---
title: "Brian Mark YouTube Strategy: How I'd Sell a $10K Offer"
description: "Brian Mark makes $1.5M a month from Instagram. His new $10k offer needs a new audience. The YouTube content plan, channel fixes and VSL funnel I'd build."
url: https://evgenymaximov.com/blog/brian-mark-youtube-strategy/
---

# If I Were Brian Mark: How I'd Use YouTube to Sell a $10K Offer to a New Audience

Brian Mark runs a $1.5M-a-month coaching business from Instagram. His new offer targets business owners, and his closers are maxed out. Here's the YouTube strategy I'd build for him.

By **Evgeny Maximov** · 10 min read · 27 Sep 2026

**Key takeaways**

**Short answer:** I'd use YouTube to build Brian Mark a **second audience of business owners** for his $10,000 offer, instead of forcing his fitness Instagram to change. Five content pillars, one day of channel fixes, a masterclass and a **video sales letter**, so leads arrive pre-sold and his maxed-out closers spend less time per deal.

- His new offer closed 10 of the first 15 calls and nearly tripled average cash collected.
- His YouTube looks like most Instagram stars' channels: raw, iPhone, no strategy.
- Five pillars: evergreen guides, contrarian takes, systems and proof, mindset, case studies.
- A [VSL](https://evgenymaximov.com/blog/vsl-funnel/) [funnel](https://evgenymaximov.com/blog/youtube-sales-funnel/) takes under a week: script, record, edit, launch.

Hey Brian. I watched your recent live breakdown with [Jeremy Haynes](https://www.youtube.com/channel/UCuzbImxdBNTUeolGXpLVL0A), then checked [your YouTube channel](https://www.youtube.com/@therealbrianmark). And I was terrified, because I saw huge room for improvement.

If you're not Brian Mark, keep reading anyway. This is a full strategy for any coach or founder who wins on Instagram and wants YouTube to bring a new, higher-value audience. I put everything in a free document, no opt-ins. And if you know Brian, send him this.

## What's the situation in Brian Mark's business?

Brian crushes it on Instagram. Here's the snapshot from the breakdown and my research:

| Metric | Now |
|---|---|
| **[Instagram audience](https://www.instagram.com/therealbrianmark/)** | about 700,000 followers, mostly fitness trainers |
| **Revenue** | about $1.5M a month |
| **Sales team** | 15 setters in the DMs, about 900 sales calls a month |
| **Waitlist** | 300+ qualified leads nobody has called, roughly $3M in potential revenue |
| **New offer** | $10,000 for business owners. 10 closes from the first 15 calls |
| **Average cash collected** | from $3,200 on the old offer to about $7,000–8,000 on the new one |

Honestly, the idea of 15 people sitting in DMs to hit a revenue number blows my mind. I don't like adding people and management overhead. And that's exactly the problem: **the closers are maxed out**. They can't take more calls.

The second problem is harder. The Instagram account is old, huge and built for fitness trainers. The new offer is for business owners. Different pain points, different language. Moving one audience to another on Instagram is slow and painful. **YouTube makes that shift much simpler**, because you build the new audience next to the old one, not instead of it.

## Why his YouTube channel looks like every Instagram star's channel

Right now the channel looks raw. No strategy. It feels like “I take my phone and record whatever I think about today”. That's the whole plan.

![Brian Mark's YouTube channel: selfie-style videos with a few thousand or a few hundred views, and a before and after comparison of another channel's thumbnails](https://evgenymaximov.com/img/brian-mark-channel-before.webp)From the strategy doc: the channel now, and the “from this, to this” we did for a client

This is typical for Instagram people. One of our clients has more than 300,000 followers on Instagram, and her YouTube looked just like this. Her top video had about 500 views. We moved the channel from random phone recordings to real production: proper thumbnails, titles, filming. Now her videos get 10, 15, 20, 60 thousand views. The top video is close to 300,000, and it was one of the first ones we published. [Here's her full case](https://evgenymaximov.com/blog/ayuna-youtube-case-study/).

## The content plan: five pillars for a new audience

The goal is to attract business owners, a more sophisticated audience. So the content plan changes completely.

