---
title: "If I Were Chris Donnelly: 8 Long Videos a Month"
description: "Chris Donnelly's new YouTube channel hit 23K subscribers in 9 months, then uploads slowed to one a month. The founder-led content plan I'd build."
url: https://evgenymaximov.com/blog/chris-donnelly-youtube-strategy/
---

# If I Were Chris Donnelly: Why His YouTube Needs Rhythm, Not New Ideas

Chris, your new YouTube channel did what most founders only dream about: about 23,000 subscribers in nine months and two videos past 170,000 views. The content works. The problem is the rhythm: three long videos a month at the start, about one a month since April, and nothing since September 18. Here's the plan I'd build if you were my client.

By **Evgeny Maximov** · 8 min read · 13 Oct 2026

**Key takeaways**

**Short answer:** if Chris Donnelly were my client, I wouldn't change his topics. His new channel already proved them: about 23,000 subscribers in nine months, with videos at 249,000 and 170,000 views. I'd fix the rhythm: eight long videos a month instead of one, about 40 Shorts cut from them and posted everywhere, and a new pillar of stories about why a founder's personal brand moves real business metrics.

- The podcast channel is paused on purpose. Good decision: one channel, one focus.
- The new channel works when it publishes. It just doesn't publish often.
- The plan: 8 long videos a month → 40 Shorts → every platform.
- The missing content: why a personal brand matters for sales, with real use cases.

If you're not Chris, but you're a founder whose channel took off and then went quiet, this plan is for you too.

## What does Chris Donnelly's YouTube look like today?

Here's what I found on October 13, 2026.

| Platform | Now |
|---|---|
| [LinkedIn](https://www.linkedin.com/in/donnellychris) | about 1.2M followers (his own channel description) |
| [Instagram](https://www.instagram.com/chrisdonnellyofficial/) | about 805,000 followers |
| [Personal YouTube](https://www.youtube.com/@chrisdonnellybusiness) | about 23,200 subscribers, 17 long videos since January 2026 |
| [Podcast channel](https://www.youtube.com/@chrisdonnellyPodcast) | about 171,000 subscribers, paused on purpose since January 2026 |
| Businesses | [Searchable](https://www.searchable.com/) (AI search visibility) and [The Creator Accelerator](https://thecreatoraccelerator.co.uk/) (personal brand programme) |

The podcast channel isn't a problem. In January 2026 Chris posted "I'm Quitting This YouTube Channel" and moved his focus to the personal channel. One channel with one clear job is exactly what I'd recommend.

## What's already working?

A lot. A new channel from zero to about 23,000 subscribers in nine months is a strong result on YouTube. His best long videos:

- "I Built An $85M AI Startup in 5 Months (here's my playbook)": about 249,500 views.
- "How to Dominate the New LinkedIn Algorithm in 19 Minutes": about 170,500.
- "Want to be known in your industry? Watch this...": about 78,000.
- "How to Get Clients on LinkedIn (Proven 7 Steps)": about 30,400.

The descriptions are good too. A free lead magnet in the first line, then the cohort, then a related video, then a short story with numbers. I wouldn't change anything there. If you want to copy the structure, here's our [description template](https://evgenymaximov.com/blog/youtube-description-template/).

## What's the one mistake?

The rhythm. Here are his long videos by month in 2026:

| Month | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep |
|---|---|---|---|---|---|---|---|---|---|
| Long videos | 3 | 3 | 3 | 1 | 1 | 2 | 1 | 1 | 2 |

In the first quarter the channel published three long videos a month and grew fast. Since April it's been about one a month, and nothing long since September 18. In between there are bursts of short Claude tutorials, then silence again.

Why this hurts: every new video is a new test for YouTube. When a video does well, YouTube starts showing the channel to more people, and the next video gets a bigger start. A month-long gap wastes that momentum, and the audience gets used to not hearing from you. We saw the same with one of our own clients: a strong topic, but results were weaker than expected, and the reason was simple. Too few videos. More on this in [why consistency is the hardest part](https://evgenymaximov.com/blog/youtube-consistency-done-for-you/).

Chris clearly isn't short of ideas or audience. He's short of time, like every founder running two businesses. That's a production problem, not a content problem.

## What content would I add?

His topics stay: LinkedIn, AI tools, building businesses. I'd add the pillar that's missing, and that sells both businesses at once: why a personal brand matters for a company.

### 1. Why a founder needs a personal brand (the business case)

Chris has the best story for this, and he already tells it in his descriptions. Six years ago his agency had lost 80% of its clients and couldn't get leads. He started posting on LinkedIn every day. Within six months they signed Bugatti, Aston Martin and Sunseeker, and later sold the company for $25 million. That's not a video. That's a series.

### 2. How a personal brand moves the metrics

Founders don't buy "brand awareness". They buy numbers. Videos like:

- How a founder's content shortens the sales cycle.
- What happens to close rates when leads already know you.
- How a personal brand helps with hiring and fundraising.
- The lead magnet that, by his own numbers, turned 25% of downloaders into paying Searchable customers.

### 3. Use cases: this video brought this deal

Specific examples: which post, video or lead magnet brought a specific client, partner or sale, and how. His own businesses, and students of The Creator Accelerator with their permission. Nothing sells a personal brand programme like "here's the post that brought this founder a six-figure client".

### 4. Playbooks people search for

What already works on his channel: LinkedIn playbooks, AI tools for founders, "how I built" breakdowns. Keep them, and connect each to one of the two businesses.

