https://evgenymaximov.com/blog/ How to get high-ticket clients from YouTube: strategy, production, funnels and economics. en Tue, 10 Nov 2026 09:00:00 +0000 https://evgenymaximov.com/blog/booking-confirmation-page/ https://evgenymaximov.com/blog/booking-confirmation-page/ Build a booking confirmation page that helps B2B prospects prepare: one useful video, proof, logistics, answers to concerns and a clear next step. Strategy Tue, 10 Nov 2026 09:00:00 +0000 https://evgenymaximov.com/blog/content-marketing-for-law-firms/ https://evgenymaximov.com/blog/content-marketing-for-law-firms/ What law firms can publish, who should review it, and how to check state advertising rules using ABA Model Rules 7.1–7.3 as a starting point. Strategy Tue, 10 Nov 2026 09:00:00 +0000 https://evgenymaximov.com/blog/executive-branding/ https://evgenymaximov.com/blog/executive-branding/ Executive branding for founders and CEOs: four audiences, a one-page system, what to say and what to check first, and how video helps. With real cases. Strategy Tue, 10 Nov 2026 09:00:00 +0000 https://evgenymaximov.com/blog/go-to-market-strategy-service-business/ https://evgenymaximov.com/blog/go-to-market-strategy-service-business/ Go-to-market strategy for a service business: six steps from buyer and offer to your first 10 clients, a 90-day plan and our own market entry. Strategy Tue, 10 Nov 2026 09:00:00 +0000 https://evgenymaximov.com/blog/high-ticket-marketing/ https://evgenymaximov.com/blog/high-ticket-marketing/ High-ticket marketing for service businesses: how high-ticket buyers decide, what to build before the sales call, and where long video earns trust. Strategy Tue, 10 Nov 2026 09:00:00 +0000 https://evgenymaximov.com/blog/how-to-interview-an-expert/ https://evgenymaximov.com/blog/how-to-interview-an-expert/ A practical expert interview structure for producers and founders: preparation, questions, follow-ups, stories, proof, recording and editing decisions. Strategy Tue, 10 Nov 2026 09:00:00 +0000 https://evgenymaximov.com/blog/marketing-channels-service-business/ https://evgenymaximov.com/blog/marketing-channels-service-business/ Marketing channels for a service business in one table: speed, cost, whether you must be on camera, and which two to start with for high-ticket services. Strategy Tue, 10 Nov 2026 09:00:00 +0000 https://evgenymaximov.com/blog/organic-marketing-service-business/ https://evgenymaximov.com/blog/organic-marketing-service-business/ Organic marketing for service businesses: what it is, which channels work, what it really costs, how long it takes and how to run it as a founder. Strategy Tue, 10 Nov 2026 09:00:00 +0000 https://evgenymaximov.com/blog/positioning-strategy-consultants/ https://evgenymaximov.com/blog/positioning-strategy-consultants/ Positioning strategy for consultants: five questions, six ways to choose your one problem, a test, a weak-signal table and four reference videos. No fluff. Strategy Tue, 10 Nov 2026 09:00:00 +0000 https://evgenymaximov.com/blog/referral-marketing-professional-services/ https://evgenymaximov.com/blog/referral-marketing-professional-services/ How professional services firms get more referrals: who refers you, when and how to ask, what to give the referrer, and a video they can forward. Strategy Tue, 10 Nov 2026 09:00:00 +0000 https://evgenymaximov.com/blog/sales-and-marketing-alignment/ https://evgenymaximov.com/blog/sales-and-marketing-alignment/ Sales and marketing alignment for small service firms: five written agreements, a 30-minute weekly meeting, a call-to-content loop and shared numbers. Funnels Tue, 10 Nov 2026 09:00:00 +0000 https://evgenymaximov.com/blog/sales-calls-content-ideas/ https://evgenymaximov.com/blog/sales-calls-content-ideas/ Turn buyer questions, objections and lost-deal notes into video topics with a safe extraction process and a practical sample content planning table. Strategy Tue, 10 Nov 2026 09:00:00 +0000 https://evgenymaximov.com/blog/video-approval-workflow/ https://evgenymaximov.com/blog/video-approval-workflow/ Build a video approval workflow with clear reviewers, version rules, timestamped notes, acceptance criteria and boundaries between revisions and new scope. Strategy Tue, 10 Nov 2026 09:00:00 +0000 https://evgenymaximov.com/blog/video-content-audit/ https://evgenymaximov.com/blog/video-content-audit/ Audit videos across YouTube, your website and sales channels. Use a decision matrix to keep, refresh, repurpose, unlist or retire each asset. Strategy Tue, 10 Nov 2026 09:00:00 +0000 https://evgenymaximov.com/blog/video-production-brief-template/ https://evgenymaximov.com/blog/video-production-brief-template/ Copy this video production brief template for B2B videos. Define the buyer, message, proof, platform, call to action, deliverables and approval criteria. Strategy Tue, 10 Nov 2026 09:00:00 +0000 https://evgenymaximov.com/blog/webinar-to-youtube-videos/ https://evgenymaximov.com/blog/webinar-to-youtube-videos/ Repurpose a recorded webinar into standalone YouTube videos: choose complete answers, add context and intros, edit titles, plan a series and check rights. Strategy Tue, 10 Nov 2026 09:00:00 +0000 https://evgenymaximov.com/blog/youtube-agency-onboarding/ https://evgenymaximov.com/blog/youtube-agency-onboarding/ A founder's guide to YouTube agency onboarding: what to prepare, which permissions to grant, how strategy and interviews work, and what to approve first. Strategy Tue, 10 Nov 2026 09:00:00 +0000 https://evgenymaximov.com/blog/youtube-channel-audit-checklist/ https://evgenymaximov.com/blog/youtube-channel-audit-checklist/ Audit your business YouTube channel: audience, topics, thumbnails, videos, analytics and the path from viewer to sales call. Includes a decision checklist. Strategy Tue, 10 Nov 2026 09:00:00 +0000 https://evgenymaximov.com/blog/b2b-marketing-strategy-professional-services/ https://evgenymaximov.com/blog/b2b-marketing-strategy-professional-services/ B2B marketing strategy for professional services: five choices, how to serve buyers ready now and later, a 12-month roadmap and where video fits. Strategy Mon, 09 Nov 2026 09:00:00 +0000 https://evgenymaximov.com/blog/brand-building-service-business/ https://evgenymaximov.com/blog/brand-building-service-business/ Brand building for a service business: the four things buyers remember, a 90-day plan, how to measure it without vanity metrics, and four reference videos. Strategy Mon, 09 Nov 2026 09:00:00 +0000 https://evgenymaximov.com/blog/brand-vs-performance-marketing/ https://evgenymaximov.com/blog/brand-vs-performance-marketing/ Brand marketing vs performance marketing in one table: what B2B research says about the split and how a service firm balances trust and fast leads. Strategy Mon, 09 Nov 2026 09:00:00 +0000 https://evgenymaximov.com/blog/case-study-marketing/ https://evgenymaximov.com/blog/case-study-marketing/ Case study marketing for service firms: what a case study needs, how to ask clients for numbers and a video testimonial, and what to do with small results. Strategy Mon, 09 Nov 2026 09:00:00 +0000 https://evgenymaximov.com/blog/content-distribution-strategy/ https://evgenymaximov.com/blog/content-distribution-strategy/ A content distribution strategy for service firms: which channel gets what from one long video, in what order, how often, and how to track it. Strategy Mon, 09 Nov 2026 09:00:00 +0000 https://evgenymaximov.com/blog/content-marketing-agency-b2b/ https://evgenymaximov.com/blog/content-marketing-agency-b2b/ B2B content marketing agency models compared: SEO writers, full-service, expert-led video, freelancers. 