How video helps win customers. My talk at Vysota in Krasnodar

On July 29, 2026, I spoke at a Vysota networking event in Krasnodar, Russia. Kristina Vysota, the community's founder, hosted the event at Tochka Razvitiya, 84 Novokuznechnaya Street. The program included structured networking rounds and guest talks.

I spoke about how businesses can use content and social media to attract and retain customers.

We started by turning on the cameras

I asked everyone to stand up, open the camera on their phone, and hit record. On the count of three, I asked them to say, “I'm not afraid!” It was a quick way to practice speaking on camera before a first shoot.

What makes a video work for a business?

I asked the room to guess which of two videos brought in more inquiries. A view count alone couldn't tell us. One video might introduce people to an expert. Another might help a prospective client understand a service and decide whether to get in touch.

Long-form video gives founders room to explain how they think and show how they work. For someone considering a high-ticket service, that's a chance to get to know the person behind it before the first call.

Where to find your first video topics

I suggested starting with the questions and objections your sales team hears all the time. You can turn those into videos that walk through a client case, explain your process, or show buyers a common mistake to avoid when choosing a provider.

Your sales team can send that video before a call or share it afterward when a prospect wants to revisit a specific question.

Thanks to Kristina Vysota for hosting and to everyone who turned on their cameras.