---
title: "YouTube Marketing for B2B Founders | Evgeny Maximov"
description: "How to get high-ticket clients from YouTube: strategy, production, funnels and economics, from a founder who has made 5,000+ videos."
url: https://evgenymaximov.com/blog/
---

Blog

# Get clients from YouTube, not just views.

Strategy, production, funnels and economics of business YouTube. One article for every video.

[Explore our client case studies →](https://evgenymaximov.com/case-studies/)

![Stop Filming Raw Videos! The Exact Funnel to Structure Your YouTube Content](https://evgenymaximov.com/img/covers/youtube-niche-research-960.webp?v=04d0730e)Strategy · 10 min **YouTube Niche Research: The 3 Documents We Make Before a Business Owner Films Anything** How to research your niche on YouTube, build a content plan from the Buyer Ladder and sales-call objections, test every idea with four questions, and fix your channel page before the first video.

→ [https://evgenymaximov.com/blog/youtube-niche-research/](https://evgenymaximov.com/blog/youtube-niche-research/)

![Booking Confirmation Page: What to Show Before a Sales Call](https://evgenymaximov.com/img/covers/booking-confirmation-page-og-960.webp?v=eec3ba70)Strategy · 4 min **Booking Confirmation Page: What to Show Before a Sales Call** Build a booking confirmation page that helps B2B prospects prepare: one useful video, proof, logistics, answers to concerns and a clear next step.

→ [https://evgenymaximov.com/blog/booking-confirmation-page/](https://evgenymaximov.com/blog/booking-confirmation-page/)

![If I Were Jasmine Star, Here's How I'd Fix Her YouTube (steal the strategy)](https://evgenymaximov.com/img/covers/jasmine-star-youtube-strategy-960.webp?v=0dd45326)Strategy · 8 min **If I Were Jasmine Star: How I'd Use YouTube to Fill Her Webinar** Jasmine Star's free class already sells. The YouTube fixes I'd make to fill it: modern packaging, a description that converts, basic SEO, podcasts and compilations.

→ [https://evgenymaximov.com/blog/jasmine-star-youtube-strategy/](https://evgenymaximov.com/blog/jasmine-star-youtube-strategy/)

![How to Interview an Expert for YouTube Content](https://evgenymaximov.com/img/covers/how-to-interview-an-expert-og-960.webp?v=dfc12087)Strategy · 5 min **How to Interview an Expert for YouTube Content** A practical expert interview structure for producers and founders: preparation, questions, follow-ups, stories, proof, recording and editing decisions.

→ [https://evgenymaximov.com/blog/how-to-interview-an-expert/](https://evgenymaximov.com/blog/how-to-interview-an-expert/)

![Why Viral YouTube Tactics Fail Business Owners (And What Works Instead)](https://evgenymaximov.com/img/covers/youtube-for-business-owners-960.webp?v=ef717d3a)Strategy · 9 min **YouTube for Business Owners: Why Viral Tactics Fail (and What Works Instead)** Two different games: reach for creators, trust for business owners. How a channel with 2,000 subscribers helped attract about $5M, a 5-question test to see if YouTube is your game, and the break-even number.

→ [https://evgenymaximov.com/blog/youtube-for-business-owners/](https://evgenymaximov.com/blog/youtube-for-business-owners/)

![How to Turn Sales Calls Into Video Content Ideas](https://evgenymaximov.com/img/covers/sales-calls-content-ideas-og-960.webp?v=5df0fb4c)Strategy · 5 min **How to Turn Sales Calls Into Video Content Ideas** Turn buyer questions, objections and lost-deal notes into video topics with a safe extraction process and a practical sample content planning table.

→ [https://evgenymaximov.com/blog/sales-calls-content-ideas/](https://evgenymaximov.com/blog/sales-calls-content-ideas/)

![If I Were Jenna Kutcher, Here's How I'd Relaunch Her YouTube (steal the strategy)](https://evgenymaximov.com/img/covers/jenna-kutcher-youtube-strategy-960.webp?v=e5b704b8)Strategy · 7 min **If I Were Jenna Kutcher: How I'd Turn 968 Podcast Episodes Into a YouTube Engine** Jenna Kutcher paused her 968-episode podcast. Two YouTube strategies: re-package the video episodes with famous guests, then a full relaunch with production.

→ [https://evgenymaximov.com/blog/jenna-kutcher-youtube-strategy/](https://evgenymaximov.com/blog/jenna-kutcher-youtube-strategy/)

![Content Approval Workflow: Review Videos Without Endless Revisions](https://evgenymaximov.com/img/covers/video-approval-workflow-og-960.webp?v=f2654d53)Strategy · 4 min **Content Approval Workflow: Review Videos Without Endless Revisions** Build a video approval workflow with clear reviewers, version rules, timestamped notes, acceptance criteria and boundaries between revisions and new scope.

→ [https://evgenymaximov.com/blog/video-approval-workflow/](https://evgenymaximov.com/blog/video-approval-workflow/)

![If I Were Justin Welsh, Here's How I'd Scale His One-Person Business on YouTube (steal the strategy)](https://evgenymaximov.com/img/covers/justin-welsh-youtube-strategy-960.webp?v=5be214bc)Strategy · 10 min **If I Were Justin Welsh: Why I'd Start YouTube Now (Without Hiring a Single Employee)** Justin Welsh built a solopreneur business on LinkedIn and a newsletter. The YouTube plan I'd build for him: four content pillars, five first videos and no new hires.

→ [https://evgenymaximov.com/blog/justin-welsh-youtube-strategy/](https://evgenymaximov.com/blog/justin-welsh-youtube-strategy/)

![Video Content Audit: Which Videos to Keep, Update or Retire](https://evgenymaximov.com/img/covers/video-content-audit-og-960.webp?v=fdb2b2ea)Strategy · 4 min **Video Content Audit: Which Videos to Keep, Update or Retire** Audit videos across YouTube, your website and sales channels. Use a decision matrix to keep, refresh, repurpose, unlist or retire each asset.

→ [https://evgenymaximov.com/blog/video-content-audit/](https://evgenymaximov.com/blog/video-content-audit/)

![YouTube for business is difficult - But it doesn't have to be!](https://evgenymaximov.com/img/covers/ethan-golding-youtube-agency-review-960.webp?v=926fd182)Case study · 9 min **A LinkedIn Coach Tried a YouTube Agency for Two Videos: What Ethan Golding Said** A LinkedIn coach with about 48,000 followers on why he hired a YouTube agency, what surprised him, the first results and why we keep working together in a different format.

→ [https://evgenymaximov.com/blog/ethan-golding-youtube-agency-review/](https://evgenymaximov.com/blog/ethan-golding-youtube-agency-review/)

![Video Production Brief Template for Business Owners](https://evgenymaximov.com/img/covers/video-production-brief-template-og-960.webp?v=f4a49971)Strategy · 5 min **Video Production Brief Template for Business Owners** Copy this video production brief template for B2B videos. Define the buyer, message, proof, platform, call to action, deliverables and approval criteria.

→ [https://evgenymaximov.com/blog/video-production-brief-template/](https://evgenymaximov.com/blog/video-production-brief-template/)

![If I Owned Dental Clinic, Here’s How I Get Clients With Content (steal my strategy)](https://evgenymaximov.com/img/covers/dental-clinic-youtube-strategy-960.webp?v=29df9986)Strategy · 9 min **Dental Marketing on YouTube: If I Had a Chain of Clinics, Here's How I'd Get Patients** Personal brand or company brand, the funnel for high-ticket dentistry, three mistakes on camera, and 18 long videos plus 40 shorts to film.

→ [https://evgenymaximov.com/blog/dental-clinic-youtube-strategy/](https://evgenymaximov.com/blog/dental-clinic-youtube-strategy/)

![How to Turn a Webinar Into YouTube Videos](https://evgenymaximov.com/img/covers/webinar-to-youtube-videos-og-960.webp?v=f4f02eb9)Strategy · 5 min **How to Turn a Webinar Into YouTube Videos** Repurpose a recorded webinar into standalone YouTube videos: choose complete answers, add context and intros, edit titles, plan a series and check rights.

→ [https://evgenymaximov.com/blog/webinar-to-youtube-videos/](https://evgenymaximov.com/blog/webinar-to-youtube-videos/)

![7 Reasons Why You Can’t Grow in Socials - And How to Fix It!](https://evgenymaximov.com/img/covers/delegate-content-creation-960.webp?v=657c719e)Production · 11 min **How to Outsource Content Creation and Build a Media Team: 7 Mistakes to Avoid** The first decision, seven mistakes, the red flags of a bad contractor, what video really costs, and how long it takes before it works.

→ [https://evgenymaximov.com/blog/delegate-content-creation/](https://evgenymaximov.com/blog/delegate-content-creation/)

![YouTube Agency Onboarding: What Happens in the First 30 Days](https://evgenymaximov.com/img/covers/youtube-agency-onboarding-og-960.webp?v=52af1146)Strategy · 5 min **YouTube Agency Onboarding: What Happens in the First 30 Days** A founder's guide to YouTube agency onboarding: what to prepare, which permissions to grant, how strategy and interviews work, and what to approve first.

→ [https://evgenymaximov.com/blog/youtube-agency-onboarding/](https://evgenymaximov.com/blog/youtube-agency-onboarding/)

![The $100K Mistake That Almost Destroyed My Business](https://evgenymaximov.com/img/covers/agency-rock-bottom-960.webp?v=9c8fa4b1)Economics · 8 min **At the Start of 2026 I Hit Rock Bottom and Almost Closed My Agency. Here's What I Changed** Salaries without clients, a bonus plan the team didn't want, and a founder who couldn't stop fixing thumbnails: what nearly closed the agency.

→ [https://evgenymaximov.com/blog/agency-rock-bottom/](https://evgenymaximov.com/blog/agency-rock-bottom/)

![YouTube Channel Audit Checklist for Business](https://evgenymaximov.com/img/covers/youtube-channel-audit-checklist-og-960.webp?v=f94fcb84)Strategy · 5 min **YouTube Channel Audit Checklist for Business** Audit your business YouTube channel: audience, topics, thumbnails, videos, analytics and the path from viewer to sales call. Includes a decision checklist.

→ [https://evgenymaximov.com/blog/youtube-channel-audit-checklist/](https://evgenymaximov.com/blog/youtube-channel-audit-checklist/)

![How to attract high-ticket clients (while building a cult-like personal brand)](https://evgenymaximov.com/img/covers/spcl-framework-personal-brand-960.webp?v=eedeb3df)Strategy · 9 min **How to Attract High-Ticket Clients With Content: Build a Cult-Like Brand With the SPCL Framework** Status, Power, Credibility and Likeness: what each means in content, how to boost it, and one test question before every post.

→ [https://evgenymaximov.com/blog/spcl-framework-personal-brand/](https://evgenymaximov.com/blog/spcl-framework-personal-brand/)

![B2B Marketing Strategy for Professional Services Firms: Five Choices and a 12-Month Roadmap](https://evgenymaximov.com/img/covers/b2b-marketing-strategy-professional-services-og-960.webp?v=491f0205)Strategy · 9 min **B2B Marketing Strategy for Professional Services Firms: Five Choices and a 12-Month Roadmap** B2B marketing strategy for professional services firms: strategy vs plan, how buyers research, five strategic choices, the split between buyers ready now and later, a 12-month roadmap and real reference videos.

→ [https://evgenymaximov.com/blog/b2b-marketing-strategy-professional-services/](https://evgenymaximov.com/blog/b2b-marketing-strategy-professional-services/)

![This One HACK Makes Hiring Easy - Complete Playbook for 2027](https://evgenymaximov.com/img/covers/paid-trial-week-hiring-960.webp?v=aa493c37)Production · 7 min **One Trick to Find the Best Talent in the AI Era: The Paid Trial Week** From a $30 job post and 300 replies to three finalists competing in a paid trial week: the hiring process behind our team.

→ [https://evgenymaximov.com/blog/paid-trial-week-hiring/](https://evgenymaximov.com/blog/paid-trial-week-hiring/)

![Brand Building for a Service Business: How to Be the Name They Remember](https://evgenymaximov.com/img/covers/brand-building-service-business-og-960.webp?v=31336bd9)Strategy · 9 min **Brand Building for a Service Business: How to Be the Name They Remember** Brand building for a service business: what a brand is, the four parts buyers remember (name, look, words, proof), a 90-day plan, how to measure it, real examples and reference videos.

→ [https://evgenymaximov.com/blog/brand-building-service-business/](https://evgenymaximov.com/blog/brand-building-service-business/)

![This Is How You Get Clients from Social Media in JUST 1 DAY!](https://evgenymaximov.com/img/covers/ccs-framework-clients-from-video-960.webp?v=45eb5aa9)Strategy · 9 min **Video Content Strategy for Business: Get Dream Clients Filming 1 Day a Month** Create, Convert, Scale: how many videos you need, why watch time beats views, and the nine tasks to delegate so you only film.

→ [https://evgenymaximov.com/blog/ccs-framework-clients-from-video/](https://evgenymaximov.com/blog/ccs-framework-clients-from-video/)

![Brand Marketing vs Performance Marketing for Service Firms](https://evgenymaximov.com/img/covers/brand-vs-performance-marketing-og-960.webp?v=24e2da2c)Strategy · 9 min **Brand Marketing vs Performance Marketing for Service Firms** Brand marketing vs performance marketing: a table of differences, the B2B research on the split, honest numbers on paid leads, and how video does both jobs.

→ [https://evgenymaximov.com/blog/brand-vs-performance-marketing/](https://evgenymaximov.com/blog/brand-vs-performance-marketing/)

![If I Were Jasmin Alic, Here's How I'd Scale on YouTube (steal my playbook)](https://evgenymaximov.com/img/covers/jasmin-alic-youtube-strategy-960.webp?v=87201669)Strategy · 9 min **Big on LinkedIn, Invisible on YouTube: The Strategy I'd Build if Jasmin Alic Were My Client** Competitor research, five content pillars, five video formats and a three-phase launch plan for a creator who grew on LinkedIn.

→ [https://evgenymaximov.com/blog/jasmin-alic-youtube-strategy/](https://evgenymaximov.com/blog/jasmin-alic-youtube-strategy/)

![Case Study Marketing: How to Write Case Studies That Sell a Service](https://evgenymaximov.com/img/covers/case-study-marketing-og-960.webp?v=88ebb6c2)Strategy · 9 min **Case Study Marketing: How to Write Case Studies That Sell a Service** Case study marketing for service firms: the five parts of a case study, written vs video, how to ask a client for numbers and a video testimonial, what to do with small results, and where to use cases.

→ [https://evgenymaximov.com/blog/case-study-marketing/](https://evgenymaximov.com/blog/case-study-marketing/)

![Steal These Video Ideas To Blow Up Your YouTube Channel - Full Guide For Business Channels](https://evgenymaximov.com/img/covers/tvoy-sklad-youtube-case-study-960.webp?v=33e00485)Case study · 10 min **How a Self-Storage Franchise Raised ~$5M With YouTube and Only 2,000 Subscribers** The 14 trust-building videos that investors and franchise partners watched before they ever called.

→ [https://evgenymaximov.com/blog/tvoy-sklad-youtube-case-study/](https://evgenymaximov.com/blog/tvoy-sklad-youtube-case-study/)

![Content Distribution Strategy: One Long Video, Every Channel, in the Right Order](https://evgenymaximov.com/img/covers/content-distribution-strategy-og-960.webp?v=372f8119)Strategy · 9 min **Content Distribution Strategy: One Long Video, Every Channel, in the Right Order** Content distribution strategy for service businesses: omnichannel vs multichannel in plain words, a table of what each channel does, the order of publishing, a weekly rhythm, tracking and when to add a daily clips channel.

