---
title: "Best Business YouTubers to Learn From in 2026"
description: "12 best business YouTubers for founders who sell services: what each channel teaches, a video to start with, and how to watch them to train your eye."
url: https://evgenymaximov.com/blog/best-youtube-channels-for-entrepreneurs/
---

# Best Business YouTubers for Entrepreneurs Who Sell Services (2026)

Most "best business YouTube channels" lists are for people who want to get rich quick. This one is for founders and experts who sell services. Twelve channels I watch or recommend, what each one teaches, and the one format I'd steal from each for a business channel.

By **Evgeny Maximov** · 10 min read · 13 Oct 2026

**Key takeaways**

**Short answer:** for founders of service businesses, the most useful YouTube channels teach frameworks (Alex Hormozi), live business breakdowns (Jeremy Haynes), systems and content teams (Matt Gray), scaling consulting (Soo Wei Goh), YouTube for business (Ed Lawrence), coaching businesses (Taki Moore) and personal branding (Caleb Ralston). Watch them twice: once for the ideas, and once for the craft (titles, thumbnails, hooks, structure) to train your eye for your own channel.

- Watch for formats, not just tips.
- Several of the most useful channels are small.
- Pick 3–4, not 12. Then implement.
- Watching good channels on purpose is the fastest way to improve your own.

## Which business YouTubers should founders who sell services watch?

Subscriber counts as of October 13, 2026.

| Channel | Subscribers | What it teaches | Format to steal |
|---|---|---|---|
| [Alex Hormozi](https://www.youtube.com/@AlexHormozi) | ~4.56M | offers, sales, scaling | named frameworks on a whiteboard |
| [Dan Martell](https://www.youtube.com/@DanMartell) | ~3.12M | buying back your time as a founder | fast frameworks, lots of on-screen text |
| [Codie Sanchez](https://www.youtube.com/@CodieSanchezCT) | ~2.26M | buying and running "boring" businesses | visits to real small businesses and their numbers |
| [Dan Koe](https://www.youtube.com/@DanKoeTalks) | ~1.44M | one-person businesses | long video essays |
| [My First Million](https://www.youtube.com/@MyFirstMillionPod) | ~963K | business ideas and deals | conversational podcast |
| [Sunny Lenarduzzi](https://www.youtube.com/@SunnyLenarduzzi) | ~796K | expertise into a business | "if I had 0 subscribers" plans |
| [Matt Gray](https://www.youtube.com/@realmattgray) | ~292K | systems, content teams | "if I had to start over" plans |
| [Caleb Ralston](https://www.youtube.com/@calebralston) | ~170K | personal branding | very long free courses |
| [Ed Lawrence](https://www.youtube.com/@ed-lawrence) | ~131K | YouTube for business owners | series of title formulas |
| [Jeremy Haynes](https://www.youtube.com/@JeremyHaynesTraining) | ~49K | marketing for high-ticket offers | live breakdowns of real businesses |
| [Soo Wei Goh](https://www.youtube.com/@sooweigoh) | ~40K | scaling consulting businesses | breakdowns of his own numbers |
| [Taki Moore](https://www.youtube.com/@TakiMoore) | ~27K | marketing coaching businesses | a course split into standalone videos |

Notice the bottom of the table. Some of the most useful channels for service founders have under 50,000 subscribers. That's the trust-over-viral idea in action: they talk to buyers, not to everyone.

I picked channels that are useful for founders who sell services: coaches, consultants, agencies, clinics, B2B. Not channels about getting rich quick, trading or passive income.

## What does each channel do well?

Here's every channel in more detail: who it's for, one video to start with, and what I'd take from it for a business channel.

