--- title: "If I Were Jason Oppenheim: A YouTube Strategy for Luxury" description: "Jason Oppenheim has 2M Instagram followers and a brokerage channel of listing tours. The luxury real estate YouTube plan I'd build for sellers and agents." url: https://evgenymaximov.com/blog/jason-oppenheim-youtube-strategy/ --- # If I Were Jason Oppenheim: A Luxury Real Estate Marketing Strategy for YouTube Hey Jason. Netflix made The Oppenheim Group famous worldwide. But a show belongs to Netflix. A YouTube channel would belong to you, and it could bring sellers, buyers and the best agents to your door for years. Here's the strategy I'd build if you were my client. By **Evgeny Maximov** · 7 min read · 13 Oct 2026 **Key takeaways** **Short answer:** if Jason Oppenheim were my client, I'd use YouTube to turn TV fame into attention the brokerage owns: a personal channel with Jason as the expert voice, five content pillars (property tours with real commentary, the luxury market, behind the deal, agent careers and Jason's point of view), and three clear funnels for sellers, buyers and agents who want to join. - About 2M Instagram followers. About 7.5K YouTube subscribers on the brokerage channel. - Listing tours with music sell one house. Tours with expertise sell the broker. - The most underrated goal: recruiting top agents. - The show is rented attention. YouTube is owned attention. If you're not Jason, keep reading anyway. This works for any brokerage or broker who is big on Instagram and almost absent on YouTube. ## What does The Oppenheim Group's YouTube look like today? Here's what I found on October 13, 2026. | Platform | Now | |---|---| | [Jason on Instagram](https://www.instagram.com/jasonoppenheim/) | about 2,000,000 followers | | [The Oppenheim Group on Instagram](https://www.instagram.com/theoppenheimgroup/) | about 607,000 followers | | Jason's personal YouTube | none | | [Brokerage YouTube](https://www.youtube.com/@ogroup) | about 7,540 subscribers, 93 videos, mostly listing tours | | Best recent video | "25300 Prado De La Magia", about 67,000 views | | Typical video | about 100–1,600 views | | Offices | Los Angeles and Newport Beach | The attention is huge. But almost all of it lives on platforms the brokerage doesn't control: a Netflix show and Instagram. When a season ends, attention drops. When the algorithm changes, reach drops. ## Where are Jason's YouTube views today? On other people's channels. On October 14, 2026 I checked the top 40 YouTube results for his name. None of them were on a channel of his own: - [Housing Expert: Do Not Buy A Home Until You've Watched This!](https://www.youtube.com/watch?v=7XLnUWjdCHA) on The Iced Coffee Hour: about 566,000 views. - [Inside Jason Oppenheim's $10,000,000 Custom Hollywood Home](https://www.youtube.com/watch?v=XZxhFNebo28) on Graham Stephan's channel: about 445,000. - [The TRUTH About LA's Downfall](https://www.youtube.com/watch?v=CwxqW0IBUgg) on The Iced Coffee Hour Clips: about 428,000. - [Jason Oppenheim from Netflix's Selling Sunset | Full Interview](https://www.youtube.com/watch?v=k28vTFRgl_I) on The Graham Stephan Show: about 337,000. The brokerage channel's best video, [25300 Prado De La Magia](https://www.youtube.com/watch?v=V9FqQZso_8M), has about 67,000. ![Top row: videos with Jason Oppenheim on other channels, The Iced Coffee Hour 566K views, Graham Stephan home tour 445K, LA's Downfall 428K. Bottom row: The Oppenheim Group channel's top listing videos, 67K, 59K and 37K](https://evgenymaximov.com/img/fig-oppenheim-other-channels.webp)Jason on other channels vs the brokerage channel (October 14, 2026) People want Jason's opinion on the market and a look at how he lives and sells. They get it from finance YouTubers. ## Why does the channel look like every brokerage channel? A video for every listing. Drone shots, music, the address as the title. These videos do one job: they show one house to people who already know the address. What's missing is the person. Nobody subscribes to a list of addresses. People subscribe to people. And the person everyone already knows is Jason. ## Who already won on YouTube in luxury real estate? Market research first, always: - **[Enes Yilmazer](https://www.youtube.com/@enesyilmazer):** about 4.27M subscribers with luxury home tours. Proof that people binge expensive homes for 30 minutes at a time. - **[Ryan Serhant](https://www.youtube.com/@RyanSerhant):** about 1.49M subscribers. He also came from TV and turned it into a media business around his brokerage. - **[Josh Altman](https://www.youtube.com/@JoshAltman):** about 170K subscribers. The lesson: the winners lead with a person and a point of view, not with listings. ## What content would I make for Jason? Five content pillars. 1. **Tours with real commentary.** Not music. Jason walking through a home and saying what he sees: why this kitchen adds value, what a buyer at $20M expects, what he'd change before listing. 20–30 minutes. These are binge videos. 2. **The luxury market, explained.** Prices, rates, who's buying in LA and Orange County, what changed this year. Short monthly updates and deeper "how it works" videos. 3. **Behind the deal.** How a big negotiation actually works, how to price a luxury home, what goes wrong. This is where sellers decide who to trust with their house. 