![Strategy document: new content plan with five content pillars and levels of brand awareness](https://evgenymaximov.com/img/brian-mark-content-pillars.webp)The content pillars in the free strategy doc

1. **Evergreen guidesFor search:** *“How to get high-ticket clients on Instagram”* Business owners love revenue in titles, and Brian has a strong number to use: $1.5M a month, or close to $20M a year. “My journey from 0 to $1.5M months in 8 years” or “If I started again, here's what I'd do”.
2. **Contrarian and authorityChallenges a belief:** *“Why personal branding is a waste of your time”* Takes that make people stop and argue. “I close $1.5M in sales using DM messages.”
3. **Systems and proofStrategic, helicopter view:** *“The exact Instagram system that generates $1.5M a month”* Show the five systems behind the business: content, DMs, sales, delivery, client success. Not every nitty-gritty detail. People can watch, but they still need help to implement.
4. **Mindset lessonsShifts limiting beliefs:** *“Rewire your brain to attract high-ticket clients”* Tactics and strategy aren't enough if your head is stuck. Brian's energy fits: somewhere between Alex Hormozi's push and a calmer style.
5. **Case studies and client sessionsStacks proof:** *“How [client] scaled from $0 to $25,000 a month”* A 20–30 minute Zoom call with a client who looks like your ideal buyer. Or a live client session where you actually fix their problem on camera. These become sales assets: “You're in this industry? Here's a case like yours.”

Top of funnelexisting Instagram short-form
→
Middle of funnelguides · systems · actionable tips · mindset lessons

Bottom of funnelcase studies · testimonials · client sessions
→
500–1,500 views is fine herethe right people watch before they buy

**Grab the full Brian Mark strategy for free.** Offer analysis, content pillars, five formats with titles and thumbnails, channel fixes and funnel. No opt-ins. [Get the strategy](https://evgeny-maximov.notion.site/mark-brian-youtube-strategy?source=copy_link)

## The channel fixes you can do in one day

I checked the old videos, the way we do in every [YouTube channel audit](https://evgenymaximov.com/services/youtube-channel-audit/). No descriptions, no tags, no real thumbnails. It's boring and it doesn't convert. Someone from the team can fix it all in one day:

- **Bulk-edit every description** in YouTube Studio. Structure: the funnel link first (“apply to work with us”), then two lines about the video, then an about-me block with links to Instagram, newsletter and website.
- **Set it as the upload default** in YouTube settings, so every new video gets it automatically.
- **Rewrite the channel description.** First line is always visible on mobile and desktop, so put the CTA there in caps. Then a few bullet points about results, then a reason to subscribe.
- **Cut the links.** Delete the link to YouTube (you're already on YouTube). Replace redirect links with the direct funnel link. Remove platforms you don't use. Too many links cause decision fatigue.
- **Update the banner.** The current one looks like YouTube in 2015. Face, name, one line like “helping business owners grow on socials, 500 clients served”. That's all.

## Why a masterclass and a VSL fix the sales bottleneck

Right now the website is one landing page with application forms. Apply, apply, apply. Then setters message people on Instagram to book calls. With closers at full capacity, that's a huge inefficiency. Two videos change this.

**1. [A masterclass](https://evgenymaximov.com/blog/long-form-video-content/), 30–60 minutes.** The cornerstone of your content. Before and after, proof, testimonials, how the program works inside. It pre-educates the buyer, and at the end you ask them to book a call. The beauty: it's a lead nurturing tool. With 700,000 followers, there are thousands of people who talked to a setter and went quiet. Setters and chatbot automations can send them the masterclass.

**2. A video sales letter, 5–10 minutes.** An extended ad in front of the application. We've made a bunch of VSLs and investment pitches, and we use this structure:

1. Attention getter20–30 seconds: why watch to the end
→
2. The gapthe viewer's pain: long sales cycle, content with no views, no time

3. The bridgeyour program as the complete solution, step by step
→
4. Proof stack10–15 testimonials in under a minute, different people and revenue levels

5. Call to action30 seconds: book a call, and why it matters
→
After the enda few minutes of screenshots, results, Stripe dashboard

A VSL funnel takes under a week. Day one: script. Day two: record. Two days to edit. Day five: set up the page with fonts, graphics and widgets. You're good to go. We did exactly this for Elisabetta, who sells a six-month Italian coaching program. [Here's her story](https://evgenymaximov.com/blog/youtube-consistency-done-for-you/).

## How to scale content once the basics are fixed

After the new funnel, the fixed videos and the banner, it's just volume. Commit to one to three long videos a week, 10–20 minutes each. From every long video you can cut 5 to 10 good clips.

