---
title: "Where to Use Your YouTube Videos: Website, Email, Sales"
description: "Where to use YouTube videos beyond YouTube: your website, email, booking page and sales follow-ups. Which video goes where, with a 30-day plan."
url: https://evgenymaximov.com/blog/use-youtube-videos-beyond-youtube/
---

# Where to Use Your YouTube Videos: Website, Email and Sales Follow-Ups

Most founders treat YouTube as the only place a video lives. But the people closest to buying are not on YouTube. They are on your website, in your inbox and in your sales conversations. Here is where each video goes and what job it does there.

By **Evgeny Maximov** · 9 min read · 24 Oct 2026

**Key takeaways**

**Short answer:** use your YouTube videos in the places where people already know you: on your **website** (service, case and about pages), in **email** (the welcome sequence and the newsletter), on the **booking and thank-you pages**, and in **sales follow-ups** and proposals. YouTube brings strangers. These places convert warm people, and each video needs one job in each place.

- Give every placement one video and one next step.
- A page with a video also needs text under it, so search and AI tools can read it.
- An email can't play a video. Link a thumbnail to a page.
- Ask every lead “Which video did you watch?”, so you know what works.

## Is this you?

- You have ten or more videos on YouTube, and your website has none.
- Your sales team answers the same five questions on every call.
- Your newsletter and your channel never mention each other.
- People say “I watched your videos” on a call, and you don't know which ones.

If two or more are true, your videos are working in one place and idle in four others. That's the normal state for a business channel, and it's fixable in a month.

## Why use YouTube videos outside YouTube?

YouTube is where strangers find you. But a buyer of a high-ticket service rarely buys the moment they watch a video. They watch, leave, think, search your name, open your website, and maybe open an email a week later. At each of these steps you can show them a video, or you can show them nothing.

Those places are yours, too. Nobody can change an algorithm there. And the person who lands on them already knows your name, so one good video does more work than it does in a feed of strangers.

This page is about those owned places and the sales process. For clips for LinkedIn, Instagram, TikTok and Shorts, [here is the full repurposing system](https://evgenymaximov.com/blog/repurpose-youtube-videos/). I'm not going to repeat it here.

## Which video goes where?

Each place has a different visitor and a different job. Match them like this.

| Place | Who is there | The job | Best video |
|---|---|---|---|
| **Service page** | someone checking if you do what they need | explain the offer in minutes | how it works, from A to Z |
| **Case page** | someone checking if you are real | prove it | a client story or a testimonial |
| **About page** | someone checking who you are | make you a person | your story, or a talk |
| **Booking and thank-you page** | someone who just said yes | prepare the call, prevent no-shows | what happens on the call, a close case |
| **Welcome email** | a new subscriber | start a relationship | your best “start here” video |
| **Newsletter** | a warm list | stay in mind | the new long video, with one paragraph |
| **Follow-up after a call** | a buyer who is thinking | handle the objection | one video per objection |
| **Proposal or memo** | the decision-maker, often not on the call | answer questions without you | links to a case, the process, the founder |

You don't need all of it. Pick the two places closest to your sales and start there.

## How do you put a video on your website?

Follow these rules.

1. **One main video per page.** A visitor who has to choose between six videos watches none. If you have more, put them below, as proof.
2. **Put it near the top.** On a service page, right under the headline. People scan first and watch second.
3. **Embed it, don't upload it.** On YouTube, press Share, then Embed. Choose the privacy version of the embed (*youtube-nocookie.com*), which limits cookies until the visitor presses play.
4. **Load it on click.** A big embed slows the page. Show a thumbnail with a play button and load the video only when someone clicks. This site does exactly that.
5. **No autoplay with sound.** Nobody likes it, and phones block it.
6. **Write text under the video.** Two or three sentences on what it covers, the main points as a short list, and the question it answers. Search engines and [AI tools](https://evgenymaximov.com/blog/youtube-ai-search/) read the text, not the video.
7. **One next step under it.** A button: book a call, read the case, get the checklist. A video without a next step ends the visit.

Here is the pattern we use on our own site. Every client testimonial we publish on the channel becomes an article: the video on top, the main points and real quotes below, and links to the related guides. See [Ethan Golding's review](https://evgenymaximov.com/blog/ethan-golding-youtube-agency-review/) for an example. The video does the persuading, and the text lets Google and AI tools understand it.

