Podcasts and Expert Videos for a 19-Clinic Dental Network
We handle podcast post-production for Komanda Mechty. In November 2026, we are adding expert videos focused on patient questions.
By Evgeny Maximov·6 min read·
Komanda Mechty has 19 clinics across Russia. Its content needs to explain the company to more than one audience: patients, potential employees, and people interested in the franchise.
Our work has two parts. The first is an ongoing podcast series, where we handle post-production. The second starts in November 2026: long expert videos aimed directly at patient questions and problems.
That is why I am keeping both parts in one case. They support the same company, but the formats and our responsibilities are different.
Part one: what do we do for the podcasts?
For the podcast series, we handle the work after recording. We edit the full episode, prepare the packaging, and publish it. From each podcast, we also make ten short clips.
The monthly schedule is two podcast episodes and twenty clips. This gives the company longer conversations and shorter pieces from the same recordings.
| Work | Our responsibility |
|---|---|
| Podcast recording | We receive the recordings for post-production. |
| Long episodes | Editing, packaging and publishing two episodes a month. |
| Short clips | Ten clips from each podcast, twenty a month. |
| Publishing information | Titles, descriptions and tags alongside the finished content. |
| Local distribution | We hand material to the client for Instagram publishing in individual cities. |
Why does a dental network need these podcasts?
The goal goes beyond attracting patients to a single clinic. The company is building a network and expanding its franchise.
A patient may want to understand treatment. A potential employee may want to understand the team and how a clinic is managed. A potential franchise partner may want to understand the company behind the brand.
The podcast series gives the company room to talk about those different subjects. It can show the people, decisions and working culture behind the service.
| Goal | What the content can explain |
|---|---|
| Patient acquisition and trust | Treatment questions and what happens inside the clinic. |
| Company awareness and reputation | The network’s approach and the people behind it. |
| Employer branding | Career paths, management and team culture. |
| Franchise expansion | How the company works across a network of clinics. |
Those are the goals of the content. We are not attaching a number of new patients, employees or franchise partners to the videos without data from the client.
Which podcast episodes can you watch?
Here are three examples of the subjects in the series. Together, they show how the channel speaks about treatment, the company’s reputation, and the people running its clinics.
Understanding a treatment plan
This episode starts with a patient’s question: what are you paying for in a dental treatment plan? Published 29 Jul 2026.
From advertising to reputation
This conversation looks at how the network builds trust with patients. Published 19 Aug 2026.
What a clinic manager does
This episode follows the work and responsibilities of a clinic manager. It gives viewers a look at the people and processes behind the patient’s experience. Published 16 Sep 2026.
How do we prepare content for local accounts?
The content is used across different platforms. We also hand the clips and publishing information to the client, so the teams in individual cities can publish on their Instagram accounts.
Our publishing sheet brings the material together. It includes the file, title options, description and tags for the episode and its clips.
For example, the manager episode can become a full conversation about running a clinic and shorter pieces about leadership, responsibilities or the path into management.
We prepare the material so the client’s local teams have something ready to work with. The Instagram publishing on those city accounts happens on the client’s side.
What YouTube results can we show?
On 2 Nov 2026, the Komanda Mechty YouTube channel had 118,956 total views. The treatment-plan episode had around 1,800 views.
The first number is the whole channel counter. The second belongs to one episode from the series. I keep them separate because they describe different things.
We do not have patient or revenue figures to report for this case. The view counts show audience activity, while the podcasts also give the company material it can use across its network.
Part two: what are we launching in November?
From November 2026, we are launching long expert videos alongside the podcast series. These are educational videos focused directly on the questions and problems patients have.
The podcasts give space to the wider company story. The expert series adds more content for someone trying to understand a dental question or make sense of their options.
This photo is from the new expert shoots. It shows the doctor recording in the clinic, with the camera, light and treatment room around him.
The new series is at its starting point. As the videos are published, I will add examples and update this case with the results.
How can we help your company?
If your team already records podcasts, we can handle the editing, packaging, short clips and publishing around them.
If you need content for different parts of a company, we can discuss which formats fit those audiences. A treatment explanation, a management conversation and a franchise introduction have different jobs to do.
Our dental clinic YouTube guide explains the planning questions. Our podcast production case shows the wider process when we also handle preparation and recording.
Book a call with me to discuss content for your company.
The Business YouTube Playbook
Read the planning framework behind expert-led video content.
More examples of our production work: a prosthodontist and Oaken Mulholland.
FAQ
Who is Komanda Mechty?
Komanda Mechty is a dental network with 19 clinics across Russia as of November 2026. Our content work supports the company across its locations.
What do you handle for the podcast series?
We handle post-production: editing, packaging, and publishing each podcast and ten short clips from it. Filming the podcast series is outside our scope.
How much podcast content comes out each month?
The monthly schedule is two podcast episodes and twenty short clips. We cut ten clips from each episode.
Is attracting patients the only goal?
No. The content also supports company awareness, reputation, employer branding, and franchise expansion.
Who publishes the clips on local Instagram accounts?
We hand the material and publishing information to the client. Their teams can publish the Shorts on Instagram accounts for individual cities.
What is in the publishing package?
The package includes the finished videos and metadata such as title options, descriptions, and tags. The example in this case shows the handoff for an episode and its clips.
How many YouTube views does the channel have?
The public channel counter showed 118,956 views on 2 Nov 2026. This is a channel total, separate from the view count of an individual podcast episode.
What is an example of a podcast result?
The treatment-plan episode had around 1,800 views on 2 Nov 2026. We do not have patient or revenue figures to attach to that count.
What changes in November 2026?
We are launching a series of long expert videos focused directly on patient questions and problems. This is the second stage of the project.
When will the new series have results?
I will update this case as the expert videos are published and results become available. The new series does not have results to report here yet.
Founder of a done-for-you YouTube agency for high-ticket founders. Making content since 2014. More about me
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