--- title: "YouTube Strategy Session for B2B Founders" description: "A one-off YouTube strategy session for B2B founders: how it works, the questions we cover, what the written plan looks like and what it costs from $500." url: https://evgenymaximov.com/services/youtube-strategy-session/ --- # YouTube Strategy Session for B2B Founders: A Plan in One Working Session Not ready for a full done-for-you project? Book a strategy session. We work through your offer, buyer and competitors, and you leave with a written plan you can follow alone or hand to us. By **Evgeny Maximov** · 9 min read · Updated 25 Oct 2026 **Key takeaways** **Short answer:** a strategy session is a one-off working session with the founder. You leave with a written plan: who the content is for, which videos to film first and how a viewer reaches your calendar. It starts from $500. - It is paid, deeper work. It is different from the free niche review on the first call. - We start from your offer and your buyer, not from views. - The plan is yours: run it alone, with a team, or with us. - Our free example plans show exactly what the document looks like. - No promises about views or clients. ## What do we cover in the session? - **Your offer and buyer.** Who pays you, what they buy, why they choose you over the alternatives, what stops them from buying at once. - **Your market.** Who already wins on YouTube in your niche, what they do, and what you can do differently. - **Your proof.** Cases, numbers, stories and mistakes we can turn into videos. A trust bank, not a list of boasts. - **Your constraints.** How much time you can give, what team you have, what you are ready to show on camera. - **The first videos.** A list of topics, formats and the order to film them. - **The path to a call.** What a viewer sees after the video, and where they go next. ![The Trust Engine map: the viewer's path on top and seven parts of the engine below: plan, script, film, package, multiply, bridge, measure](https://evgenymaximov.com/img/fig-trust-engine-map.webp)The map we go through in the session: from a stranger to a client, and the seven parts that move them ## What does the written plan look like? We write it as a clear document you can use the next morning. To show you the standard, we publish free plans for public figures. They are the same structure we build for clients: market research, content pillars, the first videos to test and a roadmap. It starts with market research: who already won on YouTube in your niche, and what to learn from each one. ![Strategy document: YouTube competitor analysis with Matt Gray, Caleb Ralston and Lara Acosta, their audience, content pillars and videos to recreate](https://evgenymaximov.com/img/jasmin-competitor-analysis.webp)From a strategy document: competitors and what we can recreate Then comes the content: five content pillars that make the channel recognizable, and a funnel that moves a viewer from reach to trust to a sales conversation. ![Strategy document: new content plan with five content pillars and levels of brand awareness](https://evgenymaximov.com/img/brian-mark-content-pillars.webp)Content pillars and levels of awareness in a strategy document And the plan ends with a roadmap: what to test in the first month, what to scale, and the one flagship video that sells. ![The buyer ladder: the higher the rung, the fewer the views and the more calls. From entertainment at the bottom to comparison videos at the top](https://evgenymaximov.com/img/fig-buyer-ladder.webp)The buyer ladder we plan with: the higher the rung, the fewer the views and the more calls You can read both of these in full: [the strategy for Jasmin Alic](https://evgenymaximov.com/blog/jasmin-alic-youtube-strategy/) and [the one for Brian Mark](https://evgenymaximov.com/blog/brian-mark-youtube-strategy/). ## How should you prepare? - Write down three real clients and why each one chose you. - List the questions customers ask before they buy. Each one is a video. - Pick two or three YouTube channels you respect and one competitor you don't. - If you have a channel, bring your numbers: views, subscribers and, more importantly, calls and clients from video. - Know your limits: hours per month, team, budget. ## What happens after the session? You decide. Some founders implement the plan themselves. Some hire an editor and a designer and ask for [coaching](https://evgenymaximov.com/services/youtube-coaching/) on how to organize the team. Some hand the whole thing to us, and then the plan becomes the first month of [done-for-you YouTube service](https://evgenymaximov.com/services/b2b-youtube-agency/). Either way, you leave with a document and a clear next step. **Want a plan before you commit to a project?** Book a call. We start with the free niche review and agree the session scope there. [Book a call](https://evgenymaximov.com/?utm_source=service&utm_content=youtube-strategy-session#book) ## FAQ **What is a YouTube strategy session?** A working session with me where we go through your business, offer, audience and competitors and decide what to film, for whom, and what happens after the video. You leave with a written plan. **How much does it cost?** A strategy session starts from $500. The price depends on the scope, and we agree it on a call. **How is it different from the free niche review?** The free review on the first call answers one question: does YouTube fit your niche? The strategy session is the paid, deeper work: a full plan for your channel. **What does the written plan contain?** The audience and message, competitors and what to learn from them, content pillars, the first videos to test, and the path from a video to a booked call. Our free example plans show the structure. **What do you ask in the session?** Who your ideal client is, what you sell, why they buy from you and not from the alternatives, what stops them from buying right away, what proof you have, and what you are ready to film. **Can I do the plan myself afterwards?** Yes. The plan is yours. You can film it yourself, hire people, or ask us to implement it. **Is the session for a new channel or an existing one?** Both. For an existing channel we review it first. For a new one we start from your market and competitors. **What should I prepare?** Three real clients and why they chose you, the questions customers ask most, two or three channels you respect, your current numbers if you have a channel, and your constraints: time, team and budget. **Do you promise views or clients?** No. Nobody controls the algorithm. We promise a clear plan, honest numbers and a clear next step. ![Evgeny Maximov](https://evgenymaximov.com/img/evgeny-avatar.webp) **Evgeny Maximov** Founder of a done-for-you YouTube agency for high-ticket founders. Making content since 2014. [More about me](https://evgenymaximov.com/about/) ## Want a plan for your channel? Book a call. Before we talk, I review your channel and socials, so you get value even if we don't work together. 7-day money back guarantee. [Book a call →](https://evgenymaximov.com/?utm_source=service&utm_content=youtube-strategy-session#book) Related [**A free strategy for Jasmin Alic: the full document** Example plan](https://evgenymaximov.com/blog/jasmin-alic-youtube-strategy/) [**A strategy for Brian Mark: content pillars and a new audience** Example plan](https://evgenymaximov.com/blog/brian-mark-youtube-strategy/) [**The business YouTube playbook** Playbook](https://evgenymaximov.com/blog/business-youtube-playbook/)