---
title: "YouTube Case Study: +26,000 Subscribers in 5 Months"
description: "An osteopath with an abandoned YouTube channel got +26,000 subscribers and 1M+ views in 5 months from 2 hours of filming a month. The full system."
url: https://evgenymaximov.com/blog/ayuna-youtube-case-study/
---

[Читать на русском](https://evgenymaximov.com/ru/blog/ayuna-youtube-case-study/)

# She Films 2 Hours a Month. Her Abandoned YouTube Channel Got +26,000 Subscribers in 5 Months

Ayuna is an osteopath with a strong Instagram and a YouTube channel she had given up on. Five months later: 1M+ views, +26,000 subscribers, and her best video was the first one we published.

By **Evgeny Maximov** · 7 min read · 1 Oct 2026

**Key takeaways**

**Short answer:** Ayuna, an osteopath, grew an abandoned YouTube channel by **+26,000 subscribers and 1M+ views in 5 months**, filming about **2 hours a month**. The system: market research on ~20 channels in her niche, anchor scripts, one packaging formula, and shorts clipped from every long video.

- The first video we published became the channel's top video, about 290,000 views.
- One filming session: four long videos and about 20 short clips.
- Thumbnail formula: before and after, a short phrase, the speaker.
- Clips from long videos beat her iPhone reels on Instagram.

Before

Strong Instagram and a Telegram community of about 13,000. An abandoned YouTube channel with about 7,000 subscribers.

What we did

Market research, anchor scripts, a photo studio shoot, editing, thumbnails, SEO and short clips from every long video.

Result

**+26,200** subscribers and **1,055,545** views from May 1 to September 22, 2026.

## The result: +26,000 subscribers in five months

Here's the channel's YouTube Studio for the period. I can refresh the page on camera to show it's not a trick, and you can [check the channel yourself](https://www.youtube.com/channel/UClHz32stxora8GFVtG9n2Tg). The client spent about two hours a month on it. Hours, not days.

![YouTube Studio, May 1 to September 22, 2026: 1,055,545 views, 55,800 watch hours, +26,200 subscribers](https://evgenymaximov.com/img/ayna-analytics.webp)YouTube Studio, May 1 – Sep 22, 2026

| Metric | May 1 – Sep 22, 2026 |
|---|---|
| **Views** | 1,055,545 |
| **Watch time** | 55,800 hours |
| **New subscribers** | +26,200 (32,703 in total) |
| **Filming time** | about 2 hours a month |

## Where she started

[Ayuna](https://www.instagram.com/beauty_trainer_ayuna/) teaches exercises for the face, posture and body. She was very active on Instagram with reels shot on her iPhone, plus stories. Her Telegram community has almost 13,000 followers, and she posts there every day to promote live streams. Most of her revenue comes from DM automations: “comment this word to get details”.

YouTube was a different story. An abandoned channel with about 7,000 subscribers, old home-made videos with a few hundred to a few thousand views.

![Ayuna's YouTube channel before: home-made videos with 500 to 4,000 views](https://evgenymaximov.com/img/ayna-before.webp)Before: the abandoned channel

Important: we don't run her Instagram. We give her clips from the long videos, and she posts them herself.

## The funnel: shorts, long videos, Telegram

I always start with the [funnel](https://evgenymaximov.com/blog/youtube-sales-funnel/), because it decides the content strategy.

Top: short-form clipsaudience building on YouTube Shorts and Instagram
→
Middle: long videoseducation and trust

Bottom: Telegram + DM chatbotssales of a low-ticket subscription community
←
Every video leads here

## Market research: we studied 20 channels in her niche

We had never worked in osteopathy or health before. So we did market research. One channel in the niche has more than a million subscribers and grew like crazy. Why research at all? To understand why specific videos get views, and find ideas that already resonate with the audience. Then we adapt them to the speaker.

