The One Hire That Lets You Scale Video Content Without Reviewing Every Video Yourself

Transcript of “Only one hire that made social media easy: account manager with quality control”. Auto-generated from the spoken video, lightly formatted.

If you have an idea that "Oh, I want to publish much more videos on socials" you will hit the wall and this wall is called like "Oh, I need to invest much more time to like reviewing the footage, checking all the mistakes and like fixing the video editor before hitting the publish button". I hit this wall and I hated this feeling because "Oh, all my time I spent just reviewing the footage" and it's time consuming. So that's why I was thinking about how to find a fix to make it easier, to make it better and not only be on YouTube but also be on other social media platforms without operational drag.

Because I am Evgeny, I am the founder of YouTube production agency and at the beginning we posted something around like tens of videos like every single month. Right now we post more than hundreds of videos every single month and it's all because of one person that I bring on board. In this video I will share you all the details why you should bring this person if you have a content team in-house because it will just make the whole process content creation process much easier and more like streamlined without any errors any mistakes any delays and you will be able to publish not only on youtube but on other platforms as well when i started creating content it was like 2014 and i was just a young kid and i did everything by myself but right now we have seven person media team behind the back of every client it's a little bit more complicated but this person helps to improve all the processes later in this video i will show you the role profile doc so you can just grab it use it and it's completely free so again use the link in the description no opt-ins just take it grab it and put it implemented in your production team we are youtube production agency but but we also post content on other platforms like instagram tiktok and we create for Russian clients and we have Russian alternatives to YouTube.

We have Routube, VK, VK video and then a lot of my clients asked me like can you just repost this content on other platforms. At the beginning I was saying like that's not our priority, that's not the main task to do, it's kind of useless because we don't get a lot of views out of it. But later like I was thinking like how to make it easier how to remove myself from the content production so I don't need to review the final videos because we are scaling and there are much more videos that you need to review and check before hitting the publish button and also I understand that my youtube manager is a producer who managed the clients adding reviewing process in his workflow it's just again adding additional complexity and he will become the bottleneck after getting like additional clients he can't take more clients and that's not great for the business.

So that's why I hired the person, his role is account manager with like that's the key one with quality control functions. So basically this person like the key point to have this person, this person helps you to repost the content across other social media platforms for example Instagram, TikTok, LinkedIn, X and at the same time he reviews all the footage, all the final videos before publishing and that's like it's changed everything. The main product of this position, so you can see that it's really complicated words, I don't like it, but basically like every client has all the content published, all other elements of running a channel it's also in the place.

We have all the titles, all the thumbnails, all the tags, all the descriptions of the videos, we have everything set up so we can just like send this video to account manager and he will do the work. We don't need to double check that okay did he post this video or not. because we also use some tracking in it. But before publishing this person review all the final videos. Speaking about responsibilities, you can see it's like two main responsibilities. First one, multi-platform publishing, super simple, upload videos, Instagram, TikTok, other channels.

And based on client needs we also changed the publishing cadence because when you create a lot of short-form content and the client create additional short-form content you don't want to have a clash in the If the person has any problems with social media platforms, for example, Instagram, it's like very annoying. Sometimes it's not loading or it's like processing the videos or has some kind of different mistakes because you said a specific phrase and your video got blocked. This person should report and like review and send the application like that's not a mistake or like let's fix the video to publish it again.

This person also makes reports every single month, like, okay, here's this specific platform, for example, YouTube, and the key metrics, like, oh, did we grow? Or like, do we have any like outlier videos? For Instagram, it's amount of impressions, amounts of views per reel. When we make some changes on YouTube, for example, we need to update a photo, we need to update the thumbnail, we need to update the description, maybe some links to the funnel or like to book a call. This person also should change like update the profile.

Next one is like super simple. Sometimes We have a client who is super active on Instagram But he doesn't active on YouTube and he has a lot of reels and we just take all the reels We need to download all these reels make a search engine optimization write specific Titles because it's a little bit different comparing to YouTube shorts and we need to upload them again and put them in the spreadsheet so everything is in place. So that's also if you have a huge library of content on one platform and you want to post it on TikTok, on YouTube, you can do this using this person.

And the person is responsible to filling this spreadsheet. It's basically a super simple spreadsheet where we track all the needed details like about published videos. We have long-term videos, so basically the title, YouTube link, link to the final video on the cloud storage and the progress like a check check check box like is this video published or not and also like date of publication on every specific platform plus description and text because we take it from youtube and we can apply if we can apply it on other platforms we will use them and the same for the short form content so it's it's basically the same for each specific client we have this spreadsheet clear we can just make this public to the client so he will be also on track like will be published at these specific dates at these specific platforms.

So you can also grab it, make a copy and implement it. So that was the first part of the responsibilities. Second part it's about quality control and this person need to review all the final videos that he got from the video editor before hitting the publish button. Video editing is hard. It's like a lot of small tasks. You need to put all the bureaus, all the text layers. You need to apply the client feedback. You need to implement it and it's like a lot of small tasks and sometimes video editors they are not lazy But it's super like annoying and sometimes you just forget to put something because you have like 100 Things to fix to change and you can forget something that's totally fine So account manager review all the technical details It's about the quality of the sound about color correction about errors in for example subtitles Did we use this specific bureau that clients sent to us?