→ [https://evgenymaximov.com/blog/content-distribution-strategy/](https://evgenymaximov.com/blog/content-distribution-strategy/)

![Steal These Video Ideas To Blow Up Your YouTube Channel - Full Guide For Business Channels](https://evgenymaximov.com/img/covers/youtube-video-ideas-for-business-960.webp?v=33e00485)Strategy · 5 min **YouTube Video Ideas for Business: 30 Ideas by Funnel Stage** 30 YouTube video ideas for B2B founders, coaches and consultants, sorted by funnel stage, plus where to find more: your sales calls and 8 buyer questions.

→ [https://evgenymaximov.com/blog/youtube-video-ideas-for-business/](https://evgenymaximov.com/blog/youtube-video-ideas-for-business/)

![Content Marketing Agency for B2B: Models, Prices and How to Choose One](https://evgenymaximov.com/img/covers/content-marketing-agency-b2b-og-960.webp?v=052d6da5)Strategy · 10 min **Content Marketing Agency for B2B: Models, Prices and How to Choose One** B2B content marketing agency compared: five models, public 2026 prices, the strategy and distribution gap, ten questions to ask before signing, red flags and where expert-led video fits.

→ [https://evgenymaximov.com/blog/content-marketing-agency-b2b/](https://evgenymaximov.com/blog/content-marketing-agency-b2b/)

![10x Your Socials With These 3 Systems - Steal My Exact Workflow!](https://evgenymaximov.com/img/covers/content-team-workflow-960.webp?v=b1f80a95)Production · 9 min **Content Production Workflow: How We Run a Content Team Without Living on Zoom** Telegram topics instead of private DMs, five calls a month, and a Notion board where every card is a video and every status is owned by the team.

→ [https://evgenymaximov.com/blog/content-team-workflow/](https://evgenymaximov.com/blog/content-team-workflow/)

![Podcast Production Costs: What a Business Should Budget](https://evgenymaximov.com/img/covers/podcast-production-costs-og-960.webp?v=9e175646)Production · 8 min **Podcast Production Costs: What a Business Should Budget** A practical breakdown of podcast production costs for businesses: studio rental, preparation, recording, editing, clips, packaging and publishing.

→ [https://evgenymaximov.com/blog/podcast-production-costs/](https://evgenymaximov.com/blog/podcast-production-costs/)

![Watch This Before You Start a YouTube Channel for Your Company](https://evgenymaximov.com/img/covers/business-youtube-playbook-960.webp?v=f1ef80af)Strategy · 15 min **The Business YouTube Playbook: Get Clients, Not Views** The full playbook: why B2B YouTube is a trust game, what it costs, how to film a month of videos in one day, and how views turn into booked calls.

→ [https://evgenymaximov.com/blog/business-youtube-playbook/](https://evgenymaximov.com/blog/business-youtube-playbook/)

![Do ChatGPT, Gemini and Google Show YouTube When Buyers Research Expensive Decisions? We Tested 60 Queries](https://evgenymaximov.com/img/covers/youtube-in-ai-answers-study-og-960.webp?v=26c81bc9)Strategy · 8 min **Do ChatGPT, Gemini and Google Show YouTube When Buyers Research Expensive Decisions? We Tested 60 Queries** 60 buyer questions in 10 high-ticket niches, tested in Google, ChatGPT and Gemini in October 2026. How often each one shows YouTube, and what it means for a business channel.

→ [https://evgenymaximov.com/blog/youtube-in-ai-answers-study/](https://evgenymaximov.com/blog/youtube-in-ai-answers-study/)

![I speedran YouTube from 7k to 32k subs & clients [CASE STUDY]](https://evgenymaximov.com/img/covers/ayuna-youtube-case-study-960.webp?v=e624fcda)Case study · 7 min **She Films 2 Hours a Month. Her Abandoned YouTube Channel Got +26,000 Subscribers in 5 Months** An abandoned channel, 2 hours of filming a month, market research on 20 channels and one packaging formula: +26,000 subscribers in 5 months.

→ [https://evgenymaximov.com/blog/ayuna-youtube-case-study/](https://evgenymaximov.com/blog/ayuna-youtube-case-study/)

![YouTube Views vs Revenue: 9 Real Business Cases Where the View Count Lied](https://evgenymaximov.com/img/covers/youtube-views-vs-revenue-data-og-960.webp?v=02351f50)Economics · 8 min **YouTube Views vs Revenue: 9 Real Business Cases Where the View Count Lied** Nine real business videos with their views and results: 261,927 views and zero sales, 6,460 views and clients, a 2,000-subscriber channel and about $5M raised.

→ [https://evgenymaximov.com/blog/youtube-views-vs-revenue-data/](https://evgenymaximov.com/blog/youtube-views-vs-revenue-data/)

![How I Built A Media Team That Makes Content Effortless (steal my playbook)](https://evgenymaximov.com/img/covers/youtube-production-team-960.webp?v=30117a3b)Production · 8 min **Why One Person Can't Run a YouTube Channel: Our 7-Role Video Production Team** Producer, line producer, editors, designer, scriptwriter, account manager, assistant: who does what and how much each role can handle.

→ [https://evgenymaximov.com/blog/youtube-production-team/](https://evgenymaximov.com/blog/youtube-production-team/)

![Account-Based Marketing for Professional Services: A Practical Guide (With Video)](https://evgenymaximov.com/img/covers/account-based-marketing-professional-services-og-960.webp?v=547e7cc1)Strategy · 9 min **Account-Based Marketing for Professional Services: A Practical Guide (With Video)** Account-based marketing for professional services: tiers, a target account list, a table of tactics, how video and a podcast with target-company guests fit, a 90-day plan and real reference videos.

→ [https://evgenymaximov.com/blog/account-based-marketing-professional-services/](https://evgenymaximov.com/blog/account-based-marketing-professional-services/)

![How Busy Founders Film a Month of YouTube Content in 2 Hours (FULL BREAKDOWN)](https://evgenymaximov.com/img/covers/youtube-filming-setups-960.webp?v=09ac51a0)Production · 10 min **I Did 50+ Filming Sessions in 2026. Here's Every YouTube Setup, Ranked From Most Expensive to Cheapest** Nine ways to film talking-head videos, from outdoor shoots to Zoom, with the pros, cons and a checklist to choose yours.

→ [https://evgenymaximov.com/blog/youtube-filming-setups/](https://evgenymaximov.com/blog/youtube-filming-setups/)

![Customer Acquisition Cost for a Service Business: How to Count It](https://evgenymaximov.com/img/covers/customer-acquisition-cost-service-business-og-960.webp?v=99fa0d53)Economics · 10 min **Customer Acquisition Cost for a Service Business: How to Count It** Customer acquisition cost for service businesses: the formula, a cost table for what to include and leave out, a worked example with made-up numbers, channel CAC and the falling-CAC logic of content.

→ [https://evgenymaximov.com/blog/customer-acquisition-cost-service-business/](https://evgenymaximov.com/blog/customer-acquisition-cost-service-business/)

![Only one hire that made social media easy: account manager with quality control](https://evgenymaximov.com/img/covers/content-team-quality-control-960.webp?v=51124a4b)Production · 6 min **The One Hire That Lets You Scale Video Content Without Reviewing Every Video Yourself** How we went from tens to hundreds of videos a month with an account manager who owns publishing and quality control.

→ [https://evgenymaximov.com/blog/content-team-quality-control/](https://evgenymaximov.com/blog/content-team-quality-control/)

![Ideal Customer Profile for Consultants: Who to Say No To](https://evgenymaximov.com/img/covers/ideal-customer-profile-consultants-og-960.webp?v=7855a302)Strategy · 9 min **Ideal Customer Profile for Consultants: Who to Say No To** Ideal customer profile for consultants: a template built from real clients, the difference from a buyer persona, a no-list of red flags, how to use it for content and sales, and reference videos.

→ [https://evgenymaximov.com/blog/ideal-customer-profile-consultants/](https://evgenymaximov.com/blog/ideal-customer-profile-consultants/)

![If I Were Brian Mark, Here's How I Scale YouTube-Channel to $2m (steal the strategy)](https://evgenymaximov.com/img/covers/brian-mark-youtube-strategy-960.webp?v=c9aa5bc0)Strategy · 10 min **If I Were Brian Mark: How I'd Use YouTube to Sell a $10K Offer to a New Audience** Content pillars, channel fixes, a masterclass and a VSL funnel: the full strategy for moving a coaching business to a new, higher-value audience.

→ [https://evgenymaximov.com/blog/brian-mark-youtube-strategy/](https://evgenymaximov.com/blog/brian-mark-youtube-strategy/)

![Marketing Attribution for Service Businesses: Ask, Then Track](https://evgenymaximov.com/img/covers/marketing-attribution-service-business-og-960.webp?v=76ad9ad8)Strategy · 9 min **Marketing Attribution for Service Businesses: Ask, Then Track** Marketing attribution for service businesses: why last-click misleads on long sales, how self-reported attribution works, when UTM links help, a method table and a four-step setup.

→ [https://evgenymaximov.com/blog/marketing-attribution-service-business/](https://evgenymaximov.com/blog/marketing-attribution-service-business/)

![7 Reasons You Can't Get Sales From Social Media](https://evgenymaximov.com/img/covers/no-clients-from-social-media-960.webp?v=83b0ca7f)Funnels · 8 min **You Post Every Day and Still No Clients? 7 Deadly Sins of Social Media for Business** Profile photo, sales links, bio, stories, overload, broken links and “I am the best”: seven fixes you can make in an hour.

→ [https://evgenymaximov.com/blog/no-clients-from-social-media/](https://evgenymaximov.com/blog/no-clients-from-social-media/)

![Marketing KPIs for Service Businesses (and Which to Ignore)](https://evgenymaximov.com/img/covers/marketing-kpis-service-business-og-960.webp?v=ba010019)Strategy · 9 min **Marketing KPIs for Service Businesses (and Which to Ignore)** Marketing KPIs for service businesses: a table of KPIs with what each one tells you and when to ignore it, a leak-finding guide, video channel signals and a scorecard.

→ [https://evgenymaximov.com/blog/marketing-kpis-service-business/](https://evgenymaximov.com/blog/marketing-kpis-service-business/)

![I Studied 1,000 of YouTube videos, here's why they don't get views](https://evgenymaximov.com/img/covers/why-youtube-fails-business-owners-960.webp?v=eebc5b96)Strategy · 8 min **Why YouTube Doesn't Work for Most Business Owners: 5 Reasons From 1,000+ Videos** Mindset, preparation, delivery, delegation and strategy: what we learned from the clients who got zero results.

→ [https://evgenymaximov.com/blog/why-youtube-fails-business-owners/](https://evgenymaximov.com/blog/why-youtube-fails-business-owners/)

![Value Proposition Examples for Consultants (and How to Write Yours)](https://evgenymaximov.com/img/covers/value-proposition-examples-consultants-og-960.webp?v=2fddfa4d)Strategy · 9 min **Value Proposition Examples for Consultants (and How to Write Yours)** Value proposition examples for consultants: ten real homepage lines graded with a four-part test, a fill-in formula, a before and after, where to use the line and how to test it.

→ [https://evgenymaximov.com/blog/value-proposition-examples-consultants/](https://evgenymaximov.com/blog/value-proposition-examples-consultants/)

![She Almost Stopped Posting on YouTube until Changed ONE THING!](https://evgenymaximov.com/img/covers/language-coach-youtube-case-study-960.webp?v=cb98bc7d)Case study · 8 min **An Italian Fluency Coach Who Records in One Morning: What We Made and What We Can Show** A sales video, short-form content and ongoing testimonial production for an Italian fluency coach. What we made, her own words and how the work continues.

→ [https://evgenymaximov.com/blog/language-coach-youtube-case-study/](https://evgenymaximov.com/blog/language-coach-youtube-case-study/)

![Podcasts and Expert Videos for a 19-Clinic Dental Network](https://evgenymaximov.com/img/covers/dental-team-youtube-case-study-og-960.webp?v=da256f00)Case study · 6 min **Podcasts and Expert Videos for a 19-Clinic Dental Network** We handle podcast post-production for Komanda Mechty. In November 2026, we are adding expert videos focused on patient questions.

→ [https://evgenymaximov.com/blog/dental-team-youtube-case-study/](https://evgenymaximov.com/blog/dental-team-youtube-case-study/)

![She Almost Stopped Posting on YouTube until Changed ONE THING!](https://evgenymaximov.com/img/covers/youtube-consistency-done-for-you-960.webp?v=cb98bc7d)Case study · 6 min **Why Experts Stop Posting on YouTube, and How Elisabetta Got Back to Video** A language coach with 36,000 followers on why she stopped posting, and what changed when a team took over everything except filming.

→ [https://evgenymaximov.com/blog/youtube-consistency-done-for-you/](https://evgenymaximov.com/blog/youtube-consistency-done-for-you/)

![From an Expert Conversation to a Podcast and Short Clips](https://evgenymaximov.com/img/covers/expert-podcast-production-case-study-og-960.webp?v=8b37ca5a)Case study · 9 min **From an Expert Conversation to a Podcast and Short Clips** We prepare the speaker, host the conversation, and handle the episode, ten clips, packaging, and publishing. In a podcast studio or remotely.

→ [https://evgenymaximov.com/blog/expert-podcast-production-case-study/](https://evgenymaximov.com/blog/expert-podcast-production-case-study/)

![if you struggle to record your first video, watch this](https://evgenymaximov.com/img/covers/first-video-camera-fear-960.webp?v=fc4c80ec)Case study · 7 min **Camera Shy? How a LinkedIn Writer Recorded His First Videos in One Session** Why founders who write great posts freeze on camera, and the small-steps method that got Norbert from text-only to finished videos in under a month.

→ [https://evgenymaximov.com/blog/first-video-camera-fear/](https://evgenymaximov.com/blog/first-video-camera-fear/)

![Two Videos to Test Remote Production With Oaken Mulholland](https://evgenymaximov.com/img/covers/oaken-mulholland-remote-filming-case-study-og-960.webp?v=e6962ee8)Case study · 6 min **Two Videos to Test Remote Production With Oaken Mulholland** We built Miro boards, helped Oaken record on a Google Pixel over Zoom, and edited two long videos as a small production test.

→ [https://evgenymaximov.com/blog/oaken-mulholland-remote-filming-case-study/](https://evgenymaximov.com/blog/oaken-mulholland-remote-filming-case-study/)

![Kitti Majoran - Testimonial](https://evgenymaximov.com/img/covers/youtube-mentor-vs-agency-960.webp?v=6d9ba988)Strategy · 6 min **YouTube Coach, Mentor or Done-for-You Agency? What Kitti's Channel Teaches About Choosing** Mentor, freelancer, agency or in-house team: who does what, what you still do yourself, and how to choose.

→ [https://evgenymaximov.com/blog/youtube-mentor-vs-agency/](https://evgenymaximov.com/blog/youtube-mentor-vs-agency/)

![Six Months of Filming in a Dental Clinic](https://evgenymaximov.com/img/covers/prosthodontist-youtube-case-study-og-960.webp?v=be01826f)Case study · 6 min **Six Months of Filming in a Dental Clinic** We filmed in the clinic, turned each recording session into four long videos and twenty clips, and adjusted the plan to fit the speaker.

→ [https://evgenymaximov.com/blog/prosthodontist-youtube-case-study/](https://evgenymaximov.com/blog/prosthodontist-youtube-case-study/)

![BILLION PERCENT RECOMMEND IT! | Justin Sottilare (American Football Academy) Testimonial](https://evgenymaximov.com/img/covers/outsource-video-editing-solo-founder-960.webp?v=aaf6aba7)Case study · 6 min **Should a Solo Founder Outsource Video Editing? Justin's Answer: “Billion Percent”** A solo founder on why he stopped editing his own videos, and how a week of editing became four days.

→ [https://evgenymaximov.com/blog/outsource-video-editing-solo-founder/](https://evgenymaximov.com/blog/outsource-video-editing-solo-founder/)

![How We Built a Content System for Rating Up's Founder and Company](https://evgenymaximov.com/img/covers/rating-up-youtube-case-study-og-960.webp?v=dd9d4309)Case study · 9 min **How We Built a Content System for Rating Up's Founder and Company** Search-focused videos, GEO explainers, reputation documentaries, and full publishing across YouTube, Instagram, VK, Rutube, and Dzen.