![Market research spreadsheet with top videos from health and osteopathy channels, many with 1 to 2.6 million views](https://evgenymaximov.com/img/ayuna-market-research.webp)Part of our market research: top videos in the niche

The recipe is to combine three things: **the speaker's experience**, **the target audience**, and **the YouTube triggers** that work in the niche's packaging. We looked at about 20 channels, different search phrases, different doctors. You don't need to reinvent the wheel. Check the top players and combine their best ideas, thumbnails and titles.

## The packaging formula that worked

What we found: before and after, everywhere. And a few phrases that are super triggers in this health niche: “exercises”, a time frame like “10 minutes a day”, a promise like “face lifting in 7 days”.

So almost every thumbnail uses the same structure: **before and after, a short phrase, the speaker**. Super simple.

![Ayuna's YouTube channel after: thumbnails with before and after photos, short phrases like 10 minutes a day, and the speaker; top video 255,000 views at the time of the screenshot, now 290,000+](https://evgenymaximov.com/img/ayna-after.webp)After: one formula for every thumbnail

## Filming: 2 hours, 4 long videos, 20 shorts

The beauty of our service: [we do everything](https://evgenymaximov.com/blog/how-youtube-production-works/). Ayuna is an experienced speaker, so organizing the shoot was super simple. She does exercises on the floor, so a podcast studio wouldn't work. We rented a photo studio with a clean floor and good backdrops, and brought a filmmaker with all the gear. She changed outfits after two long videos.

![Ayuna on a mat in a white photo studio, a camera with a monitor in the foreground](https://evgenymaximov.com/img/setup-photo-studio.webp)The photo studio shoot

We prepared anchor scripts. She read one once before the session and recorded a 20-minute video in one take. And the first video we published became the best-performing video on the channel. That was mind-blowing.

**Get the Business YouTube Playbook for free.** Research, formats, packaging and team: the system behind cases like this. No opt-ins. [Get the playbook](https://evgenymaximov.com/blog/business-youtube-playbook/)

## Why clips from long videos beat her iPhone reels

Long videos are only part of the service. From every long video we clip a ton of short ones. On her Instagram you can see the difference between her iPhone reels and the clips from our shoots. Some clips got more views than her own reels, one almost 300,000. With zero extra filming time.

![Grid of Ayuna's Instagram reels clipped from long YouTube videos, with views up to 351,000](https://evgenymaximov.com/img/ayuna-clips-from-long.webp)Instagram clips cut from the long videos

On YouTube Shorts it was different. The same clips got only 1,000–3,000 views. I honestly don't know why. But once the long videos took off, shorts started to move too: one went from about 1,500 views to 14,744, a 10x jump.

![YouTube Studio for one Short: 14,744 views since it was published, with a sharp rise after the long videos took off](https://evgenymaximov.com/img/ayuna-short-analytics.webp)One Short after the long videos took off: 14,744 views

My theory: the long-form algorithm found her audience, and Instagram's short-form algorithm already knew it. YouTube's short-form algorithm hadn't found the right people yet. I think the breakthrough there is still coming.

## Does this work for B2B?

These are the results to aim for with a **B2C, low-ticket product**, where reach matters. For B2B and high-ticket services, it's a completely different strategy: you need trust with a few hundred of the right people, not a million views. [Here's our B2B case](https://evgenymaximov.com/blog/tvoy-sklad-youtube-case-study/), where a franchise raised ~$5M with about 2,000 subscribers. Want a plan like this for your channel? It starts with a [YouTube channel audit](https://evgenymaximov.com/services/youtube-channel-audit/).

For aesthetic clinics, see [med spa marketing](https://evgenymaximov.com/blog/med-spa-marketing/).

[View all case studies →](https://evgenymaximov.com/case-studies/)

## FAQ

**How did Ayuna get 26,000 YouTube subscribers in 5 months?**

With a done-for-you system: market research on about 20 channels in her niche, anchor scripts, one filming session a month in a photo studio, one packaging formula for every thumbnail, and shorts clipped from every long video. From May 1 to September 22, 2026 the channel got 1,055,545 views and +26,200 subscribers.

**How much time did the client spend on YouTube?**

About two hours of filming a month. From one session we made four long videos and about 20 short clips. Research, scripts, editing, thumbnails and publishing were done by our 7-person team.