![A grid of vertical Instagram clips cut from a client's long YouTube videos, with view counts up to 351,000](https://evgenymaximov.com/img/ayuna-clips-from-long.webp)Clips cut from our client's long videos. Some beat her own short-form content

For the same client, clips cut from long videos reached 200,000 and 350,000 views on Instagram, sometimes more than the shorts she made herself. For Brian, that means posting not six times a day on Instagram but seven or eight, with educational talking-head clips that often perform really well.

Once there's a library, the next step is a second channel: 3–8 minute clips from the long videos, with their own titles and thumbnails, posted daily. That's a real trend on long-form YouTube right now. But first you need the library.

## What happens next

That's the whole strategy, and it's available to you, not just to Brian. In a year I'll make an update: did he implement it, and how did the channel grow? We'll see.

And if you're not Brian Mark but you're in the same spot, big on one platform, new offer, maxed-out sales team, book a call with my team. We'll build this [YouTube strategy](https://evgenymaximov.com/services/youtube-strategy/) for your business.

## FAQ

**What YouTube strategy would work for Brian Mark?**

Use YouTube to reach a new audience of business owners for his $10,000 offer, instead of forcing his fitness Instagram audience to change. Build five content pillars, fix the channel basics, and add a masterclass and a video sales letter so leads arrive pre-sold and closers spend less time per deal.

**Why use YouTube instead of Instagram for a new offer?**

Brian's Instagram has about 700,000 followers built around fitness trainers. Shifting that audience to business owners is slow and painful. YouTube lets him build a second, higher-value audience through search and long videos, without breaking what already works on Instagram.

**What content pillars should a high-ticket coach use on YouTube?**

Five: evergreen how-to guides for search, contrarian and authority topics, systems and proof breakdowns, mindset lessons, and client case studies. Together they cover the whole funnel from new viewer to buyer.

**What videos belong at each stage of the funnel?**

Top of funnel: short-form content. Middle: guides, system breakdowns, actionable tips and mindset lessons. Bottom: client case studies, testimonials and recorded sales or client sessions. Bottom-funnel videos may get only 500 to 1,500 views, and that's fine.

**How do I fix an old YouTube channel quickly?**

Spend one day on it. Use bulk editing in YouTube Studio to add a standard description to every video: funnel link first, a short video summary, then an about-me block and links. Set it as the upload default, put a CTA in caps on the first line of the channel description, remove extra links and update the banner.

**What is the structure of a video sales letter?**

Five parts: an attention getter (20–30 seconds), the gap between where the viewer is and wants to be, the bridge (your offer as the solution), a proof stack of testimonials, and a 30-second call to action. After the CTA you can add a few minutes of screenshots and testimonials.

**How long does it take to launch a VSL funnel?**

Under a week: one day to write the script, one day to record, two days to edit, and a fifth day to set up the funnel page with fonts, graphics and widgets.

**What is a masterclass video and why make one?**

A 30–60 minute cornerstone video that pre-educates buyers about your offer: before and after, proof, how the program works, and a call to action. Setters and chatbot automations can send it to old leads who went quiet, so they come to the call already informed.

**How many clips can you get from one long video?**

In our experience, 5 to 10 good clips from one long-form video. For one of our clients, clips cut from her long videos reached 200,000 and 350,000 views on Instagram, sometimes more than her own short-form content.

**How often should a coach post long-form videos on YouTube?**

One to three long videos a week, 10–20 minutes each, plus the clips cut from them. Once there's a library, you can also launch a second channel with 3–8 minute clips from the long videos.

**Did Brian Mark hire Evgeny Maximov's agency?**

No. This is an open strategy I built from public information, including his live breakdown with Jeremy Haynes. The full strategy document is free, and if you want your own, you can book a call with my team.

**Full video transcript**

*Transcript of “If I Were Brian Mark, Here's How I Scale YouTube-Channel to $2m (steal the strategy)”. Auto-generated from the spoken video, lightly formatted.*

Hey Brian, I watched your recent video with Jeremy Haynes and I checked your YouTube channel after it and I was terrified because I saw a huge room for improvement. And I know if you're not Brian Mark, you still need to watch this video because in this video I will share the full strategy what I would change to scale YouTube channel to attract new audience, high ticket clients for the new offer. Because Brian has 700 000 follower base on Instagram and that's like a huge business that generates 1.5 million dollars every single month from Instagram.

