to the studio. That's it.

And don't spend that energy on gear. I didn't find a direct link between a crisper image and more views. The basics matter more:

  • Light. The sun is free. A really nice light costs $200–400.
  • Crisp audio. A wireless mic like the DJI Mic Mini costs about $120.
  • Clean editing. No bad takes, no audio problems, no weird color.
  • Packaging. Thumbnail, title and a first 10–30 seconds that says why to watch.

The 9 setups at a glance

I'm only talking about talking-head videos here, not documentaries or multi-camera interviews. From the most expensive and complicated to the cheapest and easiest:

#SetupBest forMain catch
1OutdoorCinematic look, B-rollWeather, permits, long days
2Podcast studioCamera-shy expertsFew good studios in small cities
3Podcast studio, talking headMany videos in one sessionUnreliable independent owners
4Photo studioFull-body or movement videosYou bring the filmmaker and gear
5EventsSpeakers, shorts, credibilityBad light and audio on small stages
6Pro setup at homeRegular solo videos~$2,500 camera, learn the basics
7Screen shareBeginners, tutorialsNeeds good screen recording
8iPhoneStarting out, remote shootsBattery, storage, overheating
9Zoom, RiversideClient calls, testimonialsLow quality for solo videos

1. Outdoor filming: the most beautiful and the least predictable

This is the most beautiful channel we have right now. It's about running, with an online community. Two cameras, a new location for every video, super cinematic. And outdoor filming gives you a lot of beautiful shots to use as B-roll.

Two frames from an outdoor running channel: a coach talking to camera in a green park
Our outdoor client: a new spot for every video

The catch: you check the weather. You need permission for locations, you can't just walk into a random café. Cafés play music that isn't copyright-free. And the sessions are long: we spent about four hours on four long videos, not because the speaker made mistakes, but because the park is huge and we kept moving. We started at 7 a.m., because in the summer heat we'd be burned out by noon. Lots of moving parts. That's why I don't love it.

2. Podcast studio: the easiest way to start

One of the easiest methods, especially in a big city. When I lived in a city of about 300,000 people, there were two podcast studios. That's all, and they weren't great.

The beauty: the backdrop, the gear, everything is set up. You sit down and talk. And if you're afraid of the camera, use the podcast format: a friend or a host sits in front of you and asks questions. You talk to a person, not a lens. I've sold podcast sessions to people who had never made a video, and afterwards they say: “Holy crap, it was one hour, super fast and comfortable.”

The downside is logistics. If you want a podcast on location, like in your office, someone has to bring three cameras, two or three audio sources, lights, tripods, cards and batteries. It gets expensive fast.

3. Podcast studio for talking-head videos, and the owner who disappeared

Same studio, different setup: you tell them you only need two cameras, a wide shot and a close-up. A filmmaker who is also the sound person checks the audio, and you record. In one session we recorded four or five long videos in two hours. You don't worry about gear at all.

A studio shoot: a client at a wooden desk under softbox lights, with a camera and monitor in the foreground An on-site shoot at a dental clinic: the doctor sits in the treatment room, one camera on a tripod
Left: a studio session. Right: an on-site shoot at a client's clinic with one camera

But make sure the studio is OK. I booked one for four hours: long videos for one client plus a podcast with another. Paid a deposit. Twelve hours before, something felt off. I texted the owner: “Are we good for tomorrow?” No reply. Called. Nothing. Three or four hours before the shoot, I knew we had to move. In about 30 minutes I was calling other studios and my clients, found a new place, and the session went fine.

Three days later the owner called. “I had a birthday. I drank too much.” He returned the deposit. Those were the only videos we ever recorded there. With independent studios and filmmakers, always have a plan B.

4. Photo studio: when you need more than a desk

Podcast studios are rigid: a table, a mic, the light. Fine if you only show your upper body. One of our clients records exercise videos, on the floor, on her knees, showing movements. She's the top-performing client of our agency. Here's her case.

So we rent photo studios. They have great backdrops but usually not the filming gear. Check whether their lights are constant light for video or flash for photos, and bring a filmmaker to do the technical setup. We used two cameras: a wide frame, plus a filmmaker moving around on a gimbal or tripod for close-ups of specific muscles and hand positions. More logistics, but the look is premium.