→ [https://evgenymaximov.com/blog/rating-up-youtube-case-study/](https://evgenymaximov.com/blog/rating-up-youtube-case-study/)

![Four YouTube Videos, Twenty Clips, and Results That Came Later](https://evgenymaximov.com/img/covers/worldrun-youtube-case-study-og-960.webp?v=7dada7b9)Case study · 9 min **Four YouTube Videos, Twenty Clips, and Results That Came Later** We filmed in a park and turned the recordings into four long videos and a month of short clips. The results kept growing after the first few weeks.

→ [https://evgenymaximov.com/blog/worldrun-youtube-case-study/](https://evgenymaximov.com/blog/worldrun-youtube-case-study/)

![B2B Content Marketing Strategy for Expert-Led Firms: Start From Buyer Questions](https://evgenymaximov.com/img/covers/b2b-content-marketing-strategy-og-960.webp?v=cfd130f9)Strategy · 9 min **B2B Content Marketing Strategy for Expert-Led Firms: Start From Buyer Questions** A B2B content marketing strategy for expert-led firms: the seven parts, buyer questions by stage, formats, a sample month of content, repurposing one long video, and what to measure.

→ [https://evgenymaximov.com/blog/b2b-content-marketing-strategy/](https://evgenymaximov.com/blog/b2b-content-marketing-strategy/)

![B2B Email Marketing for Consulting Firms: What to Send, and When](https://evgenymaximov.com/img/covers/b2b-email-marketing-consulting-og-960.webp?v=33e08666)Strategy · 9 min **B2B Email Marketing for Consulting Firms: What to Send, and When** B2B email marketing for consulting firms: six kinds of email, sample emails, the rules in the US, UK and Gmail, realistic benchmarks and how long videos turn into emails.

→ [https://evgenymaximov.com/blog/b2b-email-marketing-consulting/](https://evgenymaximov.com/blog/b2b-email-marketing-consulting/)

![Fractional CMO vs Marketing Agency vs In-House: Who Should You Hire?](https://evgenymaximov.com/img/covers/fractional-cmo-vs-agency-og-960.webp?v=4a387bf3)Strategy · 9 min **Fractional CMO vs Marketing Agency vs In-House: Who Should You Hire?** Fractional CMO vs marketing agency vs in-house marketer: what each one does, 2026 public prices, a bottleneck test (strategy, execution or content), and how to combine them.

→ [https://evgenymaximov.com/blog/fractional-cmo-vs-agency/](https://evgenymaximov.com/blog/fractional-cmo-vs-agency/)

![How to Choose a B2B Marketing Agency: Types, Prices, Questions and Red Flags](https://evgenymaximov.com/img/covers/how-to-choose-a-b2b-marketing-agency-og-960.webp?v=94da26d0)Strategy · 9 min **How to Choose a B2B Marketing Agency: Types, Prices, Questions and Red Flags** How to choose a B2B marketing agency: five agency types, 2026 public prices, pricing models, ten questions, red flags, a scorecard you can fill in, and where video production fits.

→ [https://evgenymaximov.com/blog/how-to-choose-a-b2b-marketing-agency/](https://evgenymaximov.com/blog/how-to-choose-a-b2b-marketing-agency/)

![Inbound Marketing for Professional Services: How It Really Works](https://evgenymaximov.com/img/covers/inbound-marketing-professional-services-og-960.webp?v=d00dd969)Strategy · 9 min **Inbound Marketing for Professional Services: How It Really Works** Inbound marketing for professional services explained: what it is, inbound vs outbound by deal size, the building blocks, honest timelines, when outbound is better, and a 30-day setup.

→ [https://evgenymaximov.com/blog/inbound-marketing-professional-services/](https://evgenymaximov.com/blog/inbound-marketing-professional-services/)

![Lead Nurturing for High-Ticket Services: Between the Form and the Call](https://evgenymaximov.com/img/covers/lead-nurturing-service-business-og-960.webp?v=77704bcc)Strategy · 9 min **Lead Nurturing for High-Ticket Services: Between the Form and the Call** Lead nurturing for high-ticket services: a sequence for the days between booking and the call and after it, a page after booking, videos that answer objections, metrics and a 7-day setup.

→ [https://evgenymaximov.com/blog/lead-nurturing-service-business/](https://evgenymaximov.com/blog/lead-nurturing-service-business/)

![Marketing Funnel for a Service Business: From Stranger to Booked Call](https://evgenymaximov.com/img/covers/marketing-funnel-for-service-business-og-960.webp?v=6b77890f)Strategy · 9 min **Marketing Funnel for a Service Business: From Stranger to Booked Call** A marketing funnel for a service business in five stages, from stranger to client: content for each stage, the Buyer Ladder, a worked funnel example, leaks and a 90-day build plan.

→ [https://evgenymaximov.com/blog/marketing-funnel-for-service-business/](https://evgenymaximov.com/blog/marketing-funnel-for-service-business/)

![Marketing Plan for a Service Business: A One-Page Plan and a 90-Day Template](https://evgenymaximov.com/img/covers/marketing-plan-service-business-og-960.webp?v=569bf1ea)Strategy · 9 min **Marketing Plan for a Service Business: A One-Page Plan and a 90-Day Template** Marketing plan for a service business: goal math from deal size, the buyer and offer, how to pick one main channel, a copyable 90-day table, weekly numbers, budget and where video fits.

→ [https://evgenymaximov.com/blog/marketing-plan-service-business/](https://evgenymaximov.com/blog/marketing-plan-service-business/)

![Professional Services Marketing: A Practical Plan for 2026](https://evgenymaximov.com/img/covers/professional-services-marketing-og-960.webp?v=2d93b0a6)Strategy · 10 min **Professional Services Marketing: A Practical Plan for 2026** Professional services marketing explained: how buyers choose a firm, a four-job plan, advice for lawyers, accountants, advisors, consultants, clinics, architects, IT, staffing and real estate, and a 90-day start.

→ [https://evgenymaximov.com/blog/professional-services-marketing/](https://evgenymaximov.com/blog/professional-services-marketing/)

![Business YouTube Statistics 2026: 40 Numbers With Sources](https://evgenymaximov.com/img/covers/business-youtube-statistics-og-960.webp?v=750d3e97)Strategy · 9 min **Business YouTube Statistics 2026: 40 Numbers With Sources** 40 numbers about YouTube for business in 2026, grouped by topic and linked to their sources, with notes on what each one does and does not prove.

→ [https://evgenymaximov.com/blog/business-youtube-statistics/](https://evgenymaximov.com/blog/business-youtube-statistics/)

![I've Been Consulting for Years. Should I Start YouTube Now?](https://evgenymaximov.com/img/covers/consultant-should-i-start-youtube-og-960.webp?v=24530f6a)Strategy · 8 min **I've Been Consulting for Years. Should I Start YouTube Now?** An experienced consultant asks if it is too late for YouTube. Five checks, what changes for a consulting practice, what to film first, a ready / not ready list and a 90-day plan.

→ [https://evgenymaximov.com/blog/consultant-should-i-start-youtube/](https://evgenymaximov.com/blog/consultant-should-i-start-youtube/)

![A Home Builder's YouTube Channel: 55 Shorts From 6 Long Videos, the Best at 132,000 Views](https://evgenymaximov.com/img/covers/contractor-youtube-case-study-og-960.webp?v=cd90f04e)Case study · 7 min **A Home Builder's YouTube Channel: 55 Shorts From 6 Long Videos, the Best at 132,000 Views** A home builder's YouTube channel: 6 long videos turned into 55 Shorts, the top Shorts at 132K, 128K and 103K views. The topics that worked and the honest limits.

→ [https://evgenymaximov.com/blog/contractor-youtube-case-study/](https://evgenymaximov.com/blog/contractor-youtube-case-study/)

![Editor, Channel Manager, Strategist or Agency? The Bottleneck Test](https://evgenymaximov.com/img/covers/editor-manager-strategist-or-agency-og-960.webp?v=a12d9953)Strategy · 8 min **Editor, Channel Manager, Strategist or Agency? The Bottleneck Test** A decision guide for founders: find the bottleneck in your YouTube process, then choose between a strategist, an editor, a channel manager, an agency or an in-house team.

→ [https://evgenymaximov.com/blog/editor-manager-strategist-or-agency/](https://evgenymaximov.com/blog/editor-manager-strategist-or-agency/)

![I'm a Fractional Executive (CMO, CFO, COO). Should I Start YouTube?](https://evgenymaximov.com/img/covers/fractional-executive-youtube-og-960.webp?v=3832b258)Strategy · 8 min **I'm a Fractional Executive (CMO, CFO, COO). Should I Start YouTube?** A fractional CMO, CFO or COO asks if YouTube is worth it. Why fractional work is a trust sale, what to film first, confidentiality, the closest examples and a 90-day plan.

→ [https://evgenymaximov.com/blog/fractional-executive-youtube/](https://evgenymaximov.com/blog/fractional-executive-youtube/)

![Working With a YouTube Agency in Another Country: Time Zones, Remote Filming, Contracts](https://evgenymaximov.com/img/covers/hire-youtube-agency-abroad-og-960.webp?v=c08f50be)Strategy · 9 min **Working With a YouTube Agency in Another Country: Time Zones, Remote Filming, Contracts** How to work with a YouTube agency in another country: time zone windows, remote filming with a phone, what working agreements says, payments, language and accent, and a first 30 days.

→ [https://evgenymaximov.com/blog/hire-youtube-agency-abroad/](https://evgenymaximov.com/blog/hire-youtube-agency-abroad/)

![Should I Hire a YouTube Agency Before I Start My Channel?](https://evgenymaximov.com/img/covers/hire-youtube-agency-before-starting-og-960.webp?v=61860074)Strategy · 8 min **Should I Hire a YouTube Agency Before I Start My Channel?** Should you hire a YouTube agency before you start a channel? A founder's guide: when to hire first, when to film three phone videos, what to prepare and how the first 90 days look.

→ [https://evgenymaximov.com/blog/hire-youtube-agency-before-starting/](https://evgenymaximov.com/blog/hire-youtube-agency-before-starting/)

![How Clients Choose an Expert Before the First Call](https://evgenymaximov.com/img/covers/how-clients-choose-an-expert-og-960.webp?v=0d708d63)Strategy · 9 min **How Clients Choose an Expert Before the First Call** Buyers decide on an expert before the first call. The four signals they check (Status, Influence, Credibility, Likeness) and how to show each one on video.

→ [https://evgenymaximov.com/blog/how-clients-choose-an-expert/](https://evgenymaximov.com/blog/how-clients-choose-an-expert/)

![I'm a Keynote Speaker With No YouTube. Where Do I Start?](https://evgenymaximov.com/img/covers/keynote-speaker-youtube-og-960.webp?v=3d047a88)Strategy · 8 min **I'm a Keynote Speaker With No YouTube. Where Do I Start?** A keynote speaker with no YouTube channel: how to use stage footage and interviews as raw material, what to post first, who the channel is for, and a 90-day plan.

→ [https://evgenymaximov.com/blog/keynote-speaker-youtube/](https://evgenymaximov.com/blog/keynote-speaker-youtube/)

![I Already Post on LinkedIn. Should I Add YouTube?](https://evgenymaximov.com/img/covers/linkedin-creator-add-youtube-og-960.webp?v=743e7912)Strategy · 8 min **I Already Post on LinkedIn. Should I Add YouTube?** A LinkedIn creator asks if YouTube is worth adding. When yes, when no, how one long video feeds a week of LinkedIn, Ethan Golding as the real example, and a 90-day plan.

→ [https://evgenymaximov.com/blog/linkedin-creator-add-youtube/](https://evgenymaximov.com/blog/linkedin-creator-add-youtube/)

![How Do I Outsource YouTube Without Losing My Voice?](https://evgenymaximov.com/img/covers/outsource-youtube-keep-your-voice-og-960.webp?v=707d90c5)Strategy · 8 min **How Do I Outsource YouTube Without Losing My Voice?** How a founder can outsource YouTube and keep their voice: voice notes, anchor scripts, own words on camera, a voice guide, and how to review the first videos.

→ [https://evgenymaximov.com/blog/outsource-youtube-keep-your-voice/](https://evgenymaximov.com/blog/outsource-youtube-keep-your-voice/)

![I Already Have a Podcast. How Do I Turn It Into a Client Channel?](https://evgenymaximov.com/img/covers/podcast-to-youtube-channel-og-960.webp?v=6a928ea0)Strategy · 8 min **I Already Have a Podcast. How Do I Turn It Into a Client Channel?** How to turn an existing podcast into a YouTube channel that brings clients: audit the back catalog, record video, repackage titles and thumbnails, cut clips and add a next step.

→ [https://evgenymaximov.com/blog/podcast-to-youtube-channel/](https://evgenymaximov.com/blog/podcast-to-youtube-channel/)

![Most of My Clients Come From Referrals. Can YouTube Bring Inbound?](https://evgenymaximov.com/img/covers/referrals-to-inbound-og-960.webp?v=3bcb2c70)Strategy · 8 min **Most of My Clients Come From Referrals. Can YouTube Bring Inbound?** Referral-based experts hit a ceiling. How YouTube adds inbound leads, why it also makes referrals stronger, the trust bank, what to film first and a 90-day plan.

→ [https://evgenymaximov.com/blog/referrals-to-inbound/](https://evgenymaximov.com/blog/referrals-to-inbound/)

![Switching YouTube Agencies Without Losing Momentum: A Handover Checklist](https://evgenymaximov.com/img/covers/switching-youtube-agencies-og-960.webp?v=9bb5c797)Strategy · 9 min **Switching YouTube Agencies Without Losing Momentum: A Handover Checklist** A founder's checklist for switching YouTube agencies: access by roles, raw files, project files, thumbnail sources, playlists, scheduled videos, questions for the old agency and the first 30 days.

→ [https://evgenymaximov.com/blog/switching-youtube-agencies/](https://evgenymaximov.com/blog/switching-youtube-agencies/)

![Where to Use Your YouTube Videos: Website, Email and Sales Follow-Ups](https://evgenymaximov.com/img/covers/use-youtube-videos-beyond-youtube-og-960.webp?v=e0ad737a)Strategy · 9 min **Where to Use Your YouTube Videos: Website, Email and Sales Follow-Ups** How to use YouTube videos on your website, in email, on the booking page and in sales follow-ups: which video goes where, the rules for each place and a 30-day plan.

→ [https://evgenymaximov.com/blog/use-youtube-videos-beyond-youtube/](https://evgenymaximov.com/blog/use-youtube-videos-beyond-youtube/)

![Why the Most Visible Expert Wins Over the Best One](https://evgenymaximov.com/img/covers/visible-expert-wins-og-960.webp?v=b3d73704)Strategy · 8 min **Why the Most Visible Expert Wins Over the Best One** Why a visible expert beats a better but invisible one, why reach is not the same as sales, and how a trust bank and a few deep videos make you the obvious choice.

→ [https://evgenymaximov.com/blog/visible-expert-wins/](https://evgenymaximov.com/blog/visible-expert-wins/)

![YouTube Agency Contract: 12 Clauses to Check Before You Sign](https://evgenymaximov.com/img/covers/youtube-agency-contract-og-960.webp?v=7777c1bc)Strategy · 8 min **YouTube Agency Contract: 12 Clauses to Check Before You Sign** The 12 clauses to check in a YouTube agency contract: scope, revisions, ownership, payment, publishing schedule, licenses, extra costs, cancellation and more, based on our own contract.