2026 public prices, 10 questions, red flags. Strategy Mon, 09 Nov 2026 09:00:00 +0000 https://evgenymaximov.com/blog/podcast-production-costs/ https://evgenymaximov.com/blog/podcast-production-costs/ Podcast production costs depend on recording, editing, clips and publishing. See real package examples and a practical way to scope your budget. Production Mon, 09 Nov 2026 09:00:00 +0000 https://evgenymaximov.com/blog/youtube-in-ai-answers-study/ https://evgenymaximov.com/blog/youtube-in-ai-answers-study/ 60 real buyer questions in 10 high-ticket niches: Google showed YouTube for 52%, its AI Overview cited it for 42%. ChatGPT and Gemini: 0 of 60. Strategy Mon, 09 Nov 2026 09:00:00 +0000 https://evgenymaximov.com/blog/youtube-views-vs-revenue-data/ https://evgenymaximov.com/blog/youtube-views-vs-revenue-data/ A video with 261,927 views made $0. One with 6,460 brought 3 paid sessions. Nine real business videos, their numbers and what actually made the money. Economics Mon, 09 Nov 2026 09:00:00 +0000 https://evgenymaximov.com/blog/account-based-marketing-professional-services/ https://evgenymaximov.com/blog/account-based-marketing-professional-services/ Account-based marketing for professional services: how to pick 10–50 target accounts, reach the whole buying group, and where video and podcasts fit. Strategy Sun, 08 Nov 2026 09:00:00 +0000 https://evgenymaximov.com/blog/customer-acquisition-cost-service-business/ https://evgenymaximov.com/blog/customer-acquisition-cost-service-business/ Customer acquisition cost for a service business: the formula, what to include (your time), a worked example with made-up numbers, and why CAC can fall. Economics Sun, 08 Nov 2026 09:00:00 +0000 https://evgenymaximov.com/blog/ideal-customer-profile-consultants/ https://evgenymaximov.com/blog/ideal-customer-profile-consultants/ Build an ideal customer profile for your consulting firm from best and worst clients: a template, a no-list of red flags and what to tell the wrong buyer. Strategy Sun, 08 Nov 2026 09:00:00 +0000 https://evgenymaximov.com/blog/marketing-attribution-service-business/ https://evgenymaximov.com/blog/marketing-attribution-service-business/ Marketing attribution for a service business: why last-click lies on long sales, how to ask 'how did you hear about us', when UTM links help. Strategy Sun, 08 Nov 2026 09:00:00 +0000 https://evgenymaximov.com/blog/marketing-kpis-service-business/ https://evgenymaximov.com/blog/marketing-kpis-service-business/ Marketing KPIs for a service business: the numbers that follow money, which ones to ignore, a one-page scorecard and how to find the leak in your funnel. Strategy Sun, 08 Nov 2026 09:00:00 +0000 https://evgenymaximov.com/blog/value-proposition-examples-consultants/ https://evgenymaximov.com/blog/value-proposition-examples-consultants/ Ten real consultant value propositions graded with a four-part test, a fill-in formula, and a before and after you can copy. Plus where to use yours. Strategy Sun, 08 Nov 2026 09:00:00 +0000 https://evgenymaximov.com/blog/dental-team-youtube-case-study/ https://evgenymaximov.com/blog/dental-team-youtube-case-study/ Podcast editing, packaging and publishing for Komanda Mechty: two episodes and twenty clips a month, followed by a new series of expert videos. Case study Sun, 01 Nov 2026 09:00:00 +0000 https://evgenymaximov.com/blog/expert-podcast-production-case-study/ https://evgenymaximov.com/blog/expert-podcast-production-case-study/ We prepare, host, edit, package, and publish expert podcasts, in a studio or remotely. See Ayk’s episode, analytics, and feedback. Case study Sun, 01 Nov 2026 09:00:00 +0000 https://evgenymaximov.com/blog/oaken-mulholland-remote-filming-case-study/ https://evgenymaximov.com/blog/oaken-mulholland-remote-filming-case-study/ Google Pixel filming, Miro boards, Zoom direction and editing. How we helped Oaken test a video format before committing to ongoing production. Case study Sun, 01 Nov 2026 09:00:00 +0000 https://evgenymaximov.com/blog/prosthodontist-youtube-case-study/ https://evgenymaximov.com/blog/prosthodontist-youtube-case-study/ Clinic shoots, four long videos per session, and short clips. How we built a dental video library and changed the format to fit the speaker. Case study Sun, 01 Nov 2026 09:00:00 +0000 https://evgenymaximov.com/blog/rating-up-youtube-case-study/ https://evgenymaximov.com/blog/rating-up-youtube-case-study/ How we produce and publish Rating Up’s videos across five platforms: search content, GEO explainers, documentaries, and 276,913 Dzen reads and views. Case study Sun, 01 Nov 2026 09:00:00 +0000 https://evgenymaximov.com/blog/worldrun-youtube-case-study/ https://evgenymaximov.com/blog/worldrun-youtube-case-study/ A park shoot produced 4 YouTube videos and 20 clips for WorldRun. See delayed YouTube growth, Instagram results, backstage photos, and a free-club funnel. Case study Sun, 01 Nov 2026 09:00:00 +0000 https://evgenymaximov.com/blog/b2b-content-marketing-strategy/ https://evgenymaximov.com/blog/b2b-content-marketing-strategy/ B2B content marketing strategy for expert-led firms: seven parts of a plan, buyer questions by stage, a monthly content mix and how to repurpose one video. Strategy Mon, 26 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/b2b-email-marketing-consulting/ https://evgenymaximov.com/blog/b2b-email-marketing-consulting/ B2B email marketing for consulting firms: the six kinds of email you need, what to say in each, the rules, realistic numbers and how video fits in. Strategy Mon, 26 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/fractional-cmo-vs-agency/ https://evgenymaximov.com/blog/fractional-cmo-vs-agency/ Fractional CMO vs agency vs in-house hire: 2026 public prices, a bottleneck test to choose, how to combine them and where video production fits. Strategy Mon, 26 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/how-to-choose-a-b2b-marketing-agency/ https://evgenymaximov.com/blog/how-to-choose-a-b2b-marketing-agency/ How to choose a B2B marketing agency: agency types, public 2026 prices, 10 questions to ask, red flags, a scorecard and where video production fits. Strategy Mon, 26 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/inbound-marketing-professional-services/ https://evgenymaximov.com/blog/inbound-marketing-professional-services/ Inbound marketing for professional services: how buyers find you and book, inbound vs outbound compared, a 30-day setup and when outbound wins. Strategy Mon, 26 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/lead-nurturing-service-business/ https://evgenymaximov.com/blog/lead-nurturing-service-business/ Lead nurturing for high-ticket services: what to send between the booking form and the call and after it, with a sequence table and real videos. Strategy Mon, 26 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/marketing-funnel-for-service-business/ https://evgenymaximov.com/blog/marketing-funnel-for-service-business/ A marketing funnel for a service business in five stages: what content goes where, what happens after booking, a worked example and real videos. Strategy Mon, 26 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/marketing-plan-service-business/ https://evgenymaximov.com/blog/marketing-plan-service-business/ A marketing plan for a service business on one page: goal math, buyer, offer, channels, a 13-week template table and the weekly numbers to track. Strategy Mon, 26 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/professional-services-marketing/ https://evgenymaximov.com/blog/professional-services-marketing/ Professional services marketing in plain steps: how buyers choose a firm, a 4-job plan, tips for 10 types of firms and a 90-day start with real examples. Strategy Mon, 26 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/business-youtube-statistics/ https://evgenymaximov.com/blog/business-youtube-statistics/ 40 numbers on YouTube for business in 2026, each with a linked source: usage, B2B buyers, search and AI, long vs short video, plus our own client data. Strategy Sat, 24 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/consultant-should-i-start-youtube/ https://evgenymaximov.com/blog/consultant-should-i-start-youtube/ You have years of consulting behind you. Should you start YouTube now? Five checks, what to film first, who it is not for, and a 90-day plan. Strategy Sat, 24 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/contractor-youtube-case-study/ https://evgenymaximov.com/blog/contractor-youtube-case-study/ A home builder's channel: 55 Shorts cut from 6 long videos, the top one at 132K views. What flew, what didn't, and what a contractor can copy. Case study Sat, 24 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/editor-manager-strategist-or-agency/ https://evgenymaximov.com/blog/editor-manager-strategist-or-agency/ Editor, channel manager, strategist or agency? Find your YouTube bottleneck in ten minutes, then see who to hire, the price and what stays with you. Strategy Sat, 24 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/fractional-executive-youtube/ https://evgenymaximov.com/blog/fractional-executive-youtube/ You work as a fractional CMO, CFO or COO. Should you start YouTube? When it helps, what to film, how to protect clients, and a 90-day plan. Strategy Sat, 24 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/hire-youtube-agency-abroad/ https://evgenymaximov.com/blog/hire-youtube-agency-abroad/ Hiring a YouTube agency abroad: time zones, remote filming, working agreements, payments, language and accent. What