We see the same with our own clients. When the founder of our franchise client [Tvoy Sklad](https://evgenymaximov.com/blog/tvoy-sklad-youtube-case-study/) started appearing on video, partners started coming to calls saying "I've already watched everything, let's get to business". That's the business case for a personal brand, in one sentence. More in [founder-led content](https://evgenymaximov.com/blog/founder-led-content/).

## Which eight videos would I film first?

1. "My Agency Lost 80% of Its Clients. Then I Started Posting on LinkedIn"
2. "How I Signed Bugatti and Aston Martin From LinkedIn Posts"
3. "What a Personal Brand Actually Does to Your Sales Numbers"
4. "The Lead Magnet That Turned 25% of Downloaders Into Customers"
5. "Why Founders Should Post Before They Need Clients"
6. "How to Get Your Brand Recommended by ChatGPT in 2026"
7. "I Reviewed 5 Founders' LinkedIn Profiles. Here's What Kills Their Sales"
8. "How a Personal Brand Helps You Hire and Raise Money"

That's one month. Four business-case and use-case videos, four playbooks.

## What production rhythm would I set?

- **8 long videos a month,** two a week, on fixed days.
- **About 40 Shorts** cut from them, around five per long video.
- **Everywhere:** YouTube Shorts, LinkedIn, Instagram, TikTok and X, adjusted for each format.
- **Two filming days a month,** four long videos each. Chris already talks to camera well, so the filming is the easy part.

Everything else is the team's job: topics and outlines, editing, thumbnails, titles, publishing, Shorts and reposting. The founder films and gives feedback. That's how a channel keeps a rhythm through a busy month. Here's [how batch filming works](https://evgenymaximov.com/blog/batch-filming/).

## What would the funnel look like?

- **Business-case and use-case videos** → free personal brand pack → The Creator Accelerator.
- **AI search videos** → Searchable trial or demo.
- **Shorts everywhere** → the long video on the same topic.

And ask every new customer which video they watched first. That's how you learn which pillar actually sells. Here's [how to track YouTube ROI](https://evgenymaximov.com/blog/youtube-roi-tracking/).

## What's the 12-month roadmap?

- **Months 1–3:** 8 long videos and about 40 Shorts every month. No gaps.
- **Months 4–6:** double down on the pillar that brings more cohort applications and Searchable demos.
- **Months 7–12:** a cornerstone masterclass, "Why every founder needs a personal brand", and a playlist of use cases.

## What happens next?

Chris, the content already works. If you ever want it to come out every week, the plan is yours. And if you're a founder whose channel grew fast and then went quiet, the fix is usually the same: not new ideas, but a team that keeps the rhythm.

**Your channel works, but publishing doesn't?** We film with you twice a month and publish long videos every week and Shorts every day. [See how it works](https://evgenymaximov.com/services/youtube-channel-management/)

## FAQ

**Does Chris Donnelly have a YouTube channel?**

Yes. His personal channel had about 23,200 subscribers in October 2026, with 17 long videos since January 2026. His older podcast channel (about 171,000 subscribers) has been paused on purpose since January 2026.

**Why did Chris Donnelly stop his podcast channel?**

In January 2026 he posted a video called "I'm Quitting This YouTube Channel" and moved his focus to a personal channel. Focusing on one channel is a sensible decision; the new channel just needs a steady rhythm.

**What's the biggest mistake on Chris Donnelly's YouTube?**

Irregular uploads. The channel published about three long videos a month in early 2026 and grew fast, then dropped to about one a month from April, with a gap of several weeks after September 18. On YouTube, consistency is what turns good videos into a growing channel.

**How often should a founder publish long videos on YouTube?**

As often as they can sustain without gaps. For a founder with a large audience and a team, eight long videos a month is realistic, with about 40 Shorts cut from them and posted on every platform.

**Why does a founder need a personal brand?**

Because buyers, partners, investors and employees trust people more than logos. Chris Donnelly says that after he started posting on LinkedIn daily, his struggling agency signed brands like Bugatti, Aston Martin and Sunseeker within six months and was later sold for $25 million.

**What content should a founder's YouTube channel include?**

Stories about why the personal brand matters for the business, real use cases of content that brought specific deals, playbooks people search for, and behind-the-numbers videos about the founder's own companies.

**How does a personal brand affect sales metrics?**

It shortens sales cycles, raises close rates and brings warmer inbound leads, because buyers arrive already trusting the founder. Chris Donnelly reports that a lead magnet turned 25% of downloaders into paying customers of his business Searchable.

**Can one YouTube channel promote two businesses?**

Yes, if each business has its own content pillar, playlists and link. Chris Donnelly's description already does this well: a free lead magnet first, then the personal brand cohort, then a related video.

**How many Shorts can you cut from eight long videos?**

Usually about 40: around five strong Shorts per long video. Experienced speakers often give more.

**Did Chris Donnelly hire Evgeny Maximov's agency?**

No. This is an open strategy built from public information. If you're a founder whose channel works but doesn't publish consistently, you can book a call for a plan like this.

![Evgeny Maximov](https://evgenymaximov.com/img/evgeny-avatar.webp)
**Evgeny Maximov**

Founder of a done-for-you YouTube agency for high-ticket founders. Making content since 2014. [More about me](https://evgenymaximov.com/about/)

## Your channel works, but publishing doesn't?

We give founders a steady rhythm: long videos every week, Shorts every day, everywhere. You film, we do the rest. 7-day money back guarantee.

[Book a call →](https://evgenymaximov.com/?utm_source=blog&utm_content=chris-donnelly-youtube-strategy#book)
Read next
[**Founder-led content** Strategy](https://evgenymaximov.com/blog/founder-led-content/) [**Why consistency is the hardest part** Strategy](https://evgenymaximov.com/blog/youtube-consistency-done-for-you/)