If you know Brian you can send this video to him. And we are starting out. I'm sharing a huge document you can see like a lot of stuff here so you can grab it using the link in the description. No opt-ins, just grab it, implement it and after it you will say that thank you and if you understand that it's super complicated and a lot of tasks to do you can book a call with me you can book my team we will grow your youtube channel i watched the video with jeremy haynes he makes this kind of like live breakdowns and after it i checked like holy crap this person is he's crushing on instagram brian has really nice coaching offer and like one year offer after it it's like upsell for like more advanced guys uh and the acquisition channel basically is instagram with 15 setter team just having this thought that holy crap I need to have like 15 people that will sit in my DMs to hit this revenue number it's like mind-blowing for me because I hate I don't like putting a lot of people and adding additional management overhead and inside this video there are also like specific problem about sales team and about sales capacity because right now closers they are maxed out they can't take more sales calls and that's the main problem and additional issue that right now they have a new offer for completely different audience and they have a wait list with 300 people and they can make roughly like three million dollars just hitting this target list and like working with leads to sell them the new offer and i will share it a little bit later but the main issue what i found this channel instagram channel instagram account is huge and it's old channel and it's for fitness guys but but the new offer is for completely new audience and i understand that it's really hard to make this shift where you served one audience and right now you need to serve completely different audience of course yeah you have some kind of like intersections but again you need to start serving business owners and it's completely different pain points and that's the problem of making this transition highly recommend you to use youtube it will help you to make this transition much simpler and without a huge pain.

So speaking about the new offer, target market is like business owners who will grow their personal brand and here's like a coaching solution that cost like 10k benefit of this offer that most of the applicants they have more buying power so they can purchase this coaching solution easily. And the number proves this so basically you can see like 10 out of 15 calls they closed and most of the clients paid in full. So if we had free 3200 dollars average order value right now it's closer to the 8000. So it's like almost three times difference.

You can triple the business attracting different audience and selling the new offer. And let's speak about how you can scale your youtube channel. That was more like a premise like what's the situation right now, why I built this strategy document. So right now the main issue what I found that the channel looks raw without like any strategy. It looks like you not putting a lot of action in it to grow it it's more like i am taking my smartphone and just recording random thoughts that i have right now that's all that's like the whole strategy and i can say that that's the typical problem of instagram guys because we have a client and she has more than 300 000 followers on instagram and she is she's crushing on instagram and her YouTube channel looked like this.

You can see that it's the same like Brian's channel. Like also like looks not so great. And we need to make the transition from just a raw some kind of no strategy channel to the channel which looks like they have a team members in place who will do all the heavy lifting. Not just random iPhone shooting, proper thumbnails, titles, really nice filmings, so everything is really great and you can see the difference in terms of the views that's like the top performing video on the channels. Before it was like 500 views, right now it's like 10, 15, 20, 60 000 views and the top performing video right now it's closer to the 300 000 views and that's one of the first videos that we published on the channel.

So that's how you can scale, you can attract new audience and here is like improvements what to fix on your youtube channel first one what i would do it's like implementing a new content plan and new strategy because the goal is right right now is to attract new audience if business owners more sophisticated audience and the main pillars what i would create first one it's evergreen content we can make a lot of different guides how to do x i'm dying how to get high ticket clients on instagram Because you have really nice huge like attracting revenue marker you can use this in your titles and create a ton of videos about.

You can say about how I close 1.5 million dollars every single month using this simple DM structure. Like my full journey from zero to 1.5 million dollar months in eight years. If I started growing the business again, here is my action step to hit like 1.5 million dollars a month. And you can use, for example, yearly revenue and it will be something like closer to the 20 million dollar business. So again, it's like really attractive number and you will attract business owners because they like to watch video about the revenue.

If you include the revenue in the title, it will attract a lot of business owners. Next one, will be about system proofs so it's like the roadmap from zero to 1.5 million dollars like exact strategy that i'm using for instagram reels that generated this amount of revenue next one i think it's the huge one for signing more deals because this one is tactics and like strategy but this one it's about like actually shifting limiting beliefs and i think that's one of the main problems like business owners they like to shift their limiting beliefs without shifting this stuff you will stuck so that's why you need to know the tactics you need to know the strategy but you need to also fix your head to actually do this stuff and the final pillar will be about like case studies testimonials videos so basically you are stacking the proof like okay he's legit because on the website you have a lot of vertical short form videos from different clients but in this case it will be a little bit different format and i will show you example a little bit later so speaking about the brand awareness speaking about the funnel top of the funnel is existing short form content you can continue posting it next part of the funnel it's middle of the funnel so in your case it's like technical guides systems mindset lessons so all about like how you achieve these results and how you can replicate these results and bottom the funnel it's like to show the proof that you are legit on this stage you will have like 5, 10, 1500 view video and that's fine for this first for this content.