→ [https://evgenymaximov.com/blog/youtube-agency-contract/](https://evgenymaximov.com/blog/youtube-agency-contract/)

![100 Questions Founders Ask Before Hiring YouTube Help, Answered](https://evgenymaximov.com/img/covers/youtube-agency-questions-og-960.webp?v=2e3bbeef)Strategy · 14 min **100 Questions Founders Ask Before Hiring YouTube Help, Answered** 100 questions founders ask before hiring a YouTube agency, editor or manager, answered in one to three sentences and grouped in ten sections.

→ [https://evgenymaximov.com/blog/youtube-agency-questions/](https://evgenymaximov.com/blog/youtube-agency-questions/)

![Accounting Firm Marketing: How CPA Firms Get Business Clients With Video](https://evgenymaximov.com/img/covers/accounting-firm-marketing-og-960.webp?v=18a5e1f4)Strategy · 10 min **Accounting Firm Marketing: How CPA Firms Get Business Clients With Video** Accounting firm marketing with YouTube: evergreen tax questions, the videos business owners watch before hiring a CPA, five proven video ideas, a tax season content plan and what to skip.

→ [https://evgenymaximov.com/blog/accounting-firm-marketing/](https://evgenymaximov.com/blog/accounting-firm-marketing/)

![AI Video Editing for YouTube: What We Automate, What We Don't, and Why](https://evgenymaximov.com/img/covers/ai-video-editing-og-960.webp?v=50262061)Production · 8 min **AI Video Editing for YouTube: What We Automate, What We Don't, and Why** AI video editing for business YouTube: what AI does in our production (transcripts, drafts, captions, metadata), what it still gets wrong (clip selection, taste, facts) and whether it will replace editors.

→ [https://evgenymaximov.com/blog/ai-video-editing/](https://evgenymaximov.com/blog/ai-video-editing/)

![B2B Video Production: 7 Videos That Sell, With Real Examples](https://evgenymaximov.com/img/covers/b2b-video-production-og-960.webp?v=8316b062)Production · 11 min **B2B Video Production: 7 Videos That Sell, With Real Examples** B2B video production for services and high-ticket products: seven video types that sell (founder POV, process, case study, comparison, pricing, objection, pitch or tour), 14 real example videos, costs and how to hire.

→ [https://evgenymaximov.com/blog/b2b-video-production/](https://evgenymaximov.com/blog/b2b-video-production/)

![Content Creation Agency: What You Actually Get, Four Models and Real Prices](https://evgenymaximov.com/img/covers/content-creation-agency-og-960.webp?v=f809b8fa)Production · 10 min **Content Creation Agency: What You Actually Get, Four Models and Real Prices** Content creation agency explained: what you get in four models (UGC, social content retainer, founder-led content, YouTube or podcast), 2026 public prices, small business options, questions to ask and red flags.

→ [https://evgenymaximov.com/blog/content-creation-agency/](https://evgenymaximov.com/blog/content-creation-agency/)

![Criminal Defense Lawyer Marketing: Urgent Videos and Trust Videos for People in the Worst Week of Their Life](https://evgenymaximov.com/img/covers/criminal-defense-lawyer-marketing-og-960.webp?v=17286741)Strategy · 11 min **Criminal Defense Lawyer Marketing: Urgent Videos and Trust Videos for People in the Worst Week of Their Life** Criminal defense lawyer marketing with video: a short DUI first-24-hours clip with your phone number on screen, long trust videos on police questions, public defenders and fees, 5 videos with real references and a 90-day plan.

→ [https://evgenymaximov.com/blog/criminal-defense-lawyer-marketing/](https://evgenymaximov.com/blog/criminal-defense-lawyer-marketing/)

![Demand Generation vs Lead Generation: The Difference, With a Table and Real Examples](https://evgenymaximov.com/img/covers/demand-generation-vs-lead-generation-og-960.webp?v=ae2e1bcc)Strategy · 8 min **Demand Generation vs Lead Generation: The Difference, With a Table and Real Examples** Demand generation vs lead generation: definitions in one table, why B2B needs both, examples, metrics and how one YouTube video does both, with real reference videos.

→ [https://evgenymaximov.com/blog/demand-generation-vs-lead-generation/](https://evgenymaximov.com/blog/demand-generation-vs-lead-generation/)

![Dental Implant Marketing: How Implant Clinics Get Patients With Video](https://evgenymaximov.com/img/covers/dental-implant-marketing-og-960.webp?v=da75249f)Strategy · 10 min **Dental Implant Marketing: How Implant Clinics Get Patients With Video** Dental implant marketing with video: why implant patients research for months, the questions they search, what we learned with a dental clinic chain and a prosthodontist, 5 videos with real references and a 90-day plan.

→ [https://evgenymaximov.com/blog/dental-implant-marketing/](https://evgenymaximov.com/blog/dental-implant-marketing/)

![Dental Marketing Company: Types, Prices and How to Choose One](https://evgenymaximov.com/img/covers/dental-marketing-company-og-960.webp?v=dedad913)Strategy · 10 min **Dental Marketing Company: Types, Prices and How to Choose One** Dental marketing company compared: five models, public 2026 prices for retainers and ad spend, cost per new patient, ten questions to ask, red flags and where YouTube video fits for dentists.

→ [https://evgenymaximov.com/blog/dental-marketing-company/](https://evgenymaximov.com/blog/dental-marketing-company/)

![Done-for-You YouTube: What You Get, What You Still Do, and How It Differs From Editing](https://evgenymaximov.com/img/covers/done-for-you-youtube-og-960.webp?v=6190a7ef)Production · 8 min **Done-for-You YouTube: What You Get, What You Still Do, and How It Differs From Editing** Done-for-you YouTube for founders: what's included, the four models people confuse it with, what the founder still does each month, and how the first 90 days look.

→ [https://evgenymaximov.com/blog/done-for-you-youtube/](https://evgenymaximov.com/blog/done-for-you-youtube/)

![Estate Planning Attorney Marketing: How to Get Clients 50+ With Long Video](https://evgenymaximov.com/img/covers/estate-planning-attorney-marketing-og-960.webp?v=391c5145)Strategy · 10 min **Estate Planning Attorney Marketing: How to Get Clients 50+ With Long Video** Estate planning attorney marketing with video: why clients 50+ watch long videos for months, will vs trust, probate and cost topics, seminars turned into YouTube, advisor referrals, 5 videos with real references and a 90-day plan.

→ [https://evgenymaximov.com/blog/estate-planning-attorney-marketing/](https://evgenymaximov.com/blog/estate-planning-attorney-marketing/)

![Family Law Marketing: Videos That Reach People Before and After They Decide to Divorce](https://evgenymaximov.com/img/covers/family-law-marketing-og-960.webp?v=19a65b7c)Strategy · 11 min **Family Law Marketing: Videos That Reach People Before and After They Decide to Divorce** Family law marketing with video: an emergency custody clip with your phone number on screen, long trust videos on what to do when your spouse files, mediation and divorce costs, 5 videos with real references and a 90-day plan.

→ [https://evgenymaximov.com/blog/family-law-marketing/](https://evgenymaximov.com/blog/family-law-marketing/)

![Franchise Advertising: The Ad Fee, Local vs National, Social Media for Units and the LEGO Grid for Video Ads](https://evgenymaximov.com/img/covers/franchise-advertising-og-960.webp?v=fc1cb47b)Strategy · 9 min **Franchise Advertising: The Ad Fee, Local vs National, Social Media for Units and the LEGO Grid for Video Ads** Franchise advertising fee and brand fund explained with public sources, local vs national advertising, social media for franchises, and the LEGO grid that turns one video into 30–50 ad creatives.

→ [https://evgenymaximov.com/blog/franchise-advertising/](https://evgenymaximov.com/blog/franchise-advertising/)

![Franchise Marketing Agency: Two Jobs, Five Models and How to Choose](https://evgenymaximov.com/img/covers/franchise-marketing-agency-og-960.webp?v=4363a24d)Strategy · 10 min **Franchise Marketing Agency: Two Jobs, Five Models and How to Choose** Franchise marketing agency compared: franchise sales versus local unit marketing, five models, public 2026 prices and cost per lead, ten questions to ask, red flags and where YouTube video fits, with the Tvoy Sklad case.

→ [https://evgenymaximov.com/blog/franchise-marketing-agency/](https://evgenymaximov.com/blog/franchise-marketing-agency/)

![Franchise Recruitment: The Process Stage by Stage, Who Should Run It and Which Video Helps at Each Step](https://evgenymaximov.com/img/covers/franchise-recruitment-og-960.webp?v=23868fd8)Strategy · 9 min **Franchise Recruitment: The Process Stage by Stage, Who Should Run It and Which Video Helps at Each Step** Franchise recruitment process from lead to signing, channel conversion data from Franchising.com, in-house vs recruitment agency vs broker, and one video for every stage.

→ [https://evgenymaximov.com/blog/franchise-recruitment/](https://evgenymaximov.com/blog/franchise-recruitment/)

![How Often Should a Business Post on YouTube? The Rhythm That Works for Busy Founders](https://evgenymaximov.com/img/covers/how-often-to-post-on-youtube-og-960.webp?v=686180e1)Strategy · 7 min **How Often Should a Business Post on YouTube? The Rhythm That Works for Busy Founders** How often to post on YouTube for a business: one long video a week and about five Shorts, the minimum of four long videos a month, why the posting time barely matters and how batch filming keeps the rhythm.

→ [https://evgenymaximov.com/blog/how-often-to-post-on-youtube/](https://evgenymaximov.com/blog/how-often-to-post-on-youtube/)

![How to Franchise Your Business: 7 Steps, What It Costs and Where Video Fits](https://evgenymaximov.com/img/covers/how-to-franchise-your-business-og-960.webp?v=2eb9b291)Strategy · 9 min **How to Franchise Your Business: 7 Steps, What It Costs and Where Video Fits** How to franchise a business: the seven steps in short, when to start marketing, how franchisors find buyers and the videos that make investors trust the founder.

→ [https://evgenymaximov.com/blog/how-to-franchise-your-business/](https://evgenymaximov.com/blog/how-to-franchise-your-business/)

![How to Generate B2B Leads: 7 Channels Compared by Cost, Speed and Deal Size](https://evgenymaximov.com/img/covers/how-to-generate-b2b-leads-og-960.webp?v=7025933d)Strategy · 9 min **How to Generate B2B Leads: 7 Channels Compared by Cost, Speed and Deal Size** How to generate B2B leads: referrals, outbound, events, LinkedIn, SEO, paid ads and YouTube compared by cost per lead, speed and deal size, with real example videos and a 90-day plan.

→ [https://evgenymaximov.com/blog/how-to-generate-b2b-leads/](https://evgenymaximov.com/blog/how-to-generate-b2b-leads/)

![How to Start a Video Podcast for Your Business: Setup, Workflow and Real Costs](https://evgenymaximov.com/img/covers/how-to-start-a-video-podcast-og-960.webp?v=1f68e349)Production · 9 min **How to Start a Video Podcast for Your Business: Setup, Workflow and Real Costs** Video podcast production for business owners: studio vs Zoom, US studio rental prices, the 30-minute prep interview, three cameras, about 10 clips per hour and the full cost.

→ [https://evgenymaximov.com/blog/how-to-start-a-video-podcast/](https://evgenymaximov.com/blog/how-to-start-a-video-podcast/)

![How to Start a YouTube Channel for Your Business: Step by Step, From Zero to the First 90 Days](https://evgenymaximov.com/img/covers/how-to-start-a-youtube-channel-for-business-og-960.webp?v=fc646816)Strategy · 10 min **How to Start a YouTube Channel for Your Business: Step by Step, From Zero to the First 90 Days** How to start a YouTube channel for your business: a 5-question test, a separate account and settings, three documents before filming, the first four videos, one filming day and a realistic first 90 days.

→ [https://evgenymaximov.com/blog/how-to-start-a-youtube-channel-for-business/](https://evgenymaximov.com/blog/how-to-start-a-youtube-channel-for-business/)

![Teleprompter or Talking Points? How Founders Sound Natural on Camera](https://evgenymaximov.com/img/covers/how-to-use-a-teleprompter-og-960.webp?v=e781eccc)Production · 8 min **Teleprompter or Talking Points? How Founders Sound Natural on Camera** How to use a teleprompter for YouTube without sounding robotic, when to use talking points instead, and the on-set method that makes founders sound natural.

→ [https://evgenymaximov.com/blog/how-to-use-a-teleprompter/](https://evgenymaximov.com/blog/how-to-use-a-teleprompter/)

![Law Firm Advertising: What Ads Cost, What the Rules Say and How Video Content Helps](https://evgenymaximov.com/img/covers/law-firm-advertising-og-960.webp?v=db3d3073)Strategy · 10 min **Law Firm Advertising: What Ads Cost, What the Rules Say and How Video Content Helps** Law firm advertising for lawyers: types of ads and what they do, public click and lead costs, ABA Model Rules 7.1–7.3 with state differences, real law firm ads and content examples on YouTube, and how video content lowers the cost of ads.

→ [https://evgenymaximov.com/blog/law-firm-advertising/](https://evgenymaximov.com/blog/law-firm-advertising/)

![Law Firm Marketing Agency: Types, Prices and How to Choose One](https://evgenymaximov.com/img/covers/law-firm-marketing-agency-og-960.webp?v=d24a111c)Strategy · 10 min **Law Firm Marketing Agency: Types, Prices and How to Choose One** Law firm marketing agency compared: four models, public 2026 prices for SEO and Google Ads, ten questions to ask before signing, red flags, bar advertising rules and where YouTube video fits.

→ [https://evgenymaximov.com/blog/law-firm-marketing-agency/](https://evgenymaximov.com/blog/law-firm-marketing-agency/)

![Luxury Real Estate Marketing: How Agents Win High-End Buyers and Sellers With Video](https://evgenymaximov.com/img/covers/luxury-real-estate-marketing-og-960.webp?v=4c361688)Strategy · 10 min **Luxury Real Estate Marketing: How Agents Win High-End Buyers and Sellers With Video** Luxury real estate marketing with video: why the agent is the brand, tours with a point of view and a price, market updates, what $X million buys, mistakes buyers make and a 90-day plan.

→ [https://evgenymaximov.com/blog/luxury-real-estate-marketing/](https://evgenymaximov.com/blog/luxury-real-estate-marketing/)

![Manufacturing Marketing: How Manufacturers Win B2B Buyers With Video](https://evgenymaximov.com/img/covers/manufacturing-marketing-og-960.webp?v=ad770259)Strategy · 9 min **Manufacturing Marketing: How Manufacturers Win B2B Buyers With Video** Manufacturing marketing with video: why industrial buyers watch long videos, factory tours, process and quality control videos, engineers on camera, 5 videos with real references and a 90-day plan.

→ [https://evgenymaximov.com/blog/manufacturing-marketing/](https://evgenymaximov.com/blog/manufacturing-marketing/)

![Marketing Agency for Coaches and Consultants: Models, Prices and How to Choose](https://evgenymaximov.com/img/covers/marketing-agency-for-coaches-og-960.webp?v=15a966c8)Strategy · 10 min **Marketing Agency for Coaches and Consultants: Models, Prices and How to Choose** Marketing agency for coaches and consultants compared: funnel and ads agencies, email, content, video and marketing mentors. Public 2026 prices, ten questions, red flags and when a coach needs no agency.

→ [https://evgenymaximov.com/blog/marketing-agency-for-coaches/](https://evgenymaximov.com/blog/marketing-agency-for-coaches/)

![Med Spa Marketing: How Med Spas Get Clients With Video, Not Influencers](https://evgenymaximov.com/img/covers/med-spa-marketing-og-960.webp?v=4681ed0d)Strategy · 10 min **Med Spa Marketing: How Med Spas Get Clients With Video, Not Influencers** Med spa marketing with video: why aesthetic clients research before they book, the injector or doctor on camera, myths and prices, our closest examples, 5 videos with real references and a 90-day plan.

