---
title: "Evgeny Maximov at Southern Marketing Club"
description: "Evgeny Maximov’s talk at Southern Marketing Club in Krasnodar on May 26, 2026, and a media partnership recording speakers since September 2025."
url: https://evgenymaximov.com/news/southern-marketing-club/
---

[Home](https://evgenymaximov.com/) / [News](https://evgenymaximov.com/news/) / Southern Marketing Club

# Business Content: My Talk at Southern Marketing Club

Evgeny Maximov · Published November 2, 2026

Two videos about real estate in Thailand are on the screen. I ask the audience to choose which one generates more inquiries. People raise their hands to vote.

This was one of the examples in my talk at the 153rd meeting of Southern Marketing Club in Krasnodar, Russia, on May 26, 2026. I spoke about using content and social media to attract and retain customers.

I also work with the club behind the cameras. Since September 2025, I have been its media partner, recording speaker talks for the club’s and speakers’ social media channels.

## A meeting about repeat sales

The event focused on repeat sales and business growth. Its program covered customer databases, customer communications, and content. The meeting took place at 385 Krasnykh Partizan Street in Krasnodar.

My talk covered content and social media for attracting and retaining customers. I discussed getting inquiries through video, [filming content in one day a month](https://evgenymaximov.com/blog/batch-filming/), and choosing where to publish it. You can find the program on the [official event page](https://yugmarketing.ru/event_153/).

## An audience vote on two videos

I showed two videos about Thailand with different titles and thumbnails. One used a provocative message about moving to the country. The other focused on property and investment. I asked the audience which video worked better for generating inquiries.

![Evgeny Maximov asking the audience to vote during his Southern Marketing Club talk](https://evgenymaximov.com/img/news/yugmarketing/audience.jpg)The audience votes on which video generates more inquiries.

The example raised a business question: how do you know which content helps bring in customers? A thumbnail and a view count cannot answer that. You need to [track which videos lead to inquiries](https://evgenymaximov.com/blog/youtube-roi-tracking/).

I also discussed the different jobs content can do. One video introduces someone to an expert. Another explains a service. A third answers a question before a purchase. Each needs to be assessed against its purpose.

## Finding topics in sales conversations

One practical step I shared was to review customer messages and listen to sales calls. Which questions keep coming up? What does your team have to explain before a client makes a decision?

Those conversations can become a list of video topics. Each video then has a clear job: explain something a customer needs to understand before buying.

I discuss this around the 12-minute mark in the recording. From there, I cover case studies and [content a sales team can use with buyers](https://evgenymaximov.com/blog/b2b-video-content-sales/). A relevant video can be sent before a conversation, saving the team from repeating the same explanation.

![Evgeny Maximov speaking with an attendee at Southern Marketing Club](https://evgenymaximov.com/img/news/yugmarketing/conversation.jpg)Talking with an attendee at the event.

## Recording the club’s speakers since September 2025

My media partnership with [Southern Marketing Club](https://yugmarketing.ru/) began in September 2025. I record all speaker talks at its events. The recordings go to the club’s and speakers’ social media channels.

A recording gives a talk a life beyond the room. It can reach someone who missed the event or be shared with a person who wants to understand an expert’s approach.

The purpose of this partnership is to help the club and its speakers build awareness through video content. Another example of our event work is [recording speaker sessions at BIZBIZ](https://evgenymaximov.com/news/bizbiz-krasnodar/).

For ongoing content, our [done-for-you YouTube service](https://evgenymaximov.com/services/b2b-youtube-agency/) covers the work from strategy and scripts to filming and publishing.

## Watch the full talk

[Watch the full recording on YouTube (in Russian)](https://www.youtube.com/watch?v=Vm70OtgDgQQ).

The recording includes the audience vote, content for sales teams, and a comparison of publishing platforms. If you want to discuss video content for your business, [book a call with me](https://calendly.com/ev-evgenymaximov/30min).

[← All news](https://evgenymaximov.com/news/)