Photo studio shoot: a fitness expert kneeling on a mat in a white studio, a camera with a monitor in the foreground
A photo studio shoot: full body, constant light, camera rig

5. Filming at events: the easiest way to look credible

I've recorded a ton of videos this way. If you speak at events, hire a filmmaker to record your talk. You work with the audience, not the camera, which is easier for many people. Slides plus you plus a good editor give you a dynamic multi-camera video. And event clips are great shorts: you're the person on stage with a microphone, so people give you more attention. Alex Hormozi has a lot of shorts filmed like this.

A talk at an event: a results table on the slide next to the speaker pointing at the screen
An event talk: the slide is added in editing

The problems are technical. Small stages usually have bad light. Wireless mics give mediocre audio. And the screen: in a bright room the slides are invisible, in a dark room the speaker is. Pro tips:

  • The main goal is a clean shot of the speaker. The editor adds the slides later.
  • Ask the filmmaker to also record part of the screen, so the editor knows which slide is on.
  • Use a clicker and pause between slides. The editor can find every change.
Get the Business YouTube Playbook for free. Setup, scripts, team and budget for a business channel, in one doc. No opt-ins.
Get the playbook

6. A professional setup at home

This is what I use. A camera that costs about $2,500, good light, a good microphone. The difference you get is a cinematic image: depth of field and blur behind you, more detail, more colors, a crisper picture. Buy the gear when you decide it's easier to learn basic filmmaking than to hire a filmmaker every time.

A Canon mirrorless camera on a tripod with its flip screen showing Evgeny adjusting his setup
My home setup: the flip screen shows I'm in the frame

The pro tip: have a fixed filming corner. My last 15 videos use the same setup, the same light, the same camera, even the same backlights. I once recorded videos in my dining room for my Russian channel, and I stopped, because every time I had to move the light and camera and set everything up again. A few square meters where you sit down, hit record, and you're good to go.

7. Screen share: great for beginners

I really like this format for beginners. You're not staring into the lens, you're talking to your screen and showing something. There's natural dynamic. The first two videos with one of my clients were screen shares, because she already used Miro dashboards.

Screen-share video example: Evgeny at a laptop in a studio with a brick wall
Screen-share format: you, a laptop, and what you show

Start with Loom. For more control, use OBS, like me in this video. Or swap the laptop for an iPad: open notes, take the Apple Pencil and record the screen. Jeremy Haynes does this all the time. Personally, I'm not great at writing, but I love building freeform boards.

8. iPhone: where I tell every client to start

If you compare side by side, the quality is different from a pro camera. But iPhones have stabilization, decent audio, good white balance, and you can plug in a mic anywhere: in the car, on the beach.

The downsides are real. Battery dies fast in 4K. You need a lot of free space. With the back camera you can't see if you're in the frame. And with a mic receiver plugged in plus wireless charging, the iPhone can overheat. It happened to me. Holy crap, what did I do?

Still, it's my first advice to clients. Even in remote sessions, I'm on a call saying “tilt it a little, place it lower”. Both examples in the video were shot on just an iPhone with light from a window. Learn basic framing and the rule of thirds, and you get a pretty cinematic image with what you already have.

9. Zoom and Riverside: only for calls

You've recorded a lot of Zoom calls. Riverside is better for remote filming. We record case studies this way and edit them as multi-camera videos. But next to an iPhone video, the quality gap is too big.

For client sessions and testimonials, it's fine. For solo talking-head videos, don't. Use your iPhone as a separate camera.

Checklist: how to pick your YouTube setup

Screenshot this before your first filming session.

Filming setup checklistDecide these before you book anything
  • Solo or with a filmmaker?
  • Where: home, free location like a park, or paid: podcast studio, photo studio, co-working space, event?
  • On site with everyone at one place and time, or remote over Zoom?
  • Cameras: one camera, camera plus screen share, or a three-camera podcast set?
  • Microphones: one speaker or two or three? Wireless or wired?
  • Screen: will you show slides, a website or documents? What software do you need?

Start simple. Don't dive into learning filming, renting studios and picking gear yourself. An executive assistant can find the filmmaker, book the studio and send everyone the details. Or an agency like mine runs it: we ask “iPhone or pro camera? Tripod? Mic? Light?” using this checklist, then run a remote session. That's how you spend a few hours a month and get long videos for YouTube, plus clips for TikTok, Instagram and LinkedIn. Want us to pick the setup and run the shoot? That's part of our done-for-you YouTube service.

FAQ

What is the best YouTube studio setup for a business channel?