→ [https://evgenymaximov.com/blog/med-spa-marketing/](https://evgenymaximov.com/blog/med-spa-marketing/)

![MSP Marketing: How Managed IT Providers Win Clients With Video](https://evgenymaximov.com/img/covers/msp-marketing-og-960.webp?v=c67cbd1a)Strategy · 9 min **MSP Marketing: How Managed IT Providers Win Clients With Video** MSP marketing with video: why managed IT buyers watch long videos, what they search before they switch providers, 5 videos with real references, a demand check and a 90-day plan.

→ [https://evgenymaximov.com/blog/msp-marketing/](https://evgenymaximov.com/blog/msp-marketing/)

![Orthodontic Marketing: How Orthodontists Get Patients With YouTube](https://evgenymaximov.com/img/covers/orthodontic-marketing-og-960.webp?v=a0306302)Strategy · 10 min **Orthodontic Marketing: How Orthodontists Get Patients With YouTube** Orthodontic marketing with video: why patients research braces and aligners for months, the videos they watch, our prosthodontist client's results, 5 videos with real references and a 90-day plan.

→ [https://evgenymaximov.com/blog/orthodontic-marketing/](https://evgenymaximov.com/blog/orthodontic-marketing/)

![Outsourced Lead Generation: 5 Models, Public Prices and 10 Questions to Ask Before You Sign](https://evgenymaximov.com/img/covers/outsourced-lead-generation-og-960.webp?v=96c28de6)Strategy · 9 min **Outsourced Lead Generation: 5 Models, Public Prices and 10 Questions to Ask Before You Sign** Outsourced lead generation for B2B services: appointment setting, pay-per-lead, LinkedIn outreach and content compared with public prices, 10 questions to ask before signing, red flags and when content wins.

→ [https://evgenymaximov.com/blog/outsourced-lead-generation/](https://evgenymaximov.com/blog/outsourced-lead-generation/)

![Personal Branding Agency for Founders: Models, Prices and When You Need YouTube Instead](https://evgenymaximov.com/img/covers/personal-branding-agency-og-960.webp?v=ee6c1d67)Strategy · 11 min **Personal Branding Agency for Founders: Models, Prices and When You Need YouTube Instead** Personal branding agency for founders: profile packaging, LinkedIn ghostwriting, content production and PR compared, market prices, when YouTube production is the right choice, questions to ask and red flags.

→ [https://evgenymaximov.com/blog/personal-branding-agency/](https://evgenymaximov.com/blog/personal-branding-agency/)

![Personal Injury Lawyer Marketing: Urgent Videos and Trust Videos That Bring Cases](https://evgenymaximov.com/img/covers/personal-injury-lawyer-marketing-og-960.webp?v=23f32780)Strategy · 10 min **Personal Injury Lawyer Marketing: Urgent Videos and Trust Videos That Bring Cases** Personal injury lawyer marketing with video: short urgent videos with your phone number on screen, long trust videos about case value, insurance offers and fees, 5 videos with real references and a 90-day plan.

→ [https://evgenymaximov.com/blog/personal-injury-lawyer-marketing/](https://evgenymaximov.com/blog/personal-injury-lawyer-marketing/)

![Plastic Surgery Marketing: How Surgeons Get Patients With YouTube](https://evgenymaximov.com/img/covers/plastic-surgery-marketing-og-960.webp?v=e1a305e7)Strategy · 10 min **Plastic Surgery Marketing: How Surgeons Get Patients With YouTube** Plastic surgery marketing with video: why patients research for months, the videos they watch before a consultation, what we learned from medical clients, 5 videos with real references and a 90-day plan.

→ [https://evgenymaximov.com/blog/plastic-surgery-marketing/](https://evgenymaximov.com/blog/plastic-surgery-marketing/)

![Real Estate Developer Marketing: How to Win Buyers and Investors With Video](https://evgenymaximov.com/img/covers/real-estate-developer-marketing-og-960.webp?v=79cc67cb)Strategy · 10 min **Real Estate Developer Marketing: How to Win Buyers and Investors With Video** Real estate developer marketing with video: buyers and investors, construction progress series, the financial model on screen, the founder's story, investor updates and five videos with proven references.

→ [https://evgenymaximov.com/blog/real-estate-developer-marketing/](https://evgenymaximov.com/blog/real-estate-developer-marketing/)

![How to Repurpose YouTube Videos: One Long Video, a Week of Content on Every Platform](https://evgenymaximov.com/img/covers/repurpose-youtube-videos-og-960.webp?v=5ca16a9d)Production · 8 min **How to Repurpose YouTube Videos: One Long Video, a Week of Content on Every Platform** How to repurpose YouTube videos for Shorts, TikTok, Instagram, LinkedIn, email and your website: the clip recipe, the order of work, manual vs scheduled posting, and clipping agencies vs your own clips.

→ [https://evgenymaximov.com/blog/repurpose-youtube-videos/](https://evgenymaximov.com/blog/repurpose-youtube-videos/)

![Small Law Firm Marketing: A Practical Plan for One Lawyer, a Small Budget and Not Much Time](https://evgenymaximov.com/img/covers/small-law-firm-marketing-og-960.webp?v=23de1100)Strategy · 11 min **Small Law Firm Marketing: A Practical Plan for One Lawyer, a Small Budget and Not Much Time** Small law firm marketing on a limited budget: what one ad dollar buys at average legal click prices, how one lawyer films a month of videos in about two hours, 5 videos with real references and a 90-day plan.

→ [https://evgenymaximov.com/blog/small-law-firm-marketing/](https://evgenymaximov.com/blog/small-law-firm-marketing/)

![Social Media for Lawyers: Ethics Rules, the Right Platform for Your Practice Area and What to Post](https://evgenymaximov.com/img/covers/social-media-for-lawyers-og-960.webp?v=cf6efb9f)Strategy · 9 min **Social Media for Lawyers: Ethics Rules, the Right Platform for Your Practice Area and What to Post** Social media for lawyers: the ABA Model Rules that matter (7.1, 7.2, 7.3, 1.18, 1.6), safe habits for comments, which platform fits which practice area and seven things to post.

→ [https://evgenymaximov.com/blog/social-media-for-lawyers/](https://evgenymaximov.com/blog/social-media-for-lawyers/)

![Speaker Reel: What to Film at Your Next Talk and How to Edit a Reel That Gets You Booked](https://evgenymaximov.com/img/covers/speaker-reel-og-960.webp?v=e68ad8f9)Production · 10 min **Speaker Reel: What to Film at Your Next Talk and How to Edit a Reel That Gets You Booked** How to make a speaker reel as a founder or expert: structure, what to film at an event, editing rules, where to use it, and 5 videos a speaker needs, with real YouTube references.

→ [https://evgenymaximov.com/blog/speaker-reel/](https://evgenymaximov.com/blog/speaker-reel/)

![Staffing Agency Marketing: How Recruitment Firms Win Clients and Candidates With Video](https://evgenymaximov.com/img/covers/staffing-agency-marketing-og-960.webp?v=16cf3067)Strategy · 9 min **Staffing Agency Marketing: How Recruitment Firms Win Clients and Candidates With Video** Staffing agency marketing with video: two audiences, hiring content for client companies, resume and salary videos for candidates, 5 ideas with real references, a demand check and a 90-day plan.

→ [https://evgenymaximov.com/blog/staffing-agency-marketing/](https://evgenymaximov.com/blog/staffing-agency-marketing/)

![Talking Head Video Editing: 9 Techniques That Turn One Person on Camera Into a Show](https://evgenymaximov.com/img/covers/talking-head-video-editing-og-960.webp?v=07dc93ab)Production · 8 min **Talking Head Video Editing: 9 Techniques That Turn One Person on Camera Into a Show** Talking head video editing techniques for business: jump cuts, punch-ins, J and L cuts, meaningful B-roll, on-screen text, captions, sound and pacing, plus how to brief your editor.

→ [https://evgenymaximov.com/blog/talking-head-video-editing/](https://evgenymaximov.com/blog/talking-head-video-editing/)

![Using YouTube for Business: 10 Ways, Each With One Real Video You Can Copy](https://evgenymaximov.com/img/covers/using-youtube-for-business-og-960.webp?v=acfaa62f)Strategy · 9 min **Using YouTube for Business: 10 Ways, Each With One Real Video You Can Copy** Using YouTube for business: ten ways with a real example video each, from a contractor, CPA, financial advisor, builder, law firm and more, what each way does, how to start, cost and time, and which way to try first.

→ [https://evgenymaximov.com/blog/using-youtube-for-business/](https://evgenymaximov.com/blog/using-youtube-for-business/)

![How to Choose a Video Marketing Agency: Four Types, Prices and the Questions to Ask](https://evgenymaximov.com/img/covers/video-marketing-agency-og-960.webp?v=37d62f44)Production · 10 min **How to Choose a Video Marketing Agency: Four Types, Prices and the Questions to Ask** How to choose a video marketing agency: four types (paid ad creative, social content, YouTube channel, production house), public 2026 prices, cost layers, ten questions to ask and red flags.

→ [https://evgenymaximov.com/blog/video-marketing-agency/](https://evgenymaximov.com/blog/video-marketing-agency/)

![Video Production Services for Business: What to Buy, What It Costs and How to Brief](https://evgenymaximov.com/img/covers/video-production-services-og-960.webp?v=330421b7)Production · 10 min **Video Production Services for Business: What to Buy, What It Costs and How to Brief** Video production services for business: the five things you can buy, 2026 price ranges with sources, production company vs freelancer vs agency, a one-page brief and questions to ask before you sign.

→ [https://evgenymaximov.com/blog/video-production-services/](https://evgenymaximov.com/blog/video-production-services/)

![Wealth Management Marketing: How RIAs Win $1M+ Clients With Long Video](https://evgenymaximov.com/img/covers/wealth-management-marketing-og-960.webp?v=9bfc5cf0)Strategy · 10 min **Wealth Management Marketing: How RIAs Win $1M+ Clients With Long Video** Wealth management marketing with YouTube: why high-net-worth clients research for months, the videos they search, compliance habits, five proven video ideas and a 90-day plan for RIAs.

→ [https://evgenymaximov.com/blog/wealth-management-marketing/](https://evgenymaximov.com/blog/wealth-management-marketing/)

![What Does a YouTube Producer Do? The Role That Runs a Business Channel](https://evgenymaximov.com/img/covers/what-does-a-youtube-producer-do-og-960.webp?v=b202cb73)Production · 8 min **What Does a YouTube Producer Do? The Role That Runs a Business Channel** What a YouTube producer (or creative director) does for a business channel, how the job differs from an editor and a channel manager, what to measure, what it costs and when a founder needs one.

→ [https://evgenymaximov.com/blog/what-does-a-youtube-producer-do/](https://evgenymaximov.com/blog/what-does-a-youtube-producer-do/)

![B-Roll for Business YouTube Videos: What It Is, What to Film and Who Decides](https://evgenymaximov.com/img/covers/youtube-b-roll-og-960.webp?v=d2d946e9)Production · 7 min **B-Roll for Business YouTube Videos: What It Is, What to Film and Who Decides** B-roll for business YouTube videos: what it is, the B-roll that builds trust, a shot list for your filming day, materials to send your editor, stock footage and licenses.

→ [https://evgenymaximov.com/blog/youtube-b-roll/](https://evgenymaximov.com/blog/youtube-b-roll/)

![What Does a YouTube Channel Manager Do? The Role, the Access and the Cost](https://evgenymaximov.com/img/covers/youtube-channel-manager-og-960.webp?v=83327f93)Production · 8 min **What Does a YouTube Channel Manager Do? The Role, the Access and the Cost** What a YouTube channel manager does for a business channel, the difference between Manager and Editor access in YouTube Studio, how to add and remove people safely and what the role costs.

→ [https://evgenymaximov.com/blog/youtube-channel-manager/](https://evgenymaximov.com/blog/youtube-channel-manager/)

![YouTube End Screens for Business: Send Viewers to the Next Video, Then to a Call](https://evgenymaximov.com/img/covers/youtube-end-screen-og-960.webp?v=11e4d6ee)Production · 7 min **YouTube End Screens for Business: Send Viewers to the Next Video, Then to a Call** YouTube end screens for business channels: the rules, the timing, which video to show, five end screen ideas and the spoken outro that makes people click.

→ [https://evgenymaximov.com/blog/youtube-end-screen/](https://evgenymaximov.com/blog/youtube-end-screen/)

![YouTube Production Companies for B2B: 6 Options Compared by Model and Price](https://evgenymaximov.com/img/covers/youtube-production-companies-og-960.webp?v=cf7332a7)Production · 9 min **YouTube Production Companies for B2B: 6 Options Compared by Model and Price** Six YouTube production companies for B2B compared: models, public prices in October 2026, what's included, who each one fits, and the questions to ask before you sign.

→ [https://evgenymaximov.com/blog/youtube-production-companies/](https://evgenymaximov.com/blog/youtube-production-companies/)

![How to Hire a YouTube Scriptwriter for a Business Channel (Brief, Test, Rates)](https://evgenymaximov.com/img/covers/youtube-scriptwriter-og-960.webp?v=d5eca30d)Production · 9 min **How to Hire a YouTube Scriptwriter for a Business Channel (Brief, Test, Rates)** How to hire a YouTube scriptwriter for a business channel: the one-page anchor script, where the content comes from, what to give the writer, a paid test, red flags and 2026 rates.

→ [https://evgenymaximov.com/blog/youtube-scriptwriter/](https://evgenymaximov.com/blog/youtube-scriptwriter/)

![YouTube SEO Services: What an Agency Does, What You Can Do Yourself, and What Not to Pay For](https://evgenymaximov.com/img/covers/youtube-seo-services-og-960.webp?v=f9524148)Strategy · 8 min **YouTube SEO Services: What an Agency Does, What You Can Do Yourself, and What Not to Pay For** YouTube SEO services for business explained: what ranks videos in 2026, our 15-minute SEO routine per video, what agencies charge for that you don't need, and when to outsource it.

→ [https://evgenymaximov.com/blog/youtube-seo-services/](https://evgenymaximov.com/blog/youtube-seo-services/)

![YouTube Thumbnail A/B Testing: How Test & Compare Works, and Why Small Channels Should Skip It](https://evgenymaximov.com/img/covers/youtube-thumbnail-ab-testing-og-960.webp?v=931afe04)Production · 7 min **YouTube Thumbnail A/B Testing: How Test & Compare Works, and Why Small Channels Should Skip It** How YouTube's Test & Compare A/B testing works for thumbnails and titles, why the winner is chosen by watch time, the limits, and why small business channels should skip it.

→ [https://evgenymaximov.com/blog/youtube-thumbnail-ab-testing/](https://evgenymaximov.com/blog/youtube-thumbnail-ab-testing/)

![How to Hire a YouTube Thumbnail Designer: The Brief, the Photos and the Price](https://evgenymaximov.com/img/covers/youtube-thumbnail-designer-og-960.webp?v=ddc16348)Production · 8 min **How to Hire a YouTube Thumbnail Designer: The Brief, the Photos and the Price** How to hire a YouTube thumbnail designer: the brief with references, the 30–40 photo pack, the "remove details" rule, rounds of edits, a paid test, red flags and 2026 prices.

→ [https://evgenymaximov.com/blog/youtube-thumbnail-designer/](https://evgenymaximov.com/blog/youtube-thumbnail-designer/)

![YouTube Upload Checklist for Business: 25 Steps Before You Hit Publish](https://evgenymaximov.com/img/covers/youtube-upload-checklist-og-960.webp?v=f9e1d00b)Production · 8 min **YouTube Upload Checklist for Business: 25 Steps Before You Hit Publish** A 25-step YouTube upload checklist for business channels: quality control, upload settings, title and description, chapters, playlist, end screen, Shorts and what to do after publishing.

→ [https://evgenymaximov.com/blog/youtube-upload-checklist/](https://evgenymaximov.com/blog/youtube-upload-checklist/)

![YouTube Video Editing for Business: The Standards, the Brief and the Review](https://evgenymaximov.com/img/covers/youtube-video-editing-for-business-og-960.webp?v=3dad3219)Production · 9 min **YouTube Video Editing for Business: The Standards, the Brief and the Review** YouTube video editing services for business explained: the editing standards we use, what to send the editor, the review process, export settings and real costs.