## How do you use videos in email?

An email can't play your video, and most apps won't show one. So use a thumbnail image, two lines of text and one link. Three simple patterns:

- **The welcome email.** Who you are in one paragraph, and one “start here” video. Your best one, not your newest.
- **A three-email sequence.** Email one: a story and your best video. Email two: the video that handles the biggest objection. Email three: a case study and a clear invitation to book a call.
- **The newsletter.** Once a month or after each long video: the video, one paragraph on why it matters, and one link. Don't paste a transcript.

Where should the link go? If you want the person to watch more of your videos, send them to YouTube. If they are warm and close to booking, send them to a page on your website, with the video, a short summary and one button. I'd pick the second for any email that is about a decision.

Put a UTM tag on every link, so you see which email brought the visit. [A client video](https://evgenymaximov.com/blog/client-testimonial-video/) works well here. Ethan Golding said about his outreach video: “I can post it in future LinkedIn posts, send it out as a lead magnet, give it to my email list.” One long video, many places. That's the idea of this whole page. More lead magnet ideas are in [this list](https://evgenymaximov.com/blog/lead-magnet-ideas/).

One long videoon YouTube
→
Websiteservice, case, about
→
Emailwelcome and newsletter
→
Salesbooking page, follow-up, proposal

## How do videos work in the sales process?

This is where owned places pay off most. The full sequence, with scripts, is in [how to shorten a B2B sales cycle with video](https://evgenymaximov.com/blog/shorten-sales-cycle-video/). Here is the short version, with the places mapped.

- **Before the call.** The booking confirmation and thank-you pages are the most underused places on most sites. Someone just said yes, and the page shows them nothing. Put one or two videos there: what happens on the call and the closest case. My own version is simple. After booking, a person gets the standard Calendly email and a thank-you page, then I message them, and if their question is clear I send one video that answers it. One. Not a playlist.
- **After the call.** The buyer goes into “let me think” mode, and most deals die in silence. Send the video that answers the objection they raised.
- **In the proposal.** The decision-maker is often someone who was never on the call. A one-page memo with links to a case, the process and the founder answers their questions without you. [Tvoy Sklad's](https://evgenymaximov.com/blog/tvoy-sklad-youtube-case-study/) investment memo is one page, and half of it is links to videos.

This is why I call some videos “needed videos with no views”. Tvoy Sklad has a long video about how they open a warehouse, with about 1,200 views. Their marketing team says that new partners come to the first meeting having “already watched everything”. A video with 1,200 views did the explaining that would have taken three calls. More in [the five videos every sales team needs](https://evgenymaximov.com/blog/b2b-video-content-sales/).

**See the whole system first.** The free Business YouTube Playbook shows how videos move from a channel into your sales process. No opt-ins. [Read the Playbook](https://evgenymaximov.com/blog/business-youtube-playbook/)

## Which videos should you make for these places?

You may already have most of them. Look for the gaps in this list:

| Video | Question it answers | Where it lives |
|---|---|---|
| **Why us** | “Why should I pick you?” | about page, welcome email |
| **How we work** | “What exactly happens after I pay?” | service page, booking page |
| **Cost and price** | “What will this cost me?” | proposal, follow-up |
| **Case study** | “Does it work for people like me?” | case page, email three |
| **Objection videos** | “What if it doesn't work, or I don't have time?” | follow-up, nurture email |
| **Founder talk** | “Who is behind this?” | about page, proposal |

Write down every objection you hear twice on calls for a month. Each one is a video. These videos often get few views, and that's fine, because they are made to be sent. About 20 of them cover most of what a sales team needs.

## How do you know which video helped?

Three things, and none of them needs software:

- A separate UTM tag for every placement: website, welcome email, newsletter, follow-up.
- One question on the booking form: “Which video did you watch?”
- The same question on every call, with the answer written down.

In a month you'll know which videos people name. The method is in [how to track YouTube ROI](https://evgenymaximov.com/blog/youtube-roi-tracking/). Views show demand, not how many clients a video brought.

## Are you ready, or not yet?

**Ready:**

- You have at least five videos you'd be happy to send to a buyer.
- You know the three objections you hear most.
- You have a booking page or an email list, even a small one.
- Someone owns this: you, an assistant or a producer.

**Not yet:**

- You have no videos, or only old ones you wouldn't show a buyer. Make the first five first. [Here is how to start](https://evgenymaximov.com/blog/how-to-start-a-youtube-channel-for-business/).
- You don't know what you want visitors to do next. Decide that before you embed anything.