**Can you revive an abandoned YouTube channel?**

Yes. Ayuna's channel had about 7,000 subscribers and old home-made videos. The first video we published became the top video on the channel, now about 290,000 views. A new strategy and packaging matter more than the channel's history.

**What thumbnail formula worked in the health niche?**

Before and after, a short phrase and the speaker. Titles with a clear time frame and promise worked best, like “10 minutes a day” or “in 7 days”. We found these triggers by studying the top videos of about 20 channels in the niche.

**Why do market research before starting a YouTube channel?**

To see which ideas already resonate with the audience and why. We combine three things: the speaker's experience, the target audience and the packaging triggers that work in the niche. You don't need to reinvent the wheel.

**Do shorts clipped from long videos perform well?**

Often better than phone-made reels. Some clips from Ayuna's long videos got close to 300,000 views on Instagram, more than her own iPhone reels, and they didn't need any extra filming.

**Why did YouTube Shorts grow slower than long videos?**

At first, Ayuna's YouTube Shorts got 1,000–3,000 views. After the long videos took off, one short grew from about 1,500 to 14,744 views. Our theory: the long-form algorithm found the audience first, and Shorts followed.

**What was the funnel for this channel?**

Shorts for audience building, long videos for education and trust, and a Telegram group with DM chatbots for sales. Ayuna sells a low-ticket subscription community, so the channel is built for volume.

**Can a speaker record a 20-minute video in one take?**

An experienced one can, with preparation. Ayuna read the anchor script once before the session and recorded a 20-minute video in one take.

**Does this strategy work for B2B or high-ticket services?**

Not as is. Ayuna sells a low-ticket B2C product, so reach matters. For B2B and high-ticket offers the goal is trust with a few hundred of the right people, which is a different strategy. See our Tvoy Sklad case.

**Who is Ayuna?**

Ayuna Babueva is an osteopath and beauty and health trainer. She teaches exercises for posture, the face and the body through Instagram, a Telegram community of about 13,000 people and her YouTube channel Ayuna PROzdorovye.

**Full video transcript**

*Transcript of “I speedran YouTube from 7k to 32k subs & clients [CASE STUDY]”. Auto-generated from the spoken video, lightly formatted.*

26 000 new subscribers in just five months on this youtube channel you can see the statistics i can update the page to show that it's not a trick and here is the channel which you can also check after watching this video in this video i will show you how we were able to achieve these specific results the client spent just two hours per month hours not days hours so that's the statistic of the channel and you can see like the top performing videos they were like mostly long form videos and share you how it looks so you will get understanding why it also converts.

Let's speak about the funnel. I usually speak about the funnel because that's important to understand which content strategy to use. We have top of the funnel, middle of the funnel and bottom of the funnel. In this case for audience building we use short form content, for education and building trust long form videos and for sales telegram chat as telegram group and DM chatbot automations because she sells low ticket digital products that are subscription-based. Basically it's like a school community but in Telegram.

And here is Instagram profile of the client and you need to understand that we don't run it. We just provide short-form clips out of the long-form and speaker posts on her behalf. When we started working together she created just short-form videos. So Instagram Reels plus like stories and on Telegram she has almost 13 000 followers and she posts like every single day some specific information and it's more like content for like getting sales because she is promoting a live stream. If you check description of the Reels you can see that she uses some DM automation.

So write this specific comment to get more details. So most of the revenue came from these automated funnels. As you can see she is very active on Instagram but on YouTube situation is completely different. She had an abandoned YouTube channel with like 7000 followers before working with us and her channel looks something like this. It's not the same that we are publishing right now. And the main beauty of our service is that we do everything. So it's like complete done for you solution. She's really experienced speaker.

That's why it was super simple for us to organize filming session. So that's why we were renting a photo studio, like really nice backgrounds, really clean floor because it's important you can see this because she made some exercises on the floor. And that's why we bring a filmmaker with all the gear. She also changed her outfit like after like two two long form videos. But the first video that we published was a top performing video and right now it's the best performing video on this channel and it was like mind-blowing.

