---
title: "Podcast for Business Owners: Your Easiest First Video"
description: "Afraid of the camera? Start with a podcast. How business owners prepare on one page, film in a studio and turn one episode into a month of content."
url: https://evgenymaximov.com/blog/podcast-for-business-owners/
---

# Why a Podcast Is the Easiest First Long Video for Business Owners

Most founders start video the hardest way: alone, staring into a lens. A podcast turns filming into a conversation. Here's how we prepare, film and use one.

By **Evgeny Maximov** · 8 min read · 28 Sep 2026

**Key takeaways**

**Short answer:** the easiest first long video for a business owner is a **podcast**. You talk to a host, not a lens. Prepare one page with the goal and about 10 questions, film in a podcast studio, and turn one episode into a long video plus 8–12 shorts.

- Talking to a lens feels like a stress test. Talking to a person feels like a conversation.
- A podcast script is one page: goal, angle, 10 questions.
- A studio with a crew beats filming yourself: in one session we filmed 60 reels in 3 hours.
- Most people record a great episode and never use it. Publishing and sending it is where the money is.

## Why is a podcast easier than talking to a camera?

For most people, making a video is stress. You have to look into a lens. You have to say connected things. And you have to not look like a log. Your brain reads the red light as danger.

A podcast changes one thing: there's a person in front of you. You're not presenting, you're answering questions about your own business. That's why in my agency we sell podcasts as a **test-drive** to founders who have never made a video. In the last six months I've hosted about twenty of them.

![A two-person business podcast: Evgeny Maximov as the host talking to a guest in a studio with plants and a bookshelf](https://evgenymaximov.com/img/frames/frame-06.webp)A podcast we produced: I host, the expert just talks

One of our clients, Aik, imports cars. He posts stories every day and runs a blog, but he kept postponing long videos. Because it was scary. After his first podcast he told us:

>

“I really wanted to cancel, because it's scary and new. I speak in public, I'm not really afraid of cameras. But I'm happy one hundred percent.”

Aik, after his first podcast with us

![YouTube Studio analytics of Aik's podcast episode: about 1,000 views](https://evgenymaximov.com/img/podcast-aik.webp)Analytics of Aik's episode: about 1,000 views on his channel

Almost everyone is afraid before the first shoot. After it, they say: “Wait, that's it? So fast?” One psychologist told me recording felt like a therapy session. That's normal. For a lot of people, being the one in the spotlight is a new experience.

## How do you prepare a business podcast on one page?

You don't need a word-for-word script. For a podcast we write an anchor script that fits on one A4 page. Three parts:

1. Goalsell a product, tell the company story, close an objection
→
2. Anglehow you should come across: warm, sharp, careful
→
3. ~10 questionseach one asks for a story or an opinion

**The goal comes first.** When I ask “what's the goal of this podcast?”, most people answer with a topic. A topic is not a goal. Do you want to sell a new service? Explain how your company works? Close the objection your sales team hears every day?

**Then the angle.** A psychologist should come across as warm and empathic, otherwise nobody wants to book a session. A financial advisor should come across as careful and precise. The questions follow the angle.

**Then the questions.** Good questions ask for stories: “What went wrong?”, “What do clients get wrong?”, “Tell me about the hardest case”. If we don't know the guest, we do a 20–30 minute Zoom call first and write 15–20 questions from the transcript.

One thing that doesn't work: “Let's just sit with my colleague and talk.” That's fine for friends. For business, you need a goal.

**Get the Business YouTube Playbook for free.** How founders plan, record and publish videos that bring clients. No opt-ins. [Read the playbook](https://evgenymaximov.com/blog/business-youtube-playbook/)

## Should you film the podcast yourself or rent a studio?

When you film yourself, your energy goes into the gear. Is the battery charged? Is there space on the card? Am I in the frame? Your iPhone says “storage full” in the middle of your best story. You end up being a bad camera operator instead of a good speaker.

Filming alone
Camera, light, sound, framing, storageand then you still have to talk

One client needed 2 hours to film 2 reels on his own.

Studio + crew
You sit down and talklight, cameras, sound and directing are handled

In one studio session we filmed 60 reels in 3 hours.

Then there's money. A real podcast needs two or three cameras, two or three microphones and light. When I priced a camera and light upgrade for myself, it came to about $4,700. A camera operator in my city costs about $60 an hour, a podcast studio about $60–80 an hour, and the operator and sound come with it. For a founder, renting is simply cheaper.

That's also why one of our agency's values is **simplicity for the client**. We book the location, the crew and the light. The founder comes, the camera rolls, and that's it.

![A two-person business podcast at a round table with two microphones, filmed with several cameras](https://evgenymaximov.com/img/frames/frame-15.webp)Another client podcast: two people, two mics, several cameras. The guest only had to talk

And if the founder doesn't want to be on camera at all? For [Tvoy Sklad](https://evgenymaximov.com/blog/tvoy-sklad-youtube-case-study/), a self-storage franchise, we filmed podcasts with the company's CTO and chief growth officer, with me as the host. It works for trust, even though personal brands grow faster.

