---
title: "YouTube Break-Even Calculator for Founders — Evgeny Maximov"
description: "How many clients from YouTube pay for a year of content? Enter your price, deal size and close rate. See the break-even month and the most you are ever out of pocket. Free, no sign-up."
url: https://evgenymaximov.com/break-even-calculator/
---

[← evgenymaximov.com](https://evgenymaximov.com/)

# How many clients from YouTube pay for it?

One formula: a year of content ÷ what one client is worth to you = clients you need. Then the honest part: the first months cost money. Enter your numbers and see the break-even month and the most you are ever out of pocket.

## Your numbers

Type a value or drag a slider. Nothing leaves your browser.

Content cost per month
$
What you pay for the channel each month. A done-for-you package starts at $3,000.
How does a client pay you? One-time dealMonthly retainer

Average deal size
$
Cash collected from one new client.

Margin on that client
%
100% = count revenue. Use your gross margin for the strict version.

Close rate on calls
%
Share of calls you turn into clients.

Calls from YouTube per month, from month 3

Months 1–2 bring none; from month 3 it stays at this level. Your own guess, not a promise.

Look at

Break-even number
3.6

**clients a year**

ROI over 24 months
—

What it takes to break even
—

What your numbers give
—

Most you're ever out of pocket
—

Break-even month
—

Net after 24 months
—

## Where you stand, month by month

Cumulative result: gross profit from new clients minus everything you paid. Above the dashed line you are in profit. M6 = month 6.

| | Paid in | Profit from new clients | Net |
|---|---|---|---|

**This is arithmetic on your inputs, not a forecast.** Nobody can promise you a number of calls or clients. The one guarantee: in month one you lose money. We assume no calls in months 1–2 and your monthly number from month 3 on, and that a client pays in the month you close them. Retainer income is counted only inside the period you look at. Example numbers are not a promise.

**Want to run it with your real numbers?** On a call we plug in your deal size, close rate and sales cycle, and you leave with a plan, whether we work together or not.

[Book a call](https://calendly.com/ev-evgenymaximov/30min)