@font-face{font-family:"Manrope";font-style:normal;font-weight:200 800;font-display:swap;src:url(/fonts/Manrope-latin.woff2) format("woff2");unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:"Manrope";font-style:normal;font-weight:200 800;font-display:swap;src:url(/fonts/Manrope-cyrillic.woff2) format("woff2");unicode-range:U+0301,U+0400-045F,U+0490-0491,U+04B0-04B1,U+2116}
:root{
  --bg:#F5F6F8; --surface:#FFFFFF; --ink:#0F1522; --ink-2:#465063; --line:#DDE1E8;
  --red:#C8231A; --red-bg:#D0271D; --red-ink:#FFFFFF; --band:#0F1522; --band-ink:#F2F4F7; --band-2:#9AA3B4; --band-line:#2A3345;
  --soft:#EEF0F4; --ph:#E6E9EF; --ph-ink:#6B7486;
  --display:"Manrope",system-ui,-apple-system,"Segoe UI",Roboto,sans-serif;
  --body:"Manrope",system-ui,-apple-system,"Segoe UI",Roboto,sans-serif;
  --mono:"Manrope",system-ui,-apple-system,"Segoe UI",Roboto,sans-serif;
}
@media (prefers-color-scheme: dark){
  :root:not([data-theme="light"]){
    color-scheme:dark;
    --bg:#0B0F17; --surface:#121826; --ink:#EEF1F6; --ink-2:#A4ADBD; --line:#252D3D;
    --red:#FF5A50; --red-bg:#D0271D; --band:#060910; --band-ink:#EEF1F6; --band-2:#8C95A7; --band-line:#1F2736;
    --soft:#161D2C; --ph:#1A2233; --ph-ink:#8C95A7;
  }
}
:root[data-theme="dark"]{
  color-scheme:dark;
  --bg:#0B0F17; --surface:#121826; --ink:#EEF1F6; --ink-2:#A4ADBD; --line:#252D3D;
  --red:#FF5A50; --red-bg:#D0271D; --band:#060910; --band-ink:#EEF1F6; --band-2:#8C95A7; --band-line:#1F2736;
  --soft:#161D2C; --ph:#1A2233; --ph-ink:#8C95A7;
}

*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--bg);color:var(--ink);font-family:var(--body);font-size:18px;line-height:1.65;-webkit-font-smoothing:antialiased}
img{max-width:100%;height:auto}
a{color:inherit}
.wrap{max-width:1080px;margin:0 auto;padding-inline:20px}
.narrow{max-width:720px}
.bar{position:sticky;top:0;z-index:10;background:color-mix(in srgb,var(--bg) 90%,transparent);backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
.bar .wrap{display:flex;justify-content:space-between;align-items:center;height:60px}
.logo{font-family:var(--display);font-weight:800;font-size:19px;text-transform:uppercase;letter-spacing:.02em;display:flex;align-items:center;gap:10px;text-decoration:none;white-space:nowrap}
.rec{width:28px;height:28px;flex:none;background:url(/img/em-mark.svg?v=3) center/contain no-repeat}
.btn{display:inline-flex;align-items:center;gap:10px;background:var(--red-bg);color:#fff;text-decoration:none;font-family:var(--display);font-weight:800;font-size:18px;padding:16px 30px;border-radius:6px;white-space:nowrap}
.btn-sm{font-size:15px;padding:10px 18px}
.btn:focus-visible,a:focus-visible,summary:focus-visible{outline:3px solid var(--red);outline-offset:3px}
.eyebrow{font-family:var(--mono);font-size:12px;letter-spacing:.08em;text-transform:uppercase;color:var(--ink-2);font-weight:600}
.post{padding-block:36px 72px}
.crumbs{font-family:var(--mono);font-size:12.5px;color:var(--ink-2);display:flex;gap:8px;flex-wrap:wrap;font-weight:600}
.crumbs a{text-decoration:none}.crumbs a:hover{color:var(--red)}
h1{font-family:var(--display);font-weight:800;font-size:clamp(30px,4.8vw,48px);line-height:1.08;letter-spacing:-.02em;margin:18px 0 14px;text-wrap:balance}
.dek{font-size:clamp(19px,2.2vw,22px);color:var(--ink-2);margin:0 0 20px}
.meta{display:flex;align-items:center;gap:10px;flex-wrap:wrap;font-size:14.5px;color:var(--ink-2)}
.meta b{color:var(--ink);font-weight:600}
.ava{width:40px;height:40px;border-radius:50%;object-fit:cover}
.video{margin:32px auto 8px;max-width:880px;aspect-ratio:16/9;border-radius:12px;overflow:hidden;background:var(--band);border:1px solid var(--band-line);position:relative}