![A board of twelve recent thumbnails from the channels on this list: Alex Hormozi, Dan Martell, Codie Sanchez, Dan Koe, My First Million, Sunny Lenarduzzi, Matt Gray, Caleb Ralston, Ed Lawrence, Jeremy Haynes, Soo Wei Goh and Taki Moore, with titles and view counts](https://evgenymaximov.com/img/fig-business-youtubers-board.webp)One recent video from each channel: twelve ways to package a business idea

### 1. Alex Hormozi: frameworks for offers and sales

[Alex Hormozi](https://www.youtube.com/@AlexHormozi) is the reference for anyone who sells services. He turns business ideas into named frameworks and explains them on a whiteboard, simply enough that you can repeat them to your team. Start with "How I Would Build a $10M Service Business (If I Had to Start Over)", about 1.3M views. What to take: name your methods. A named framework is easier to remember, share and search than "my approach". Notice also how he mixes formats: teaching videos, challenges like saving a failing business in 90 days, and long talks.

### 2. Dan Martell: time and leverage for founders

[Dan Martell](https://www.youtube.com/@DanMartell) talks to founders who are drowning in work: delegation, hiring, buying back your time, and lately AI tools for business. His videos are fast, with lots of text on screen, built for people who watch at 1.5x speed. Start with "Once You Make Money, Upgrade These 7 Things ASAP", about 1.5M views. What to take: the list format with a strong promise, and an editing pace that never lets a busy viewer drift.

### 3. Codie Sanchez: real businesses and real numbers

[Codie Sanchez](https://www.youtube.com/@CodieSanchezCT) made "boring businesses" exciting: laundromats, car washes, service companies. She visits real owners and gets them to talk numbers. Start with "Unfortunately, Sales Really Is This Simple (4 Steps)", about 187K views. What to take: go to the place. A video filmed at a client's business, with their real numbers, is more convincing than any talking head. We do the same with our franchise client [Tvoy Sklad](https://evgenymaximov.com/blog/tvoy-sklad-youtube-case-study/): tours of real facilities and interviews with partners.

### 4. Dan Koe: long essays with one big idea

[Dan Koe](https://www.youtube.com/@DanKoeTalks) writes long video essays about one-person businesses and self-improvement. Calm voice, simple visuals, one idea developed for 20–40 minutes. Start with "If You Have Multiple Interests, Please Start a One-Person Business", about 421K views in a month. What to take: if you're a writer more than a performer, this format proves you don't need high energy to win on YouTube. You need one clear idea per video.

### 5. My First Million: business ideas as a conversation

[My First Million](https://www.youtube.com/@MyFirstMillionPod) is a podcast where the hosts brainstorm business ideas and break down deals. Start with "3 businesses we think are about to blow up", about 58K views. What to take: a podcast can be packaged like a YouTube video. Look at their thumbnails: two faces, one object, three or four words. Not a podcast cover. More on this in [podcast guesting for founders](https://evgenymaximov.com/blog/podcast-guesting/).

### 6. Sunny Lenarduzzi: turning expertise into a business

[Sunny Lenarduzzi](https://www.youtube.com/@SunnyLenarduzzi) teaches experts to package what they know into a business, with YouTube as the main channel. Start with "If I Had 0 Subscribers, Here's How I'd Make $1M in 12 Months", about 189K views. What to take: her packaging. Two to four bold words on the thumbnail, one emotion, a title with a promise or a twist. I used her channel as the packaging reference in [my strategy for Jasmine Star](https://evgenymaximov.com/blog/jasmine-star-youtube-strategy/).

### 7. Matt Gray: systems and content teams

[Matt Gray](https://www.youtube.com/@realmattgray) got famous on LinkedIn and X and now teaches founders how to build content systems and teams. Start with "How I'd Build an 8 Figure Business (If I Had to Start Over)", about 16K views. What to take: the "if I had to start over" plan and the "this business owner asked me…" session. Viewers watch the method applied to a real case.

### 8. Caleb Ralston: personal branding, in depth

[Caleb Ralston](https://www.youtube.com/@calebralston) worked on the brands of Gary Vee and Hormozi and teaches personal branding in long, deep videos, some of them hours long. Start with "How to Stand Out In the New Era of Personal Branding", about 25K views. What to take: long free courses work as lead magnets that never expire. One great 2-hour video can do the job of a paid course. See also our [personal brand strategy](https://evgenymaximov.com/blog/personal-branding-strategy/).

