You Post Every Day and Still No Clients? 7 Deadly Sins of Social Media for Business

Transcript of “7 Reasons You Can't Get Sales From Social Media”. Auto-generated from the spoken video, lightly formatted.

Every single day you post something in socials, you create Instagram reels, carousels, you post stories about your life and here is my product, buy them, but it's not clicking, like you are not getting sales from your social. And in this video I will share you seven deadly sins why you're not getting clients from social media. Why I can talk about it because I'm Evgeny, founder of YouTube production agency. I started creating videos from my bedroom and like 12 years later I organized my own events, talking about social media, also performing as a speaker on different stages, talking about content marketing and how to actually get business results out of it.

And right now, every single month we produce something around 200 videos, both long form and short form. So we are a content factory and business results of the clients is our top priority. So let's start and let's speak about first mistakes. But firstly, I have a question to you, like what do these things have in common you have mandarin you have cat yeah really nice cute cat and you have 100 bill 99.9 chance that you have no idea but here's the first problem you have a terrible profile image and basically like the overview how you organized your profile because i was looking for video editor so they will join my team to edit again ton of videos and i went to the different freelance chats and I put a job application like "Oh if you have relevant experience just send me a DM on Telegram" and I got a message from a video editor and you can see here's profile image and the name is like "Stivich Amandrinka" so it's like some kind of demandory and this person is asking for like a player salary like "Oh I am the top dog, I have a huge portfolio, I have like everything in place" but this person doesn't have a really nice profile and most of the profiles they don't look professional.

If you just show your lifestyle you have no reasons to sell anything like "Oh here's my link just use it". If you are not driving business out of socials you don't have the plans to do this. Okay put a profile image with flowers like golden gate or like some random piece of crap that's okay that's fine. But if you want to get sales just make a nice image. And here's like several life hacks what you can do. If you are visiting different events usually the hosts they bring photographers on this event to make a ton of photos that okay here's like we had a really huge event.

You can ask a photographer like oh can you make a photo of me that's all but you can go even further because usually these photographers they are not getting paid they are just for the promo. You can say like can you invest please like five ten minutes make a ton of photos for me I will pay you for example like twenty dollars like fifty dollars and that's all like and they usually like agree to do this. You visited one event, spend nothing, invest like 10 minutes and you will get a ton of really nice photos that you will use and you can place it as a profile.

Or you will get this photo which really nice for like making sticker pack with like different random memes. And if you're using telegram you can grab my my pack because you can see a lot of stupid images but they work really great to add additional emotion in your communication. Or another life hack that you can use AI to create a clean image. This photo is taken on iPhone just in random place and this person is creating furniture for like luxury properties. So we ask like Chargpt please make this like photo realistic.

Put this person in a suit, really nice simple background, really simple. You don't need to even pay for Chargpt because right now even free versions they have pretty nice result and again. Don't need to add this like New York street like I'm a top businessman. No, just a simple photo with plain background. That's all. And it will sound stupid, but you just don't want to sell. You want to sell, but you are not giving opportunity to sell. You don't include sales link. And after it you're like: "I don't have sales. Why my Stripe account is empty?" And we have this Russian meme like "Nikto ne пришel na fanstretch" so it's like she had like 20 YouTube subscribers and she organized a fun meeting like for for fans and no one came to this meeting and after she recorded this video crying like no one came to my fun fun meeting add your links everywhere if you are using linkedin please you have bio section visit my website section featured section your post if you are using youtube you have description of the video description of the channel comments below the video if you're using instagram of course linking the bio link in the highlights just put these links everywhere and that's why you will just get more sales yeah it's basic it's basic a lot of channels a lot of profiles they don't have the basics right next problem that it's unclear who you are or you're like hard worker you have five jobs five professions you have ten hobbies so you are everyone and you are everywhere and that's also like additional problem that you need to solve some specific pain.

If you are creating content for business owner, you need to say "I help this specific target audience solve these specific problems" but you're not saying about it. So people just they visit your profile, they don't understand who you are and they are leaving. So you're leaving money on the table because there is no money on the table. So what you need to do, you need to just rewrite your bio using super simple formula, there's a framework. Super simple. I solve this specific problem for specific target audience without causing additional problems.

As an example, one of the variations what I tell about me and about my solutions that I will build your business YouTube channel that attracts high ticket clients. You need to invest one day to film the videos, my team will do the rest. But I'm saying like business YouTube channel. I'm not saying like content creator YouTube channel. That's not my target audience. And that attracts high ticket clients because I'm working with clients who sell B2B high ticket services or like coaching solution but again not low ticket digital digital courses and time solving a lot of pain points around it and just using one simple phrase one day a month to film the videos we will do the rest so you can see that commitment from the client is basically like just one working day so super simple time commitment and using this way i can say in two sentences how i work how i operate and who is my target audience and how i'm actually better than anyone else in the market Because you can find the video editor, but it's not solving the problem of publishing.

Or you can find the filmmaker, he will shoot your video, but you need to prepare a script. Oh, I don't know which videos to create, so you need to have someone who will find this ideas. So you can see that I can solve a lot of pain points just using two phrases. That's okay if this statement will evolve and change over time. Next problem that you have terrible stories. That's like for lifestyle guys on Instagram or like who actively use WhatsApp stories. Like if you create stories which looks like this, like I'm not a designer, I just have a creative bone It's like stupid Russian memes.