to check before you pay. Strategy Sat, 24 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/hire-youtube-agency-before-starting/ https://evgenymaximov.com/blog/hire-youtube-agency-before-starting/ Should you hire a YouTube agency before you start a channel? When it saves months, when to film three videos first, and what to prepare before the call. Strategy Sat, 24 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/how-clients-choose-an-expert/ https://evgenymaximov.com/blog/how-clients-choose-an-expert/ How buyers choose a consultant, coach or advisor before they call: four signals, Status, Influence, Credibility and Likeness, and how video shows them. Strategy Sat, 24 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/keynote-speaker-youtube/ https://evgenymaximov.com/blog/keynote-speaker-youtube/ You speak on stages but have no YouTube channel. Use your talks and interviews as raw material. What to film, what to post first, and a 90-day plan. Strategy Sat, 24 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/linkedin-creator-add-youtube/ https://evgenymaximov.com/blog/linkedin-creator-add-youtube/ You already post on LinkedIn. Should you add YouTube? When it helps, what to keep, how one long video feeds LinkedIn, a real example and a 90-day plan. Strategy Sat, 24 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/outsource-youtube-keep-your-voice/ https://evgenymaximov.com/blog/outsource-youtube-keep-your-voice/ How to outsource YouTube without losing your voice: voice notes, one-page talking points, your own words on camera, and what to hand to the team. Strategy Sat, 24 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/podcast-to-youtube-channel/ https://evgenymaximov.com/blog/podcast-to-youtube-channel/ You already have a podcast. How to turn it into a YouTube channel that brings clients: what to change, what to keep, and a 90-day plan. Strategy Sat, 24 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/real-estate-youtube-case-study/ https://evgenymaximov.com/blog/real-estate-youtube-case-study/ A Thai real estate agency got a lead from a 20-minute video with about 500 views. 16,815 views and +258 subscribers in 90 days. The full case. Case study Sat, 24 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/referrals-to-inbound/ https://evgenymaximov.com/blog/referrals-to-inbound/ Most of your clients come from referrals. Can YouTube bring inbound leads? The referral ceiling, the trust bank, what to do first and a 90-day plan. Strategy Sat, 24 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/switching-youtube-agencies/ https://evgenymaximov.com/blog/switching-youtube-agencies/ Switch YouTube agencies without losing momentum: access by roles, raw and project files, thumbnail sources, scheduled videos and a 30-day plan. Strategy Sat, 24 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/use-youtube-videos-beyond-youtube/ https://evgenymaximov.com/blog/use-youtube-videos-beyond-youtube/ Where to use YouTube videos beyond YouTube: your website, email, booking page and sales follow-ups. Which video goes where, with a 30-day plan. Strategy Sat, 24 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/visible-expert-wins/ https://evgenymaximov.com/blog/visible-expert-wins/ Buyers pick the expert they can see, not the one who is best. Why visibility beats quality at the first call, and what kind of visibility actually sells. Strategy Sat, 24 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/youtube-agency-contract/ https://evgenymaximov.com/blog/youtube-agency-contract/ What a YouTube agency contract should say: scope, revisions, footage ownership, payment, schedule, licenses, extra costs and exit. Our clauses, explained. Strategy Sat, 24 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/youtube-agency-questions/ https://evgenymaximov.com/blog/youtube-agency-questions/ 100 short answers on choosing, pricing, contracts, filming, results and switching when you hire YouTube help, with links to the full guides. Strategy Sat, 24 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/language-coach-youtube-case-study/ https://evgenymaximov.com/blog/language-coach-youtube-case-study/ An Italian fluency coach records in one morning. Our work: a sales video, Shorts, and ongoing production of client testimonials from Zoom recordings. Case study Sat, 24 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/accounting-firm-marketing/ https://evgenymaximov.com/blog/accounting-firm-marketing/ Accounting firm marketing with long video: why tax questions are evergreen search, what business owners watch before hiring a CPA, tax season plan. Strategy Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/ai-video-editing/ https://evgenymaximov.com/blog/ai-video-editing/ AI video editing for business YouTube in 2026: what AI already does well in our production, what it gets wrong, and why it won't replace good editors. Production Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/architect-marketing/ https://evgenymaximov.com/blog/architect-marketing/ Architect marketing with video: floor plans people regret, design mistakes, the real cost of an architect, project walkthroughs and partners who send work. Strategy Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/b2b-video-production/ https://evgenymaximov.com/blog/b2b-video-production/ B2B video production explained: seven videos that sell (founder, process, case study, comparison, pricing, objection, pitch), real examples and costs. Production Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/content-creation-agency/ https://evgenymaximov.com/blog/content-creation-agency/ What a content creation agency really delivers: UGC, social retainers, founder-led content and YouTube models, with 2026 prices, questions and red flags. Production Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/criminal-defense-lawyer-marketing/ https://evgenymaximov.com/blog/criminal-defense-lawyer-marketing/ Criminal defense lawyer marketing with video: a DUI first-24-hours clip, trust videos on police, public defenders and fees, and 5 ideas with references. Strategy Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/demand-generation-vs-lead-generation/ https://evgenymaximov.com/blog/demand-generation-vs-lead-generation/ Demand generation vs lead generation in one table: definitions, goals, examples and metrics, and how one long video does both for high-ticket services. Strategy Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/dental-implant-marketing/ https://evgenymaximov.com/blog/dental-implant-marketing/ Dental implant marketing with long video: why implant patients research for months, the videos they watch, 5 ideas with real references and a 90-day plan. Strategy Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/dental-marketing-company/ https://evgenymaximov.com/blog/dental-marketing-company/ Dental marketing company types compared: dental-only, SEO and ads, video, in-house. Public 2026 prices, 10 questions to ask and red flags. Strategy Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/done-for-you-youtube/ https://evgenymaximov.com/blog/done-for-you-youtube/ What a done-for-you YouTube channel includes, how it differs from editing subscriptions, and the 14 hours a month a founder still gives. Production Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/estate-planning-attorney-marketing/ https://evgenymaximov.com/blog/estate-planning-attorney-marketing/ Estate planning attorney marketing with long video: why clients 50+ research for months, will vs trust and cost videos, seminars as YouTube, 5 ideas. Strategy Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/family-law-marketing/ https://evgenymaximov.com/blog/family-law-marketing/ Family law marketing with video: an emergency custody “what to do right now” clip, trust videos on divorce cost and mediation, and 5 ideas with references. Strategy Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/franchise-advertising/ https://evgenymaximov.com/blog/franchise-advertising/ Franchise advertising explained: how the ad fee and brand fund work, local vs national ads, social media for units, and 30–50 ad versions from one video. Strategy Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/franchise-marketing-agency/ https://evgenymaximov.com/blog/franchise-marketing-agency/ Franchise marketing agency types compared: franchise sales, local unit marketing, video. Public 2026 prices, cost per lead, questions to ask and red flags. Strategy Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/franchise-recruitment/ https://evgenymaximov.com/blog/franchise-recruitment/ Franchise recruitment stage by stage: lead, intro call, FDD, validation, discovery day, signing. In-house vs agency vs broker, and video for each stage. Strategy Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/how-often-to-post-on-youtube/ https://evgenymaximov.com/blog/how-often-to-post-on-youtube/ How often a business should post on YouTube: one long video a week plus Shorts, why daily posting isn't needed and how to keep the rhythm. Strategy Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/how-to-franchise-your-business/ https://evgenymaximov.com/blog/how-to-franchise-your-business/ How to franchise your business: the 7 steps in short, then how to market the franchise so investors trust you before the first call. Strategy Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/how-to-generate-b2b-leads/ https://evgenymaximov.com/blog/how-to-generate-b2b-leads/ How to generate B2B leads: seven channels compared by cost per lead, speed and deal size, and where long video wins for high-ticket services. Strategy Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/how-to-start-a-video-podcast/ https://evgenymaximov.com/blog/how-to-start-a-video-podcast/ How to start a video podcast as a founder: studio vs remote, US studio rental prices, the prep interview, how many clips one episode gives and the cost. Production Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/how-to-start-a-youtube-channel-for-business/ https://evgenymaximov.com/blog/how-to-start-a-youtube-channel-for-business/ How to start a YouTube channel for a business step by step: the test before you start, account setup, the first four videos, filming and the first 90 days. Strategy Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/how-to-use-a-teleprompter/ https://evgenymaximov.com/blog/how-to-use-a-teleprompter/ How to use a teleprompter without sounding like a robot, when founders should use talking points instead, and how we film natural business videos. Production Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/investor-pitch-video/ https://evgenymaximov.com/blog/investor-pitch-video/ An investor pitch video is your pitch deck as a 5-minute video. The 8-block script, word count, filming, editing, and 5 investor videos with real examples. Production Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/law-firm-advertising/ https://evgenymaximov.com/blog/law-firm-advertising/ Law firm advertising: ad types and click costs, ABA Rules 7.1–7.3 and state differences, real ads on YouTube, and how video content lowers ad costs. Strategy Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/law-firm-marketing-agency/ https://evgenymaximov.com/blog/law-firm-marketing-agency/ Law firm marketing agency types compared: SEO and PPC, legal-only agencies, video producers, in-house. Public 2026 prices, questions to ask, red flags. Strategy Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/luxury-real-estate-marketing/ https://evgenymaximov.com/blog/luxury-real-estate-marketing/ Luxury real estate marketing with video: tours with a point of view and a price, market updates, what $X million buys and the agent as the brand. Strategy Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/manufacturing-marketing/ https://evgenymaximov.com/blog/manufacturing-marketing/ Manufacturing marketing with video: factory tours, process and quality videos, engineers on camera, 5 videos with proven references and a 90-day plan. Strategy Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/marketing-agency-for-coaches/ https://evgenymaximov.com/blog/marketing-agency-for-coaches/ Marketing agency for coaches and consultants compared: funnel, email, content and video agencies. Public 2026 prices, questions to ask and red flags. Strategy Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/med-spa-marketing/ https://evgenymaximov.com/blog/med-spa-marketing/ Med spa marketing with video: why clients need trust before treatments, the injector on camera instead of influencers, 5 videos with real references. Strategy Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/msp-marketing/ https://evgenymaximov.com/blog/msp-marketing/ MSP marketing with video: what business owners watch before they sign a managed IT contract, 5 videos with proven references and a 90-day plan. Strategy Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/orthodontic-marketing/ https://evgenymaximov.com/blog/orthodontic-marketing/ Orthodontic marketing with long video: why braces and aligner patients research for months, 5 videos to film with real references, and a 90-day plan. Strategy Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/outsourced-lead-generation/ https://evgenymaximov.com/blog/outsourced-lead-generation/ Outsourced lead generation explained: appointment setting, pay-per-lead, LinkedIn agencies and content, with public prices and 10 questions to ask. Strategy Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/personal-branding-agency/ https://evgenymaximov.com/blog/personal-branding-agency/ What a personal branding agency for founders does, the four models, US and UK prices, when YouTube production fits better, questions to ask and red flags. Strategy Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/personal-injury-lawyer-marketing/ https://evgenymaximov.com/blog/personal-injury-lawyer-marketing/ Personal injury lawyer marketing with video: urgent “what to do now” clips with your number, long trust videos and 5 ideas with real references. Strategy Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/plastic-surgery-marketing/ https://evgenymaximov.com/blog/plastic-surgery-marketing/ Plastic surgery marketing with long video: why patients research for months, what they watch before a consultation and 5 videos with real references. Strategy Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/real-estate-developer-marketing/ https://evgenymaximov.com/blog/real-estate-developer-marketing/ Real estate developer marketing with video: two audiences, buyers and investors, construction progress, the financial model on screen and a 90-day plan. Strategy Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/repurpose-youtube-videos/ https://evgenymaximov.com/blog/repurpose-youtube-videos/ How to repurpose YouTube videos into Shorts, Reels, LinkedIn posts, emails and articles: our clip recipe, the order of work and the posting test. Production Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/small-law-firm-marketing/ https://evgenymaximov.com/blog/small-law-firm-marketing/ Small law firm marketing with little time and money: what one ad dollar buys, how one lawyer films 2 hours a month, and 5 videos with real references. Strategy Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/social-media-for-lawyers/ https://evgenymaximov.com/blog/social-media-for-lawyers/ Social media for lawyers: the ABA rules and ethics (7.1–7.3), no legal advice in comments, which platform fits which practice area and what to post. Strategy Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/speaker-reel/ https://evgenymaximov.com/blog/speaker-reel/ A speaker reel is a 2–4 minute video that sells your talk to organizers. What to film at every event, how to edit it, and 5 videos a speaker needs. Production Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/staffing-agency-marketing/ https://evgenymaximov.com/blog/staffing-agency-marketing/ Staffing agency marketing with video: content for client companies and for candidates, hiring videos, 5 ideas with proven references and a 90-day plan. Strategy Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/talking-head-video-editing/ https://evgenymaximov.com/blog/talking-head-video-editing/ Talking head video editing for business: 9 techniques our editors use (cuts, punch-ins, J and L cuts, B-roll, text, sound) and how to brief an editor. Production Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/using-youtube-for-business/ https://evgenymaximov.com/blog/using-youtube-for-business/ Using YouTube for business: 10 ways to get trust and clients, each with a real example video from a contractor, CPA, lawyer, advisor or builder. Strategy Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/video-marketing-agency/ https://evgenymaximov.com/blog/video-marketing-agency/ Video marketing agency explained: four types (ads, social, YouTube, production house), 2026 prices with sources, 10 questions to ask and red flags. Production Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/video-production-services/ https://evgenymaximov.com/blog/video-production-services/ Video production services for business: what to buy (brand, testimonial, explainer, ads, YouTube), 2026 price ranges with sources and how to brief. Production Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/wealth-management-marketing/ https://evgenymaximov.com/blog/wealth-management-marketing/ Wealth management marketing for RIAs and wealth managers: why $1M+ clients watch for months, which videos they search, compliance basics, a 90-day plan. Strategy Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/what-does-a-youtube-producer-do/ https://evgenymaximov.com/blog/what-does-a-youtube-producer-do/ What a YouTube producer does for a business channel: the content plan, scripts, briefs for editors, review, A/B tests and analytics. When you need one. Production Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/youtube-b-roll/ https://evgenymaximov.com/blog/youtube-b-roll/ What B-roll is in a YouTube video, which B-roll works for a business channel, a shot list for your filming day and when stock footage is fine. Production Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/youtube-channel-branding/ https://evgenymaximov.com/blog/youtube-channel-branding/ YouTube channel branding for a business: banner, logo, trailer, thumbnail style, titles, end screens, playlists, and 5 videos that make a channel a brand. Production Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/youtube-channel-manager/ https://evgenymaximov.com/blog/youtube-channel-manager/ What a YouTube channel manager does, manager vs editor access in YouTube Studio, how to give access safely without your password, and what the role costs. Production Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/youtube-end-screen/ https://evgenymaximov.com/blog/youtube-end-screen/ How to use YouTube end screens on a business channel: the rules, which video to show, and end screen ideas that lead to the next video and a call. Production Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/youtube-production-companies/ https://evgenymaximov.com/blog/youtube-production-companies/ Six YouTube production companies for B2B compared by model, public price and fit: ContentBuck, Tasty Edits, Vireo, Vidpros, GP Socials, Content Allies. Production Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/youtube-scriptwriter/ https://evgenymaximov.com/blog/youtube-scriptwriter/ How to hire a YouTube scriptwriter for a business channel: what a good script looks like, what to give the writer, a paid test and 2026 rates. Production Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/youtube-seo-services/ https://evgenymaximov.com/blog/youtube-seo-services/ What YouTube SEO services do for a business channel, what you can do yourself in 15 minutes per video, and when an agency is worth it. Strategy Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/youtube-thumbnail-ab-testing/ https://evgenymaximov.com/blog/youtube-thumbnail-ab-testing/ How YouTube Test & Compare works for thumbnails and titles, why it picks winners by watch time, and why a small business channel should skip A/B tests. Production Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/youtube-thumbnail-designer/ https://evgenymaximov.com/blog/youtube-thumbnail-designer/ How to hire a YouTube thumbnail designer for a business channel: the brief we give, the photo pack, rounds of edits, a test and 2026 prices. Production Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/youtube-upload-checklist/ https://evgenymaximov.com/blog/youtube-upload-checklist/ A YouTube upload checklist for business channels: 25 steps before you publish, from quality control and settings to chapters, end screen and Shorts. Production Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/youtube-video-editing-for-business/ https://evgenymaximov.com/blog/youtube-video-editing-for-business/ YouTube video editing for a business channel: our editing standards, what to send your editor, review rounds, export settings and what editing costs. Production Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/youtube-video-production-cost/ https://evgenymaximov.com/blog/youtube-video-production-cost/ What a business YouTube channel costs in 2026: DIY, freelancers, an agency or an in-house team. Market prices for editing, scripts, studios and podcasts. Economics Fri, 23 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/youtube-niche-research/ https://evgenymaximov.com/blog/youtube-niche-research/ Before you film, make three documents: a niche X-ray, a content plan built from sales calls, and a channel shop window. Real examples and free templates. Strategy Thu, 22 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/youtube-for-business-owners/ https://evgenymaximov.com/blog/youtube-for-business-owners/ Most YouTube advice is made for creators paid for views. Business owners are paid by clients. Two games, a 5-question fit test and a break-even number. Strategy Wed, 21 Oct 2026 15:00:00 +0000 https://evgenymaximov.com/blog/ethan-golding-youtube-agency-review/ https://evgenymaximov.com/blog/ethan-golding-youtube-agency-review/ A LinkedIn coach tried our YouTube agency for two videos. Ethan Golding's honest review: results, doubts and why we keep working together. Case study Fri, 16 Oct 2026 15:00:18 +0000 https://evgenymaximov.com/blog/discovery-call-questions/ https://evgenymaximov.com/blog/discovery-call-questions/ Discovery call questions I ask before any proposal, with BANT and a real conversation to find the root problem. Free template. Funnels Wed, 14 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/features-vs-benefits/ https://evgenymaximov.com/blog/features-vs-benefits/ Features vs benefits for service businesses: why “I do automation” loses deals, the “so what?” test, real examples and a rewrite template. Funnels Wed, 14 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/free-vs-paid-consultation/ https://evgenymaximov.com/blog/free-vs-paid-consultation/ Free consultation vs paid consultation for experts and agencies: who each one attracts, when free calls work, when to charge, and the hybrid model I use. Funnels Wed, 14 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/how-much-to-spend-on-marketing/ https://evgenymaximov.com/blog/how-much-to-spend-on-marketing/ How much should a small business spend on marketing and content? Real budget ranges, the burn test I ask every lead, break-even math and a safe first test. Economics Wed, 14 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/how-to-sell-high-ticket-services/ https://evgenymaximov.com/blog/how-to-sell-high-ticket-services/ How I sell a high-ticket service with no closers and no pressure: qualify first, diagnose instead of pitch, give free advice, follow up with video. Funnels Wed, 14 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/is-youtube-worth-it-for-business/ https://evgenymaximov.com/blog/is-youtube-worth-it-for-business/ Is YouTube worth it for your business in 2026? Five honest questions on deal size, buyers, budget, market and format, and who should not start. Strategy Wed, 14 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/marketing-for-contractors/ https://evgenymaximov.com/blog/marketing-for-contractors/ Marketing for contractors, home builders and renovation companies: the videos buyers watch before they call, partners, job-site visits and what to skip. Strategy Wed, 14 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/marketing-for-interior-designers/ https://evgenymaximov.com/blog/marketing-for-interior-designers/ Marketing for interior designers who want premium clients: a bio that sells, posts in the client's language, video ideas and partnerships. Strategy Wed, 14 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/productized-service-vs-course/ https://evgenymaximov.com/blog/productized-service-vs-course/ Productized service vs online course: I spent about $7,000 on coaching, made 2 sales and switched to done-for-you. Lessons and how to productize. Economics Wed, 14 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/should-you-niche-down/ https://evgenymaximov.com/blog/should-you-niche-down/ Should you niche down on YouTube? Why mixing topics breaks the algorithm, when a niche is too narrow, the 5-year test and how to niche down step by step. Strategy Wed, 14 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/social-media-audit/ https://evgenymaximov.com/blog/social-media-audit/ A social media audit for founders: the 9 questions I ask business owners at live reviews, a free checklist, and how to fix your bio and