4. **Agent careers.** How to become a luxury agent, what the brokerage looks for, a day in the office. These videos recruit. 5. **Jason's point of view.** Business lessons, building a brokerage, life beyond the show. The personal brand pillar. The same five pillars work for any agency at any price point. I wrote a broader guide for agents in [real estate video marketing](https://evgenymaximov.com/blog/youtube-for-real-estate-agents/), with 20 video ideas and our Thai agency case. ## Which five videos would I test first? Each idea has a reference that already proved it. View counts are from October 14, 2026. ### 1. "I Toured a $[X]M Home. Here's What It's Worth" Tours with a person and a point of view get watched. Graham Stephan's [tour of Jason's own home](https://www.youtube.com/watch?v=XZxhFNebo28) has about 445,000 views, and Enes Yilmazer's [Touring a $177,000,000 Mega Mansion - Los Angeles' BEST HOME!](https://www.youtube.com/watch?v=lKaTHc-0fR4) about 7.2 million. Enes is a creator. Jason can add what Enes can't: the broker's view on price and value. ![References for a luxury tour with commentary: Graham Stephan, Inside Jason Oppenheim's $10,000,000 Custom Hollywood Home, 445K views; Enes Yilmazer, Touring a $177,000,000 Mega Mansion, 7.2M views](https://evgenymaximov.com/img/fig-oppenheim-ref-1.webp)Video 1 references: tours with a person, not music ### 2. "How to Sell a Luxury Home in Los Angeles: The Real Process" Seller advice from an agent works when it's specific. Harold Powell's [What not to fix when selling a house](https://www.youtube.com/watch?v=RM3D9Eh6SH0) has about 1.3 million views, and a clip of [Ryan Serhant's tips for selling luxury real estate](https://www.youtube.com/watch?v=ICOvTHS100M) about 64,000. The luxury version from the most famous broker in LA doesn't exist yet. ![References for a home selling video: Harold Powell, What not to fix when selling a house, 1.3M views; Oliver Graf TV, Ryan Serhant's tips for selling luxury real estate, 64K views](https://evgenymaximov.com/img/fig-oppenheim-ref-2.webp)Video 2 references: advice for sellers ### 3. "What Netflix Doesn't Show You About Luxury Real Estate" People already watch videos about the show from outsiders: TheTrendy's [15 Rules The Cast Of Selling Sunset Must Follow](https://www.youtube.com/watch?v=aqSpCy2ljJw) has about 144,000 views, and [Jason Oppenheim Spills the Tea on Selling Sunset](https://www.youtube.com/watch?v=rMdXAkob0b4) on Living in Los Angeles about 68,000. Jason can tell it from inside. ![References for a behind-the-show video: TheTrendy, 15 Rules The Cast Of Selling Sunset Must Follow, 144K views; Living in Los Angeles, Jason Oppenheim Spills the Tea on Selling Sunset, 68K views](https://evgenymaximov.com/img/fig-oppenheim-ref-3.webp)Video 3 references: the show, from inside ### 4. "How to Become a Luxury Real Estate Agent (What I Look For)" The recruiting video. Ryan Serhant's [How to be a SUCCESSFUL Real Estate Agent in 7 Steps](https://www.youtube.com/watch?v=mrpiPK8_up0) has about 2.2 million views, and Noah Kagan's [Asking Luxury Real Estate Agents How To Make $1,000,000](https://www.youtube.com/watch?v=B-cBSBTxOWY) about 406,000. Serhant built a brokerage brand partly on exactly this content. ![References for a luxury agent career video: Ryan Serhant, How to be a SUCCESSFUL Real Estate Agent in 7 Steps, 2.2M views; Noah Kagan, Asking Luxury Real Estate Agents How To Make $1,000,000, 406K views](https://evgenymaximov.com/img/fig-oppenheim-ref-4.webp)Video 4 references: careers in luxury real estate ### 5. "The LA Luxury Market in 2026: Who's Buying and Why" Proven with him in it. [The TRUTH About LA's Downfall](https://www.youtube.com/watch?v=CwxqW0IBUgg) has about 428,000 views, and [Confronting Jason Oppenheim On The 2022 Real Estate Bubble](https://www.youtube.com/watch?v=gwgLWkgmJl4) about 378,000. Both on someone else's channel. The market update belongs on his own. ![References for an LA market video: The Iced Coffee Hour Clips, The TRUTH About LA's Downfall, 428K views; The Iced Coffee Hour, Confronting Jason Oppenheim On The 2022 Real Estate Bubble, 378K views](https://evgenymaximov.com/img/fig-oppenheim-ref-5.webp)Video 5 references: his market opinion, on other channels Each one targets a different goal. After 60–90 days the data shows which pillar to double down on. ## Why is recruiting the hidden opportunity? For a brokerage, the best agents are the product. Every agent who joins brings listings and income. Agents considering a move do the same thing buyers do: they research. A channel that shows how the brokerage works, how the founder thinks and what the culture is like becomes a recruiting asset that works 24/7. Put current agents in front of the camera too: candidates trust future colleagues more than a job post. Here's [how to put your team on camera and hire with video](https://evgenymaximov.com/blog/employee-generated-content/). ## Which channel fixes take one day? - **Start a personal channel for Jason** and keep the brokerage channel for listings. Link them both ways. - **First line of every description:** the one link that fits the video: "Get a valuation" for sellers, "Join the team" for agents. - **Listing tours in playlists by area:** Hollywood Hills, Beverly Hills, Newport Beach. People search by area. - **Chapters on long tours:** kitchen, primary suite, view, price talk. Here's [how to add chapters](https://evgenymaximov.com/blog/youtube-chapters/). - **Every Short gets a next step** through "Related video": another Short on the topic or a short video for sellers. ## What would the funnel look like? Three doors: 1. **Sellers:** tour videos and "how to sell" videos → "Get your home valuation" → call with an agent. 