If your stories looks crappy, you will lose your audience because you have two components to it which leads to one huge problem. First component and a lot of people will be pissed off because of this phrase, you need to throw in the garbage bin your Android smartphone and buy an iPhone. I understand that it will trigger someone. If you have Google Pixel which is like super like ultra high quality deluxe or like samsung galaxy s24 ultra mega super pooper okay but if you are using low low budget android smartphones please buy the cheapest version of the iphone it will shoot and film videos and photos much better than your android smartphone and second problem is that okay i'm starting to get better image it still looks not great and you just can open youtube and watch the videos about how to create really nice stories because it's not about the actual photo or like actual video of course it's the part of but also it's about colors fonts position amount of text that you put on this story and of course we are not designers we don't have this knowledge so that's why you can just invest one one hour and and your stories will be much better much better much just one hour that's another stupid meme instead of him he prohibits some stuff in this case i just say that you can't do bad stories anymore from the moment you are watching this video this specific time code you can't create more terrible stories please it leads to the other problem that you can just overload people with your content and here's like a simple test like which stories would you like 100% watch and i took the stories from the whatsapp You have this person with like eight stories, you have this person who's like 15 stories, you have my stories with just one stories and you have someone who is probably like doing some apartments like making the furniture and you can see like this amount of stories.

Which sequence of stories will you watch like 100%? Like for sure you will watch mine because I just have one story which is saying about specific stuff and that's the most problem that if you are sending on Instagram or on WhatsApp people will archive you if you're providing terrible content, terrible stories with terrible fonts, terrible colors, terrible everything, they will archive you so you will lose sales. You need to keep in mind that that's only for stories where you don't have the algorithm because for YouTube, YouTube Shorts, LinkedIn more posts is better, like that's obvious so keep this in mind.

If you are creating a ton of stories think about maybe you need to change the strategy and show less but with higher quality with like more detailed like storytelling inside it so you will get much more sales out of it because you can have something like this that's our notion dashboard where we put all the videos imagine that every single day you are posting like 20 50 stories that's not sustainable that's complicated and you will get just lower engagement lower views because you're providing so much content if you post like this one this just one one client it will become easier for you, for your audience, and you will get more sales because every new published story will get higher value and like more more viewers, more eyeballs because okay you are not posting so actively.

I said at the beginning that probably you don't include like sales links to your product and like book a call with me. Another thing that you can have is broken links and you just need to spend again just one hour to update all your social profiles. I'm including like both Instagram, LinkedIn, YouTube, TikTok, like everything, like all social media channels. That's the most common issues that I found. First one, you use some kind of the platform like Linktree and you just didn't pay for the subscription. Or you just created account three years ago and because of their policies they disable account every single year.

And your client opens your Linktree and like here's an error 404 page is not found. Okay, he doesn't want to take my money so I'm leaving. You can have some kind of the old lead magnet that you don't use, you don't promote. It's like some crappy version of the PDF guide that you created like in chat GPT four years ago, like two years ago, and you're still wasting your time driving traffic to this old lead magnet, which should be disabled and like removed from the world, like deleted from the world because it's crappy.

You have your old social media platforms, which you stopped running, but again you have old info if you posted a lot of content you still getting some kind of the views profile visits 10 50 100 200 profile visits a month and that's potential audience so you can again open this like old facebook account and update your bio and update the links to your channel you can also have the problem that okay i place the website like and here's my home page where you can learn a lot about me but you didn't pay for the domain you didn't pay for the hosting or like for wordpress support and speaking about the website you can have some old footer with like oh here's a link to our instagram profile and when you open this instagram profile it's uh this page is not available because this account was deactivated and it's more like for businesses but again just check your footer with all the key information because usually i don't check the website i check the footer because footer shows the the situation like when this website was actually actively developing and i found a lot of weak points just from the footer the final point it's like i am the best i'm the beast i'm the best of the bestest you look like this and that's the issue because when i open that's one of the russian channels uh telegram channels this person provides some kind of like individual one-on-one coaching solutions and that's like the pinned post in the telegram channel so when you open when you open a telegram you have this like pinned post like you have a pinned post on instagram so you are designing this post to attract a lot of people like okay watch it read it you will understand a lot and what i see like in this pinned post which is like super important and you can lose a ton of customers because of it you have like i am this one this one this one this one that's that's my experience a lot of experience i'm jubba jubba jubba jubba jubba jubba and like one-fourth of the post and that's problem.

Of course you can create several posts for example about me where you put all the bio like about your experience okay you can make a post about your clients and like your services your solution but when you are combining this stuff together it's very hard to do and usually you will speak more about yourself than about your customers and that's the issue. If you're providing really nice valuable information if you say about the customer and pain points of the customers solution how you can solve it it will perform much better and you will convert much more people than saying that I am the best and that's the rules that you need to use 20% about yourself 20% is maximum 80% about your target audience and you can check this video or other videos on my channel how they designed usually about me section it's like three percent three percent of the video like in this case it was like two three slides or something around like 20-30-40 seconds maximum.

But again I put a lot of information about me throughout the presentation showing different stuff about me. Using this way you will convert much more people. If you think that "okay I need to scale my social media, I need to grow much further, I understand that I need to have some kind of the audit" you can book a call with me because we provide done for you solution. Like as I mentioned in the video that you just need to invest one day a month and we create content for all your socials. YouTube is our main platform and we work with people with specific expertise who actually helps clients achieve results.

We don't work with like lifestyle bloggers or like UGC creators. That's not... don't book a call please. You will waste your time. We are about sharing your expertise and I will make an audit of your social media channels before jumping on a call so you will get additional value that "okay I understand my weak points" even if we won't work together. Link will be in the description. So again, let's make a ton of sales after adjusting your social media profiles. See you.