Speaking about different content formats let's speak about the first one client case study so you are showing the real proof and basically it's super simple 20-30 minutes long call you ask a bunch of questions like how you achieve these results what was your before joining my coaching solution and what happened after like during our work together. Super simple to do, you can create a ton of videos and Daniel Fazio creates a ton of videos. He has a separate playlist and you can refer to this playlist a lot of the time because it will be a great sales assets like "Oh you are this guy in this specific industry, I have a case study for it, you can see that this person did this, you can do the same.

Sending a Stripe link so you get payment. Next one it's actionable guide. So it's different simple videos like I'm doing right now. Like here's actionable steps what you can do to grow your channel. Basically you are taking your educational short form videos and just stacking the value around it. So you have like I saw the reel which I saved. I'll make several screenshots. The DM structure and you can share why it works. Here's the opener. Here's like several questions to warm up. What to do to follow up the lead if he didn't reply and like how to actually like book calls from dms 15 minute long video simple visual presentation how you actually do this or like how your setter team do this and you can do this for every step for every action in your business uh next one is system breakdowns it's more like a helicopter view this one is more tactical this one is more like strategic one because you need to show like okay here is my business that generated this amount of revenue and i will guide you that you need to have for example these five systems installed it can be content system, DM system, sales system, delivery system, fulfillment system, like getting client success system but without diving super deep like showing nitty-gritty details because of course you can watch the video but you need to implement this.

So book a call with my team and we will actually implement this system into your business so you can scale your revenue. Mindset as I mentioned like again Jeremy Haynes he has really nice video about the mindset like getting rich stuff and it's it's really nice really like punchy and you can do this because I think you have this like really nice energy that you can it's more like not Alex Hormozi it's somewhere in between like Alex Hormozi and founder of the Bloom like Greg Lovesi, I forget always his surname, but somewhere in between.

Like, and I think it can work really great. Shifting the limiting beliefs will shift your business and improve your business. So you will generate more money. So apply for the coaching solution, link in the description. As I mentioned, client sessions, and you can say like what's the difference between a case study and client session. In this case, it will be more like Ravi make with scaling with systems. He take a client and they spent like 30-60 minutes to actually provide a fix. You not just asking like "Oh, what's your progress?

What's your life working with us?" Just listening. No, in this case you are asking questions to get the context, to provide the feedback, what to actually do to fix this solution. Again, Jeremy Haynes, it's the same format that you were a part of. So again, it's not so hard to do, just a Zoom call, a regular meeting or like jump on the riverside to make it more like high quality and you provide the fix like coaching calls but with like some some twist because of the packaging. If you think that it's mind-blowing and I spent a lot of my time preparing this, you're right and it deserves a subscribe button and a like button.

But that's not all, that was just a strategy, content strategy. Next stuff it will be more like again nitty-gritty, you will need to improve the channel because again I checked old videos and I found that they don't have description they don't have tags it's they don't have thumbnails it's very very boring and it's not converting and that's why you don't have a lot of views your assistant someone from your content team this person can spend like one day and fix all the videos that you have right now both long form and short form you have the feature called bulk editing on youtube studio basically you select all the videos and you just upload the description and I recommend to use just a basic description first link will be the link to the funnel like apply to work with us for example like book a call with our team next one will be the description of the specific video but it requires some additional work with like chatgpt then the transcript on the video and the final part will be about like hey I am Brian like you visited my channel blah blah blah I helped like entrepreneurs to grow their business using social media and the links to other socials that you use Instagram, Facebook, YouTube, email newsletter if you have one and the link to the website and basically you are just copy pasting all this stuff in the video and you put it across all the videos just in one click and what I recommend to do basically if you open YouTube you open settings and you can see upload defaults and you can put that's my Russian channel and you can put this basic description and every single new video will have the same description.

