Our booth at the Franch Region franchise expo in Krasnodar

We decided to exhibit at a major expo with our own booth for the first time. On June 24, 2026, we represented our YouTube agency at the Franch Region franchise expo in Krasnodar.

What was on the expo program

Franch Region held the expo at Hampton by Hilton, 25/2k1 Krasnaya Street. Registration began at 9:30 a.m., and the event opened at 10 a.m. Magnit was the lead sponsor and presented its retail franchise in the first session.

Other franchise presentations covered Pizza Heart pizzerias, Khlebnye Istorii bakeries, and Fermerskie Istorii grocery stores. The conference program also covered financial and tax mistakes when opening a franchise, how reputation affects pricing, and how to build a community of franchise partners. The day ended with time for networking. The schedule and exhibitors are listed on the Franch Region event page (in Russian).

Why a YouTube agency exhibited at a franchise expo

Franchisors have a problem any sales team will recognize. A prospective partner needs to understand how the business runs and what support they’ll get after opening. Video can answer some of those questions before the first call.

A founder can walk through an operating location, show how the team works, and explain what the franchise team handles centrally. After meeting someone at the expo, you can send them that video so the next conversation starts with their specific questions.

That’s the kind of work we do at the agency. I’ve written more about using video in franchise marketing. You can also see how we run YouTube channels from strategy and scripting through publishing.