→ [https://evgenymaximov.com/blog/youtube-video-editing-for-business/](https://evgenymaximov.com/blog/youtube-video-editing-for-business/)

![YouTube Video Production Cost for Business: Real 2026 Prices for Every Path](https://evgenymaximov.com/img/covers/youtube-video-production-cost-og-960.webp?v=9259b8fd)Economics · 10 min **YouTube Video Production Cost for Business: Real 2026 Prices for Every Path** Video production services for a business YouTube channel in 2026: what DIY, freelancers, agencies and in-house teams cost, prices for editing, scripts, studios and podcasts, and the break-even math.

→ [https://evgenymaximov.com/blog/youtube-video-production-cost/](https://evgenymaximov.com/blog/youtube-video-production-cost/)

![Discovery Call Questions: The Framework I Use Before Any Proposal](https://evgenymaximov.com/img/covers/discovery-call-questions-og-960.webp?v=08d20a2d)Funnels · 10 min **Discovery Call Questions: The Framework I Use Before Any Proposal** The discovery call questions we ask before any proposal: opening, business background, numbers, goals, pain, readiness and the recap. How BANT (budget, authority, need, timeline) fits in, why a real conversation beats a checklist, plus a copy-paste template.

→ [https://evgenymaximov.com/blog/discovery-call-questions/](https://evgenymaximov.com/blog/discovery-call-questions/)

![Features vs Benefits: Why “I Do Automation” Kills Your Offer (and How to Fix It)](https://evgenymaximov.com/img/covers/features-vs-benefits-og-960.webp?v=9467f8dc)Funnels · 7 min **Features vs Benefits: Why “I Do Automation” Kills Your Offer (and How to Fix It)** Features vs benefits explained with real examples from live business reviews: the “so what?” test, outcome-first case studies, bios with numbers, and a rewrite template for your offer.

→ [https://evgenymaximov.com/blog/features-vs-benefits/](https://evgenymaximov.com/blog/features-vs-benefits/)

![Free Consultation vs Paid Consultation: Which One Brings Better Clients?](https://evgenymaximov.com/img/covers/free-vs-paid-consultation-og-960.webp?v=947e587f)Funnels · 7 min **Free Consultation vs Paid Consultation: Which One Brings Better Clients?** Should you offer free consultations? Who free calls attract, why they often don't convert, when to charge, and the hybrid model: a free fit call plus a paid strategy session.

→ [https://evgenymaximov.com/blog/free-vs-paid-consultation/](https://evgenymaximov.com/blog/free-vs-paid-consultation/)

![How Much Should You Spend on Marketing? A Founder's Guide to Budgets, Ads and Content](https://evgenymaximov.com/img/covers/how-much-to-spend-on-marketing-og-960.webp?v=f91bb7e2)Economics · 7 min **How Much Should You Spend on Marketing? A Founder's Guide to Budgets, Ads and Content** How much a small business should spend on marketing and content: the 5–10% rule, the burn test, break-even math, real price levels and a safe $1,000–2,000 first test.

→ [https://evgenymaximov.com/blog/how-much-to-spend-on-marketing/](https://evgenymaximov.com/blog/how-much-to-spend-on-marketing/)

![How to Sell High-Ticket Services Without Being Salesy: The Process I Use on Every Call](https://evgenymaximov.com/img/covers/how-to-sell-high-ticket-services-og-960.webp?v=7ab6c58b)Funnels · 11 min **How to Sell High-Ticket Services Without Being Salesy: The Process I Use on Every Call** The calm way to sell a high-ticket service: qualify before the call, diagnose instead of pitch, give real advice for free, say no when it's not a fit, and let video do the warming.

→ [https://evgenymaximov.com/blog/how-to-sell-high-ticket-services/](https://evgenymaximov.com/blog/how-to-sell-high-ticket-services/)

![Is YouTube Worth It in 2026 for Your Business? The 5-Question Test I Run Before Taking a Client](https://evgenymaximov.com/img/covers/is-youtube-worth-it-for-business-og-960.webp?v=55813ede)Strategy · 7 min **Is YouTube Worth It in 2026 for Your Business? The 5-Question Test I Run Before Taking a Client** Is YouTube worth it for your business in 2026? A five-question test: deal size, how buyers choose, the burn test, whether your market exists on YouTube, and whether the format fits you.

→ [https://evgenymaximov.com/blog/is-youtube-worth-it-for-business/](https://evgenymaximov.com/blog/is-youtube-worth-it-for-business/)

![Marketing for Contractors: How Builders and Renovation Companies Get Clients With Video](https://evgenymaximov.com/img/covers/marketing-for-contractors-og-960.webp?v=970304db)Strategy · 7 min **Marketing for Contractors: How Builders and Renovation Companies Get Clients With Video** Marketing for contractors with video: why construction buyers watch long videos, the topics that bring calls, Shorts that took off, designer partnerships, job-site visits and a 90-day plan.

→ [https://evgenymaximov.com/blog/marketing-for-contractors/](https://evgenymaximov.com/blog/marketing-for-contractors/)

![Marketing for Interior Designers: How to Attract Clients Who Can Afford You](https://evgenymaximov.com/img/covers/marketing-for-interior-designers-og-960.webp?v=a9af0109)Strategy · 7 min **Marketing for Interior Designers: How to Attract Clients Who Can Afford You** Marketing for interior designers: why a beautiful feed doesn't bring premium clients, the bio fix, writing posts in the client's language, video ideas that sell, and partnerships with realtors and contractors.

→ [https://evgenymaximov.com/blog/marketing-for-interior-designers/](https://evgenymaximov.com/blog/marketing-for-interior-designers/)

![Productized Service vs Course: Why I Stopped Selling Courses and Built a Done-for-You Service](https://evgenymaximov.com/img/covers/productized-service-vs-course-og-960.webp?v=b29ad222)Economics · 7 min **Productized Service vs Course: Why I Stopped Selling Courses and Built a Done-for-You Service** Course or productized service? My story of a course that made two sales, why info products are marketing businesses, and how to turn your expertise into a done-for-you service.

→ [https://evgenymaximov.com/blog/productized-service-vs-course/](https://evgenymaximov.com/blog/productized-service-vs-course/)

![Should You Niche Down on YouTube? What I Tell Business Owners Who Want to Talk About Everything](https://evgenymaximov.com/img/covers/should-you-niche-down-og-960.webp?v=9e79294a)Strategy · 8 min **Should You Niche Down on YouTube? What I Tell Business Owners Who Want to Talk About Everything** Should you niche down on YouTube? Why mixed topics confuse the algorithm and buyers, the 5-year test, why a niche can be too narrow, and a step-by-step way to pick yours.

→ [https://evgenymaximov.com/blog/should-you-niche-down/](https://evgenymaximov.com/blog/should-you-niche-down/)

![Social Media Audit for Founders: The 9 Questions I Ask at Every Live Review](https://evgenymaximov.com/img/covers/social-media-audit-og-960.webp?v=1bf72783)Strategy · 10 min **Social Media Audit for Founders: The 9 Questions I Ask at Every Live Review** The social media audit I run live for business owners: 9 questions, a copy-paste checklist, the bio fix that takes 20 minutes, and when to stop posting altogether.

→ [https://evgenymaximov.com/blog/social-media-audit/](https://evgenymaximov.com/blog/social-media-audit/)

![Thought Leadership Video: How Founders Build Trust With Long-Form Content](https://evgenymaximov.com/img/covers/thought-leadership-video-og-960.webp?v=2ad6c833)Strategy · 6 min **Thought Leadership Video: How Founders Build Trust With Long-Form Content** What thought leadership video is, six formats that build trust (deep dives, documentaries, breakdowns, contrarian takes, case studies, talks), real examples and a process to find your point of view.

→ [https://evgenymaximov.com/blog/thought-leadership-video/](https://evgenymaximov.com/blog/thought-leadership-video/)

![If I Were Allie K. Miller: Same Tutorials, Better Packaging, More Viewers](https://evgenymaximov.com/img/covers/allie-k-miller-youtube-strategy-960.webp?v=14f73864)Strategy · 8 min **If I Were Allie K. Miller: Same Tutorials, Better Packaging, More Viewers** Allie K. Miller's hands-on AI tutorials already work. The two fixes I'd make: thumbnails and titles like Nate Herk's, and descriptions that lead with her free course.

→ [https://evgenymaximov.com/blog/allie-k-miller-youtube-strategy/](https://evgenymaximov.com/blog/allie-k-miller-youtube-strategy/)

![Best Business YouTubers for Entrepreneurs Who Sell Services (2026)](https://evgenymaximov.com/img/covers/best-youtube-channels-for-entrepreneurs-og-960.webp?v=98c55845)Strategy · 10 min **Best Business YouTubers for Entrepreneurs Who Sell Services (2026)** The best YouTube channels for entrepreneurs who sell services, picked by a YouTube agency founder: what each channel teaches and which formats to steal.

→ [https://evgenymaximov.com/blog/best-youtube-channels-for-entrepreneurs/](https://evgenymaximov.com/blog/best-youtube-channels-for-entrepreneurs/)

![If I Were Dr. Bill Dorfman: How I'd Wake Up a Celebrity Dentist's YouTube Channel](https://evgenymaximov.com/img/covers/bill-dorfman-youtube-strategy-960.webp?v=9d9c1356)Strategy · 6 min **If I Were Dr. Bill Dorfman: How I'd Wake Up a Celebrity Dentist's YouTube Channel** Dr. Bill Dorfman's YouTube has been silent since 2023. The dental social media marketing plan I'd build: two audiences, five pillars, one filming day a month.

→ [https://evgenymaximov.com/blog/bill-dorfman-youtube-strategy/](https://evgenymaximov.com/blog/bill-dorfman-youtube-strategy/)

![If I Were Chris Donnelly: Why His YouTube Needs Rhythm, Not New Ideas](https://evgenymaximov.com/img/covers/chris-donnelly-youtube-strategy-960.webp?v=6392273a)Strategy · 8 min **If I Were Chris Donnelly: Why His YouTube Needs Rhythm, Not New Ideas** Chris Donnelly's new channel grew fast, then uploads slowed down. The founder-led content plan I'd build: 8 long videos a month, 40 Shorts and stories about why personal brand sells.

→ [https://evgenymaximov.com/blog/chris-donnelly-youtube-strategy/](https://evgenymaximov.com/blog/chris-donnelly-youtube-strategy/)

![Content System for Founders: The Content Operating System That Ships Every Week](https://evgenymaximov.com/img/covers/content-operating-system-og-960.webp?v=7aa03696)Production · 12 min **Content System for Founders: The Content Operating System That Ships Every Week** A content operating system for founders: three inputs from you, eight steps with one owner each, a weekly rhythm and one board that replaces "what should I post?".

→ [https://evgenymaximov.com/blog/content-operating-system/](https://evgenymaximov.com/blog/content-operating-system/)

![Employee-Generated Content: How to Put Your Team on Camera (and Hire With Video)](https://evgenymaximov.com/img/covers/employee-generated-content-og-960.webp?v=71ecbcb0)Strategy · 3 min **Employee-Generated Content: How to Put Your Team on Camera (and Hire With Video)** How to put your team on camera: employee-generated content for B2B, employer branding and recruiting videos, and how it reduces dependence on the founder.

→ [https://evgenymaximov.com/blog/employee-generated-content/](https://evgenymaximov.com/blog/employee-generated-content/)

![Financial Advisor Marketing With YouTube: How Advisors Get Clients From Small Channels](https://evgenymaximov.com/img/covers/financial-advisor-marketing-og-960.webp?v=1cec9334)Strategy · 9 min **Financial Advisor Marketing With YouTube: How Advisors Get Clients From Small Channels** Financial advisor marketing with YouTube: why small channels bring big clients, what top advisor channels publish, and how to stay compliant.

→ [https://evgenymaximov.com/blog/financial-advisor-marketing/](https://evgenymaximov.com/blog/financial-advisor-marketing/)

![Franchise Marketing: How to Sell Franchises With YouTube](https://evgenymaximov.com/img/covers/franchise-marketing-strategy-og-960.webp?v=46c79fdb)Strategy · 6 min **Franchise Marketing: How to Sell Franchises With YouTube** How franchisors attract franchisees and investors with video: the questions every investor asks, 14 content formats, and a franchise with 43 locations.

→ [https://evgenymaximov.com/blog/franchise-marketing-strategy/](https://evgenymaximov.com/blog/franchise-marketing-strategy/)

![Coaching Business Marketing: How to Get High-Ticket Coaching Clients Without Posting Every Day](https://evgenymaximov.com/img/covers/how-to-market-a-coaching-business-og-960.webp?v=da436898)Strategy · 8 min **Coaching Business Marketing: How to Get High-Ticket Coaching Clients Without Posting Every Day** How to market a coaching business: the 3 things that work, the formats that sell high-ticket coaching, a monthly plan and how executive coaches get clients.

→ [https://evgenymaximov.com/blog/how-to-market-a-coaching-business/](https://evgenymaximov.com/blog/how-to-market-a-coaching-business/)

![If I Were Jason Oppenheim: A Luxury Real Estate Marketing Strategy for YouTube](https://evgenymaximov.com/img/covers/jason-oppenheim-youtube-strategy-960.webp?v=dfe85989)Strategy · 7 min **If I Were Jason Oppenheim: A Luxury Real Estate Marketing Strategy for YouTube** The Oppenheim Group's YouTube is listing tours with music. The luxury real estate marketing plan I'd build: Jason as the voice, five pillars and three funnels.

→ [https://evgenymaximov.com/blog/jason-oppenheim-youtube-strategy/](https://evgenymaximov.com/blog/jason-oppenheim-youtube-strategy/)

![Law Firm Marketing With Video: How Lawyers Get Clients From YouTube](https://evgenymaximov.com/img/covers/law-firm-video-marketing-og-960.webp?v=25e660b4)Strategy · 8 min **Law Firm Marketing With Video: How Lawyers Get Clients From YouTube** How law firms get clients from YouTube: the videos people search before hiring a lawyer, what top lawyer channels do, and how to stay within ethics rules.

→ [https://evgenymaximov.com/blog/law-firm-video-marketing/](https://evgenymaximov.com/blog/law-firm-video-marketing/)

![LinkedIn Video Strategy for Founders: How to Make LinkedIn Videos That Bring Calls](https://evgenymaximov.com/img/covers/linkedin-video-strategy-og-960.webp?v=431cebba)Strategy · 9 min **LinkedIn Video Strategy for Founders: How to Make LinkedIn Videos That Bring Calls** How founders make LinkedIn videos that bring calls: native uploads, the first two lines, links in comments and a system where one long video feeds a week of posts.

→ [https://evgenymaximov.com/blog/linkedin-video-strategy/](https://evgenymaximov.com/blog/linkedin-video-strategy/)

![If I Were Dr. Michael Apa: Dental Marketing Ideas for a Cosmetic Dentist's YouTube](https://evgenymaximov.com/img/covers/michael-apa-youtube-strategy-960.webp?v=2ab2a528)Strategy · 7 min **If I Were Dr. Michael Apa: Dental Marketing Ideas for a Cosmetic Dentist's YouTube** Dr. Michael Apa's docuseries lost views every episode. The dental marketing plan I'd build instead: patient questions, case reviews with commentary and a path to consultation.

→ [https://evgenymaximov.com/blog/michael-apa-youtube-strategy/](https://evgenymaximov.com/blog/michael-apa-youtube-strategy/)

![Brand Documentary for Business: Why a 47-Minute Film With 6,000 Views Sold More Than 260,000 Views](https://evgenymaximov.com/img/covers/mini-documentary-og-960.webp?v=8738f147)Strategy · 7 min **Brand Documentary for Business: Why a 47-Minute Film With 6,000 Views Sold More Than 260,000 Views** Why a 47-minute documentary with 6,000 views brought clients when 260,000 views sold nothing: brand documentary ideas, structure, timelines and docuseries traps.