links in a day. Strategy Wed, 14 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/thought-leadership-video/ https://evgenymaximov.com/blog/thought-leadership-video/ Thought leadership video for founders: what it is, 6 formats that build trust, real examples, and how to find your point of view without AI fluff. Strategy Wed, 14 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/jasmine-star-youtube-strategy/ https://evgenymaximov.com/blog/jasmine-star-youtube-strategy/ Jasmine Star sells through a free class. Her YouTube could fill it, but packaging, descriptions and SEO hold it back. The webinar funnel fixes I'd make. Strategy Tue, 13 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/jenna-kutcher-youtube-strategy/ https://evgenymaximov.com/blog/jenna-kutcher-youtube-strategy/ Jenna Kutcher paused a 968-episode podcast and has 14K YouTube subscribers. Two strategies: re-package the video episodes, then a full relaunch. Strategy Tue, 13 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/justin-welsh-youtube-strategy/ https://evgenymaximov.com/blog/justin-welsh-youtube-strategy/ Justin Welsh built a one-person business on LinkedIn, X and email, without YouTube. Why I'd still add a channel, and how to run it without hiring anyone. Strategy Tue, 13 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/allie-k-miller-youtube-strategy/ https://evgenymaximov.com/blog/allie-k-miller-youtube-strategy/ Allie K. Miller's AI tutorials already work on YouTube. The fixes I'd make: modern packaging, descriptions that lead to her course and a short VSL. Strategy Tue, 13 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/best-youtube-channels-for-entrepreneurs/ https://evgenymaximov.com/blog/best-youtube-channels-for-entrepreneurs/ 12 best business YouTubers for founders who sell services: what each channel teaches, a video to start with, and how to watch them to train your eye. Strategy Tue, 13 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/bill-dorfman-youtube-strategy/ https://evgenymaximov.com/blog/bill-dorfman-youtube-strategy/ A celebrity dentist has 2M Instagram followers and a YouTube channel silent since 2023. The dental social media plan I'd build for patients and dentists. Strategy Tue, 13 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/chris-donnelly-youtube-strategy/ https://evgenymaximov.com/blog/chris-donnelly-youtube-strategy/ Chris Donnelly's new YouTube channel hit 23K subscribers in 9 months, then uploads slowed to one a month. The founder-led content plan I'd build. Strategy Tue, 13 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/content-operating-system/ https://evgenymaximov.com/blog/content-operating-system/ A content system for founders: what you give, what a team ships, the weekly rhythm and the board behind 4 long videos and 20+ Shorts a month. Production Tue, 13 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/employee-generated-content/ https://evgenymaximov.com/blog/employee-generated-content/ Employee-generated content for B2B: why clients want to see your team, real examples, getting staff on camera and what a recruitment video needs. Strategy Tue, 13 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/financial-advisor-marketing/ https://evgenymaximov.com/blog/financial-advisor-marketing/ Financial advisor marketing with YouTube: what to post, why 70 views can bring a high-value client, digital and content marketing, compliance basics. Strategy Tue, 13 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/franchise-marketing-strategy/ https://evgenymaximov.com/blog/franchise-marketing-strategy/ Franchise marketing with YouTube: how franchisors sell franchises to investors, the questions they ask, the videos that work and a 43-location case. Strategy Tue, 13 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/how-to-market-a-coaching-business/ https://evgenymaximov.com/blog/how-to-market-a-coaching-business/ Coaching business marketing that signs high-ticket clients: why long videos beat daily posts, 3 formats that sell coaching and a simple monthly plan. Strategy Tue, 13 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/jason-oppenheim-youtube-strategy/ https://evgenymaximov.com/blog/jason-oppenheim-youtube-strategy/ Jason Oppenheim has 2M Instagram followers and a brokerage channel of listing tours. The luxury real estate YouTube plan I'd build for sellers and agents. Strategy Tue, 13 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/law-firm-video-marketing/ https://evgenymaximov.com/blog/law-firm-video-marketing/ Law firm marketing with YouTube: the videos people search before hiring a lawyer, social media for lawyers, ethics rules and the first 10 videos to film. Strategy Tue, 13 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/linkedin-video-strategy/ https://evgenymaximov.com/blog/linkedin-video-strategy/ A LinkedIn video strategy for B2B founders: how to make LinkedIn videos, how long, where links go and how one YouTube video becomes a week of posts. Strategy Tue, 13 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/michael-apa-youtube-strategy/ https://evgenymaximov.com/blog/michael-apa-youtube-strategy/ A top cosmetic dentist with 648K Instagram followers made a beautiful 8-episode docuseries. His channel stayed at 11K. What I'd change, and dental ideas. Strategy Tue, 13 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/mini-documentary/ https://evgenymaximov.com/blog/mini-documentary/ Brand documentary for business: why a 47-minute film with 6,000 views brought clients when 260,000 views sold nothing, what to film and ideas. Strategy Tue, 13 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/paul-nassif-youtube-strategy/ https://evgenymaximov.com/blog/paul-nassif-youtube-strategy/ A TV-famous facial plastic surgeon with 1M Instagram followers uses YouTube for skincare Shorts. The plastic surgery marketing plan I'd build instead. Strategy Tue, 13 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/personal-brand-vs-business-brand/ https://evgenymaximov.com/blog/personal-brand-vs-business-brand/ Company YouTube channel or founder's personal brand? Why people subscribe to people, how to handle key-man risk, how to set up a corporate channel. Strategy Tue, 13 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/personal-branding-strategy/ https://evgenymaximov.com/blog/personal-branding-strategy/ A personal branding strategy for founders: one buyer, real proof, a point of view, one home platform and a production system. Free template inside. Strategy Tue, 13 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/podcast-guesting/ https://evgenymaximov.com/blog/podcast-guesting/ Podcast guesting for founders: why it grows media presence and search visibility, how to get booked, prepare, record in person and promote each episode. Strategy Tue, 13 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/webinar-funnel/ https://evgenymaximov.com/blog/webinar-funnel/ Live webinar, evergreen webinar or a YouTube masterclass? How each works for coaches and B2B services, where each breaks, and how to combine them. Funnels Tue, 13 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/youtube-ai-search/ https://evgenymaximov.com/blog/youtube-ai-search/ AI search optimization with YouTube: why AI tools cite videos, why small channels get cited, and what we found auditing our own AI visibility. Strategy Tue, 13 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/youtube-analytics-metrics/ https://evgenymaximov.com/blog/youtube-analytics-metrics/ The YouTube metrics a business channel should watch: retention, returning viewers, traffic sources, CTR, audience overlap and calls per video. Strategy Tue, 13 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/youtube-channel-optimization/ https://evgenymaximov.com/blog/youtube-channel-optimization/ A 20-point checklist to set up a business YouTube channel: description, banner, trailer, playlists, upload defaults and settings that attract buyers. Production Tue, 13 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/youtube-content-calendar-template/ https://evgenymaximov.com/blog/youtube-content-calendar-template/ A free YouTube content calendar template for business channels: the columns that matter, how to plan a month around one filming day and the right mix. Production Tue, 13 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/youtube-description-template/ https://evgenymaximov.com/blog/youtube-description-template/ A copy-and-paste YouTube description template for business channels: CTA first, an SEO