So again, please fix this. You are losing some conversions and you are losing leads because of it. Also, if we open a channel, we can see something like this. And I highly recommend you to update the channel description because first one, first line of the channel description, I would put a call to action in caps, like in both of all, book a call with me, like apply to work with us, scale your business with content, because first line is always visible on both mobile and desktop. When you open it you will see the call to action and the first link that you can click on.

So that's why I recommend to firstly put a call to action and after it several sentences about you or like just several bullet points, different examples of that you built a great business, you have this amount of clients served and also like give a reason to subscribe like on this channel I share different tips about this stuff. It's not about conversion, it's more about like discoverability of your channel. That's like the main thing. But call to action actually works and give you additional conversion. Because again you have a huge following, you have a lot of people that are visiting your channel, so you can convert them more.

Speaking about the links, I would delete a YouTube link. Why? We are on YouTube already deleted. Also like you can see that it has some broken link in terms of like Instagram that's the return and after it it's redirecting on the funnel. Why? Why do you need to do this? Because it's like adding additional layer, just put the direct link to the funnel. I'm not sure about Facebook page if you are active on it, so just delete everything, remain just your link to the application funnel and to the Instagram and that's enough.

If you're not active on TikTok, on Facebook, on Substack, remove it. Like keep it super simple because again you don't want to have this like decision fatigue for your audience because they will see like tens of links and like holy crap forget about it. Next one I highly recommend to update the banner right now it looks like something like YouTube 2015 something like this some kind of like templatized version like oh I have an iPhone with the button and touch ID nice so just ask a designer or ask my team we will create you a really nice banner remove like new videos every Wednesday doesn't matter like just put your face your name and like helping business owner to grow on socials like 500 clients served that's all like just have a really nice pretty simple banner to make it more professional for example here's our client in the fitness niche running running niche we have just name of the company and the founder of the company that's all and a lot of running people that's all banner is not so important but this one looks super outdated for instagram of course you are are the beast I won't say any feedback about it just keep crushing you're better than me and in IG game and in business game your team is kept and that's the issue we need to somehow make it work and getting more qualified calls spending less time on actual sales so you can just free up the space and get more efficiency for your sales team and we can do this using updating your conversion because I checked your website, I checked your funnels and right now you have just a simple application form for several products on your website.

And website is super simple, just one landing page with like all the products and testimonials and that's all, like a free freebie, a free guide. But overall it's like all application based funnel and for example tricks this one: apply, apply, okay I need to apply. And the next way because you have a ton of setters they are all sitting on the Instagram and speaking with a lot of people so that's why we need to message your setter team to be able to book a call and I think that's a huge inefficiency and we can improve it and make it better.

One of the solutions firstly it's creating a 30-60 minute long masterclass that will become a cornerstone of your content where you share all the details basically it's more like a webinar where you show like before and after showing the proofs showing the testimonials, showing how the program actually works. So you basically, this masterclass is like pre-educating your audience about your offer and you share like all the details like here is behind the scenes of the program and you share how it works and what you will achieve, which specific videos we will create, like brief overview so it will be more like this video, like a full roadmap.

But at the end you will say like "book a call with my team" and you already made this masterclass fitness coaches and you have separate playlists for it. This one is just one video, really high packed dance video and the main beauty of it that you will use this video is a lead nurturing tool. You have a lot of, I think like if you have like 700,000 people on your Instagram account, you have a lot of people that you contacted before and they just got lost, they ghosted you, they didn't reply to your setters and you can use your setters and all the content funnels like chatbot automations to drive the people to watch this masterclass.

Watch this masterclass, you will learn everything how to scale beyond 100 000 dollars per month using my content system. And at the end you make make an ask like book a call with me. The next step is about improving this application funnels because right now it's just a form and that's fine when you have a huge amount of leads you just need to qualify them somehow and you use application. But we can make it even more better and we can use a video sales letter. Five, ten minutes long where you share several details and it's more like an ad but extended version of the ad.

And structure is simple because we created a bunch of video sales letter before and we created some several investment pitches. We use a simple structure and you can apply it also for short form video ads. So first one it's attention getter. Business owner, are you struggling to grow your business because in this video I will share all the details how you can scale to 100 000 a month using my content system which worked across 500 clients of different sizes in in different industries you grab their attention basically it's like 20 30 second long section where you are showing that you need to watch this video till the end to learn more about the system because it will change your life so next one it's identifying the the gap basically it's about like you have the problem you don't have this this this this this based on the pain point of your audience and it will be the same like a long conversion cycle you create content but it didn't attract any views you spend too much time creating content you want to grow and build personal brand but it's not clicking that's the problem that's the issue here is let me break down how it how it works and how we can help you achieve all the desired outcome that you want.