## What should you do with a podcast after recording?

This is the saddest part. A great episode is recorded, edited, and then it just lies in a folder. Like a cat pushing things off the table, straight into the trash. People say “no time” or “I need a laptop for that”. It's 10–15 minutes of work.

**After the recording**

- A real thumbnail and a title that says what the viewer gets. Not “Podcast with John, episode 3”.
- Chapters with timestamps. An hour-long video without chapters loses people.
- A short teaser for socials with a link to the full episode.
- 8–12 shorts and reels from the best moments.
- A simple message to 20 clients and partners: “We released a podcast, you asked about this, take a look.”

The last point is the one that makes money. No hard sell. You're just reminding people about you and giving them something useful. In high-ticket sales, where a mistake costs a lot, people want to know who they're dealing with before they pay.

1 episode
→
Long videowith chapters
→
8–12 shortsabout a month of posts
→
Sent to clientsthe part that sells

There's one more bonus. Everything you say in a podcast becomes searchable text. More and more people find experts through AI answers, and a long conversation where you explain your field is exactly what those answers are built from.

## Should you start your own podcast show with guests?

A podcast as a format for your channel: yes. Your own interview show: be careful. Shows grow on famous guests and a big idea. Unknown guest, no views. And a show needs to come out every week.

One of our clients wanted his own show in a regional city. The problem: not many well-known guests. He could record about one episode a month. That's not a show, that's a hobby.

| | Podcast about you | Your interview show |
|---|---|---|
| **Who's the star** | you and your expertise | the guest |
| **What drives views** | useful answers to your clients' questions | famous names |
| **How often** | whenever you film, in batches | weekly, or it dies |
| **Best for** | trust and sales | reach, if you have the network |

Start with a podcast about you. The host is there to help you talk, not to steal the show. Once filming feels normal, you can move to solo videos, and you'll be surprised how much easier they get.

## FAQ

**What is the easiest first long video for a business owner?**

A podcast. You talk to a host instead of a camera lens, so your brain treats it as a normal conversation, not a stress test. Evgeny Maximov's agency sells podcasts as a test-drive to founders who have never made a video.

**How do I prepare for a business podcast?**

Use one page: the goal of the episode, the angle (how you want to come across), and about 10 questions that ask for stories and opinions. You don't need a word-for-word script. The host guides the conversation.

**Do I need my own podcast show with guests?**

Not at the start. Interview shows grow on famous guests and weekly episodes, which is hard to sustain. A podcast about you and your expertise, with a host asking questions, is easier and works better for sales.

**Should I film a podcast myself or rent a studio?**

Rent a studio. A podcast needs 2–3 cameras, 2–3 microphones and light. Buying that costs thousands of dollars, while a podcast studio with an operator costs a small hourly fee. You only need to show up and talk.

**How many shorts can you get from one podcast episode?**

In Evgeny Maximov's agency, one episode usually gives 8–12 good shorts. Together with the full episode, that is about a month of content from one conversation.

**What should I do after recording a podcast?**

Publish it properly: a real thumbnail and title, chapters with timestamps, a short teaser, clips for shorts and reels. Then send it to your clients and partners with a simple message. Most people skip this part.

**Is a podcast good for founders who are afraid of the camera?**

Yes. When another person sits in front of you, you forget about the lens. One client who postponed long videos for months said he wanted to cancel before the podcast, and after it said he was happy one hundred percent.

**How long does it take to record a business podcast?**

About one to two hours in a studio for one episode, including setup. In a studio with a crew, the agency once filmed 60 reels in 3 hours, while a client filming alone needed 2 hours for 2 reels.

**Can a podcast help my sales team?**

Yes. A podcast with the founder or key people answers the questions buyers ask before a big purchase. Tvoy Sklad, a self-storage franchise, uses videos with its founder and team in investor materials and follow-ups.

**Can employees be on the podcast instead of the founder?**

Yes. When Tvoy Sklad's founder moved to another city, the agency filmed podcasts with the company's CTO and chief growth officer. Personal brands still grow faster, but a team podcast works for trust.

![Evgeny Maximov](https://evgenymaximov.com/img/evgeny-avatar.webp)
**Evgeny Maximov**

Founder of a done-for-you YouTube agency for high-ticket founders. Making content since 2014. [More about me](https://evgenymaximov.com/about/)

## Want a podcast without finding a studio, a host and an editor?

You come, sit down and talk. We prepare the questions, host, film, edit and cut the shorts. 7-day money back guarantee.

[Book a call →](https://evgenymaximov.com/?utm_source=blog&utm_content=podcast-for-business-owners#book)
Read next
[**How a LinkedIn writer recorded his first videos in one session** Case study](https://evgenymaximov.com/blog/first-video-camera-fear/) [**9 filming setups ranked: what a busy founder should use** Production](https://evgenymaximov.com/blog/youtube-filming-setups/)