paragraph, chapters and proof links. With a real example. Production Tue, 13 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/youtube-for-doctors/ https://evgenymaximov.com/blog/youtube-for-doctors/ YouTube for doctors and private clinics: the videos patients search before booking, ideas by specialty, filming in the clinic and real results. Strategy Tue, 13 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/youtube-for-real-estate-agents/ https://evgenymaximov.com/blog/youtube-for-real-estate-agents/ Real estate video marketing on YouTube: who it works for, 20 video ideas, a Thai agency's first 90 days and an agent with 24 deals mainly from YouTube. Strategy Tue, 13 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/youtube-hook-examples/ https://evgenymaximov.com/blog/youtube-hook-examples/ 15 real YouTube hook examples from business videos, 6 hook types that work for founders, and the rule that keeps viewers: deliver the promise in 30 s. Production Tue, 13 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/youtube-thumbnail-tips/ https://evgenymaximov.com/blog/youtube-thumbnail-tips/ 7 thumbnail rules we use for business channels: design for the right click, research 20 references, pass the phone test, and pair it with the title. Production Tue, 13 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/youtube-vs-podcast/ https://evgenymaximov.com/blog/youtube-vs-podcast/ YouTube vs podcast for business: which grows faster, why audio-only struggles, how to start a video podcast, the setup you need and 30 pieces per episode. Strategy Tue, 13 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/youtube-video-ideas-for-business/ https://evgenymaximov.com/blog/youtube-video-ideas-for-business/ 30 YouTube video ideas for B2B founders, coaches and consultants, sorted by funnel stage, plus where to find more: your sales calls and 8 buyer questions. Strategy Tue, 13 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/dental-clinic-youtube-strategy/ https://evgenymaximov.com/blog/dental-clinic-youtube-strategy/ Dental marketing with YouTube: personal or clinic brand, the patient funnel, 3 mistakes dentists make on camera, and a free 18-video content plan. Strategy Sun, 11 Oct 2026 15:00:10 +0000 https://evgenymaximov.com/blog/client-testimonial-video/ https://evgenymaximov.com/blog/client-testimonial-video/ How to get and film client testimonial videos that actually sell: when to ask, 15 interview questions, the structure we edit to, and real examples. Funnels Sun, 11 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/get-consulting-clients/ https://evgenymaximov.com/blog/get-consulting-clients/ Consulting marketing without cold DMs: 5 channels that bring consulting clients compared honestly, what burned me out, and YouTube as the second channel. Strategy Sun, 11 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/lead-magnet-ideas/ https://evgenymaximov.com/blog/lead-magnet-ideas/ 10 lead magnet ideas for B2B founders, coaches and consultants, real examples from our YouTube videos, and why we give most of them away with no opt-in. Funnels Sun, 11 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/shorten-sales-cycle-video/ https://evgenymaximov.com/blog/shorten-sales-cycle-video/ How B2B founders shorten the sales cycle with video: what to send before the call, after the call and to the decision-maker who never joined. Funnels Sun, 11 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/vsl-funnel/ https://evgenymaximov.com/blog/vsl-funnel/ VSL stands for video sales letter. What it is, the 8-block script we use for high-ticket services, where it goes in your funnel, and what we learned. Funnels Sun, 11 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/youtube-ads-vs-organic/ https://evgenymaximov.com/blog/youtube-ads-vs-organic/ Paid ads vs organic YouTube for B2B founders and coaches: how each grows, what they cost over a year, and the 10% rule for starting content next to ads. Economics Sun, 11 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/youtube-channel-trailer/ https://evgenymaximov.com/blog/youtube-channel-trailer/ Why a business channel should use a VSL as its trailer, not "welcome to my channel": our 8-block VSL script framework, timings and word counts. Funnels Sun, 11 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/youtube-chapters/ https://evgenymaximov.com/blog/youtube-chapters/ How to use YouTube chapters: add timestamps in the description, fix chapters that don't show, name them for search, and why AI Overviews cite them. Production Sun, 11 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/youtube-lead-generation/ https://evgenymaximov.com/blog/youtube-lead-generation/ How to generate leads from YouTube without ads: 7 places B2B leads actually come from, how to capture them, and why 300 right views beat 300,000. Funnels Sun, 11 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/youtube-roi-tracking/ https://evgenymaximov.com/blog/youtube-roi-tracking/ How to measure YouTube ROI for a B2B business: the one question to ask every lead, when UTM links help, a simple ROI formula and real break-even math. Economics Sun, 11 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/youtube-sales-funnel/ https://evgenymaximov.com/blog/youtube-sales-funnel/ A YouTube sales funnel for B2B founders: what to post at the top, middle and bottom, where the call link goes, and how one channel booked $5M in deals. Funnels Sun, 11 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/youtube-seo-for-business/ https://evgenymaximov.com/blog/youtube-seo-for-business/ YouTube SEO for B2B channels: how YouTube ranks videos in 2026, a 15-minute SEO routine, keyword research for buyers, and the keywords to avoid. Strategy Sun, 11 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/delegate-content-creation/ https://evgenymaximov.com/blog/delegate-content-creation/ Outsource content creation without burning money: social media manager or content creation agency, red flags, real budgets, and why it takes months. Production Sat, 10 Oct 2026 15:00:36 +0000 https://evgenymaximov.com/blog/agency-rock-bottom/ https://evgenymaximov.com/blog/agency-rock-bottom/ I lost half my clients in one month, went into debt and almost closed my agency. The pay model, bonus trap and founder bottleneck that nearly killed it. Economics Fri, 09 Oct 2026 15:00:26 +0000 https://evgenymaximov.com/blog/spcl-framework-personal-brand/ https://evgenymaximov.com/blog/spcl-framework-personal-brand/ Status, Power, Credibility, Likeness: Alex Hormozi's SPCL framework applied to content, with test questions to check if a post builds your brand or not. Strategy Thu, 08 Oct 2026 15:00:20 +0000 https://evgenymaximov.com/blog/batch-filming/ https://evgenymaximov.com/blog/batch-filming/ Batch filming for founders: how we film 4 long videos and about 20 Shorts in one filming day. The math, formats, a $500 setup and a checklist. Production Thu, 08 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/founder-led-content/ https://evgenymaximov.com/blog/founder-led-content/ Founder-led content and video production for B2B and high-ticket businesses: why it works, a 5-question fit test, real examples and what to delegate. Strategy Thu, 08 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/how-long-to-grow-youtube-channel/ https://evgenymaximov.com/blog/how-long-to-grow-youtube-channel/ How long it takes to grow a YouTube channel for a business: a month-by-month timeline for year one, the 1-in-5 rule and the only numbers to watch. Economics Thu, 08 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/how-to-hire-a-youtube-editor/ https://evgenymaximov.com/blog/how-to-hire-a-youtube-editor/ How to hire a YouTube video editor: the tools they need, filtering 300 applicants, a 3-part paid test, normal rounds of edits and what it costs. Production Thu, 08 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/long-form-video-content/ https://evgenymaximov.com/blog/long-form-video-content/ Long-form video content for founders: why buyers watch 30–60 minute videos, how long a video should be, and how to turn one masterclass into calls. Strategy Thu, 08 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/youtube-script-template/ https://evgenymaximov.com/blog/youtube-script-template/ How to write a YouTube script as a founder: a one-page template, hook and CTAs word for word, everything else as questions. Free template and AI prompt. Production Thu, 08 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/youtube-shorts-for-business/ https://evgenymaximov.com/blog/youtube-shorts-for-business/ Are YouTube Shorts good for business? What Shorts can and can't do for a founder, why long videos come first, the 5-clip rule and Shorts that sell. Strategy Thu, 08 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/paid-trial-week-hiring/ https://evgenymaximov.com/blog/paid-trial-week-hiring/ How I hire video editors without an HR team: a $30 job post, 300 replies, auto-filters, short interviews and a paid trial week with three finalists. Production Wed, 07 Oct 2026 15:00:04 +0000 https://evgenymaximov.com/blog/ccs-framework-clients-from-video/ https://evgenymaximov.com/blog/ccs-framework-clients-from-video/ A video content strategy for business owners: Create, Convert, Scale. Get dream clients filming one day a month, and what to delegate at each step. Strategy Tue, 06 Oct 2026 15:00:30 +0000 https://evgenymaximov.com/blog/jasmin-alic-youtube-strategy/ https://evgenymaximov.com/blog/jasmin-alic-youtube-strategy/ Jasmin Alic has ~378K LinkedIn followers and a $1.2M community, but no YouTube channel of his own. Competitors, 5 pillars, 5 formats and a 3-phase roadmap. Strategy Mon, 05 Oct 2026 14:45:31 +0000 https://evgenymaximov.com/blog/agency-vs-in-house-content-team/ https://evgenymaximov.com/blog/agency-vs-in-house-content-team/ Agency or in-house content team? Real costs, video editing agency vs in-house editor, hiring mistakes and how a founder should pick. Economics Mon, 05 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/how-youtube-production-works/ https://evgenymaximov.com/blog/how-youtube-production-works/ What a YouTube producer does when a founder gives an agency one filming day a month: who you talk to, scripts, filming, publishing, and who it's not for. Production Mon, 05 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/types-of-media-team/ https://evgenymaximov.com/blog/types-of-media-team/ Three types of media team for a founder: do it yourself, manage freelancers, or hire a producer. What each costs in time, nerves and money. Production Mon, 05 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/youtube-agency-red-flags/ https://evgenymaximov.com/blog/youtube-agency-red-flags/ I run a YouTube production agency. Here are 7 red flags of a bad YouTube agency, what real work looks like, and 10 questions to ask on the first call. Strategy Mon, 05 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/youtube-vs-linkedin-vs-instagram-b2b/ https://evgenymaximov.com/blog/youtube-vs-linkedin-vs-instagram-b2b/ YouTube vs LinkedIn vs Instagram for B2B founders: an honest 5-round comparison, real examples, and when YouTube is the wrong choice. Strategy Mon, 05 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/tvoy-sklad-youtube-case-study/ https://evgenymaximov.com/blog/tvoy-sklad-youtube-case-study/ Tvoy Sklad raised ~$5M and got 20+ franchise partners with a 2,000-subscriber YouTube channel. The 14 videos behind it, plus the free strategy. Case study Sun, 04 Oct 2026 09:00:00 +0000 https://evgenymaximov.com/blog/content-team-workflow/ https://evgenymaximov.com/blog/content-team-workflow/ Our content production workflow for a remote team: Telegram topics, five calls a month and a Notion content calendar where every card is a video. Production Sat, 03 Oct 2026 15:00:36 +0000 https://evgenymaximov.com/blog/business-youtube-playbook/ https://evgenymaximov.com/blog/business-youtube-playbook/ The Business YouTube Playbook for high-ticket founders: the only 3 things that matter, real costs, filming one day a month, and turning views into calls. Strategy Fri, 02 Oct 2026 15:00:13 +0000 https://evgenymaximov.com/blog/ayuna-youtube-case-study/ https://evgenymaximov.com/blog/ayuna-youtube-case-study/ An osteopath with an abandoned YouTube channel got +26,000 subscribers and 1M+ views in 5 months from 2 hours of filming a month. The full system. Case study Thu, 01 Oct 2026 15:00:23 +0000 https://evgenymaximov.com/blog/youtube-production-team/ https://evgenymaximov.com/blog/youtube-production-team/ One long video needs seven jobs. The org chart of our 7-person YouTube team: who does what, how many videos each role handles, and what you can copy. Production Wed, 30 Sep 2026 15:00:08 +0000 https://evgenymaximov.com/blog/youtube-filming-setups/ https://evgenymaximov.com/blog/youtube-filming-setups/ YouTube filming setup after 50+ shoots in 2026: nine ways to film talking-head videos, from outdoor to Zoom and iPhone, with pros, cons and a checklist. Production Tue, 29 Sep 2026 15:00:30 +0000 https://evgenymaximov.com/blog/content-team-quality-control/ https://evgenymaximov.com/blog/content-team-quality-control/ The content team role most founders miss: an account manager who publishes on every platform and checks every video before it goes live. Free role profile. Production Mon, 28 Sep 2026 09:00:00 +0000 https://evgenymaximov.com/blog/b2b-video-content-sales/ https://evgenymaximov.com/blog/b2b-video-content-sales/ B2B video marketing built from sales objections: five videos your sales team can send, a follow-up script and how to track which video brought the deal. Funnels Mon, 28 Sep 2026 09:00:00 +0000 https://evgenymaximov.com/blog/founder-led-marketing-events/ https://evgenymaximov.com/blog/founder-led-marketing-events/ I filmed about 50 speakers for free and got one client. Five minutes on stage got me two. Real numbers from a year of events, and how to film your talks. Strategy Mon, 28 Sep 2026 09:00:00 +0000 https://evgenymaximov.com/blog/hormozi-content-strategy/ https://evgenymaximov.com/blog/hormozi-content-strategy/ The five parts of Alex Hormozi's content strategy I use in my agency: volume, proof over image, one message, free value and a five-year horizon. Strategy Mon, 28 Sep 2026 09:00:00 +0000 https://evgenymaximov.com/blog/podcast-for-business-owners/ https://evgenymaximov.com/blog/podcast-for-business-owners/ Afraid of the camera? Start a business podcast. How business owners prepare on one page, film in a studio and turn one episode into a month of content. Production Mon, 28 Sep 2026 09:00:00 +0000 https://evgenymaximov.com/blog/vanity-metrics-views-vs-clients/ https://evgenymaximov.com/blog/vanity-metrics-views-vs-clients/ A 260k-view video made me $0. A 47-minute one brought clients. Fake views killed a client's channel. What a business channel should measure instead. Strategy Mon, 28 Sep 2026 09:00:00 +0000 https://evgenymaximov.com/blog/brian-mark-youtube-strategy/ https://evgenymaximov.com/blog/brian-mark-youtube-strategy/ Brian Mark makes $1.5M a month from Instagram. His new $10k offer needs a new audience. The YouTube content plan, channel fixes and VSL funnel I'd build. Strategy Sun, 27 Sep 2026 15:00:20 +0000 https://evgenymaximov.com/blog/youtube-mentor-vs-agency/ https://evgenymaximov.com/blog/youtube-mentor-vs-agency/ A YouTube coach teaches you to do it yourself. An agency does it for you. Kitti Majorán's story, and a simple way to choose what fits your business. Strategy Sun, 27 Sep 2026 09:00:00 +0000 https://evgenymaximov.com/blog/outsource-video-editing-solo-founder/ https://evgenymaximov.com/blog/outsource-video-editing-solo-founder/ Justin runs an American football academy alone. Why he outsourced video editing, what scared him, and how a week of editing became four days. Case study Sun, 27 Sep 2026 09:00:00 +0000 https://evgenymaximov.com/blog/no-clients-from-social-media/ https://evgenymaximov.com/blog/no-clients-from-social-media/ You post every day and still get no clients. The 7 profile and content mistakes I find in audits, from broken links to “I am the best”, and the fixes. Funnels Sat, 26 Sep 2026 15:00:06 +0000 https://evgenymaximov.com/blog/why-youtube-fails-business-owners/ https://evgenymaximov.com/blog/why-youtube-fails-business-owners/ We made 150 long videos and 1,000+ shorts in 2026 and analyzed why some clients got nothing. The 5 reasons business owners fail on YouTube, and the fixes. Strategy Fri, 25 Sep 2026 15:00:20 +0000 https://evgenymaximov.com/blog/youtube-consistency-done-for-you/ https://evgenymaximov.com/blog/youtube-consistency-done-for-you/ Elisabetta built a 36,000-follower audience, then stopped posting. Why experts stall on YouTube, and what changed when a team took everything but filming. Case study Tue, 22 Sep 2026 16:00:11 +0000 https://evgenymaximov.com/blog/first-video-camera-fear/ https://evgenymaximov.com/blog/first-video-camera-fear/ Camera shy founder? Norbert built his brand on LinkedIn text, not video. How small steps and 3 separate roles got him on camera in under a month. Case study Tue, 15 Sep 2026 10:42:17 +0000