So and that's the next part basically it's like the bridge offer to bridge the gap so you are sharing your ultimate solution because you have a really long coaching program it's not like one month coaching solution it's full one year coaching method and you're sharing this like an ultimate solution like you don't need to use any other systems just implement install my system we will guide you through to install it to make sure that it runs smoothly, properly, and you will close these specific pain points. And using my system, you can say again, you have the roadmap.

So you're like stacking all the aspects of your code solution and you briefly talk about it. How it actually delivers the results that you promised. Somewhere in between, you should add additional proofs and additional testimonials of a client. And usually sometimes we make something like a lot of different messages from the clients, happy, happy clients. Or it can be like, we take, for example, like 10 different video testimonials and we take just like a bunch of phrases out of it. Like, oh, it was really great from one person.

Like, oh, I scaled my business from zero to ba-ba-ba-ba-bam. And because you're showing like 10, 15 testimonials in just under one minute, you are just, holy crap, they helped a lot of people. And you need to show like different demographics, like female, male, different revenue levels. Again, to make it believable that, okay, it works for different levels of the business. Whew! I'm talking too fast. Final section is basically a call to action. Usually it's like 30 second long call to action and we have two call to actions.

First one, it's like book a call at my team where we will guide you through and find a way how you can generate extra $100,000 per month to reach this revenue number. You are mentioning the first call to action plus like saying that why is it important to book a call and after that you just repeat that okay That's all for now. Book a call using the link in the description below That's all and after it you just end the video after the end of the video You can make like several minute long part where you just sharing the testimonials sharing different proofs sharing Screenshots sharing the stripe dashboard.

So you are just again show showing a lot of testimonials and after it That's all. Basically, that's the whole video sales letter. You can set up a video sales letter funnel in under like one week. One day to script, make a script. One day to record the video. Two days to edit the video. And fifth day to set up the funnel with all needed fonts, graphics, widgets. And you're good to go. Super simple. And if you want to see it like an example, Elisabetta sells six months coaching program to learn advanced Italian language.

and we worked with her and I have a testimonial video, by the way, on this channel also. So you can also check it to understand more how we worked together. That's all in terms of the improvements. Everything that you need to do next is basically scale the activity. Like you implemented a new funnel, video sales letter, you updated your old videos, you make a new banner, you start creating more videos and that's all you just need to keep keep going and creating more videos and i recommend to commit to post like one two in your case it can be like three long form video per week every video will be like 10 20 minutes long plus you can clip shorts out of the long form video based on my experience because we clip a lot of videos you can clip five eight ten good clips out of one long for video.

For example, we have the client and I show you at the beginning. These videos you can see she recorded by herself and she posted on Instagram and these videos you can see like 200,000 views, 350,000 views. These videos were clipped from the long form and they performed sometimes they perform much better than her short form clips. So you can just get a lot of new eyeballs because you have already like really active Instagram account you will be able not to post like just six times per day on Instagram but seven and eight times using long form videos and you will get additional benefit because it will be more like educational videos talking head type of video which can sometimes perform really nice on Instagram.

After scaling this content creation activity you will be able to launch a new channel new YouTube channel and that's a trend on YouTube long form youtube that you're launching another channel with three five eight minute long clips out of your long form so you're creating short form clips plus you're taking mid long clips from your long form content and you will launch a new daily channel and basically you will repurpose long form content even more so you just need to work on the thumbnail and title and take a really nice clip from your long form and you just post it on this other channel.

But again you need to build a content library to be able to do this. So that's the whole strategy available to you the viewer not only Brian and if you think that that's valuable you can click on like button subscribe button and also send this video to Brian so he will be able to actually watch this video and use it to implement and grow his YouTube channel. And in one year we will make an update how his channel grew because of this video. Did he implement this video or not? We will see. If suddenly you are not Brian Mark, you can also book a call with my team where we will help you grow your YouTube channel and attract more clients for your high ticket services.

All the links in the description. I will see you on a call or in other video. See you.

![Evgeny Maximov](https://evgenymaximov.com/img/evgeny-avatar.webp)
**Evgeny Maximov**

Founder of a done-for-you YouTube agency for high-ticket founders. Making content since 2014. [More about me](https://evgenymaximov.com/about/)

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