### 9. Ed Lawrence: YouTube for business owners

[Ed Lawrence](https://www.youtube.com/@ed-lawrence) teaches business owners how to make YouTube pay, and practices what he teaches: about 131K subscribers in about two and a half years on this channel. Start with "THE most profitable YouTube video you'll ever make", about 21K views. What to take: title series. When a title formula works, he repeats it with variations. And notice that his last videos have zero tags: packaging and retention matter more.

### 10. Jeremy Haynes: live breakdowns of real businesses

[Jeremy Haynes](https://www.youtube.com/@JeremyHaynesTraining) runs marketing for high-ticket offers and films live breakdowns: a real business, real revenue, what they should do next. Start with "What This $1M/Mo Business Should Do Next To Scale (Live Breakdown)", about 24K views. What to take: the live breakdown is the most convincing format for a consultant, because viewers watch the method work. We do our own version: "If I Were [founder]" strategies like [Brian Mark](https://evgenymaximov.com/blog/brian-mark-youtube-strategy/) and [Jasmin Alic](https://evgenymaximov.com/blog/jasmin-alic-youtube-strategy/).

### 11. Soo Wei Goh: scaling a consulting business

[Soo Wei Goh](https://www.youtube.com/@sooweigoh) runs a consulting business and shows it from the inside: revenue, team, how he works six hours a day. Start with "you're wasting 81% of your time (here's how to fix it)", about 679K views on a 40K channel. What to take: real numbers in the title ("$4m/yr consulting business") attract business owners and filter out the curious. And one breakout video can bring more views than the whole channel had before.

### 12. Taki Moore: marketing for coaches

[Taki Moore](https://www.youtube.com/@TakiMoore) teaches coaches to get clients, and his channel is small on purpose. Start with "One Video Signs 30% Of My Clients", about 21K views. What to take: a course split into standalone videos, each answering one question. He also shared the story behind the "47 minutes of content before buying" idea that I quote in [coaching business marketing](https://evgenymaximov.com/blog/how-to-market-a-coaching-business/).

## Why should you watch these channels on purpose?

Because watching good channels is how you build your eye for YouTube. Russian has a word for it, "насмотренность": the taste and pattern library you get from seeing hundreds of good examples. People with a trained eye can look at a thumbnail and know in a second if it works. People without it guess.

For a founder it matters in two ways:

- **You'll judge your own channel better.** Your producer brings three thumbnails. If you've seen a hundred great ones in your niche, you pick the right one.
- **You'll steal formats, not just tips.** The advice in a video is often generic. The format (the structure, the opening, the packaging) is what you can actually rebuild for your business.

We do this for every client before we film anything. For Ayuna, an osteopath client whose channel grew by 26,000 subscribers in five months, we studied about 20 channels in her niche, including a competitor with over a million subscribers. That research shaped her thumbnails, topics and video length. More in [how to pick video ideas that bring clients](https://evgenymaximov.com/blog/youtube-video-ideas-for-business/).

## How do you train your eye for YouTube in 30 minutes a week?

Pick three or four channels from the list, plus two or three from your own niche. Once a week, open their latest videos and fill in a simple table for the ones that did best:

| Column | What to write |
|---|---|
| Views vs channel size | Did this video do better than usual? Only study the ones that did. |
| Title | The formula: a promise, a number, a twist, "if I had to start over"… |
| Thumbnail | How many words, what emotion, what object, what colors. |
| First 30 seconds | How the video opens and what makes you keep watching. |
| Structure | List, story, breakdown, essay, interview. |
| Call to action | What they ask you to do, and where it is in the description. |
| What I'd steal | One thing to try in your next video. |

Ten minutes per video. After a month you'll have 20–30 rows and a clear picture of what works in your niche. That's also exactly how we start a [YouTube strategy](https://evgenymaximov.com/services/youtube-strategy/) for a client.