2. **Buyers:** area guides and market videos → "Book a private showing". 3. **Agents:** career and culture videos → short application → interview. Three different calls to action, each in the videos made for that audience. Not all three in every video. ## What's the 12-month roadmap? - **Months 1–3:** set up the personal channel, film the first 12 long videos in 3 filming days, test five pillars. - **Months 4–6:** double down on the pillars that bring inquiries. Start a monthly market update. - **Months 7–12:** a cornerstone masterclass, "How luxury real estate really works", Shorts from every long video and a recruiting playlist. ## What happens next? Jason, if this is useful, the plan is yours. And if you're a broker with a big Instagram and a quiet YouTube, the same plan works at any price point: lead with the person, explain the market and give each audience its own door. The full guide: [luxury real estate marketing](https://evgenymaximov.com/blog/luxury-real-estate-marketing/). **Big Instagram, quiet YouTube?** We plan the pillars, film a month of videos in one day and publish everywhere. [Get a YouTube strategy](https://evgenymaximov.com/services/youtube-strategy/) ## FAQ **Does Jason Oppenheim have a YouTube channel?** Not a personal one, as of October 2026. The Oppenheim Group's brokerage channel had about 7,540 subscribers and 93 videos, mostly listing tours. Jason has about 2 million followers on Instagram. **Is there demand for Jason Oppenheim on YouTube?** Yes. Interviews and tours with him on other channels get hundreds of thousands of views: about 566,000 on The Iced Coffee Hour and about 445,000 for a tour of his home on Graham Stephan's channel. The brokerage channel's best video has about 67,000. **What is the best luxury real estate marketing strategy on YouTube?** Lead with a person, not a list of addresses: long property tours with the broker's real commentary, market explainers, behind-the-deal stories and career videos for agents, each with its own next step for sellers, buyers or agents. **Do listing tour videos work on YouTube?** They show one home to people who already know the address. Tours with music rarely grow a channel. Tours with expert commentary, where the broker explains value and pricing, become binge videos and sell the broker, not just the house. **Can a brokerage use YouTube to recruit agents?** Yes. Agents considering a move research brokerages the way buyers research homes. Videos about how the brokerage works, how leads are shared and what the founder looks for become a recruiting asset that works around the clock. **Should a broker have a personal channel and a brokerage channel?** Often yes: the personal channel for the broker's voice and point of view, the brokerage channel for listings. Link them both ways and give each a clear job. **Who is successful on YouTube in luxury real estate?** Enes Yilmazer (about 4.27 million subscribers) with luxury home tours, Ryan Serhant (about 1.49 million) who turned TV fame into a media business, and Josh Altman (about 170,000). **Why build YouTube if you already have a TV show?** A show is rented attention: when a season ends, interest drops, and the platform owns the audience. A YouTube library belongs to the brokerage and keeps bringing sellers, buyers and agents between seasons. **How long should a luxury property tour video be?** Often 20–30 minutes when the broker narrates. People who watch expensive homes on YouTube binge them. Chapters for the kitchen, the primary suite, the view and the price talk help viewers navigate. **How do real estate agents get leads from YouTube?** With one clear call to action per audience: a valuation for sellers, a private showing for buyers, an application for agents. Put the right link in the first line of each video's description. **Did Jason Oppenheim hire Evgeny Maximov's agency?** No. This is an open strategy built from public information. If you run a brokerage with a big Instagram and a quiet YouTube, you can book a call for a plan like this. ![Evgeny Maximov](https://evgenymaximov.com/img/evgeny-avatar.webp) **Evgeny Maximov** Founder of a done-for-you YouTube agency for high-ticket founders. Making content since 2014. [More about me](https://evgenymaximov.com/about/) ## Run a brokerage with a quiet YouTube? We plan, film, edit and publish YouTube for real estate brokers and agencies. You film one day a month. 7-day money back guarantee. [Book a call →](https://evgenymaximov.com/?utm_source=blog&utm_content=jason-oppenheim-youtube-strategy#book) Read next [**Real estate video marketing** Strategy](https://evgenymaximov.com/blog/youtube-for-real-estate-agents/) [**Employee-generated content** Strategy](https://evgenymaximov.com/blog/employee-generated-content/)