.video-cover{position:absolute;inset:0;border:0;padding:0;margin:0;background:transparent;cursor:pointer;display:grid;place-items:center;align-content:center;gap:14px;font:inherit;color:var(--band-2)}
.video-thumb{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.video-cover .play,.video-cover .video-label{position:relative}
.video-label{font-family:var(--mono);font-size:13px;letter-spacing:.06em;text-transform:uppercase;background:rgba(6,9,16,.6);color:#fff;padding:4px 10px;border-radius:4px;font-weight:600}
.video-cover:hover .play{transform:scale(1.06)}
.video-cover:focus-visible{outline:3px solid var(--red);outline-offset:-3px}
.video iframe{position:absolute;inset:0;width:100%;height:100%;border:0}
.video-soon{position:absolute;inset:0;display:grid;place-items:center;align-content:center;gap:14px;color:var(--band-2);font-family:var(--mono);font-size:13px;letter-spacing:.06em;text-transform:uppercase;font-weight:600}
.play{width:72px;height:72px;border-radius:50%;background:var(--red-bg);display:grid;place-items:center;margin:0 auto}
.play::after{content:"";border-left:20px solid #fff;border-top:12px solid transparent;border-bottom:12px solid transparent;margin-left:6px}
.prose h2{font-family:var(--display);font-weight:800;font-size:clamp(24px,3vw,30px);line-height:1.12;margin:48px 0 12px;text-wrap:pretty}
.prose h3{font-family:var(--display);font-weight:700;font-size:19px;margin:0 0 8px}
.prose p{margin:0 0 16px;color:var(--ink-2)}
.prose b{color:var(--ink);font-weight:600}
.prose ul{padding-left:22px;margin:0 0 16px;color:var(--ink-2)}
.prose li{margin:6px 0}
.takeaways{margin-top:28px;border:1px solid var(--line);border-left:4px solid var(--red-bg);border-radius:10px;padding:20px 22px;background:var(--surface)}
.takeaways>b{font-family:var(--mono);font-size:12px;letter-spacing:.08em;text-transform:uppercase;color:var(--red);font-weight:600}
.takeaways ul{margin:10px 0 0}
.takeaways .def{margin:10px 0 0;color:var(--ink)}
.role-card{margin:24px 0;border:1px solid var(--line);border-radius:12px;background:var(--surface);overflow:hidden}
.rc-head{padding:18px 22px;border-bottom:1px solid var(--line);display:flex;flex-direction:column;gap:4px}
.rc-head b{font-family:var(--display);font-size:22px}
.rc-grid{display:grid;grid-template-columns:1fr 1fr;gap:0}
.rc-grid>div{padding:20px 22px}
.rc-grid>div+div{border-left:1px solid var(--line)}
.rc-grid ul{font-size:16px}
@media (max-width:640px){.rc-grid{grid-template-columns:1fr}.rc-grid>div+div{border-left:0;border-top:1px solid var(--line)}}
.cta-inline{margin:28px 0;padding:18px 20px;border-radius:10px;background:var(--soft);border:1px solid var(--line);display:flex;align-items:center;justify-content:space-between;gap:16px;flex-wrap:wrap;font-size:16px;color:var(--ink-2)}
.cta-inline b{color:var(--ink)}
.faq{margin-top:48px}
.faq details{border-bottom:1px solid var(--line)}
.faq details:first-of-type{border-top:1px solid var(--line)}
.faq summary{cursor:pointer;list-style:none;padding:16px 0;font-weight:600;display:flex;justify-content:space-between;gap:16px}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-family:var(--mono);color:var(--red);font-weight:600}
.faq details[open] summary::after{content:"−"}
.author{margin-top:48px;display:flex;gap:18px;align-items:center;padding:20px;border:1px solid var(--line);border-radius:12px;background:var(--surface)}
.author img{width:80px;height:80px;border-radius:50%;object-fit:cover;flex:none}
.author p{margin:4px 0 0;font-size:15.5px}
.end-cta{margin:56px auto 0;max-width:880px;text-align:center;background:var(--band);color:var(--band-ink);border-radius:14px;padding:clamp(28px,5vw,48px)}