Start with an iPhone, an external wireless microphone and window light. It's cheap and good enough when you apply basic framing. Move to a professional camera, a home filming corner or a studio only after a few sessions, when you know what you need.

Does an expensive camera get more views on YouTube?

No. After more than 50 shoots in 2026, I found no direct link between a crisper image and more views. What you say, the editing and the packaging (thumbnail, title, first 30 seconds) matter much more than the camera.

What equipment do I need to start filming YouTube videos?

Light, clean audio and a phone. The sun is free light, or a good light costs about $200–400. A wireless microphone like a DJI Mic Mini costs about $120. Then clean editing and good packaging do the rest.

Is a podcast studio good for filming YouTube videos?

Yes, it's one of the easiest options: backdrop, gear and a sound person are ready, and you just talk. In one session we recorded four or five long videos in two hours. The risk is independent studios: have a backup plan.

What if I'm afraid of talking to the camera?

Use a podcast format: a friend or host sits in front of you and asks questions, so you talk to a person, not a lens. Filming at events works similarly, because you speak to an audience. Screen share videos also help, because you look at your screen.

How long does it take to film a month of YouTube content?

Less than people think. Some of our clients record four long videos and get about 20 short clips from them in two hours of filming, plus an hour of commuting to the studio. Outdoor shoots take longer: about four hours for four videos.

Is outdoor filming worth it for YouTube?

It gives the most cinematic image and beautiful B-roll, but it's the most expensive and least predictable: weather, location permissions, background music, moving between spots. We started one outdoor shoot at 7 a.m. to avoid the summer heat.

How do I film my talks at events for YouTube?

Hire a filmmaker to record you and, if possible, part of the screen. The editor adds your slides later. Use a clicker and pause between slides so the editor knows when they change. Event clips work great as shorts, because you look credible on stage.

Can I film YouTube videos on Zoom or Riverside?

For client sessions, interviews and testimonials, yes. For solo talking-head videos, no: the quality gap is too big. Use your iPhone as a separate camera instead.

What should I decide before a filming session?

Solo or with a filmmaker, home or free or paid location, on site or remote, how many cameras and microphones, how many speakers, and whether you need to show slides, a website or documents on screen.

Who organizes filming sessions for Evgeny Maximov's clients?

The agency does. We find studios and filmmakers, prepare the scripts and run the session on site or remotely over Zoom, checking the client's iPhone setup, tripod, microphone and light. The client just shows up.

Full video transcript

Transcript of “How Busy Founders Film a Month of YouTube Content in 2 Hours (FULL BREAKDOWN)”. Auto-generated from the spoken video, lightly formatted.

day a month and you get content for all the socials that's my marketing promise i'm evgeny founder of youtube production agency and we help founders and experts grow on socials using video content in this video i will share you the main step that is required to be able to do this and it's filming session during this year i had more than 50 filming sessions from two to like eight hours long in completely different format and i prepared a lot of a lot of formats and i will share you but what you need to understand at the beginning when you decide like oh i need to create content you have three main stages first stage it's our pre-production during this stage we do market research we find different ideas we write anchor scripts we ask your expertise like oh what do you actually want to share and most of the work is done by our team next stage is actually production i will make the line like this you understand the reason later at this stage based on the requirements we find a studio or you record by yourself or we have like several filming sessions during the month because you can invest for example one hour just every single week and that's all and it's easier for you to divide these filming sessions into smaller chunks and the next stage after the production that's our post-production retip obvious during this stage we edit all the videos we prepare thumbnails we create a search engine optimization descriptions we clip short from clips out of the long form you can see that we have a shape of sunglass the main problem what i noticed working with a lot of different experts that they're super busy can't fit a one working date to film the videos in their schedule and that's the main issue you hired a team media team in our case it's like seven person media team who is waiting for for the production we did everything but we are waiting for you so you will be able to film the videos and the main bottleneck in the whole production game it's you you are required to see the front of the camera and tell the most valuable expertise in the world but if you will think that oh i will postpone filming session i have some busy urgent tasks i have suddenly like a client call on our filming session i will postpone filming session if you do this activity you won't be able to grow in social because you are not taking it really serious because we had a client and it was just one hour filming session and he postponed it several times because oh i suddenly have a call with a client it's like sales call that i need to take oh i have some family stuff and i need to postpone of course you have a lot of tasks to do but again if you compare like big guys with big brands they actually sit in front of a camera no matter how busy and successful they are it's not about hiring a team setting up specific systems like doing the market research writing all the scripts for making all these ideas for the videos it's actually super simple you just need to make the filming stuff your top priority for just one day it's not even like a full day several clients they require like two hours to record four long from videos and 20 short from clips out of it two hours and like one hour to commute to the filming studio that's all i found that you can spend a lot of your time a lot of your money you can hire the top performing crew with like the top top dog gear like a very expensive gear but I didn't find like direct correlation that oh I have higher quality video like more crispier video so that's why I will get more views.

