My talk at the Strong Connections networking event
Once I have the lights, the camera, and the microphone, I’ll start. That’s how I described an expert who’s been meaning to make videos. Eleonora Glushkova asked me what trips people up when they’re getting started. My answer was one word: perfectionism.
I was a speaker at Strong Connections, an online networking event organized by Alexander Kropochev on June 5, 2026. In our interview, Eleonora and I talked about how I got into YouTube, why I focus on one platform, and how I build trust with the people watching.
How making videos at school led to a YouTube agency
Eleonora started by asking about my childhood. I started making content at 14. I kept at it through school and university, picking up the skills I later used to build a YouTube production agency.
When we talked about the agency, I explained why I focus on YouTube. There’s always a new format to try when everyone’s talking about it. I’d rather understand the platform we use with clients in depth. That focus shapes how we run YouTube channels for founders and experts.
What gets in the way of filming the first video
The equipment example shows how easy it is to put off filming. First you need better lighting. Then a camera goes on the list. Then a microphone. The list gets longer and you still haven’t filmed anything.
If you’ve been putting off your first video, pick a question clients ask you all the time. Answer it on camera the way you would on a call. That gives your first video a topic you already know how to talk about.
How I show what happens behind the scenes
Eleonora asked how I stand out without making big claims. I told her I’m happy to show people how we work. If someone wants to see our process, I can walk them through it and explain who does what.
I take the same approach with titles. A title makes a promise to the viewer, and the video has to deliver on it. When someone clicks with a specific question and gets an answer, they have a reason to come back.
What networking and making videos have in common
Toward the end of the interview, Eleonora asked whether I rely on intuition when I network. I told her I prepare. Before a meeting, it helps to know what you want to say about your work and how you’ll explain it to someone hearing about you for the first time.
The preparation is similar for video. If you can explain who you help and what people come to you for, you have a starting point for a video or a short introduction at an event.
Watch the recording
Watch the recording on YouTube (in Russian). Thanks to Alexander Kropochev for hosting and to Eleonora Glushkova for the conversation.