.end-cta h2{font-family:var(--display);font-weight:900;font-size:clamp(28px,4vw,40px);line-height:1.05;margin:0 0 10px}
.end-cta p{color:var(--band-2);margin:0 auto 22px;max-width:52ch}
.related{margin:48px auto 0;max-width:880px}
.rel-grid{margin-top:12px;display:grid;grid-template-columns:1fr 1fr;gap:14px}
.rel-grid a{text-decoration:none;border:1px solid var(--line);border-radius:10px;padding:18px;background:var(--surface);display:flex;flex-direction:column;gap:6px}
.rel-grid a:hover{border-color:var(--red)}
.rel-grid b{font-family:var(--display);font-size:19px;line-height:1.2}
.rel-grid span{font-family:var(--mono);font-size:12px;color:var(--ink-2);text-transform:uppercase;letter-spacing:.06em;font-weight:600}
@media (max-width:640px){.rel-grid{grid-template-columns:1fr}}
.foot{border-top:1px solid var(--line);padding-block:24px;font-size:13px;color:var(--ink-2)}
.foot a{text-decoration:none}.foot a:hover{color:var(--red)}

.niche{margin:0;display:flex;flex-direction:column;gap:10px;padding:18px;border:1px solid var(--line);border-radius:8px;background:var(--soft)}
.niche .nrow{display:flex;flex-direction:column;gap:4px}
.niche .nbar{min-width:118px;height:34px;border-radius:4px;background:color-mix(in srgb,var(--ink) 14%,transparent);display:flex;align-items:center;padding-inline:12px}
.niche .nbar span{font-family:var(--mono);font-size:12px;letter-spacing:.04em;text-transform:uppercase;white-space:nowrap;font-weight:600}
.niche .nbar.hit{background:var(--red-bg);color:#fff}
.niche em{font-style:normal;font-size:14px;color:var(--ink-2)}
.niche em b{color:var(--ink);font-weight:600}
.niche figcaption{margin-top:6px;font-family:var(--mono);font-size:11.5px;letter-spacing:.04em;text-transform:uppercase;color:var(--ink-2);font-weight:600}
.niche{margin:18px 0 22px}
.case-sum{margin:28px 0 8px;display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--line);border:1px solid var(--line);border-radius:12px;overflow:hidden}
.case-sum>div{background:var(--surface);padding:18px}
.case-sum p{margin:6px 0 0;font-size:15.5px}
@media (max-width:640px){.case-sum{grid-template-columns:1fr}}
.formats{padding-left:0;list-style:none;counter-reset:f;display:grid;gap:14px}
.formats li{counter-increment:f;position:relative;padding:16px 18px 16px 58px;border:1px solid var(--line);border-radius:10px;background:var(--surface);margin:0}
.formats li::before{content:counter(f);position:absolute;left:18px;top:15px;font-family:var(--body);font-weight:700;font-size:24px;color:var(--red);line-height:1}
.formats a{color:var(--red);font-weight:600;white-space:nowrap}
.formats .obj{display:block;font-size:16px;margin:4px 0 6px;color:var(--ink-2)}
.formats .obj b{font-weight:600;color:var(--ink-2)}
.formats .obj i{color:var(--ink)}
.bts{margin:28px 0;display:flex;flex-direction:column;gap:10px}
.bts img{display:block;width:100%;height:auto;border-radius:10px;border:1px solid var(--line)}
.bts-row{display:grid;grid-template-columns:repeat(3,1fr);gap:10px}
.bts-row img{aspect-ratio:4/5;object-fit:cover;height:100%}
.bts figcaption{font-family:var(--mono);font-size:12px;letter-spacing:.04em;text-transform:uppercase;color:var(--ink-2);font-weight:600}
.prose a{color:var(--ink);text-decoration-color:var(--red);text-underline-offset:3px}
blockquote{margin:24px 0;padding:20px 22px;border-left:4px solid var(--red-bg);background:var(--surface);border-radius:0 10px 10px 0}
blockquote p{font-family:var(--display);font-size:20px;line-height:1.35;color:var(--ink)!important;margin:0 0 10px}
blockquote cite{font-style:normal;font-family:var(--mono);font-size:12.5px;color:var(--ink-2);font-weight:600}