Now if we're speaking about like growing on youtube actual content that you deliver is much more important than the camera that you're using and you can make this mistake I need to spend a lot of my time like hiring the top performing like filmmaker with like all the needed like super expensive gear where I just forget about the basics. Basics are super simple. You need to have some kind of the lighting at the beginning. You have the sun the free lighting source Or like lighting costs like two three four hundred dollars for really nice light You need to have crisp audio So you need to use or big microphones or you can use some kind of like virus solution like DJI Mini 2 It costs 120 dollars You also need to have just really nice and clean editing where you don't have like bad takes when you don't have like obvious mistakes problem with the audio, weird color correction, you need to have like really nice multi-camera editing if you're doing screen share videos.

Again it's about like the talent and how he works with the footage but not the footage itself. Of course you need to have a great packaging, the thumbnail to attract the audience, a title to provide like okay this video is about this specific topic and first like 10, 15, 20, 30 second intro where you share why you should watch this video. I prepared a lot of different formats and you can see that I put an arrow so like from the most expensive and the most complicated solutions to the cheapest and the easiest one. I will break down each format one by one but right now you need to click on subscribe button if you think that this content is valuable.

I won't speak about like creating documentaries or like multi-camera interview with different people it's like super complicated and really expensive formats. I am speaking about the format which is like talking head talking head video and different examples how you can deliver the same information using different formats in Teoflook how you actually film the video. First one it's outdoor filming one and it's the most expensive the most complicated one because you can see that you have really nice really nice background two cameras and every single video which switches the locations so like every video is like super cinematic this channel is about like running how to start running and they have like online community and additional beauty of like outdoor filming that you can record a lot of like beautiful cinematic shots like that you will use as b-rolls but the main problem for it that you need to check the weather you need to get permission for example to shoot in a specific location you can't use just a random cafe and record bunch of videos you need to talk with the administrator are we able to record videos in this place plus you need to think about like oh Usually they have a background music which is usually not copyright free.

So you need to somehow deal with it. You have much longer filming session because usually like we spent I think like four hours recording four longer videos and it's not because speaker was making some mistakes it's because like park is huge and we need to move between different spots. It's just time commuting to the filming location. You have a lot of moving parts and that's why I don't like doing this stuff because it's not so predictable and stable. It's like the most beautiful channel that we have right now with the best image that we created.

And you need to keep in mind that we started recording this video at 7 a.m because we have really hot summer in the city. If we start recording filming session afternoon we were burnt out by the sun. Next one what I recommend to do and it's using different podcast studios. It's one of the easiest method and this method is really nice if you're located in big city because I lived in the city which had like 300 000 citizens in the city and we had like two podcast studios that's all like for the whole city like two studios and usually they are like just lower quality and that's like the main issue the main beauty of this format that they have some kind of the backdrop they have professional gear everything is set up and you just need to sit in front of the camera and just talk in this case it's podcast studio where I spoke with the host and if you are afraid of the camera you just need to get used to it you can use podcast format so you can put your friend like sit in front of me and ask me different questions so that's why you don't need to speak directly to the camera you are talking to someone else and that's why you can have like really nice conversation and i sold offline podcast sessions before for like people who didn't have any video content before and for them it's the easiest format to just dive into video content usually like after the sessions they're like holy crap it's like just one hour long it was like super fast and super comfortable because it's much easier in terms of like dealing with the fear like how you actually like present the information when you speak to someone super easy but again you need to somehow like check the calendars and like and it's complicated especially if you want to launch a podcast uh an offline podcast and you probably need to move in different places you need to bring a filmmaker who has all the filming gear including like three cameras two or like three audio sources the lighting the tripods a lot of sd cards a lot of batteries so if you are thinking about like oh i will move in different locations to record a podcast on set for example in the studio of the client or like in the apartment of the client it will become super expensive next format is the same but again when you adapt it for recording Just Talking Hat videos.