## What is the closest example?

Tvoy Sklad, a self-storage franchise we've worked with since 2022, is the clearest one. Their channel has about 2,000 subscribers. The videos are watched by investors before the first meeting, and the sales team sends them in a fixed order. The same pattern worked in a very different place: for a real estate agency in Thailand one lead came from a 20-minute video with about 500 views ([the case](https://evgenymaximov.com/blog/real-estate-youtube-case-study/)). And Ethan Golding, a LinkedIn coach, told me he uses one of our videos in posts, as a lead magnet and for his email list. In all three cases the video was not made for the feed. It was made for a person who was already deciding.

## What does a 30-day plan look like?

1. **Week 1: list.** Write down every video you have, in a sheet: title, link, the question it answers. Mark the gaps. Write down the top five objections from your last ten calls.
2. **Week 2: website.** Add one video and a short summary to your service page. Add one to a case page or your about page. Put a button under each.
3. **Week 3: email.** Write the welcome email with your “start here” video. Add the three-email sequence if you can. Put a UTM tag on every link.
4. **Week 4: sales.** Add one or two videos to the booking confirmation page, write a follow-up message for each objection, and add “Which video did you watch?” to the form.

Then film what's missing, in one day. If you'd rather not run this yourself, [here is what our done-for-you YouTube service includes](https://evgenymaximov.com/services/b2b-youtube-agency/), from $3,000 a month. We plan the videos for your channel and for your sales team at the same time.

## FAQ

**Where can I use my YouTube videos besides YouTube?**

On your website (service pages, case pages, the about page, FAQ answers), in email (the welcome sequence and the newsletter), on the booking and thank-you pages, in sales follow-ups after a call, in proposals and one-page memos, and in onboarding for new clients or partners.

**Should I embed YouTube videos on my website?**

Yes, if you give each video a job. Put one video under the headline of a service page, a case page or the about page, with text below it and one clear next step. Don't put six videos on one page.

**Will a video slow down my website?**

It can. Use an embed that loads only after the visitor clicks play, and don't autoplay with sound. On our own site the video loads on click, so the page stays fast.

**Should an email link go to YouTube or to my website?**

For a stranger, YouTube is fine, because it can recommend more videos. For a warm lead who is close to booking, link to a page on your website with the video, a short summary and one button. Pick the one next step you want.

**Can I put a video inside an email?**

Not reliably. Most email apps don't play embedded video. Use a thumbnail image that links to the video page, and write two lines about what the person will learn.

**What videos should a sales team send after a call?**

One video per objection the buyer raised, a case study from a similar client, and sometimes a short personal video. Send one or two, not a playlist. We cover the sequence in our sales cycle guide.

**How do I know which video helped win a client?**

Add one question to your booking form and to every call: “Which video did you watch?”. Put a separate UTM tag on every link, for each placement, and write down what people say.

**Do I need new videos for my website and sales team?**

Often no. Start with the videos you already have, then film the missing ones, like how you work, price and cost, and the objections you hear twice. About 20 “needed videos with no views” cover most sales conversations.

**How many videos should be on a service page?**

One main video, and maybe one case study below it. If a visitor needs to choose between several videos, they will choose none.

**Does this replace posting on social media?**

No. Social clips find new people, and owned places like your website and email convert warm people. They are two different jobs. For the social side, see how we repurpose a long video.

**Does video on my website help it appear in AI answers?**

Text helps more than the video itself. Write a short summary, the key points and the main question under each video, so search engines and AI tools can read what the video says.

**How long does it take to set this up?**

About four weeks if you already have videos: one week to list them, one for the website, one for email, one for the sales process. Filming new videos for the gaps takes a day or two.

![Evgeny Maximov](https://evgenymaximov.com/img/evgeny-avatar.webp)
**Evgeny Maximov**

Founder of a done-for-you YouTube agency for high-ticket founders. Making content since 2014. [More about me](https://evgenymaximov.com/about/)

## Want videos that your whole sales process can use?

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[Get a free niche review →](https://evgenymaximov.com/?utm_source=blog&utm_content=use-youtube-videos-beyond-youtube#book)
Read next
[**How to Shorten a B2B Sales Cycle With Video** Strategy](https://evgenymaximov.com/blog/shorten-sales-cycle-video/) [**B2B Video Content for Sales: The Videos Your Team Needs** Strategy](https://evgenymaximov.com/blog/b2b-video-content-sales/)