/* from the guide article (26-01) */
.shot{margin:26px 0;display:flex;flex-direction:column;gap:8px}
.shot img{display:block;width:100%;height:auto;border-radius:10px;border:1px solid var(--line)}
.shot figcaption{font-family:var(--mono);font-size:12px;letter-spacing:.04em;text-transform:uppercase;color:var(--ink-2);font-weight:600}
.diagram{margin:26px 0;display:grid;grid-template-columns:1fr 1fr;gap:14px}
.dg-col{border:1px solid var(--line);border-radius:12px;background:var(--surface);padding:18px;display:flex;flex-direction:column;align-items:stretch;gap:6px}
.dg-tag{align-self:flex-start;font-family:var(--mono);font-size:11.5px;letter-spacing:.06em;text-transform:uppercase;padding:3px 9px;border-radius:4px;margin-bottom:6px;font-weight:600}
.dg-tag.bad{color:var(--red);border:1px solid var(--red)}
.dg-tag.good{color:var(--ink);border:1px solid var(--ink-2)}
.dg-node{border:1px solid var(--line);border-radius:8px;padding:10px 12px;background:var(--bg);font-weight:600;font-size:15.5px;text-align:center}
.dg-node small{display:block;font-weight:400;font-size:13px;color:var(--ink-2);margin-top:2px}
.dg-node.hot{border-color:var(--red);box-shadow:inset 0 0 0 1px var(--red)}
.dg-node.acc{background:var(--band);color:var(--band-ink);border-color:var(--band-line)}
.dg-node.acc small{color:var(--band-2)}
.dg-arrow{text-align:center;color:var(--ink-2);font-size:18px;line-height:1}
.dg-note{margin:8px 0 0!important;font-size:14.5px}
.diagram.flow{display:flex;flex-direction:column;gap:12px;border:1px solid var(--line);border-radius:12px;background:var(--surface);padding:18px}
.fl-row{display:grid;grid-template-columns:1fr auto 1.4fr;gap:10px;align-items:center}
.fl-split{display:grid;grid-template-columns:1fr 1fr;gap:12px}
.fl-branch{display:flex;flex-direction:column;gap:6px}
@media (max-width:640px){.diagram,.fl-split{grid-template-columns:1fr}.fl-row{grid-template-columns:1fr}.fl-row .dg-arrow{transform:rotate(90deg)}}
/* shared additions (27.09.2026) */
.tbl-wrap{margin:24px 0;border:1px solid var(--line);border-radius:12px;background:var(--surface);overflow-x:auto}
.tbl{width:100%;border-collapse:collapse;font-size:15.5px;line-height:1.45}
.tbl th,.tbl td{padding:12px 14px;text-align:left;vertical-align:top;border-bottom:1px solid var(--line)}
.tbl tr:last-child td{border-bottom:0}
.tbl th{font-family:var(--mono);font-size:11.5px;letter-spacing:.06em;text-transform:uppercase;color:var(--ink-2);font-weight:500;background:var(--soft)}
.tbl td b{color:var(--ink)}
.tbl td{color:var(--ink-2)}
.tbl .rank{font-weight:700;color:var(--red);white-space:nowrap}
.quotes{margin:26px 0;display:grid;grid-template-columns:1fr 1fr;gap:12px}
.quotes blockquote{margin:0}
.quotes blockquote p{font-size:18px}
@media (max-width:640px){.quotes{grid-template-columns:1fr}}
.shot.half{max-width:420px;margin-left:auto;margin-right:auto}
/* from the playbook article (26-17) */
.prose ol{padding-left:22px;margin:0 0 16px;color:var(--ink-2)}
.prose h3{margin-top:28px}
.prompt{margin:22px 0;border:1px solid var(--line);border-radius:12px;background:var(--surface);overflow:hidden}
.prompt-head{display:flex;justify-content:space-between;align-items:center;gap:12px;padding:10px 14px;border-bottom:1px solid var(--line);background:var(--soft);font-family:var(--mono);font-size:12px;letter-spacing:.06em;text-transform:uppercase;color:var(--ink-2);font-weight:600}
.prompt pre{margin:0;padding:16px;font-family:var(--mono);font-size:13.5px;line-height:1.6;white-space:pre-wrap;word-break:break-word;color:var(--ink);font-weight:600}
.checklist{list-style:none;padding-left:0!important}