That's another podcast studio in my city and they have like really expensive gear and They usually like record podcast in it. In podcast studio you can say like I need to record Just Talking Hat We don't need to have three cameras. We just need to have two cameras like a wide shot and more like cropped video And you arrive to the studio you have a filmmaker who is usually like sound recordist Who checked the audio and you record bunch of videos in this case we recorded four like five long for videos into hours. Nice.

You don't need to worry about the gear that actually like how I film the videos. You can see this studio and I had a terrible story. You need to ensure that studio is okay because we had a problem with the owner of this podcast studio because he was the owner, he was the filmmaker, he was a sound recordist plus he works as like a filmmaker on different like locations. I booked this studio for like four hours to record a bunch of long-form videos with my client, also a podcast with another client. I booked the studio, I paid a deposit, but like in 12 hours before the filming session I was like thinking like something is going wrong.

I sent a message to the owner like "Are we good? Like everything fine? Like tomorrow we will have the filming session as planned?" and I didn't get a reply and that's not usual. I tried to call this person didn't get a response. Next day like three four hours before filming session. I understand that we need to change the studio and I suddenly like in like 30 minutes I was calling other podcast studios I was calling my clients we need to change the place where we are recording the video. I found another studio we successfully had all the filming sessions.

Three days, three days after a planned filming session I got a call from the owner of this podcast studio and he said like "Oh, I had a birthday and I drank too much." So that was, I just lost my control. That's why I wasn't responding to your call. So keep in mind that you will have some weird activities when you will find a podcast studio or like a separate independent filmmaker. Sometimes this stuff happens. If you like this story, you can click on the like button. So that's why that was the only videos that we recorded in this studio.

The next one and it's a little bit different. So we had a podcast studio. In this case we have photo studio. The main reason why I included this because for several clients this client she requires a little bit different set and podcast studios they are pretty rigid. They like have a table, they have the microphone, they have all the lighting like and they are suitable for like recording podcast format or like talking head format but again where you just show your body but you are not showing the legs and this client is different because we are recording exercise videos person the speaker should be located on the floor like you can see on the knees and like showing different exercises and i will have a video about this client that's like the top performing client of our agency you can check this video on the channel so that's why we are looking for like photo studio because they have really nice backdrops but they don't have like all the needed filmmaking gear usually like what you will find and that's like how we operate on Russian market but I think in different countries it works the same.

They have lighting sources and you need to check is it like for photos or it's like constant light which will work for videos. That's why you need to bring a filmmaker with a filmmaker who will do all the technical setup and who will actually film the videos. And here is behind the scenes photo so you can see that we have this is a lighting source from the photo studio this is the backdrop really nice looks really great and we used two camera setups so that was the white frame and we also have a filmmaker who is recording on the gimbal or like on the tripod depends on the video and he was moving around the speaker to record like close close shots because again we need to show like here is a specific muscle that you have you need to place your hands like bass so you need to have like more premium look just find photo studios but again find a really nice filmmaker who will do the filming stuff.

It's a little bit more complicated in terms of the logistics and operations but again aesthetic really great. Next format and I recorded a ton of videos using this format it's filming different events and the main beauty of it if you work as a speaker you have speaker gigs. It's super simple to do you hire a filmmaker and you ask like record my presentation, record how I speak on the stage. You are presenting audience or you have someone and you work with the audience not with not with the camera for some people it's much easier also you will get additional dynamic because you have presentation you have some slides and if you have a nice video editor he will record a multi-camera clip for example like i'm doing right now so you can see that i have just talking head i have presentation plus i can have a combination of both so using this way you can make your presentation much more dynamic so you will increase your retention and this format is also really great for like creating short from clips because you are getting more views because you have this credibility you are the speaker with the microphone on the event and you have actual viewers if you check alex ramosi shorts he has a lot of videos recorded using this way of course it's like more professional they had like four like three cameras if you are no name but you are presenting on the stage that's additional chance that person will spend more time watching your video.