→ [https://evgenymaximov.com/blog/mini-documentary/](https://evgenymaximov.com/blog/mini-documentary/)

![If I Were Dr. Paul Nassif: A Plastic Surgery Marketing Plan for YouTube](https://evgenymaximov.com/img/covers/paul-nassif-youtube-strategy-960.webp?v=7fba45ce)Strategy · 7 min **If I Were Dr. Paul Nassif: A Plastic Surgery Marketing Plan for YouTube** Dr. Paul Nassif's YouTube sells skincare in Shorts while the surgery practice stays invisible. The plastic surgery marketing plan I'd build: two channels, two jobs.

→ [https://evgenymaximov.com/blog/paul-nassif-youtube-strategy/](https://evgenymaximov.com/blog/paul-nassif-youtube-strategy/)

![Company YouTube Channel or Personal Brand: Which One Sells More?](https://evgenymaximov.com/img/covers/personal-brand-vs-business-brand-og-960.webp?v=5fd80fce)Strategy · 5 min **Company YouTube Channel or Personal Brand: Which One Sells More?** Personal brand or company channel? Why people subscribe to people, how to handle key-man risk, and the hybrid our franchise and clinic clients use.

→ [https://evgenymaximov.com/blog/personal-brand-vs-business-brand/](https://evgenymaximov.com/blog/personal-brand-vs-business-brand/)

![Personal Brand Strategy for Founders: A 5-Step Plan (With a One-Page Template)](https://evgenymaximov.com/img/covers/personal-branding-strategy-og-960.webp?v=ae5ce84b)Strategy · 4 min **Personal Brand Strategy for Founders: A 5-Step Plan (With a One-Page Template)** A personal branding strategy for founders: one buyer, real proof, a point of view, one home platform and a production system. Free template inside.

→ [https://evgenymaximov.com/blog/personal-branding-strategy/](https://evgenymaximov.com/blog/personal-branding-strategy/)

![Podcast Guesting for Founders: How to Get Booked on Podcasts (and Make It Pay Off)](https://evgenymaximov.com/img/covers/podcast-guesting-og-960.webp?v=32ac3cf2)Strategy · 9 min **Podcast Guesting for Founders: How to Get Booked on Podcasts (and Make It Pay Off)** Why podcast guesting grows a founder's media presence and search visibility, how to get booked and prepared, in person vs Zoom, packaging and promotion.

→ [https://evgenymaximov.com/blog/podcast-guesting/](https://evgenymaximov.com/blog/podcast-guesting/)

![Webinar Funnel vs YouTube Masterclass: What Sells High-Ticket in 2026](https://evgenymaximov.com/img/covers/webinar-funnel-og-960.webp?v=d061e085)Funnels · 3 min **Webinar Funnel vs YouTube Masterclass: What Sells High-Ticket in 2026** Live webinar, evergreen webinar or a YouTube masterclass? How each works for coaches and B2B services, where each breaks, and how to combine them.

→ [https://evgenymaximov.com/blog/webinar-funnel/](https://evgenymaximov.com/blog/webinar-funnel/)

![AI Search Optimization: How to Get Cited by ChatGPT and Google AI With YouTube](https://evgenymaximov.com/img/covers/youtube-ai-search-og-960.webp?v=56d2d9fd)Strategy · 4 min **AI Search Optimization: How to Get Cited by ChatGPT and Google AI With YouTube** Why YouTube is a top source in AI answers, what cited videos have in common (many have under 1,000 views), and how to get your business cited.

→ [https://evgenymaximov.com/blog/youtube-ai-search/](https://evgenymaximov.com/blog/youtube-ai-search/)

![YouTube Analytics for Business: 7 Metrics That Matter](https://evgenymaximov.com/img/covers/youtube-analytics-metrics-og-960.webp?v=ba0b2ba5)Strategy · 4 min **YouTube Analytics for Business: 7 Metrics That Matter** The YouTube metrics a business channel should watch: retention, returning viewers, traffic sources, CTR, audience overlap and calls per video.

→ [https://evgenymaximov.com/blog/youtube-analytics-metrics/](https://evgenymaximov.com/blog/youtube-analytics-metrics/)

![YouTube Channel Optimization for Business: 20-Step Checklist](https://evgenymaximov.com/img/covers/youtube-channel-optimization-og-960.webp?v=790a049d)Production · 5 min **YouTube Channel Optimization for Business: 20-Step Checklist** A 20-point checklist to set up a business YouTube channel: description, banner, trailer, playlists, upload defaults and settings that attract buyers.

→ [https://evgenymaximov.com/blog/youtube-channel-optimization/](https://evgenymaximov.com/blog/youtube-channel-optimization/)

![Content Calendar Template for a Business YouTube Channel (Free Google Sheet)](https://evgenymaximov.com/img/covers/youtube-content-calendar-template-og-960.webp?v=5e0298e5)Production · 8 min **Content Calendar Template for a Business YouTube Channel (Free Google Sheet)** A free YouTube content calendar template for business channels: the columns that matter, a monthly mix by funnel stage, and planning around a filming day.

→ [https://evgenymaximov.com/blog/youtube-content-calendar-template/](https://evgenymaximov.com/blog/youtube-content-calendar-template/)

![YouTube Description Template for Business (Copy and Paste)](https://evgenymaximov.com/img/covers/youtube-description-template-og-960.webp?v=265fe79f)Production · 3 min **YouTube Description Template for Business (Copy and Paste)** A copy-and-paste YouTube description template for business channels: CTA first, an SEO paragraph, chapters and proof links. With a real example.

→ [https://evgenymaximov.com/blog/youtube-description-template/](https://evgenymaximov.com/blog/youtube-description-template/)

![YouTube for Doctors and Clinics: Healthcare Video Marketing That Brings Patients](https://evgenymaximov.com/img/covers/youtube-for-doctors-og-960.webp?v=831b52a5)Strategy · 8 min **YouTube for Doctors and Clinics: Healthcare Video Marketing That Brings Patients** YouTube for doctors and private clinics: the videos patients search before booking, what top doctor channels do, and why one patient can pay for months.

→ [https://evgenymaximov.com/blog/youtube-for-doctors/](https://evgenymaximov.com/blog/youtube-for-doctors/)

![Real Estate Video Marketing: How Agents and Agencies Get Buyers From YouTube](https://evgenymaximov.com/img/covers/youtube-for-real-estate-agents-og-960.webp?v=24f8800d)Strategy · 8 min **Real Estate Video Marketing: How Agents and Agencies Get Buyers From YouTube** Real estate video marketing: who YouTube works for, 20 video ideas by funnel stage, a Thai agency's month-3 breakthrough and how the leads come in.

→ [https://evgenymaximov.com/blog/youtube-for-real-estate-agents/](https://evgenymaximov.com/blog/youtube-for-real-estate-agents/)

![YouTube Hooks for Business: 15 Real Hook Examples and How to Write Your Own](https://evgenymaximov.com/img/covers/youtube-hook-examples-og-960.webp?v=d1dd0557)Production · 4 min **YouTube Hooks for Business: 15 Real Hook Examples and How to Write Your Own** 15 real YouTube hook examples from business videos, 6 hook types that work for founders, and the rule that keeps viewers: deliver the promise in 30 s.

→ [https://evgenymaximov.com/blog/youtube-hook-examples/](https://evgenymaximov.com/blog/youtube-hook-examples/)

![YouTube Thumbnail Ideas for Business: 7 Rules, Real Examples and Title Formulas](https://evgenymaximov.com/img/covers/youtube-thumbnail-tips-og-960.webp?v=515dd808)Production · 4 min **YouTube Thumbnail Ideas for Business: 7 Rules, Real Examples and Title Formulas** 7 thumbnail rules we use for business channels: design for the right click, research 20 references, pass the phone test, and pair it with the title.

→ [https://evgenymaximov.com/blog/youtube-thumbnail-tips/](https://evgenymaximov.com/blog/youtube-thumbnail-tips/)

![YouTube vs Podcast: Which Should Your Business Start, and How to Start a Video Podcast](https://evgenymaximov.com/img/covers/youtube-vs-podcast-og-960.webp?v=fe959850)Strategy · 3 min **YouTube vs Podcast: Which Should Your Business Start, and How to Start a Video Podcast** YouTube channel or podcast? How each one finds new people, builds trust and brings clients, and why a video podcast on YouTube is often the best of both.

→ [https://evgenymaximov.com/blog/youtube-vs-podcast/](https://evgenymaximov.com/blog/youtube-vs-podcast/)

![Client Testimonial Videos: 15 Questions, Structure, Examples](https://evgenymaximov.com/img/covers/client-testimonial-video-og-960.webp?v=5d0ef0db)Funnels · 8 min **Client Testimonial Videos: 15 Questions, Structure, Examples** How to get and film client testimonial videos that actually sell: when to ask, 15 interview questions, the structure we edit to, and real examples.

→ [https://evgenymaximov.com/blog/client-testimonial-video/](https://evgenymaximov.com/blog/client-testimonial-video/)

![Consulting Marketing Without Cold Outreach: How to Get Consulting Clients](https://evgenymaximov.com/img/covers/get-consulting-clients-og-960.webp?v=c66bb3df)Strategy · 6 min **Consulting Marketing Without Cold Outreach: How to Get Consulting Clients** How consultants and agency owners get clients without cold DMs: 5 channels compared honestly, what burned me out, and YouTube as a second channel.

→ [https://evgenymaximov.com/blog/get-consulting-clients/](https://evgenymaximov.com/blog/get-consulting-clients/)

![Lead Magnet Ideas for B2B: 10 That Work With YouTube](https://evgenymaximov.com/img/covers/lead-magnet-ideas-og-960.webp?v=895380f4)Funnels · 6 min **Lead Magnet Ideas for B2B: 10 That Work With YouTube** 10 lead magnet ideas for B2B founders, coaches and consultants, real examples from our YouTube videos, and why we give most of them away with no opt-in.

→ [https://evgenymaximov.com/blog/lead-magnet-ideas/](https://evgenymaximov.com/blog/lead-magnet-ideas/)

![How to Shorten Your B2B Sales Cycle With Video](https://evgenymaximov.com/img/covers/shorten-sales-cycle-video-og-960.webp?v=6f7b75b1)Funnels · 6 min **How to Shorten Your B2B Sales Cycle With Video** How B2B founders shorten the sales cycle with video: what to send before the call, after the call and to the decision-maker who never joined.

→ [https://evgenymaximov.com/blog/shorten-sales-cycle-video/](https://evgenymaximov.com/blog/shorten-sales-cycle-video/)

![What Is a VSL (Video Sales Letter)? How to Write One for a High-Ticket Service](https://evgenymaximov.com/img/covers/vsl-funnel-og-960.webp?v=cfb26717)Funnels · 7 min **What Is a VSL (Video Sales Letter)? How to Write One for a High-Ticket Service** What a VSL is, the 8-block script we use for service businesses, where to put it in your funnel, and what we learned from studying competitor VSLs.

→ [https://evgenymaximov.com/blog/vsl-funnel/](https://evgenymaximov.com/blog/vsl-funnel/)

![YouTube Ads vs Organic: What B2B Founders Should Choose](https://evgenymaximov.com/img/covers/youtube-ads-vs-organic-og-960.webp?v=fb948535)Economics · 5 min **YouTube Ads vs Organic: What B2B Founders Should Choose** Paid ads vs organic YouTube for B2B founders and coaches: how each grows, what they cost over a year, and the 10% rule for starting content next to ads.

→ [https://evgenymaximov.com/blog/youtube-ads-vs-organic/](https://evgenymaximov.com/blog/youtube-ads-vs-organic/)

![Don't Make a YouTube Channel Trailer. Make a VSL.](https://evgenymaximov.com/img/covers/youtube-channel-trailer-og-960.webp?v=20659453)Funnels · 8 min **Don't Make a YouTube Channel Trailer. Make a VSL.** Why a business channel should use a VSL as its trailer, not "welcome to my channel": our 8-block VSL script framework, timings and word counts.

→ [https://evgenymaximov.com/blog/youtube-channel-trailer/](https://evgenymaximov.com/blog/youtube-channel-trailer/)

![How to Use YouTube Chapters and Timestamps: Add Them, Fix Them, Name Them for Search](https://evgenymaximov.com/img/covers/youtube-chapters-og-960.webp?v=7bd2fe44)Production · 5 min **How to Use YouTube Chapters and Timestamps: Add Them, Fix Them, Name Them for Search** How to add chapters to a YouTube video, the rules that make them show up, how to name them like search phrases, and why AI search cites videos chapter by chapter.

→ [https://evgenymaximov.com/blog/youtube-chapters/](https://evgenymaximov.com/blog/youtube-chapters/)

![YouTube Lead Generation for B2B: 7 Places Leads Come From](https://evgenymaximov.com/img/covers/youtube-lead-generation-og-960.webp?v=27f33aca)Funnels · 7 min **YouTube Lead Generation for B2B: 7 Places Leads Come From** How to generate leads from YouTube without ads: 7 places B2B leads actually come from, how to capture them, and why 300 right views beat 300,000.

→ [https://evgenymaximov.com/blog/youtube-lead-generation/](https://evgenymaximov.com/blog/youtube-lead-generation/)

![YouTube ROI: How to Track Which Video Brought a Client](https://evgenymaximov.com/img/covers/youtube-roi-tracking-og-960.webp?v=e63f25dc)Economics · 5 min **YouTube ROI: How to Track Which Video Brought a Client** How to measure YouTube ROI for a B2B business: the one question to ask every lead, when UTM links help, a simple ROI formula and real break-even math.

→ [https://evgenymaximov.com/blog/youtube-roi-tracking/](https://evgenymaximov.com/blog/youtube-roi-tracking/)

![YouTube Sales Funnel: How Videos Turn Into Booked Calls](https://evgenymaximov.com/img/covers/youtube-sales-funnel-og-960.webp?v=400c9b35)Funnels · 8 min **YouTube Sales Funnel: How Videos Turn Into Booked Calls** A YouTube sales funnel for B2B founders: what to post at the top, middle and bottom, where the call link goes, and how one channel booked $5M in deals.

→ [https://evgenymaximov.com/blog/youtube-sales-funnel/](https://evgenymaximov.com/blog/youtube-sales-funnel/)

![YouTube SEO for Business: Rank for What Buyers Search](https://evgenymaximov.com/img/covers/youtube-seo-for-business-og-960.webp?v=1e3dbafe)Strategy · 7 min **YouTube SEO for Business: Rank for What Buyers Search** YouTube SEO for B2B channels: how YouTube ranks videos in 2026, a 15-minute SEO routine, keyword research for buyers, and the keywords to avoid.

→ [https://evgenymaximov.com/blog/youtube-seo-for-business/](https://evgenymaximov.com/blog/youtube-seo-for-business/)

![Batch Filming: How We Film a Month of YouTube Videos in One Day](https://evgenymaximov.com/img/covers/batch-filming-og-960.webp?v=527a4407)Production · 9 min **Batch Filming: How We Film a Month of YouTube Videos in One Day** The 1–4–20 rule: one filming day, four long videos, about twenty Shorts. The time math, which formats to test, a starter setup under $500 and our filming day checklist.

→ [https://evgenymaximov.com/blog/batch-filming/](https://evgenymaximov.com/blog/batch-filming/)

![Founder-Led Content: A Strategy for Founders Who Have No Time](https://evgenymaximov.com/img/covers/founder-led-content-og-960.webp?v=6900f4a3)Strategy · 10 min **Founder-Led Content: A Strategy for Founders Who Have No Time** What founder-led content is, who it's for (a 5-question test), real examples from a franchise, a coach and an expert, eight content ideas from your sales calls, and what to delegate.