.checklist li{position:relative;padding-left:30px}
.checklist li::before{content:"";position:absolute;left:0;top:4px;width:16px;height:16px;border:2px solid var(--red);border-radius:4px}
.pledge{border-left-color:var(--ink)}
.pledge p{font-style:italic}
.tbl.wide{min-width:620px}
.shots-2{margin:26px 0;display:grid;grid-template-columns:1fr 1fr;gap:10px}
.shots-2 img{display:block;width:100%;height:100%;aspect-ratio:3/4;object-fit:cover;border-radius:10px;border:1px solid var(--line)}
.shots-2 figcaption{grid-column:1/-1;font-family:var(--mono);font-size:12px;letter-spacing:.04em;text-transform:uppercase;color:var(--ink-2);font-weight:600}
@media (max-width:640px){.tbl th,.tbl td{padding:10px 8px;font-size:14.5px}}
/* site header nav + footer (same as landing) */
.hnav{display:flex;gap:22px;align-items:center;margin-right:8px}
.hnav a{text-decoration:none;font-weight:600;font-size:15px;color:var(--ink)}
.hnav a:hover,.hnav a[aria-current]{color:var(--red)}
@media (max-width:640px){.hnav{display:none}}
.bar-r{display:flex;align-items:center;gap:10px}

.sf{border-top:1px solid var(--line);padding-block:48px 28px;background:var(--surface);color:var(--ink-2);font-size:14.5px}
.sf .sf-grid{display:grid;grid-template-columns:1.3fr .9fr 1.2fr 1.2fr .9fr;gap:28px 28px;justify-content:initial}
.sf .sf-brand{display:flex;flex-direction:column;gap:12px}
.sf .sf-brand p{margin:0;max-width:34ch}
.sf .sf-g{color:var(--ink);font-family:var(--mono);font-size:12px;letter-spacing:.04em;text-transform:uppercase;font-weight:600}
.sf .sf-col{display:flex;flex-direction:column;gap:9px}
.sf .sf-col b{color:var(--ink);font-family:var(--mono);font-size:12px;letter-spacing:.06em;text-transform:uppercase;font-weight:500;margin-bottom:4px}
.sf a{text-decoration:none;color:inherit}
.sf a:hover{color:var(--red)}
.sf .logo{color:var(--ink)}
.sf .sel{user-select:all}
.sf .sf-legal{display:flex;flex-wrap:wrap;justify-content:space-between;gap:10px 24px;margin-top:36px;padding-top:18px;border-top:1px solid var(--line);font-size:12.5px;line-height:1.5}
.sf .sf-links{display:flex;gap:16px}
@media (max-width:860px){.sf .sf-grid{grid-template-columns:1fr 1fr}}
@media (max-width:520px){.sf .sf-grid{grid-template-columns:1fr}}
/* every photo and screenshot is centered in the column (rule 28.09.2026) */
.shot,.bts,.shots-2{margin-left:auto;margin-right:auto}
.shot figcaption,.bts figcaption,.shots-2 figcaption{text-align:center}
.shot img{margin-inline:auto}

/* chain of 3+ steps in one line (vertical on mobile) */
.fl-steps{margin:26px 0;display:flex;align-items:stretch;gap:8px;border:1px solid var(--line);border-radius:12px;background:var(--surface);padding:18px}
.fl-steps .dg-node{flex:1 1 0;display:flex;flex-direction:column;justify-content:center}
.fl-steps .dg-arrow{align-self:center;flex:0 0 auto}
@media (max-width:640px){.fl-steps{flex-direction:column}.fl-steps .dg-arrow{transform:rotate(90deg)}}
.fl-steps:has(> :nth-child(9)){flex-direction:column;max-width:460px;margin-inline:auto}
.fl-steps:has(> :nth-child(9)) .dg-arrow{transform:rotate(90deg)}
.cl-title{margin-bottom:6px}
.prompt p{margin:0;padding:16px 18px;color:var(--ink)}
.score{font-family:var(--mono);font-size:13px;letter-spacing:.04em;text-transform:uppercase;color:var(--red);font-weight:600}
.score b{font-weight:600}
.srcnote{font-size:14px;color:var(--ink-2)}
.shot.wide{width:min(1000px,calc(100vw - 40px));max-width:none;position:relative;left:50%;transform:translateX(-50%)}
@media (max-width:760px){.shot.wide{width:auto;left:auto;transform:none}}
/*tw*/h1,h2,h3{text-wrap:balance}p,li,.dek,.lead,figcaption{text-wrap:pretty}