The main issue with like filming this type of format that you have like technical problems. Usually you then don't have a specific light. That's usual problem of like small stages. You will also get not great audio if you're using like this wireless microphone. You can improve it. Additional problem and again it depends on the stage that you can see. For example in these cases presentation is not so visible because you have some kind of like this like TV projector and it's not so great especially when you have a well lit place screen is not visible but if you are trying to make it dark speaker is not visible so you have always this compromise so usually what I recommend to do if you decide to do this filming the main goal is to have really nice speaker video because on the video editing stage you will add the presentation later and the key one that is much easier for like video editing stage where he records not just you like really close like close up shot that he will also record a part of the screen in this case is super simple to add a presentation on video editing stage because i understand which slide is on the screen right now and if you use clicker you can say your video editor that check when you have this click or when i have the pauses between saying additional stuff because usually that's when you just okay we have next slide continue that's several pro tips that helps with this format it's tricky really tricky moving to the next one professional setup at home and i will have like iphone filming and the main difference that you have some kind of professional professional professional gear like at the camera that i'm using right now which costs like $2,500 dollars like the lighting like the good microphone and you can see that you have cinematic image and what do I mean speaking about like cinematic image if you just dive deeper you can see that I have some kind of the depth of view like I have the blur behind me because that's the lens that I am using right now you have much more details you have much more like different colors and you have just crispier image and I recommend you to buy all the needed gear where you understand that it's much easier for me to learn the filmmaking basic filmmaking and i am usually like recording at home so i don't need to hire a filmmaker it's much easier for me to become a filmmaker it's like place the camera that's like if you check last 15 videos i'm recording the videos using the same setup the same light the same the same camera the same even like these back lights using this way you will just increase your productivity and even like in one room you can have different examples.

That's my working camera net where I work and also like I recorded videos in my dining room like the time where we spent a lot of time like watching tv and like eating some food. I recorded a bunch of videos in this place for my Russian channel but I don't use it because I need to place the light, I need to move the camera, I need to work with it and I need to dedicate like okay I need to set everything up, I need to record for several hours, I need to like move all the filming gear in different room and that's not so great.

So the pro tip is like just have your filming corner. I can say that where you have all the gear and you can just sit with the laptop, put the microphone, hit the record button and everything like it's just several square meters in your apartment that's all and you will be able to record a ton of videos with really nice look. Next format it's combination of recording yourself and recording a screen it's screen share filming. I really like this format because for beginners it's super simple to do because you again not speaking to the camera but you have some kind of distraction when you are talking to the screen you're showing something on the screen you have some kind of dynamic and for example here's one of my client the first two videos that we created it's screen share videos because again person used mirror dashboards before you can see the combination that shot on the google pixel So iPhone filming almost.

And we also made additional screen share like we used Loom for it, but again it's not so suitable. It's better to use some kind of like more professional software like I'm using right now. It's like OBS open broadcast software when you can just play with it. It's really nice software, but again it's more like pro pro. For the beginning better to use Loom. And you can replace a screen share using for example your notebook and for example iPad. Yeah, you can just take an ipad open notes take an apple pencil hit record the screen and jeremy haynes used this all the time so that's also adding additional dynamic and it also helps you to record a really nice video providing additional material that if you don't want to rely on like heavy graphics and you have a lot of material that you need to show actually show or actually write or actually like illustrate your point i'm not great at writing but i really like to build this like freeform boards.

So you can see like I had a lot of videos, a lot of forms and if you check other videos on the channel they will use one of the formats. We have final three formats what you can do to record your video. Starting with the third place that's iPhone filming and it's nice but again if you compare just the video you can see the quality is different. iPhone filming it's like really great if you're just going outside and you record a bunch of footage. Cameras have stabilization inside it, they record pretty decent audio. You can just again plug and play your microphone if you're located outside.

They usually have really nice white balance, super simple to do, but the main issue of the iPhone that's iPhone, that's not a professional gear, so that's why you will struggle because it's not so user-friendly. Yeah, you can record like everywhere in your car walking on the beach but the main issue that you have really low battery life if you record in 4k to get crisper image you need to have a ton of free space if you're using back cameras you just can't see what's going on because i can't see the screen when you buy a professional camera you can see that you can use actually like a flip screen or like external monitor so you understand that okay i'm in the frame right now that's great in this case not great and additional problem but But again, if you record a ton of footage that you have really low battery life, of course, you can fix it like just using power banks.