And also keeping visual identity of the client. If the person have a brand book with specific fonts, specific colors, we need to use them in every single videos. So sometimes, again, video editors can forget about it. So we need to remind them like, okay, this color is not connected to our brand book, brand book of the client. And you need to collect all the feedback, report it to the post-production team, so they can make a revision and like create a new video that we'll be able to publish. This one, what you will face, it's like for account manager, the main problem that will happen during or while working on this role.

Sometimes social media glitches. Sometimes it happens, Instagram won't upload your video, TikTok will log out of your account and this happens. Next one, it's about like, okay, TikTok works differently, Instagram works differently. they have all different functions that you need to be aware of. I can't provide like specific guideline like here's for Instagram because it's like a lot of buttons every six months it's this function become outdated that's that's typical for Instagram. So that's why like the person who has the experience in social media management will be great fit for this role but again it's not so hard to train like watch this several tutorials on on YouTube and that's all you're good to go.

Next one, and that's the big one. And this very boring job to operate. I don't like repetitive tasks and this person should love repetitive tasks. You have a clip and you need to post it several times. We publish something around like 200 short form clips a month and we are publishing them on YouTube, Instagram, TikTok, and free Russian platforms. So you just need to multiply it by six you need to publish not 200 you need to publish 1200 short form clips and it's very boring so that's why if the person can handle this you're good to go and the main reason why i put the quality control functions for this specific role and i didn't have like the two different persons account manager who paused the video and quality control department because if the quality control department sucks and he failed with this specific task account manager will suffer So that's why it's much easier to connect them because it's your main responsibility to ensure that the video will be really great quality without any errors because if you have an error you need to re-export you need to fix this video re-export it and re-upload it again.

It will add additional not complexity but more like attention between these like two departments. So that's why it's much easier and better to put them just in one person. And authority basically what you can do without like asking the permission from the YouTube producer. Basically you can send video back for revision, you can add your comments like "Oh that's the problem, you forgot to put this B-roll, this person can't do this without like asking for the permission". And also sometimes when we have some problems, internet, Instagram, platforms, they glitches, sometimes we can change the publishing schedule and that's also fine.

We just need to make a report to the client that we have some technical problems so we will postpone publishing this specific video. Sometimes we have like really huge podcasts and the size of the podcast can be like 15 gigabytes just for one video and sometimes you need to just spend several hours to upload this video and several hours to upload it on every single platform. Speaking about motivation it's super simple we have just a fixed salary so this person has this specific lens and here's your base salary without any KPIs, without any like performance because this person is to should have the stability like to ensure that we have a stable publishing schedule of course you can share some bonuses or i sometimes like pay for like extra work if you're speaking about this one where we need to download for example like 500 instagram reels and re-upload them again of course uh here's like additional bonus to you because again it it will take like two months to do all the work and additional motivation basically you will get the feedback like, oh, these videos are not so great, these revisions are not, they don't make sense, or like you need to be aware that, okay, we need to check that we have all the sound in place because the video has a lot of like intensive motion design and we need to add additional dynamic using sound design.

So this role is more like an entry-level role for growing and becoming, for example, a video editor or becoming in future like a script writer or like social media manager because you just need to saw the videos so you will drain your your LLM inside your brain and you also will understand how platform works like operational just manual tasks and you will work with thumbnail designer with YouTube producer with video editors with filmmakers and that's why you will train yourself much faster and you can get a new role get promotion and this person should report to a YouTube producer or like the creative director, like the main person who's responsible for managing the whole team.

So that's how this works and it's like super simple to do and again because I said that that's an entry level position you don't need to have a huge salary to do this. The main thing that I should focus your attention that this person should be interested in learning social media, especially YouTube, Instagram, long form, short form content and if this person records content before that's like a really great sign that oh I need to take this person and bring them them on board so as I said you can just download this document it's the link below this video and of course you need to understand that all account manager is just the part of the whole production team because we have a seven person media team behind the back of every client but still without this person you won't be able to scale and without this person I can't make a claim that you need to invest just one day a month to film all the videos, we will do the rest.

Because without this person, quality control will become you or like the client on my side. Because they will review the footage, they will say like "oh we have these mistakes and you need to re-upload all the footage", client will become disappointed and that's not great solution for everyone, for all the parties. So that's why account manager super great. If you want to learn more how our agency operates just subscribe to the channel and if you understand that oh I don't want to build an in-house team book a call with my team with me and we will build you a strategy we'll show you the full roadmap like how you can grow on socials and get clients out of it and I can make a claim that just invest one day to film the videos we will do the rest and you know why we can do this and we can ensure that you will grow simultaneously not only on youtube but on other social media platforms and if you don't like how it operates during first seven days, I will get you a refund.

So again, book a call using the link in the description and I will see you in the next video.