Then go one step deeper on the video you liked most: what's on screen and how often the shot changes, what you hear, what the description looks like. Here's our checklist for [thumbnails and titles](https://evgenymaximov.com/blog/youtube-thumbnail-tips/).

**Want a channel like the ones on this list?** We research your niche, plan the formats and produce the videos. You film one day a month. [See the strategy service](https://evgenymaximov.com/services/youtube-strategy/)

## How should a founder watch YouTube?

Don't binge 12 channels. Pick three or four. After each video, write down one idea to try this week. Watch once as a viewer, and once as a producer: with the table above open.

If you don't watch YouTube at all, think twice before starting a channel. Founders who don't consume the platform rarely build a good one. You don't need to become a fan of every channel here. You need to know what good looks like.

## FAQ

**Why should founders watch other YouTube channels?**

To train their eye. Seeing many good examples builds a pattern library for titles, thumbnails, openings and structure, so founders can judge their own videos and steal formats, not just tips. Thirty minutes a week with a simple table is enough.

**What are the best YouTube channels for entrepreneurs?**

For founders of service businesses, useful channels include Alex Hormozi (frameworks and offers), Dan Martell (founder time), Codie Sanchez (business deep-dives), Matt Gray (systems), Jeremy Haynes (live business breakdowns), Ed Lawrence (YouTube for business) and Taki Moore (coaching businesses).

**What are the best business YouTube channels for B2B?**

Channels that teach sales, offers, marketing for high-ticket services and building teams, such as Alex Hormozi, Jeremy Haynes, Matt Gray and Soo Wei Goh, plus Ed Lawrence for YouTube itself.

**Are small business YouTube channels worth watching?**

Yes. Several of the most practical channels for service founders have under 50,000 subscribers, because they speak to business owners rather than a mass audience.

**Which YouTube channel teaches how to use YouTube for business?**

Ed Lawrence focuses on YouTube for business owners. Evgeny Maximov's channel covers business YouTube for founders of high-ticket service businesses.

**What format should I copy from business YouTubers?**

The live breakdown of a real business, named frameworks, long free courses, title series and real numbers in titles all translate well to service businesses.

**How many business channels should I follow?**

Three or four is enough. Watching more often replaces doing. After each video, pick one idea to implement.

**Do I need to watch YouTube to build a business channel?**

It helps a lot. Founders who don't watch YouTube rarely understand what works there, which makes building a good channel much harder.

**Who are the biggest business YouTubers?**

Among channels useful for service founders, Alex Hormozi (about 4.6M subscribers), Dan Martell (about 3.1M) and Codie Sanchez (about 2.3M) are the biggest as of October 2026. Smaller channels like Jeremy Haynes and Taki Moore are often more practical for high-ticket businesses.

**Are small business YouTube channels worth watching?**

Yes. Several of the most useful channels for service founders have under 50,000 subscribers because they talk to buyers, not to everyone. Judge a channel by how practical it is for your business, not by its size.

**What should a founder learn from business YouTubers?**

Formats more than tips: live breakdowns of real businesses, named frameworks, long free courses, title series and real numbers in titles. After each video, write down one idea to try that week.

![Evgeny Maximov](https://evgenymaximov.com/img/evgeny-avatar.webp)
**Evgeny Maximov**

Founder of a done-for-you YouTube agency for high-ticket founders. Making content since 2014. [More about me](https://evgenymaximov.com/about/)

## Want to build the channel on this list?

We build business YouTube channels for founders who sell services. You film one day a month. 7-day money back guarantee.

[Book a call →](https://evgenymaximov.com/?utm_source=blog&utm_content=best-youtube-channels-for-entrepreneurs#book)
Read next
[**Hormozi content strategy** Strategy](https://evgenymaximov.com/blog/hormozi-content-strategy/)