So you can see that these videos were not so complicated to record and edit because we prepared anchor script she read it once before filming session and just in one take she recorded 20 minute long video. But long form is just the part of the service we also created a ton of short form videos and we clipped them from the long form if you check her instagram account you can see the difference like this is an iphone filming and this is more professional one it's clipped from the long front some of these clipped videos they got more views than iphone filming and that's what's really like holy crap like clipped videos can perform really great here is a clip with like almost 300 000 views the beauty of it additional time recording short form.

I really don't understand why but we didn't get the same performance on YouTube because all the videos it's like one two three thousand views but when we started posting these long form videos this video started getting some traction 1500 views right now it's 15 000 views so it's like 10x difference so my theory is that we have the algorithm who is trained for the long form we have Instagram who is really trained on the short form audience but but short form algorithm on YouTube still didn't find the right target audience.

I think that we will have a breakthrough a little bit later. We didn't have any client in this specific niche like osteopathy health niche. That's why we are doing market research. This channel has more than 1 million subscribers and this is the one of the top performing channels in Russia. They grew like crazy. Why do you need to make a market research? Because you need to understand why these specific videos got views. Why? We create market research to find cool ideas that are resonating with the audience so we can use it adapting for the speaker, of course.

You need to combine different pieces together. You need to combine speaker experience. You need to combine the target audience. Plus, you need to combine these specific YouTube triggers that you use in packaging like title and the thumbnail. As an example, you can see this video with the belly. You can see this video with the belly. You can see this like before and after, before and after, before and after, Before and after, before and after, before and after. So we use a lot of before and after. Plus what we found for this specific channel that when we use the phrase "80 упражнения" so it's like these exercises and we also use a specific time frame 10 minutes a day.

In seven days you will have a face lifting after this exercise. We got a huge amount of use because these phrases it's like super triggers in this specific health niche. And for all thumbnails you can see that we're using almost the same structure. Before and after, short phrase, the speaker. Super simple. You don't need to reinvent the wheel like, oh, I need to make something unique. No, we checked like 20 completely different channels in this niche. We were looking for different search phrases, different doctors collected the experience of present YouTube market.

And we are combining this experience so we can make this incredible result. check your top performing players and just combine like make compilation of their top performing videos and ideas and thumbnails and titles. Two hours for filming session and we created four long form and 20 short form clips. So that's why in less than a half of year we get more than 1 million views and 26 000 subscribers. That's the results that you need to target for the B2C low ticket products because if you're speaking about B2B, business to business, high ticket it's completely different strategy and i have a video on the channel about the strategy and right now if you understand that holy crap that's a lot of work i can just record videos but all this like work with market research thumbnail crash titles editing uh camera it's it's too complicated book a call with my team we are complete done for you solution so we do everything like from idea to publishing and you just need to again spend one day record bunch of videos and we will do the rest It's not a coaching solution, it's not like 30 day challenge, that's not an AI bot, AI agent, which will do all the work for you.

No, we have a seven person media team behind the back of every client. And using this way, you will scale on YouTube much faster and it will be much easier for you. Link will be in the description below. So thanks for watching. I will see you on the call or in other videos that are located near me. Subscribe and see you.

![Evgeny Maximov](https://evgenymaximov.com/img/evgeny-avatar.webp)
**Evgeny Maximov**

Founder of a done-for-you YouTube agency for high-ticket founders. Making content since 2014. [More about me](https://evgenymaximov.com/about/)

## Want a channel like this, without the heavy lifting?

Not a course, not a 30-day challenge, not an AI agent. A 7-person media team does everything from idea to publishing. You film one day a month. 7-day money back guarantee.

[Get a free niche review →](https://evgenymaximov.com/?utm_source=blog&utm_content=ayuna-youtube-case-study#book)
Read next
[**The B2B version: how a franchise raised ~$5M with 2,000 subscribers** Case study](https://evgenymaximov.com/blog/tvoy-sklad-youtube-case-study/) [**YouTube Studio Setup: 9 Filming Setups Ranked by Cost** Production](https://evgenymaximov.com/blog/youtube-filming-setups/)