But again, if you're using external microphone and you don't want to worry about like synchronization of the audio and video on video editing stage, you will use a receiver like in the iPhone. And in case if you will use like wireless charging, you have a chance that your iPhone will become overheated. Yeah, and it won't be able to do anything. I had this situation before like, holy crap. What did I do? Like that's the first time where like iPhone is overheated because I recorded just a bunch of videos So it has a lot of cons, but again, if you are just starting out That's like the first advice what I asked my clients like just use iPhone to become a pro You don't need to learn a lot about filmmaking especially because we record videos like even if it's a remote filming session I help with like setting up the camera like okay tilt it a little bit or like place it all like lower So I'm checking like that everything is good That's how we record videos like at home Like just using an iPhone and some kind of like external wireless microphones So you can see like the videos that we got from the iPhone and I think the result is good And you need to know that both examples They just use just an iPhone and just a light from from the window from the Sun and you have really nice image.

If you apply just basic rules of filmmaking like how you need to frame the video, rule of thirds, how to place the camera, you will get like pretty cinematic image even with everything that you have right now. But that's not the final one. The final one it's pretty obvious and usually like you recorded it a lot of your time and I call it like Zoom, Riverside, Loom and when you record just a zoom event you record yourself in zoom or when you use for example riverside and in this case we recorded a case study and you just join you just use the riverside that's additional software which is more like for filmmaking like remote filmmaking and you record these kind of videos you can see the video quality of these clips not so good we can make a multi-camera video editing because we have like two video clips so let's make another angle where we have like both people located in the same frame but again it's more on the video editing side but if you compare this image this image with this image too big of a difference and to fix this you need to move on this stage where you use your iphone as a separate camera like at the beginning when you're just starting out you can do this if you have like client sessions you can do this if you need to record like client testimonials that's okay that that's fine but i highly recommend you to not use this way if you're recording uh solo videos uh using like talking head format so you just need to start from this stage from iphone filming and again it's not so complicated you need to have like several filming sessions to understand like to find the groove like okay i understand how how it works right now I just need to place this camera like this put the microphone recorded free up the space before filming session charge my smartphone before filming session and I'm good good to go only after it you will get understanding okay I want to scale up I want to boost the quality of the videos and you can start using professional gear and investing thousands of dollars to record really nice videos that was a really huge breakdown but that's not all what I recommend you to keep in mind and you basically make a screenshot of of this screen you need to pick will I record solo or with a filmmaker will I use my home or I will use free locations like park or I will use paid locations will I use photo podcast studio or like some kind of the co-working space where I can record a screen share video or like event filming video so you can play with it you will do this on site so you have a specific place specific location and everyone should arrive at this time and we will do these specific record these specific videos.

Or you will do this remote, like some clients we record on site. So I like do everything on offline set. Or we just join in Zoom and I help with like a remote filming session. You need to understand like amount of cameras. Will it just one camera or will I have a camera plus a screen share or we will have a podcast setup where we have three cameras. What about like amount of microphones that we need to use? One speaker or like two, three speakers. Will the couch so we can use more like professional like not not wireless how to say it wired wired microphones and the final thing will you have presentation website showing specific documents again to organize like okay do i need to install specific software to show this stuff on the video and again i highly recommend you to start simple start with an agency or start with a part-time filmmaker who will do all the technical stuff for you because you don't need to be super involved in like learning how to film, how to rent a studio, which studio to rent.

You just need to find the person and delegate the stuff to the person. It's not so complicated as you think. Of course, it's like a lot of different like moving parts. But overall, like if you have an assistant, like executive assistant, he can manage with finding a filmmaker, finding the studio, rent everything, like send all the details like, okay, you need to arrive at this spot. Or you will work with the agency like mine and we will help you set up everything. like okay you have an iPhone okay are you ready to update to buy a professional camera or not okay sticking with the iPhone okay do you have tripod you have tripod okay great do you have microphone okay do you have light so we are asking all the all the questions like using this this checklist and after it we are conducting a remote filming session so using this way you will be able to just spend several hours a month and you get content for all social media channels because we recording long form which you can clip into short form which you can publish not only on YouTube but also like TikTok, Instagram, LinkedIn and you can grow simultaneously everywhere.

But to do this you need to have some kind of the preparation. So I shared how to actually do this and which format to pick. If you want to learn more about how to get more business out of your business YouTube channel subscribe and here's different videos which YouTube thinks that you will get a lot of value out of them. So see you in the next video.

Evgeny Maximov
Evgeny Maximov

Founder of a done-for-you YouTube agency for high-ticket founders. Making content since 2014. More about me

Don't want to rent studios and hire filmmakers?

We pick the setup, book the studio or run a remote session with your iPhone, and do the editing and publishing. You film one day a month. 7-day money back guarantee.

Get a free niche review →