→ [https://evgenymaximov.com/blog/founder-led-content/](https://evgenymaximov.com/blog/founder-led-content/)

![How Long Does It Take to Grow a YouTube Channel for a Business? An Honest Timeline](https://evgenymaximov.com/img/covers/how-long-to-grow-youtube-channel-og-960.webp?v=5728bedd)Economics · 9 min **How Long Does It Take to Grow a YouTube Channel for a Business? An Honest Timeline** The first year of a business YouTube channel, month by month: the valley in months 2–3, search kicking in at 4–6, the difference at month 13. Plus the 1-in-5 rule and a three-level scoreboard.

→ [https://evgenymaximov.com/blog/how-long-to-grow-youtube-channel/](https://evgenymaximov.com/blog/how-long-to-grow-youtube-channel/)

![How to Hire a Video Editor for YouTube (Without Losing a Month)](https://evgenymaximov.com/img/covers/how-to-hire-a-youtube-editor-og-960.webp?v=e3a5cc6d)Production · 11 min **How to Hire a Video Editor for YouTube (Without Losing a Month)** The tools an editor needs, a filter that cuts 300 applicants to 3, the paid test I give, how many rounds of edits are normal, and nine red flags.

→ [https://evgenymaximov.com/blog/how-to-hire-a-youtube-editor/](https://evgenymaximov.com/blog/how-to-hire-a-youtube-editor/)

![Long-Form Video Content: Why Your Buyers Will Watch an Hour (and Then Call)](https://evgenymaximov.com/img/covers/long-form-video-content-og-960.webp?v=bbff4fc8)Strategy · 9 min **Long-Form Video Content: Why Your Buyers Will Watch an Hour (and Then Call)** Why long videos build trust that Shorts can't, how long a business video should be, the masterclass format that warms up leads, and when long is the wrong choice.

→ [https://evgenymaximov.com/blog/long-form-video-content/](https://evgenymaximov.com/blog/long-form-video-content/)

![How to Write a YouTube Script: The One-Page Template We Use for Every Founder](https://evgenymaximov.com/img/covers/youtube-script-template-og-960.webp?v=8a18240d)Production · 11 min **How to Write a YouTube Script: The One-Page Template We Use for Every Founder** How to script YouTube videos without reading: the anchor script, the 30-second hook contract, eight questions every buyer asks, and a free template and AI prompt.

→ [https://evgenymaximov.com/blog/youtube-script-template/](https://evgenymaximov.com/blog/youtube-script-template/)

![YouTube Shorts for Business: What They Do, What They Don't, and How to Use Them](https://evgenymaximov.com/img/covers/youtube-shorts-for-business-og-960.webp?v=eda48743)Strategy · 9 min **YouTube Shorts for Business: What They Do, What They Don't, and How to Use Them** Are YouTube Shorts good for business? Why clips amplify but long-form sells, the 5-clip rule, our clip recipe for editors, and a selling Short in five steps.

→ [https://evgenymaximov.com/blog/youtube-shorts-for-business/](https://evgenymaximov.com/blog/youtube-shorts-for-business/)

![Agency vs In-House Content Team: What a Content Team Really Costs a Founder](https://evgenymaximov.com/img/covers/agency-vs-in-house-content-team-og-960.webp?v=a9a81a9d)Economics · 10 min **Agency vs In-House Content Team: What a Content Team Really Costs a Founder** DIY, freelancers, an in-house team or an agency. Market prices from $100 per video to $25k a month, the two classic hiring mistakes, and a stage-by-stage decision table.

→ [https://evgenymaximov.com/blog/agency-vs-in-house-content-team/](https://evgenymaximov.com/blog/agency-vs-in-house-content-team/)

![How Done-for-You YouTube Video Production Works: 1 Filming Day, a Month of Content](https://evgenymaximov.com/img/covers/how-youtube-production-works-og-960.webp?v=3d6804ee)Production · 9 min **How Done-for-You YouTube Video Production Works: 1 Filming Day, a Month of Content** Who you talk to, how anchor scripts work, what a filming day looks like, what happens after, who we are not for, and why most first YouTube attempts fail.

→ [https://evgenymaximov.com/blog/how-youtube-production-works/](https://evgenymaximov.com/blog/how-youtube-production-works/)

![The 3 Types of Media Team Every Founder Ends Up With (and Which One to Pick)](https://evgenymaximov.com/img/covers/types-of-media-team-og-960.webp?v=17ce1c8e)Production · 10 min **The 3 Types of Media Team Every Founder Ends Up With (and Which One to Pick)** Solo creator, a boss of freelancers, or a producer-led team. Who does the seven jobs behind every video, where each type breaks, and a three-question test.

→ [https://evgenymaximov.com/blog/types-of-media-team/](https://evgenymaximov.com/blog/types-of-media-team/)

![How to Spot a Scam YouTube Agency: 7 Red Flags and 10 Questions to Ask Before You Pay](https://evgenymaximov.com/img/covers/youtube-agency-red-flags-og-960.webp?v=077cc7ea)Strategy · 9 min **How to Spot a Scam YouTube Agency: 7 Red Flags and 10 Questions to Ask Before You Pay** Fake case studies, an owner who sells and a junior who delivers, ChatGPT scripts, view guarantees. Seven red flags and ten questions for your first call.

→ [https://evgenymaximov.com/blog/youtube-agency-red-flags/](https://evgenymaximov.com/blog/youtube-agency-red-flags/)

![YouTube vs LinkedIn vs Instagram: Which Is the Best Platform for B2B Founders?](https://evgenymaximov.com/img/covers/youtube-vs-linkedin-vs-instagram-b2b-og-960.webp?v=93f0a909)Strategy · 9 min **YouTube vs LinkedIn vs Instagram: Which Is the Best Platform for B2B Founders?** Depth, search, distribution, effort and you. A five-round comparison of YouTube, LinkedIn and Instagram for founders who sell a $10k+ service.

→ [https://evgenymaximov.com/blog/youtube-vs-linkedin-vs-instagram-b2b/](https://evgenymaximov.com/blog/youtube-vs-linkedin-vs-instagram-b2b/)

![B2B Video Marketing That Sells: 5 Videos Your Sales Team Will Actually Use](https://evgenymaximov.com/img/covers/b2b-video-content-sales-og-960.webp?v=8464e292)Funnels · 8 min **B2B Video Marketing That Sells: 5 Videos Your Sales Team Will Actually Use** Why a boring process video can outsell a viral one, the five videos every high-ticket sales team needs, and how to send them in follow-ups.

→ [https://evgenymaximov.com/blog/b2b-video-content-sales/](https://evgenymaximov.com/blog/b2b-video-content-sales/)

![Founder-Led Marketing Offline: What Speaking and Filming Events Really Brought Me](https://evgenymaximov.com/img/covers/founder-led-marketing-events-og-960.webp?v=4fefb760)Strategy · 8 min **Founder-Led Marketing Offline: What Speaking and Filming Events Really Brought Me** Free event filming vs speaking yourself: the honest math, why YouTube made me a better speaker, and how one 20-minute talk became 21 shorts.

→ [https://evgenymaximov.com/blog/founder-led-marketing-events/](https://evgenymaximov.com/blog/founder-led-marketing-events/)

![5 Hormozi Content Principles I Use to Run My Agency](https://evgenymaximov.com/img/covers/hormozi-content-strategy-og-960.webp?v=b9e95b05)Strategy · 8 min **5 Hormozi Content Principles I Use to Run My Agency** Volume, proof over image, one message, free value and a five-year horizon. What Hormozi does, what I copied, and what it means for your business.

→ [https://evgenymaximov.com/blog/hormozi-content-strategy/](https://evgenymaximov.com/blog/hormozi-content-strategy/)

![Why a Business Podcast Is the Easiest First Long Video for Business Owners](https://evgenymaximov.com/img/covers/podcast-for-business-owners-og-960.webp?v=4bd238cc)Production · 8 min **Why a Business Podcast Is the Easiest First Long Video for Business Owners** Why talking to a host is easier than talking to a lens, the one-page podcast script, studio vs filming yourself, and what to do with the episode after.

→ [https://evgenymaximov.com/blog/podcast-for-business-owners/](https://evgenymaximov.com/blog/podcast-for-business-owners/)

![Views vs Clients: My 260k-View Video Made $0](https://evgenymaximov.com/img/covers/vanity-metrics-views-vs-clients-960.webp?v=ef717d3a)Strategy · 7 min **Views vs Clients: My 260k-View Video Made $0** A viral video with zero sales, a quiet documentary that brought clients, fake views that killed a channel, and the numbers that actually follow money.

→ [https://evgenymaximov.com/blog/vanity-metrics-views-vs-clients/](https://evgenymaximov.com/blog/vanity-metrics-views-vs-clients/)

![Content Marketing for Law Firms: What to Publish, Where and Within Which Rules](https://evgenymaximov.com/img/covers/content-marketing-for-law-firms-og-960.webp?v=494ec685)Strategy · 10 min **Content Marketing for Law Firms: What to Publish, Where and Within Which Rules** Content marketing for law firms: a content map by buyer stage, channels compared, the ABA Model Rules 7.1–7.3 in plain words, a lawyer review workflow, a one-month plan and what to measure.

→ [https://evgenymaximov.com/blog/content-marketing-for-law-firms/](https://evgenymaximov.com/blog/content-marketing-for-law-firms/)

![Executive Branding: How Founders and CEOs Build Trust on Video](https://evgenymaximov.com/img/covers/executive-branding-og-960.webp?v=494ec685)Strategy · 9 min **Executive Branding: How Founders and CEOs Build Trust on Video** Executive branding for founders and CEOs: how it differs from a personal brand, the four audiences, a one-page system, what to say and what to check first, real cases from Tvoy Sklad, Insight Estate and Rating Up, and a 90-day plan.

→ [https://evgenymaximov.com/blog/executive-branding/](https://evgenymaximov.com/blog/executive-branding/)

![Go-to-Market Strategy for a Service Business (Not a SaaS)](https://evgenymaximov.com/img/covers/go-to-market-strategy-service-business-og-960.webp?v=494ec685)Strategy · 9 min **Go-to-Market Strategy for a Service Business (Not a SaaS)** Go-to-market strategy for a service business: how it differs from SaaS, six steps from ICP to your first 10 clients, a 90-day plan, borrowed proof in a new market and the role of long video.

→ [https://evgenymaximov.com/blog/go-to-market-strategy-service-business/](https://evgenymaximov.com/blog/go-to-market-strategy-service-business/)

![High-Ticket Marketing for Service Businesses: How High-Ticket Clients Really Buy](https://evgenymaximov.com/img/covers/high-ticket-marketing-og-960.webp?v=494ec685)Strategy · 9 min **High-Ticket Marketing for Service Businesses: How High-Ticket Clients Really Buy** High-ticket marketing for service businesses: how high-ticket buyers decide, the five things they need to see before booking, what to build before, during and after the call, and where long video fits.

→ [https://evgenymaximov.com/blog/high-ticket-marketing/](https://evgenymaximov.com/blog/high-ticket-marketing/)

![Marketing Channels for a Service Business: Which to Pick First](https://evgenymaximov.com/img/covers/marketing-channels-service-business-og-960.webp?v=494ec685)Strategy · 9 min **Marketing Channels for a Service Business: Which to Pick First** Marketing channels for a service business: ten channels compared by speed, cost and whether you must be on camera, plus how to pick the first two.

→ [https://evgenymaximov.com/blog/marketing-channels-service-business/](https://evgenymaximov.com/blog/marketing-channels-service-business/)

![Organic Marketing for Service Businesses: Growth Without Ads](https://evgenymaximov.com/img/covers/organic-marketing-service-business-og-960.webp?v=494ec685)Strategy · 9 min **Organic Marketing for Service Businesses: Growth Without Ads** Organic marketing for service businesses: which channels work, what it costs, how long it takes, and how a founder runs it with one filming day a month.

→ [https://evgenymaximov.com/blog/organic-marketing-service-business/](https://evgenymaximov.com/blog/organic-marketing-service-business/)

![Positioning Strategy for Consultants: How to Own One Problem](https://evgenymaximov.com/img/covers/positioning-strategy-consultants-og-960.webp?v=494ec685)Strategy · 9 min **Positioning Strategy for Consultants: How to Own One Problem** Positioning strategy for consultants: what positioning is, five questions adapted from April Dunford, six ways to choose the one problem you own, a three-part test, our own positioning and a 7-day exercise.

→ [https://evgenymaximov.com/blog/positioning-strategy-consultants/](https://evgenymaximov.com/blog/positioning-strategy-consultants/)

![Referral Marketing for Professional Services: How to Get More Introductions](https://evgenymaximov.com/img/covers/referral-marketing-professional-services-og-960.webp?v=494ec685)Strategy · 10 min **Referral Marketing for Professional Services: How to Get More Introductions** Referral marketing for professional services: three sources of referrals, why half are lost before the first call, when and how to ask with example scripts, what to give a referrer, and a video they can forward.

→ [https://evgenymaximov.com/blog/referral-marketing-professional-services/](https://evgenymaximov.com/blog/referral-marketing-professional-services/)

![Sales and Marketing Alignment for Small Service Firms: Five Agreements and a 30-Minute Weekly Meeting](https://evgenymaximov.com/img/covers/sales-and-marketing-alignment-og-960.webp?v=494ec685)Funnels · 9 min **Sales and Marketing Alignment for Small Service Firms: Five Agreements and a 30-Minute Weekly Meeting** Sales and marketing alignment for small service businesses: symptoms, five agreements to write down, a weekly meeting agenda, the feedback loop from calls to content and the numbers both sides share.

→ [https://evgenymaximov.com/blog/sales-and-marketing-alignment/](https://evgenymaximov.com/blog/sales-and-marketing-alignment/)

![A Thai Real Estate Agency Got a Lead From a 20-Minute Video With About 500 Views](https://evgenymaximov.com/img/covers/real-estate-youtube-case-study-og-960.webp?v=494ec685)Case study · 7 min **A Thai Real Estate Agency Got a Lead From a 20-Minute Video With About 500 Views** A Thailand real estate agency, a flat first two months, a breakthrough in month three, and a lead from a 20-minute video with about 500 views.

→ [https://evgenymaximov.com/blog/real-estate-youtube-case-study/](https://evgenymaximov.com/blog/real-estate-youtube-case-study/)

![Architect Marketing: How Architects Get Better Clients With Video](https://evgenymaximov.com/img/covers/architect-marketing-og-960.webp?v=494ec685)Strategy · 10 min **Architect Marketing: How Architects Get Better Clients With Video** Architect marketing with video: why clients research for months, floor plans and design mistakes, showing your fees, project walkthroughs, partnerships with interior designers and builders, and a 90-day plan.

→ [https://evgenymaximov.com/blog/architect-marketing/](https://evgenymaximov.com/blog/architect-marketing/)

![Investor Pitch Video: How to Turn Your Pitch Deck Into a 5-Minute Video That Pitches for You](https://evgenymaximov.com/img/covers/investor-pitch-video-og-960.webp?v=494ec685)Production · 10 min **Investor Pitch Video: How to Turn Your Pitch Deck Into a 5-Minute Video That Pitches for You** How to make an investor pitch video from your pitch deck: the 8-block script, 500–600 words for 5 minutes, a 2-hour filming day, editing rules, where to send it, and 5 investor videos with real references.

→ [https://evgenymaximov.com/blog/investor-pitch-video/](https://evgenymaximov.com/blog/investor-pitch-video/)

![YouTube Channel Branding for Business: How a Channel Becomes a Brand Buyers Recognize](https://evgenymaximov.com/img/covers/youtube-channel-branding-og-960.webp?v=494ec685)Production · 10 min **YouTube Channel Branding for Business: How a Channel Becomes a Brand Buyers Recognize** YouTube channel branding for business owners: banner and logo specs, the trailer, one thumbnail template, title style, end screens, playlists, what to remove, and 5 brand-building videos with real references.

→ [https://evgenymaximov.com/blog/youtube-channel-branding/](https://evgenymaximov.com/blog/youtube-channel-branding/)