How to easily Create online content for Your Business
In the fast-paced digital landscape, achieving significant social media growth often seems hard to make, especially for busy business owners and entrepreneurs.
What You Will Learn
After reading this, you will learn how to structure your content creation team, how to avoid obvious mistakes that most business owners make, and how to organically promote your business across social media platforms with ease.
The Stages of Content Creation Team
1. I Will Do It by Myself
The first stage is “I will do it by myself,” and this is for bloggers who do everything themselves. You don’t need to use this way because it’s not for you.
Why?
Because video is complicated and you’re entrepreneurs. You need to take entrepreneur-type actions. Let bloggers keep blogging.
Don’t recommend this way if you’re building a business. Start delegating as soon as possible.
2. I Hired Someone
When do you need this?
– Sometimes you need to create video content but don’t need to post a lot of content.
– It’s okay to not have a consistent publishing schedule.
– You don’t want to spend a lot of money on this.
You will get maximum flexibility. One key strategy here is repurposing content. For example, taking long-form YouTube videos and breaking them down into smaller pieces for distribution across various platforms: YouTube Shorts, Instagram Reels, TikToks, LinkedIn and X posts, etc.
So you can choose an agency what will handle the 95% of content creation tasks or several contractors.
For example, this can be one person – filmmaker experienced with YouTube can handle video production, including shooting, editing, and creating right packaging for socials. That’s what I did before building my team. I did almost everything for clients.
It transformed into remote done-with-you solution and you can learn more about it here.
Mistakes to Avoid
- Overloading social media managers. Social media managers often have a lot of routine tasks to do, including posting on socials, sending email newsletters. Adding YouTube content to their workload can lead to burnout. And 99% chance that this YouTube-channel will be super boring and get 0 views.
- Short-form videos is not the same as a long-form. Short-form content creators, such as those specializing in TikToks or Instagram Reels, may struggle with long-form YouTube. They don’t know the platform and which content will perform good. So that’s why it’s better to have several creators who focused on various content formats to achieve better results overall.
Case Study: Tvoy Sklad
This company builds self-storage warehouses across the country. About once a quarter, we shoot video content for months ahead, both long-form and short-form content.
I also manage and work with content that I didn’t shoot, for example, various recordings of pitches from offline events. I didn’t shoot it, but I uploaded it, created a thumbnail, and also created Shorts out of this pitch.
Several videos were recorded using an iPhone by the Chief Growth Officer – I edited it, created a thumbnail, and uploaded on YouTube. Other full-time employees post videos on other platforms, and we have a huge spreadsheet which shows various platforms.
3. Hiring a Full-Time Content Team
This is for big companies that can spend $25k/mo for content creation team. Content marketing is a long game to win. And you need to repurpose the content and be EVERYWHERE.
You still need to repurpose the content but also create unique formats for each social. All socials work differently and just copy-pasting won’t give you rapid growth.
Which People Do You Need In Your Team?
– Head of Content
– Director of Photography (DoP) / Filmmaker
A director of photography focuses on filming the video, managing and working with filming equipment. Without this person your videos will look not professional. For your size of business that matters.
– Video Editor
A dedicated video editor will handle the post-production process, transforming raw footage into polished, engaging videos ready for publication. Probably, you will have several video editors in your team because it’s time-consuming. DoP also can edit videos, that’s totally fine.
– Social Media Manager
This person will develop content strategy, come with ideas for the next content pieces and publish all the produced content.
– Designer
A designer can create eye-catching thumbnails, YouTube banners, and additional graphics for videos. Can be a part-time employee or a contractor because designer won’t have a huge workload.
Systematic Content Creation
You need to create a workflow, content creation system that acts like a conveyor belt.
It’s marketing, but different. It uses different principles and requires not only money and creativity but also long-term vision. You can run ads for one month and just stop the ad campaign, but if you stop your YouTube channel, it will be really weird.
You will lose your momentum and traction because the content game is more about the compounding “Netflix” effect, and you get much more dividends in the long run.
Using Kanban Boards for Content Creation
Speaking about workflow, I think that a Kanban board is really great for this type of work because you can track one piece of content from stage “zero” to “done”.
It’s really easy to use, and I use Notion for it because you can have a Kanban board, a list view, a calendar view where you post your videos and other pieces of content.
You can have your page with pre-built templates to optimize the workflow.
What do you need?
– Stages to track content production pipeline (researching, writing, filming, video editing, publishing, repurposing, done).
– Who will do the work,
– The date of publication,
– Video number,
– The URL to the YouTube video.
– Several check-lists for each process to structure routine tasks.
If you need any help with growing in socials, book a free strategy call with my team where we show you the benefits of growing in socials using organic video content. And how you can apply our proven strategies in your business.
It’s completely free, just click on this link.
FAQs
Is it better to hire a team or an agency for content creation?
Both options have their pros and cons. It depends on the size of your business (mean amount of revenue you can invest into content production) and amount of platforms you want to cover.
Hiring a team offers more control and potentially lower costs, while agencies provide a comprehensive solution but can be more expensive.
What are the most common mistakes business owners make in social media content creation?
Overloading social media managers to post across all social platforms, posting not unique content which is not optimized for specific platforms, selling their services too much (=not providing enough value), awaiting fast results.
How can I measure the success of my social media strategy?
Key metrics include engagement rates, follower growth, web traffic, and conversion rates. DIfferent socials have various key metrics so keep this in mind. Regularly reviewing these metrics can help refine your strategy.
What tools can help manage content creation?
Tools like Notion, Asana with Kanban boards can help streamline the content creation process, making it easier to manage and track each piece of content.
How important is consistency in posting?
Consistency is crucial for maintaining audience engagement and building momentum. A regular posting schedule helps keep your audience engaged. If it’s hard to be consistent, adapt your publishing schedule and post less (from 1/week to 1/month). That’s totally fine.